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Turn GDPR To Your Advantage

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning
    
Selligent Marketing Cloud

Customer Lifecycle: Customer Experience

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

eBook: 5 Strategies for Customer Loyalty Download

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Pega vs. Salesforce for Customer Service

Published By: Pega     Published Date: Sep 11, 2015
This paper is intended for customer service professionals who are considering the next CRM application for their enterprises. It compares two popular solutions, Pegasystems’ Pega Customer Service and Salesforce.com’s Service Cloud, across five areas of functionality essential to meeting the complex customer service needs of the enterprise.
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Pega

The Future of Mobile Selling — Getting More from your CRM

Published By: Tact     Published Date: Sep 06, 2016
Did you know that sales reps typically waste up to 16 hours per week on non-selling tasks? If your sales team is spending too much time on non-selling tasks, logging sales activities to Salesforce, hunting for customer information and documents, or copy-pasting data between separate systems, they might resist the rise of mobile CRM solutions like Salesforce1. However, it’s important to figure out how to enable these teams in the field, as 55% of salespeople will access sales applications exclusively through smartphones or tablets by the end of 2016. It’s not surprising that salespeople will increase their use of mobile apps 125% from 2015-2017. In this whitepaper from Tact, you’ll learn 1) common challenges facing field sales teams, 2) a framework for thinking about mobile sales productivity, 3) essential characteristics for evaluating mobile sales solutions, and 4) key trends in mobile sales.
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salesforce, salesforce.com, crm, sales productivity, sales enablement, salesforce adoption, crm adoption, sales management, crm best practices, salesforce best practices, mobile applications, field sales, mobile field sales, tactile, tact, chuck ganapathi
    
Tact

CRM Software: Reasons to Optimize

Published By: Vendor Guru     Published Date: Dec 21, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
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crm, customer relationship management, crm solution, crm software, loyalty, customer loyalty, customer satisfaction, customer interaction, profitability, vendorguru, vendor guru, quinstreet, vendor guru general campaign, best practices, customer interaction service, enterprise software, sales & marketing software, customer experience management
    
Vendor Guru

Questions to Ask When Choosing a Customer Relationship Management Solution

Published By: Vendor Guru     Published Date: Dec 21, 2007
Small and medium businesses (SMBs) continue to fuel demand for customer relationship management (CRM) systems, and more software firms are stepping up to offer appropriate technologies. SMBs, defined as companies with 1,000 or fewer employees, are searching for CRM solutions that will allow them to satisfy customers, control costs, and comply with various government regulations. But when choosing CRM software, it’s important to keep in mind that the needs of small and medium businesses aren’t always the same.
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customer satisfaction, customer retention, crm, crm solution, customer relationship, customer service, vendorguru, vendor guru, quinstreet, retention, smb, small business, soho, small business crm, vendor guru general campaign, small business networks, customer relationship management, sales & marketing software, customer experience management
    
Vendor Guru

Tips for Cost-Effective Customer Retention Management

Published By: Vendor Guru     Published Date: Dec 21, 2007
This white paper examines the details of how to gain improved customer retention and acquisition for a lower overall investment by defining basic CRM functionality needed by most organizations to achieve their customer goals and objectives.
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crm, crm tool, crm tools, crm solutions, customer retention, retention, customer relationship, customer satisfaction, customer service, repeat business, loyalty, vendorguru, vendor guru, vendor guru general campaign, quinstreet, best practices, customer relationship management, sales & marketing software, customer experience management
    
Vendor Guru

The ABCs of Choosing a CRM System

Published By: Vendor Guru     Published Date: Dec 21, 2007
Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.
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vendor guru custom question campaign, crm tool, crm solution, crm tools, crm, customer relationship, customer centric, customer-centric, customer data, data integration, feedback, vendor guru, vendorguru, quinstreet, loyalty, customer service, business integration, customer relationship management, customer satisfaction, contact management
    
Vendor Guru

The 5 Must-Have Features of a CRM Solution

Published By: Vendor Guru     Published Date: Dec 21, 2007
Customer relationship management (CRM) systems are being implemented by a variety of companies looking for a competitive advantage in the global marketplace. Without customer loyalty, many companies won’t be able to thrive and grow. Today’s consumers are more demanding because they have a greater variety of choices, including doing business on the Internet and via automated phone systems. Many expect access to customer service 24 hours a day.
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vendor guru custom question campaign, vendor guru, vendorguru, quinstreet, crm, crm tool, crm solution, customer service, customer relationship, data integration, marketing automation, sales management, analytics, business analytics, customer relationship management, sales & marketing software, analytical applications
    
