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CFO Insights from IBM Csuite Study 2013

Published By: IBM     Published Date: May 02, 2014
Download and read “Pushing the Frontiers” to see how you can become more efficient, uncover useful business insights, and create profitable growth.
Tags : 
ibm, c-suite study, cfo insights, executive insights, global c-suite study, elevated status, ceo, cfo

Selling Marketing Automation to the C-Suite

Published By: Act-On     Published Date: Jan 07, 2016
You’re convinced that marketing automation will help your company leap forward…but first, you’ve got to get executive management on board. What does it take to make a compelling case? We'll take a look at the factors that matter most to the C-Suite - and how best to make the case for each one of them.
Tags : 
csuite, marketing automation, best practices

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