consumer management

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The Marketer’s Guide to Articulating DAM Return on Investment

Published By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, enterprise applications, business technology
    
Adobe

E-Retailer Invites Consumers On A Digital Shopping Spree

Published By: CMO.com     Published Date: May 10, 2016
Online fashion retailer Spree launched three years ago in South Africa. Spun out of the ecommerce division of publishing group Media24, the business has always had content at its heart.
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consumer management, business management, best practices, digital commerce, contact management
    
CMO.com

Articulating DAM Return on Investment

Published By: Adobe     Published Date: Apr 15, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
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adobe, customer experience, dam return, digital asset management, return on investment, marketing
    
Adobe

The 7 Habits of Highly Effective API and Service Management

Published By: MuleSoft     Published Date: Apr 13, 2016
New Enterprise challenge has emerged. With the number of APIs growing rapidly, managing them one-off or via Excel or corporate wiki is no longer feasible. The smartest organizations have discovered a set of best practices to design powerful APIs that leverage existing services, to effectively manage those APIs throughout their lifecycle and to scale their deployment across consumers and devices. This eBook examines the relationship between APIs and services and presents the key elements of a successful API strategy in the form of 7 habits. In this eBook you will learn: - How to leverage existing services in the API economy - Where to get started with your API strategy - Key criteria for selecting an API Management solution - Strategies to overcome API security and identity challenges - How and why to apply the fundamentals of API First Design
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service management, enterprise applications, best practices, business management, business strategy, application integration, business intelligence, service oriented architecture, web service management, content management system
    
MuleSoft

Enabling the Path to Private Cloud: Self-Service

Published By: CDW - NetApp     Published Date: Apr 07, 2016
Self-service is an advanced element of private cloud environments that improves management efficiency and business agility, as well as lowering operating expenses. A self-service environment streamlines the interaction between users and the IT department. It empowers internal consumers of IT services to request and receive appropriately configured resources on demand with minimal IT intervention. NetApp® OnCommand® Workflow Automation, the NetApp Management SDK with open APIs, and key ecosystem partnerships enable enterprises to easily integrate their orchestration solutions and custom management tools with the NetApp storage service catalog for automated storage provisioning and protection. Customers can thereby create a self-service, web-based portal that efficiently delivers IT as a service to virtualization administrators, application administrators, and users, while enabling IT staff to focus on higher value activities.
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cloud management, cloud services, cloud management, it infrastructure, cloud application, cloud computing, infrastructure, technology, it management, knowledge management, enterprise applications, data management, business technology
    
CDW - NetApp

Enabling the Path to Private Cloud: Self-Service

Published By: CDW     Published Date: Apr 04, 2016
Self-service is an advanced element of private cloud environments that improves management efficiency and business agility, as well as lowering operating expenses. A self-service environment streamlines the interaction between users and the IT department. It empowers internal consumers of IT services to request and receive appropriately configured resources on demand with minimal IT intervention. NetApp® OnCommand® Workflow Automation, the NetApp Management SDK with open APIs, and key ecosystem partnerships enable enterprises to easily integrate their orchestration solutions and custom management tools with the NetApp storage service catalog for automated storage provisioning and protection. Customers can thereby create a self-service, web-based portal that efficiently delivers IT as a service to virtualization administrators, application administrators, and users, while enabling IT staff to focus on higher value activities.
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cloud management, cloud services, cloud management, it infrastructure, cloud application, cloud computing, infrastructure, technology, mobile computing, application integration, business intelligence, data center
    
CDW

Three Things Your Field Service Organization Needs to Know About IoT

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
The Internet of Things (IoT) is connecting our world in ways that were unimaginable 10 years ago—collecting data on everything we do and using it to streamline our daily activities. In doing so, IoT is changing the way that consumers think about service. Service organizations must be prepared to support these new customer expectations to ensure continued satisfaction to strengthen and foster loyalty. Additionally, IoT is making its way into the enterprise, especially among organizations in industries like utilities, oil and gas, medical devices, manufacturing and telecommunications. Connected devices enable more efficient processes for maintenance and repair by constantly providing information on machines’ performance, environmental conditions, and possible failures. For example, a connected washing machine in a customer’s home could automatically send out an error report to the manufacturer when it experiences a failure. This is where field service management comes in.
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oracle, service cloud, service management, customer interaction, internet of things, application integration, best practices, business activity monitoring, business analytics, business intelligence, business management, call center software, customer interaction service
    
Oracle Service Cloud

DocuSign for Sales and Sales Operations

Published By: DocuSign     Published Date: Mar 23, 2016
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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DocuSign

Best Practices for Securing Workloads in Amazon Web Services

Published By: Evident.io     Published Date: Nov 23, 2015
AWS is the most widely deployed public cloud infrastructure as a service (IaaS) solution in the world and is a leader in Gartner's Magic Quadrant for IaaS (see "Magic Quadrant for Cloud Infrastructure as a Service"). AWS offers a large number of built-in security capabilities (see Note 1), and questions on the proper practices for securing workloads in AWS are increasing.1 AWS is a not a "consumer grade" IaaS cloud. It is a market leader, with a portfolio of security capabilities and security ecosystem partners unmatched by other IaaS providers. However, simply moving existing workloads to AWS without rethinking security tools, processes and system management will result in workloads that are less secure than they were when located within enterprise data centers. Conversely, a properly managed and secured workload in AWS will be at least as — and, in most cases, more — secure than in an enterprise data center.
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security, best practices, web services, amazon, workload, aws, data centers, enterprise, cloud, infrastructure, it management, enterprise applications
    
Evident.io

Top 5 Video Marketing Mistakes

Published By: Brightcove     Published Date: Sep 29, 2015
As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015.
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branding, consumer marketing, content management system (cms), crm best practices, lead generation
    
Brightcove

Convince your boss it's time for video marketing

Published By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
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video marketing, channel marketing, consumer marketing, email campaign, email list management, email management
    
Brightcove

The Customer Decision Hub – What’s inside your customer brain?