Vendor Guru

CRM Solutions: What A Small Business Should Look For

Published By: Vendor Guru     Published Date: Dec 21, 2007
In a 2006 survey conducted by CRMGuru, 50% of the respondents indicate that they base their satisfaction with a company on the sum of "interactions with a brand's products, services, and people." How does your company measure up? You have an excellent product, your customer service department is highly responsive, and your personnel have received extensive training.
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customer satisfaction, customer retention, crm, crm solution, customer relationship, customer service, vendorguru, vendor guru, quinstreet, retention, smb, small business, soho, small business crm, vendor guru custom question campaign, small business networks, customer relationship management
    
Vendor Guru

How to Ensure That Your Employees Will Want to Use CRM

Published By: Pivotal CRM     Published Date: Dec 21, 2007
In this paper, learn how with the right CRM solution, information workers can increase productivity, improve customer service, and boost collaboration, while the business simplifies complex processes, increases sales, and reduces costs.
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information worker, crm, microsoft, office, customer relationship management, user adoption, information management, data management, information overload, productivity, integration, pivotal, pivotal crm, quinstreet, application integration, enterprise software
    
Pivotal CRM

Application Ready Network Guide Oracle's Siebel Business Applications 8.0

Published By: F5 Networks Inc     Published Date: Jan 22, 2009
F5 Application Delivery Networking Solutions are the networking foundation for this market leading CRM and Analytics application. Oracle and F5 have validated and jointly documented the interoperability of F5’s BIG-IP LTM and WebAccelerator (the BIG-IP module and standalone appliance) solutions with Siebel working in hundreds of customers worldwide.
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siebel, oracle, big-ip, arn, application ready network guide, oracle siebel, business applications, internet-enabled enterprise software, end-to-end business processes, webaccelerator, networking, enterprise applications, network management, application integration, business process management
    
F5 Networks Inc

The Rising Financial Impact of Customer Service

Published By: LogMeIn     Published Date: Jul 18, 2014
An Aberdeen Group report on the rising financial impact of customer service.
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liven chat, bold chat, customer service, customer support, crm software, crm solutions, financial impact of customer service
    
LogMeIn

Connect with your customers: The Art of Building Enduring Customer Bonds

Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle

CMO Marketing Investment Strategy:Effectively allocate marketing dollars across customer touchpoints

Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle

Connect with Customers: Uniting Customer Strategy & Business Strategy

Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, kpi, optimization, integrated marketing strategies, integrated
    
Merkle

The Social Enterprise: CRM & Expense Management Integration

Published By: Concur     Published Date: Apr 17, 2013
This report explores how organizations can leverage technologies driven by cloud computing and mobile apps, and the benefits gained from integrating travel and expense management solutions with Customer Relationship Management (CRM) solutions.
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cloud computing, mobile, social enterprise, crm, expense management, expense management integration, mobile for business
    
Concur

5 Secrets: Build Your Sales Pipeline and Keep It Growing

Published By: Salesforce.com     Published Date: Sep 16, 2013
The typical strategy for meeting sales targets is to set aggressive individual rep quotas, rely on your top reps to achieve them, and then hope to get enough from the rest of your team to get over the top. Find out how to make a major shift in your sales approach for the better in order to both increase individual sales rep effectiveness and improve collaborative team selling. Download now.
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crm, technology, chart, customer relationship management, solution, strengthen relationships, synchronize business processes, organization, success, knowledge management, enterprise applications, data management, business technology, data center
    
Salesforce.com

Is Your CRM Solution Keeping Up with the Times?

Published By: Oracle     Published Date: Dec 13, 2011
In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management, best practices, corporate governance, customer interaction service, customer satisfaction, customer service, product lifecycle management, project management, return on investment, business intelligence
    
Oracle

SiriusView: Marketing Automation Platforms 2017

Published By: Marketo     Published Date: Jun 08, 2017
Read this complimentary copy of the SiriusView: Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo's powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers. The full report includes: Market evaluation and analysis of 9 marketing automation platform vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying marketing automation platforms
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automation, security process, virtualization, standardization, configuration management, it automation, circle it
    
Marketo

Generating Incremental Revenue & Greater Profitability

Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights, frameworks, profitability, marketing analytics, iknowtion, segmentation
    
iKnowtion

Identifying Customer Potential

Published By: iKnowtion     Published Date: Nov 17, 2011
This highly successful dot-com brand leveraged its customer information assets to understand the broad range of customers attracted to its product offering, as well as how to evaluate each customer's future value potential.
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customer intelligence, crm solutions, customer analytics, value estimation, customer potential, data modeling, marketing analytics, iknowtion
    
iKnowtion

Automating Trigger Marketing

Published By: iKnowtion     Published Date: Nov 17, 2011
Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.
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customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models, trigger marketing, financial services, profitability, data modeling, marketing analytics, iknowiton
    
iKnowtion
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