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10 Tips for Creating Social Engaging Social Content

Published By: Act-On     Published Date: Apr 20, 2015
You want to create content that people engage with in a meaningful way. Learn 10 tips for creating engaging social content.
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act-on, engaging social content, social content, interactive content, social engagement, engaged interaction, target audience, audience motivation
    
Act-On

Account-Based Marketing: A Practical Guide

Published By: AdRoll     Published Date: Aug 22, 2017
Account-based marketing (ABM) is a combination of people, processes, and technology that, if deployed intelligently, will complement existing marketing programs to close bigger deals more efficiently. Account-Based Marketing: A Practical Guide is your manual to achieving that alignment and running efficient ABM. We’ll provide practical, actionable advice and tips on all aspects of ABM, with a bottom-up approach that asks and answers the question: “How?” How to set goals and objectives? How to select target accounts and specific roles? How to create a compelling buyer journey and, in turn, align content around it? We’ll then show you, step by step, how to roll out ABM campaigns and, critically, how to structure your CRM and marketing platforms around them. As a performance marketing platform that allows you to collect, analyze, and act on your data at scale, AdRoll is uniquely positioned to demonstrate how you can achieve this. So, if your company depends on closing long-cycle, mu
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account based marketing, marketing programs, adroll. crm
    
AdRoll

Webcast: Create Marketing Content with Impact by Integrating 3D Product Images

Published By: EMC     Published Date: May 01, 2009
During this recorded webcast, you'll find out how organizations are combining 3D and 2D into their brand centers and creating new ways to engage their customers. You'll learn how CGI saves money and maximizes the reuse of CAD assets and CGI artwork for a variety of emerging media. And, you'll see a product demonstration, showing the impact 3D images can have on your marketing programs. Learn more today!
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marketing, concent, cgi, cad, digital media, emc, images, artwork, images, plm, brand, image management, roi, return on investment, engineering, rich media, collaboration, media asset, webcast, non-technical marketing
    
EMC

Associated Press: Monetizing Media Content Online

Published By: SchemaLogic     Published Date: Jun 11, 2008
The Associated Press, like all publishing and digital media companies, must work rapidly to meet the demands of a shifting media landscape. An exploding wave of free content on the web meant that AP not only had to deliver more content online, but needed to create more relevance and niche content in order to update traditional ad revenue models with targeted web-based products and more potential for advertising dollars.
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schemalogic, associated press, content delivery, content management, cms, content management system, knowledge management
    
SchemaLogic

What makes search so strategic for B-to-B?

Published By: Godfrey     Published Date: Oct 24, 2008
B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
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godfrey, search, b-to-b search, b-to-b strategic search, business-to-business search, search engine optimization, seo, search engine marketing, sem, analytics, integration, web content, keywords, keyword analysis, strategic keyword analysis, search performance, links, analytics, integration
    
Godfrey

How to Create High-Conversion Content for Lead Generation: 5 Key Questions Answered

Published By: GoToWebinar     Published Date: Apr 06, 2011
This brief explores these questions and offers advice and strategies for content creation and distribution.
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lead generation, webinar, high-conversion content, citrix gotowebinar, marketing sherpa, web conferencing
    
GoToWebinar

How American University Built the Ultimate Award-winning Community Website

Published By: PaperThin, Inc.     Published Date: Dec 29, 2010
Learn how American University created an award-winning, community-focused website that engages its community and inspires passion for the AU brand by using the CommonSpot Web content management solution by PaperThin.
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web content management, cms, application development, paperthin, commonspot
    
PaperThin, Inc.

Divide to Conquer: How to Tame the Online Video Content Beast

Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers a strategic, three-tiered approach to create video content within budget. You will learn about the ideal business applications for video and how to create valuable video for less.
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online video, marketing, emerging video, digital, web analytics, video, knowledgevision
    
KnowledgeVision

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends, benchmarking, user experience, customer experience, content marketing, targeting, conversion, mobile marketing, branding
    
Adobe

How to Launch an Employee Advocate Channel to Expand Your Brand’s Marketing Programs

Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement, customer engagement, content syndication, employee advocacy, social workforce
    
SocialChorus

Content Marketing eBook: Why Your Company's Tone Matters and How to Get It Right

Published By: Acrolinx     Published Date: Jan 28, 2015
Watch Your Tone! offers valuable advice on how you can create your own corporate voice — a unique, instantly recognizable style for all your content, that lets you speak with one voice and stand out from the crowd. This must-read resource for content professionals shares deep insights from industry experts and takes you step-by-step through the process of developing your perfect tone of voice.
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tone of voice, corporate voice, platform, style, content
    
Acrolinx

The Ultimate Guide to Content Creation

Published By: Uberflip     Published Date: Jan 09, 2017
Learn how the best B2B marketers create content for the entire buyer journey while avoiding content marketing flops.
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content marketing, content creation, b2b content, b2b content marketing, inbound marketing, b2b blog, b2b ebook, content curation, content ideation, content marketplaces, content workflows
    
Uberflip

The Ultimate Guide to Content Insights

Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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Uberflip

A to Z: Why Office 365

Published By: Microsoft Office 365     Published Date: Nov 15, 2016
Download the free A to Z eBook to learn more about data security, employee productivity, IT Support and cost. Also, see how the competition measures up against Office 365. Here are a few must-knows when it comes to Office 365: Data compliance out of the box. Built-in security and privacy features; meets key industry standards and supports FERPA, HIPPAA and EU. Online or offline across all devices. Whether you are in the office or on the go, Office applications let you create, edit and share from your PC/MAC or your iOS, Android™ or Windows device with anyone in real time. Work off a single platform and eliminate third-party apps. With our suite of apps, such as Enterprise Content Management, Cloud PBX, and Microsoft MyAnalytics, you can trust that a single vendor is providing you the tools you need to get work done.
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Microsoft Office 365

What’s Next for Brands in E-Commerce

Published By: ChannelAdvisor     Published Date: Jul 20, 2018
As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: - Relationships with retailers - Connections with consumers - The importance of quality of product content - How to maximize sales on marketplaces
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ChannelAdvisor

Evolving ECM to Business Content Services: What You Need to Know

Published By: Box     Published Date: Jun 22, 2018
Content is a core element of digital business. Companies must create, secure, manage, and collaborate upon content with both internal and external participants. But traditional ECM technology is costly and dated while EFSS is limited in functionality. The result? Too many content repositories, leading to silos and broken communication. Companies need a better way to work! • Join us as we chat with Cheryl McKinnon, our featured speaker from Forrester Research, to learn how to make the most of your content investment and drive innovation through IT. Takeaways from the webinar include: o 5 key trends shaping the market o Key capabilities of content management vendors o Essential use cases and recommended tactics to accelerate digital transformation
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Box
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