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5-Minute Audience Targeting Primer

Published By: Oracle     Published Date: Sep 26, 2019
Marketing is not getting more difficult because of data— it’s actually getting easier. In the old days you needed to guess who your audience was and plan in advance what you wanted to say and wait far too long to see if it worked. Those days are long gone—now you can determine EXACTLY who your audience is, deliver a relevant, personalized message in a nanosecond, and find out almost immediately whether it worked! You no longer have to live by the spray-and-pray method— you can be tactical in your delivery. Marketing today is data-driven and uses a wealth of insights and connection points to engage with consumers one to one. Data about our customers and prospects gives us the ability to deliver the right message to the right audience at the right time. That’s audience targeting, and it’s far deeper than demo targeting, even though targeting by demo is a nice place to start. That said, the sheer volume of data and technology can be overwhelming. Cut through the noise and tackle the ba
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Oracle

THE DMP CHECKLIST

Published By: Oracle     Published Date: Sep 26, 2019
It’s not uncommon to find slick-looking user interfaces, well-run product demos, and exciting sales narratives when evaluating a data management platform (DMP), but don’t let those features distract from the elements needed for day-to-day and long-term strategic success of a DMP. Whether you’re looking to invest in a DMP for the first time or want to switch to a new provider, there are a few crucial factors to consider before signing on the dotted line. Key functionality, architecture, and partnership dynamics are all important factors, but they rarely surface until your team is hands-on and using the platform. Once you dig in, it can quickly become apparent that a shiny interface and smart storytelling are a distraction from what really matters—at this point, it’s often too late. Avoid buyer’s remorse by considering these seven facets of all DMP providers before making your decision.
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Oracle

Data-Driven Marketing Push Forward Or Fall Behind

Published By: Oracle     Published Date: Sep 26, 2019
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey. This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
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Oracle

Why Being Data Driven Isn’t Enough

Published By: Oracle     Published Date: Sep 26, 2019
We live in a data-rich world. From visitor behavior on websites and social media interactions to mobile app usage and device communications across the Internet of Things, brands are inundated with data.
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Oracle

Five Keys to Successful Automated Marketing

Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle

Go Further With Marketing Automation

Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle

Cross-Channel Orchestration Fundamentals

Published By: Oracle     Published Date: Sep 30, 2019
Today’s consumers are demanding: They have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy-to-use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers.
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Oracle

Is Your Hybrid Cloud Journey on Track?

Published By: Dell EMC     Published Date: Oct 30, 2019
Digital transformation is a strategic imperative to modernize technology in response to new business realities. Businesses increasingly view hybrid cloud as a critical component of this transformation to enable greater agility, efficiency, and productivity. IT organizations need the right technology approaches and partnerships to make their cloud transition as effective and successful as possible. Download this white paper sponsored by Dell Technologies and Intel® to learn more.
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Dell EMC

Three Initiatives that Drive Up Infrastructure and Storage Value

Published By: Dell EMC     Published Date: Oct 30, 2019
As data volumes grow larger every year, businesses that adopt more sophisticated approaches to storing and deriving value from that data benefit in terms of performance, scalability, and cost. How do you migrate effectively to the latest storage and infrastructure technologies, while also mitigating the associated disruption and risk? Download this overview from Dell EMC and Intel® to learn more.
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Dell EMC

Seven Best Practices for Managing Software Intellectual Property in an Open Source World

Published By: Black Duck Software     Published Date: Oct 01, 2009
Over the past decade, a powerful new approach to development - open source software - has risen to prominence, dramatically increasing the opportunity to re-use existing software.
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black duck software, open source, platform, sap, multi-source, code, source, intellectual property, business intelligence, business management, database development
    
