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Modern Marketing Essentials: Content Marketing

Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, application integration, analytical applications, business intelligence
    
Oracle

Content is the New Perimeter: The Security and Regulatory Drivers for Information Rights Management

Published By: Intralinks     Published Date: Apr 13, 2015
They say content is king. But if your content isn’t protected, it’s a king with no clothes. The proliferation of mobile devices in the workplace, and the availability of cloud services designed for consumers, can lead to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. This report by Ovum takes a look at the challenges of information security and explores how a new generation of Information Rights Management (IRM) technology directly addresses the most critical concerns. Key topics include: • The threat posed by Dropbox and other consumer-grade FSS providers • The need for lifetime control of information and content • The ability to perform audits, and locate files, anywhere, and who accessed them • How next-generation IRM technology is available to add a new layer of security to every file
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Intralinks

Premium Credit Rolls Out Bold360 ai’s Self-Service Solution

Published By: LogMeIn     Published Date: Feb 27, 2018
24/7 Self-Service Support Center: Bold360 ai’s 24/7 context driven support center was implemented, allowing users to instantly discover relevant content from the smart knowledge database. Dynamic FAQs displayed trending topics in real-time to speed up customer resolution and discoverability. Real-Time Customer Analytics highlight unanswered questions, giving Premium Credit instant visibility of missing topics, questions driving ticket volume, and more.
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customer, support, faq, credit
    
LogMeIn

Making the Most of Your Content

Published By: Seismic     Published Date: May 24, 2019
Has your content marketing strategy hit a plateau? It may be due to misalignment. 86% of B2B marketers don't measure content ROI and only 46% say their content marketing and sales teams are aligned (Content Marketing Institute). Watch the on-demand webinar to learn how leading marketing executives at Citi, Farmers Insurance, Nokia and Sonic get the most out of their content investment while better aligning sales and marketing. Other topics discussed: ? Creating personalized content that's relevant to the sales process ? Ensuring content on all platforms is new, refreshed and organized ? Most effective analytics for measuring content ROI
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Seismic

The Definitive Guide to Digital Advertising

Published By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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Marketo

Getting Started with Elearning: Eight Questions to Consider

Published By: Skillsoft     Published Date: Mar 03, 2015
The face of corporate learning has changed. It is no longer possible to develop your human capital with a single approach. Today’s corporate environment calls for out-of-the-box thinking, incorporating the advantages of many types of learning to benefit your company’s single biggest investment: your people. This handy guide will help you navigate the growing number of learning solutions and equip you with eight must-ask questions as you develop your learning program.
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skillsoft, development, programs, processes, business management, elearning, corporate education, courses, courseware, technology, resources, access, devices, support, mobile, video, content, on-demand, build, buy
    
Skillsoft

Ready your huddle spaces for Office 365 online meetings [webcast]

Published By: Polycom     Published Date: Sep 07, 2016
"Seeing is believing. How we connect and collaborate is changing. It’s no longer about reviewing a PowerPoint deck or a document sent out in advance in the meeting invite over a voice bridge. It’s now about collaborating and working in real time with voice, video and content sharing—as a team. Together, Microsoft and Polycom make it simple. Watch now an interactive session covering the following hot topics: How the new Office 365 Services and Skype for Business Online change the collaboration experience and reduce conferencing/communications costs. How you can turn your conference rooms and huddles spaces into productive, collaborative workspaces. Polycom RealPresence Trio and how it accommodates our 3 collaboration needs: Voice, Content and Video. How easy it is to set up and how easy it is for users to connect. How flexible your workspace transition plan can be. Don’t miss this session featuring Polycom and Skype for Business solutions experts, Peter Huboi and Jovito Salonga, for a d
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business optimization, business strategy, network management, business applications, best practices, business process management, collaboration, productivity, business management
    
Polycom

SiriusView: Marketing Automation Platforms 2017

Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms Download the report to learn about these topics and more.
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marketo, mult-channel, native, live event management, content, marketing automation, launchpoint
    
Marketo

Your Content Curation Workbook

Published By: Trapit     Published Date: Jan 21, 2015
To help you accomplish your marketing goals, we've put together an interactive workbook for you. Download the workbook, fill it out, and start engaging your audience in new ways.
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content curation, marketing goals, best practices, content themes, content topics
    
Trapit

GDPR tips: Keep your content safe in the cloud

Published By: Box     Published Date: Jun 22, 2018
With GDPR looming large on the horizon in May 2018 and beyond, there are a number of myths and misunderstandings circulating around the upcoming changes to compliance and data protection. In this expert e-guide, we explore how to maintain compliance for your critical content in the cloud. Uncover vendor-agnostic compliance tips from Box compliance president Crispen Maung for your content management system, and delve into topics, like: • GDPR strategies for cloud ECM • Cultural changes for upcoming compliance regulations • Projected fines associated with GDPR • And more
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Box
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