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A Practical Guide to Turn Your Online Reviews Into in-store Sales

Published By: Uberall     Published Date: Apr 12, 2019
Consumers search for online reviews for reassurance and greater confidence in their buying decision. As 59% of consumers believe online reviews are just as trustworthy as their friends1, they may well be more influential than you think. Embracing and encouraging customer reviews can seem a little daunting, especially with the prospect of attracting negative reviews. But it doesn’t need to be. Not least because more consumers take the time to write positive reviews (49%) than negative (34%)1, but because when managed effectively, negative reviews can make a positive impact on your online reputation, and ultimately your sales. There are of course other factors that can make review management tricky, including a large number of locations, the consistency and timing of the message and a lack of education across the business, to name but a few. This guide is here is to tackle all these challenges and give you practical tools and steps that you can implement straight away, to encourage m
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engage; reviews, review management, reputation management, uberall, online reviews
    
Uberall

Insight for retailers: Protecting your brand

Published By: KPMG     Published Date: Jun 06, 2019
As rising consumer expectations ramp up reputational risk, retailers need to keep up to date with regulatory developments. This report provides a comprehensive overview. Read the report to find out: • what customers care about that could affect your reputation • which regulations you must comply with to manage reputational and financial risk • why brand and reputation is a top concern for UK CEOs.
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KPMG

Report: Cyber security consumer loss barometer

Published By: KPMG     Published Date: Jun 06, 2019
Find out why cyber security must be embedded into commercial strategy. With focused insight on the economics of trust for financial services, automotive, mobile and retail organisations. Read the report to understand: • how consumer expectations are shifting on the topic of digital trust • how well the priorities of consumers and security executives align • what it takes for consumers to stay with a brand when things go wrong.
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KPMG

Report: Data ethics in a digital economy

Published By: KPMG     Published Date: Jun 10, 2019
GDPR has prompted banks to re-evaluate their data protection policies. Going beyond pure compliance can help establish consumer trust as a point of differentiation. Read this report to find out: • the ethical challenges and risks arising from the use of customer data • how to start embedding principles for ethical data handling in your organisation • the competitive advantages that come from getting data ethics right.
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KPMG

Briefing: The Future of Procurement

Published By: KPMG     Published Date: Jun 10, 2019
Forces such as consumerisation, expanding regulatory requirements and the shift to outcome-based pricing are all compelling procurement leaders to re-evaluate strategies. Read this briefing to find out: • the key disruptors shaping the future of procurement • how to develop an agenda to deal with disruption • seven key areas of difference between current and future procurement models • essential questions to inform your strategic thinking.
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KPMG

A More Sustainable Approach to Enterprise Data Storage: Reducing Power Consumption with InfiniBox®

Published By: Infinidat EMEA     Published Date: May 14, 2019
Data continues to grow at an astounding pace? As a result, data center space is becoming more scarce, as more arrays are acquired to store all of this data. Along with this data taking up space, it is also utilizing a great deal of power and cooling. In fact, the average data center in the U.S. uses approximately 34,000 kW of electricity each year, costing $180,000 in annual energy costs. As Infinidat set out to revolutionize the storage industry, one of our goals was to help consumers of storage build a more sustainable infrastructure that would be not only better for the environment, but also help them to save money as well. All of our patents come together to form InfiniBox, a storage solution that does just this.
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Infinidat EMEA

Report: Me, my life, my wallet

Published By: KPMG     Published Date: Jun 06, 2019
‘The five mys’ is a fresh approach to understanding human decision-making. Essential reading for CMOs and organisations faced with a constantly changing consumer. Read the report to discover: • how the ‘five mys’ generate richer insights into consumers’ unmet needs • why assumptions about different life stages need challenging • key trends shaping the interaction between consumers and companies • detailed ‘five mys’ insights across eight major economies.
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KPMG

Report: Mobility 2030 – Accelerating Mobility

Published By: KPMG     Published Date: Jun 06, 2019
Cities need to rethink public transport systems to meet consumer demand for flexible, on-demand services. By doing this, they can also unclog congested roads, improve safety and reduce carbon emissions. Read this insight to discover: • how patterns of mobility are changing in major cities • what customers want – and the key challenges to meeting their expectations • whether microtransit solutions can be an effective complement to traditional public services • three key levers to pull to develop responsive, demand-driven services.
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KPMG

Report: Global Retail Trends

Published By: KPMG     Published Date: Jun 10, 2019
In retail, technology continues to change the rules of engagement. Consumers are more demanding than ever and getting them to notice your brand amid all the noise in the market is an even greater challenge. Read this report to discover: • the top trends reshaping retail in 2019 • how leading retailers are taking up the challenge • 10 top lessons for every retailer.
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KPMG

Cisco's Digital Marketing Transformation.

