corporate master data

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Enterprise Master Data Management: An MDM Institute MarketPulse In-Depth Report

Published By: IBM     Published Date: Dec 30, 2008
Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).
Tags : 
ibm, enterprise master data management, corporate master data, data integration, enterprise applications, data management, customer relationship management, enterprise resource planning
    
IBM

The Importance of an Information Strategy

Published By: IBM     Published Date: Aug 26, 2009
We need to move away from the current environment in which data is treated as separate from (and subservient to) applications and business process-which may require a cultural shift within the IT department.
Tags : 
information strategy, ibm, corporate data resides, master data management, etl, data governance, lifecycle management., ibm's information agenda, information based enterprise, bloor research, application performance management, business intelligence, business management, business process automation, business process management, customer satisfaction, product lifecycle management, application integration, configuration management, data integration
    
IBM
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