Black Duck Software

Comparing Services For The Big Three Cloud Providers

Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
Compiling a cloud services comparison is a daunting task in the rapidlyevolving cloud environment. There are thousands of cloud services, dozens of cloud service providers, and numerous Infrastructure-as-aService (IaaS) providers offering pay-as-you-go pricing models—each one frequently changing and upgrading their portfolios. We have chosen to limit our cloud services comparison to the top three IaaS providers providing service in the Western Hemisphere—Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP)—because, not only are these the IaaS providers most organizations are familiar with, they are also the IaaS providers whose services most organizations are likely to compare. This eBook provides an introduction to the range of services offered by the leading cloud service providers, information on regions and availability zones, a breakdown of cloud storage services, and more, to help inform you on your multicloud journey.
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CloudHealth by VMware

Top 10 Best Practices for Cloud Security Posture Management

Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
Public clouds have fundamentally changed the way organizations build, operate, and manage applications. Security for applications in the cloud is composed of hundreds of configuration parameters and is vastly different from security in traditional data centers. According to Gartner, “Through 2020, at least 95% of cloud breaches will be due to customer misconfiguration, mismanaged credentials or insider theft, not cloud provider vulnerabilities”1. The uniqueness of cloud requires that security teams rethink classic security concepts and adopt approaches that address serverless, dynamic, and distributed cloud infrastructure. This includes rethinking security practices across asset management, compliance, change management, issue investigation, and incident response, as well as training and education. We interviewed several security experts and asked them how public cloud transformation has changed their cloud security and compliance responsibilities. In this e-book, we will share the top
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CloudHealth by VMware

How To Gain Control Of Your Microsoft Azure Environment

Published By: CloudHealth by VMware     Published Date: Aug 22, 2019
In today’s fast-moving, competitive environment, companies are migrating to Microsoft Azure to increase their agility and decrease their time to market. While the payoff for adopting Azure can be great, many are finding it difficult to reach the cloud and business success they originally hoped for. It’s common for organizations investing in Azure to encounter numerous roadblocks early in their cloud journey, including monthly bills exponentially higher than anticipated and underutilized resources. For organizations looking to reach cloud maturity—where cost and performance are optimized, security and compliance best practices are established, and one’s environment is governed by policy-driven automation—gaining control of their Azure infrastructure is crucial. The goal of this eBook is to help with just that. For those of considering Azure or who are currently in the migration phase of your Azure cloud journey, we offer insight and expert best practices to make the early stages of your
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CloudHealth by VMware

Top 10 Best Practices for Cloud Security Posture Management

Published By: CloudHealth by VMware     Published Date: Sep 05, 2019
Public clouds have fundamentally changed the way organizations build, operate, and manage applications. Security for applications in the cloud is composed of hundreds of configuration parameters and is vastly different from security in traditional data centers. According to Gartner, “Through 2020, at least 95% of cloud breaches will be due to customer misconfiguration, mismanaged credentials or insider theft, not cloud provider vulnerabilities”1. The uniqueness of cloud requires that security teams rethink classic security concepts and adopt approaches that address serverless, dynamic, and distributed cloud infrastructure. This includes rethinking security practices across asset management, compliance, change management, issue investigation, and incident response, as well as training and education. We interviewed several security experts and asked them how public cloud transformation has changed their cloud security and compliance responsibilities. In this e-book, we will share the top
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CloudHealth by VMware

The Economic Advantages of Google BigQuery versus Alternative Cloud-based EDW Solutions

Published By: Google     Published Date: Nov 04, 2019
"ESG compared Google BigQuery’s serverless Enterprise data warehouses (EDW) solution with some alternative EDW services offered by AWS, Microsoft, and Snowflake. While all of these offerings provide significant cost savings, reduction in complexity, and increased business agility when compared with an on-premises EDW solution, there are some significant differences between the offerings. Read The Economic Advantages of Google BigQuery versus Alternative Cloud-based EDW Solutions to learn more. "
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database servers, cloud database, application infrastructure, cloud database, data integration
    