Published By: Pega     Published Date: Sep 11, 2015
In this e-book, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively - they need a Customer Decision Hub – a customer relationship management brain with memory and predictive intelligence.
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Pega

L’Oréal Brand Pulse Report

Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
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brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm, data management
    
SurveyMonkey

Marketing Strategy For The Mobile Mind Shift

Published By: Adobe     Published Date: Aug 04, 2015
This report introduces Forrester's vision of mobile marketing for marketing leaders and provides specific strategic recommendations for brands dealing with demanding mobile customers.
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brand tactics, branding, consumer mobility, customer experience management, digital marketing, emerging methods, marketing methods, mobile apps, mobile marketing, mobile web, omnichannel customer experience, mobility
    
Adobe

Retailers Save the Sale with Detailed, Real-Time Inventory Data

Published By: Oracle     Published Date: Jul 09, 2015
Omni-channel operations and empowered consumers raise the value of advanced inventory management solutions.
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Oracle

The Modern Marketer's Guide to Content-Driven Commerce

Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing, media, customer experience, marketing, strategy, content marketing
    
Sailthru

Content is the New Perimeter: The Security and Regulatory Drivers for Information Rights Management

Published By: Intralinks     Published Date: Apr 13, 2015
They say content is king. But if your content isn’t protected, it’s a king with no clothes. The proliferation of mobile devices in the workplace, and the availability of cloud services designed for consumers, can lead to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. This report by Ovum takes a look at the challenges of information security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns. Key topics include: • The threat posed by Dropbox and other consumer-grade FSS providers • The need for lifetime control of information and content • The ability to perform audits, and locate files, anywhere, and who accessed them • How next-generation IRM technology is available to add a new layer of security to every file
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Intralinks

Hybrid Cloud Myths

Published By: Equinix     Published Date: Mar 26, 2015
Enterprises grapple with a host of challenges that are spurring the creation of hybrid clouds: collections of computing infrastructure spread across multiple data centers and multiple cloud providers. This new concept often provokes uncertainty, which must be addressed head on. As more applications and computing resources move to the cloud, enterprises will become more dependent on cloud vendors, whether the issue is access, hosting, management, or any number of other services. Cloud consumers want to avoid vendor lock-in—having only one cloud provider. They want to know that they will have visibility into data and systems across multiple platforms and providers. They want to be able to move servers and storage around without a negative impact on application availability. The good news is that more solutions become available every day, but with a learning curve and numerous management challenges and considerations. This CITO Research paper provides advice for managers about how to c
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hybrid cloud, computing infrastructure, enterprises, storage, application availability, it management, data center
    
Equinix

10 Things IT Administrators Need to know about Android for work

Published By: MobileIron     Published Date: Mar 02, 2015
The Android platform has quickly established itself as a dominant mobile OS for consumers. However, enterprise IT has been slower to adopt Android broadly due to lack of Enterprise Mobility Management capabilities in Android and fragmentation. But the recent release of Android Lollipop reduces fragmentation and when combined with MobileIron enterprise mobility management (EMM) solutions, gives IT the tools needed to easily manage and secure apps and content on all types of Android devices. This will accelerate adoption of Android devices within the enterprise.
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android, apps, vpn, work, multiple devices, emm
    
MobileIron

Break Away to Efficient, Responsive Project and Portfolio Management

Published By: CA Technologies     Published Date: Feb 13, 2015
Organizations are managing a rapidly escalating number of projects due in large part to the consumerization of IT. As a result, you face growing demands for mobile technology-based apps and services – on top of your backlog of already ongoing strategic initiatives. And when priorities keep changing, functioning effectively is difficult without Project and Portfolio Management (PPM) tools that support your need for additional oversight, better decision-making and more efficient use of resources.
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portfolio management, mobile technology, project management, consumerization, decision making
    
CA Technologies

Analyst Research: Marketscope for IVR Systems and Enterprise Voice Portals

Published By: Aspect Software     Published Date: Nov 06, 2014
Download Aspect’s newsletter, “Serving and Engaging the Digital Consumer - from Self-Service to Agent-Assisted” for insights on how the cloud, omni-channel communications and mobility are revitalizing customer self-service. Included is a complete copy of the latest Gartner Marketscope for IVR Systems and Enterprise Voice Portals, which provides insights on the state of the market and top vendors. Download to learn more!
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aspect, digital consumer, self service, voice response market, it leads, ivr investments, omni channel, omnichannel, omni-channel, it management, ivr, marketscope, voice portal, self-service
    
Aspect Software

Infographic: 7 Ways The Mobile Consumer Changes Everything

Published By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. “7 Ways the Mobile Consumer Changes Everything” reveals new research.
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bazaarvoice, mobile consumer, consumer changes, infographic, mobile use, social, mobile conversation, mobile shoppers, consumer feedback, change management, best practices, business intelligence
    
Bazaarvoice

7 Ways the Mobile Consumer Changes Everything

Published By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
Tags : 
bazaarvoice, mobile consumer, consumer changes, infographic, mobile use, social, mobile conversation, mobile shoppers, consumer feedback, change management
    
Bazaarvoice
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