consumer changes

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THE SELLIGENT BACK TO SCHOOL MARKETING PLAYBOOK

Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
The main rule for acing your back-to-school marketing is basically the same as any math or history exam: Come prepared. And in 2019, with so much digital technology in the hands of consumers, it also helps to be willing to experiment. Make sure to keep an eye on results throughout the season and focus on what works. With a flexible omnichannel platform like Selligent Marketing Cloud, you can make changes on the fly and adjust your initiatives as needed, also supported by marketing-specific A.I.
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Selligent Marketing Cloud

Top 5 Java Performance Considerations

Published By: AppDynamics     Published Date: Sep 20, 2017
Perhaps more than any programming language, Java continues to have a profound impact on how people navigate today’s world. Java’s functionality is responsible for setting a great deal of what users expect in terms of performance from their internet accessible devices. The history of Java is more than two decades long and the language continues to grow and adapt in response to evolving consumer and business expectations. Throughout all of these changes, however, the performance of Java applications remains a paramount concern for developers.
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secure, performance, portable, architecture, software, hardware, java
    
AppDynamics

The IoT Imperative for Consumer Industries

Published By: SAP     Published Date: Nov 22, 2017
Consumer industries are facing once in a lifetime changes in the way they engage and interact with their customers and consumers. Whether consumer products, retail, or wholesale, there are two broadly unifying trends. First, consumers have both heightened influence and increased expectations. Second, several largely untapped digital technologies have the potential to enable new capabilities to better satisfy customer needs. For the key consumer industries of agribusiness, consumer products, life sciences, retail, and wholesale, the Internet of Things (IoT) will enable many new opportunities. These industries have a shared goal and challenge: to be able to create and offer engaging end consumer and/or customer experiences at scale. Part of the way that companies will achieve this goal and respond to this challenge is by developing digital transformation (DX) strategies. Such strategies enable new and potentially disruptive capabilities with a broad range of technologies.
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consumer, industries, interactions, customers, products, retails, wholesale, influence, digital, technologies
    
SAP

2014 Top Insights for Marketing Executives

Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives
    
CEB

Top 5 Java Performance Considerations

Published By: AppDynamics     Published Date: Sep 21, 2017
Perhaps more than any programming language, Java continues to have a profound impact on how people navigate today’s world. Java’s functionality is responsible for setting a great deal of what users expect in terms of performance from their internet-accessible devices. The history of Java is more than two decades long and the language continues to grow and adapt in response to evolving consumer and business expectations. Throughout all of these changes, however, the performance of Java applications remains a paramount concern for developers.
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AppDynamics

The making of a modern brand: Building customer trust through a strong visual identity

Published By: Monotype     Published Date: May 09, 2018
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. // In our latest eBook, we've highlighted areas you can’t ignore if you want to deliver the experience consumers expect. You’ll find out what’s most important to today’s customers, ways you can prepare for the future, and how type ties it all together. // You'll learn: Why it’s essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand How customer expectations have evolved and how you can to adapt Why type is an essential tool in responding to these changes and preparing for the future
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branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design, digital advertising, web fonts, global marketing, emerging marketing, user experience, display advertising
    
Monotype

Selling in the Age of Social Commerce

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, facebook, instagram, paid social, marketing
    
ChannelAdvisor

Beyond Retail: From Point-of-Sale to Point-of-Service

Published By: Oracle     Published Date: Jul 13, 2016
The in-store experience is changing dramatically. Not long ago it was straightforward and transactional: consumers would go into a store and, if it stocked what they wanted, would buy. If it didn’t, they would walk out, but their options to go elsewhere were often restricted by distance, choice and convenience. In this issue of Beyond Retail, we look at how the Point of Sale is changing to deliver a modern in-store experience, and how it can help retailers keep pace with the changing habits of their customers. We also explore how changes in PoS technology can affect store layout and the role of PoS in bridging the online and offline retail experience.
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oracle retail, point of sale, point of service, pos, customer experience, best practices, beyond retail, pos technology, enterprise applications, data management, business technology
    
Oracle

4G LTE M2M Solutions for Healthcare

Published By: CradlePoint     Published Date: May 17, 2016
The “consumerization” of healthcare and sweeping policy changes will require that healthcare providers become more competitive or risk being left behind. Gaining the competitive edge means finding scalable efficiencies, leveraging the wealth of available patient data for improved care, and figuring out how to meet (or sometimes treat) patients where they already are—whether that happens to be at work, at the mall, or on the street. While Machine to Machine (M2M) and Internet of Healthcare Things (IoHT) technologies promise to create massive efficiencies and a transformed patient experience, traditional wired connectivity solutions are often costly, difficult to deploy, and don’t offer the flexibility required for effective M2M and IoHT deployments.
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CradlePoint

7 Ways the Mobile Consumer Changes Everything

Published By: Bazaarvoice     Published Date: Apr 30, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, mobile consumer, mobile purchases, digital sales, mobile shppers, online reviews, retailers
    
Bazaarvoice

Quick reference: “7 ways the mobile consumer changes everything” infographic

Published By: Bazaarvoice     Published Date: May 21, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. “7 Ways the Mobile Consumer Changes Everything” reveals new research.
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bazaarvoice, mobile, mobile consumers, mobile shoppers, web content
    
Bazaarvoice

Infographic: 7 Ways The Mobile Consumer Changes Everything

Published By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. “7 Ways the Mobile Consumer Changes Everything” reveals new research.
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bazaarvoice, mobile consumer, consumer changes, infographic, mobile use, social, mobile conversation, mobile shoppers, consumer feedback, change management, best practices, business intelligence
    