Published By: Domo APAC     Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy
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Domo APAC

Creating an Intelligent Cloud Contact Center to Deliver Exceptional Customer Experiences

Published By: Five9     Published Date: Jun 14, 2019
If you’re already operating a cloud contact center, you may skip this section and jump to the Intelligent Cloud Contact Center below. But, if you’re still on-prem and starting to wonder and envision just what a cloud contact center could do for you, here are some things to consider. Today’s consumers are loyal not to organizations, but to the experience they have – moment by moment – with an organization. That means loyalty is always based on the present experience. Dimension Data reports that 88 percent of companies believe customer experience (CX) is a competitive differentiator.1 At the forefront of this is customer care.
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Five9

Modernize retail customer engagement with APIs

Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft

Pharma is Moving to Digital & Social Media. Wake up!

Published By: QuantumMethod     Published Date: Jul 28, 2011
There's growing recognition that marketers can no longer afford to wait for specific guidelines from the FDA. Jump on the social media bandwagon or be left blow'n in the wind. Are you prepared? b
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digital, pharma, social media, advertising, fda, brand, consumer, drug
    
QuantumMethod

Mobility for Business - How to E-Sign on an iPad

Published By: e-SignLive     Published Date: Oct 11, 2013
While we tend to think about mobility largely as a consumer phenomenon, it is also changing how the workforce carries out business. With so much being done beyond traditional office walls, many insurance companies, financial service organizations and even government agencies are adopting mobile tablets and smartphones as productivity tools for agents, representatives and personnel, and developing enterprise apps for these devices.
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ipad, mobility, apple, e-signatures, esign
    
e-SignLive

Why New Movers for Direct Marketing & what to look for when acquiring lists

Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec, firstconnex, line
    
LSSiDATA

Visualisation in the Virtual Reality Age

Published By: Dell EMC     Published Date: Aug 23, 2018
“While 3D design tools have been around for a while, the consumerisation of VR is opening-up visualisation options at an unprecedented rate. Visualisation has evolved to a level that allows designers to produce photorealistic images of products in natural environments faster and with more accuracy, enabling even faster time-to-market and allowing customers to experience the product for themselves – and all without real-world prototyping and modelling costs. This guide is designed to give you an overview of the latest developments in visualisation and introduce our new VR Centres of Excellence in Limerick, Cork, Paris, Frankfurt, Dubai, Santa Clara or Austin, where you can experience the benefits for yourself.” Rahul Tikoo Executive Director and General Manager Dell Precision
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Dell EMC

Visualizzazione Nell’era della Realtà Virtuale

Published By: Dell EMC     Published Date: Aug 23, 2018
“Benché gli strumenti di progettazione 3D siano disponibili da tempo, la consumerizzazione della realtà virtuale offre nuove opzioni di visualizzazione a un ritmo senza precedenti. La visualizzazione ha raggiunto livelli tali da permettere ai progettisti di produrre immagini fotorealistiche dei prodotti in ambienti naturali in modo più rapido e accurato, velocizzando il time-to-market e consentendo ai client di sperimentare autonomamente il prodotto, il tutto senza i costi associati alla realizzazione di prototipi e modelli. Questa guida offre una panoramica degli sviluppi più recenti della visualizzazione e presenta i nostri nuovi centri di eccellenza per la realtà virtuale di Limerick, Cork, Parigi, Francoforte, Dubai, Santa Clara e Austin, dove si potranno constatare concretamente i vantaggi.” Rahul Tikoo Executive Director e General Manager Dell Precision
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Dell EMC

Top 5 Reasons Why Mobile Will Transform Enterprise Authentication

Published By: Entrust Datacard     Published Date: Oct 24, 2016
The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.
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Entrust Datacard

Accelerating Digital Transformation In The Consumer Products Industry

Published By: SAP     Published Date: Sep 28, 2018
The consumer products industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined
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customer experience & engagement, digital transformation, sap
    
SAP

Moving beyond location: How contextual data is transforming the advertising arena

Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies

Dynamic IT For A Dynamic Workplace

Published By: Lenovo UK     Published Date: Mar 14, 2019
An increasingly tech-savvy workforce is changing the future of work and the workplace. The workplace is now where your people are, not where they go – whether that’s the public space of a coffee shop or private space at home. Working hours are no longer standard, dictated by the tasks to be done, not by the clock. Work tools are no longer based only on workplace technology. The same cool features used in consumer devices, such as touch, are now required for workplace devices. It’s this familiar, smart technology that keeps people, across the generations, happy, productive and engaged. This dynamic IT is the foundation for a smart workplace that will enable you to attract and keep top talent – and shape the future-ready enterprise, now.
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dynamic it, smarttechnology, dynamicworkplace, security-first, smartit, workplacesecurity, cybersecurity, iot, artificalintelligence, future-ready
    
Lenovo UK

Moving beyond location: How contextual data is transforming the advertising arena.

Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies

Open location platform integration

Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies

6 Tips for building a thriving help center

Published By: Zendesk     Published Date: May 21, 2018
Customers are more technically savvy than everand have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers onlyseek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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Zendesk

Akamai Solutions for Gaming

Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
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