Bazaarvoice

7 Ways the Mobile Consumer Changes Everything

Published By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, mobile consumer, consumer changes, infographic, mobile use, social, mobile conversation, mobile shoppers, consumer feedback, change management
    
Bazaarvoice

Great Mobile Experiences Are Built On Systems Of Engagement

Published By: Salesforce.com     Published Date: Apr 16, 2013
By 2014, smartphones and tablets will put power in the pockets of a billion global consumers, including your employees and partners and customers. However, mobile is not simply another device for IT to support with a shrunken website or a screen-scraped application. Rather, mobile is the visible manifestation of a much broader shift to systems of engagement that marry physical context and digital intelligence to deliver service directly into a person's hands. This shift will add value and take cost out of every business service, workflow process, and business application. But mobile engagement will also require wholesale changes to your app design, service delivery, IT skills, technology assets, and even your business model. This report lays out a vision for mobile engagement and introduces the strategic elements developed further in The CIO's Mobile Engagement playbook.
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mobile, smartphones, tablets, engagement, experience, applications, mobile computing, mobile data systems, smart phones, wireless application software, wireless communications, wireless hardware, wireless infrastructure, wireless messaging, wireless phones
    
Salesforce.com

Quick reference: “7 ways the mobile consumer changes everything” infographic

Published By: Bazaarvoice     Published Date: Aug 01, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. “7 Ways the Mobile Consumer Changes Everything” reveals new research.
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bazaarvoice, marketing, mobile, research, content, optimize
    
Bazaarvoice

Learn How to Optimize your Web Content for Mobile to Drive More Sales

Published By: Bazaarvoice     Published Date: Aug 01, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, web content, mobile, consumers, research, shoppers
    
Bazaarvoice

Capitalizing on the power of big data for retail

Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights, customer analytics, personalization, ecommerce
    
IBM

Capitalizing on the Power of Big Data for Retail

Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM

Dimar Group Boosts Resilience and Flexibility - Case Study - March 2012

Published By: IBM     Published Date: Sep 27, 2013
Founded in 1975, DIMAR Group operates in retail, marketing consumer products through a multi-channel distribution network that includes cash and carry, franchising, discount and supermarket operations. With 174 stores and 2,000 employees located mainly in western Liguria and southern Piemonte, DIMAR Group is ready for the rapid and frequent changes that characterize the northern Italian market.
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ibm, ibm solutions, ibm bladecenter, ibm system storage, virtualization, virtualization technologies, dimar, ibm platform, storage, computing, flexibility, enterprise applications, business technology, data center
    
IBM

Deal Management Mobilized: How the Best-in-Class Close the Sale Anywhere, Anytime, with Any Device

Published By: Oracle     Published Date: Mar 18, 2014
Dramatic shifts in workplace norms as a result of remote sales teams are now a reality, as field-based personnel perform so many vital selling and strategic account management business functions, more effectively armed with tablets than ever before. Aberdeen research conducted for Sales Performance Management 2012: How the Best-in-Class Optimize the Front Line to Grow the Bottom Line (December 2011), shows that 60% of companies’ sales team members are primarily remote workers. Indeed, in Aberdeen research for Mobile HCM: Workforce and Talent Management on the Move (June 2010), 57% of respondents who track the impact of their mobile recruiting efforts report improved quality and/or size of their talent pool as a result of their work. Does attracting and retaining a quality sales force thus require corporate technologies and processes that are influenced by consumer trends and cultural sea changes? Moreover, are there benefits to enterprises that enable their sales team to work remotely?
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oracle, data management, account management, sales performance management, remote workers, sales research, workplace shifts, sales strategy, data center, research
    
Oracle

Protecting Your Website with Always on SSL

Published By: Symantec     Published Date: Apr 02, 2015
Trust and consumer confidence is the foundation upon which the Internet has been built. Leading commerce and financial services companies worldwide have long used Secure Socket Layer and Transport Layer Security (SSL/TLS) technologies to secure customer communications and transactions. But with the rise of Web 2.0 and social networking, people are spending more time online and logged in, and they are communicating much more than just their credit card numbers. Unfortunately, Web security practices have not always kept pace with these changes. Many organizations use the SSL/TLS protocol to encrypt the authentication process when users log in to a website, but do not encrypt subsequent pages during the user’s session. This practice is risky because it leaves website visitors vulnerable to malicious online attacks, and can result in millions of users being unknowingly exposed to threats simply by visiting a trusted website. This white paper discusses the imperative need for Always On S
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secure socket layer, transport layer security, secure customer communications, web security, online attacks, always on ssl, security
    
Symantec

22 Quick Tips for Better Email Marketing

Published By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail

A Path to Good Risk Taking

Published By: SAS     Published Date: Aug 03, 2016
The financial collapse of 2008 had the greatest impact on the financial services industry since World War II, resulting in consolidation and extensive regulation. The crisis coincided with increased competition from emerging economic powers, nonbanks and fintech organizations. Consumer behavior, from the adoption of mobile banking to P2P payments, forced banks to retool and respond with innovative products and investments in new delivery channels. Technology changed rapidly as well. In the capital markets, trading became fully automated, with pricing, risk decisions and settlement across exchanges made in milliseconds
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finance, best practices, productivity, economic power, consolidation, fintech, technology, data, security, risk decision, business analytics, business management
    
SAS
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