Google

Ebook: Citrix + Google - Where Innovation Gets to Work

Published By: Cisco and NVIDIA Corporation     Published Date: Oct 25, 2019
IT organizations are no longer just a business support function and cost center—they are expected to drive business as part of the core corporate strategy. Adding to this, IT landscapes continue to increase in complexity, complicating management and innovation. Digital transformation helps IT adapt to these changes. Building a hybrid or multi-cloud IT environment can help you transform successfully. An effective cloud environment can provide: • Improved infrastructure management and flexibility • More time for IT to focus on strategic projects rather than manage data centers. • Better IT cost management In fact, 49% of companies cite “modernized IT infrastructure and technologies with increased agility, flexibility, manageability, and security” as a digital initiative on their long-term roadmap. To learn more, download this eBook!
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Cisco and NVIDIA Corporation

Un reseau multicloud hybride qui offre une meilleure expe?rience applicative

Published By: Cisco and NVIDIA Corporation     Published Date: Nov 05, 2019
Les solutions re?seau hybrides multicloud de Citrix assurent connectivite?, performance, se?curite? et gestion pour toutes les applications, sur site et sur Google Cloud Platform.
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Cisco and NVIDIA Corporation

Meeting today’s globalization challenges as manufacturers

Published By: Sage     Published Date: Oct 17, 2019
Manufacturing is constantly evolving It’s an industry driven by customer demand and technology. And as manufacturing businesses grow to a certain size, globalization becomes a factor. Interacting with the world offers lucrative opportunities and creates a higher demand for products and sources of cheaper raw materials that often impact the entire supply chain.
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Sage

Next-Generation ERP Key to Chemical Manufacturer Success

Published By: Sage     Published Date: Oct 17, 2019
The Chemicals Industry Needs Next-Generation ERP The chemicals sector is changing corporate strategies. Revitalized ERP is key to translating those plans into practical eect.
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Sage

Manufacturing Intelligence: Keep Your Processes Under Control

Published By: TIBCO Software     Published Date: Jul 22, 2019
The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products. To satisfy the customer demand behind this trend, manufacturers must move quickly to new production models. Quality assurance is the key area that IT must support. At the same time, the traceability of products becomes central to compliance as well as quality. Traceability can be achieved by interconnecting data sources across the factory, analyzing historical and streaming data for insights, and taking immediate action to control the entire end-to-end process. Doing so can lead to noticeable cost reductions, and gains in efficiency, process reliability, and speed of new product delivery. Additionally, analytics helps manufacturers find the best setups for machinery.
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TIBCO Software

Infographic: Manufacturing Intelligence for the Next Industrial Revolution

Published By: TIBCO Software     Published Date: Jul 22, 2019
TIBCO® Connected Intelligence for Smart Factory Insights By processing real-time data from machine sensors using artificial intelligence and machine learning, it's possible to predict critical events and take preventive action to avoid problems. TIBCO helps manufacturers around the world predict issues with greater accuracy, reduce downtime, increase quality, and improve yield.
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TIBCO Software

Manufacturing Intelligence: Keep Your Processes Under Control

Published By: TIBCO Software     Published Date: Jul 22, 2019
On-demand Webinar The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products. Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs. What You Will Learn: Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes How multi-variate statistical process control can help to detect deviations from a baseline How to monitor in real time the OEE and produce a 360 view of your factory The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models. Spe
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TIBCO Software

The Case for Customer Engagement

Published By: PwC     Published Date: Sep 18, 2019
The traditional payer business model is fast becoming obsolete. Blues organizations that cling to the status quo or business as usual risk jeopardizing their reputations and business, because people are more than patients. Increasingly, employers are driving the growing demand for more solutions to engage customers. In response, healthcare incumbents and new entrants are building solutions to address rising costs and meet consumers’ demands for personalization, price transparency, access, and seamless, simple experiences. Proactive engagement can help your members lead healthier lives while improving outcomes for payers and other players. With 5% of Americans consuming 50% of healthcare costs, identifying and engaging high-risk, high-cost customer segments is essential to sustainability.
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PwC

Gartner report: 2019 Market Guide for Security Orchestration, Automation and Response Solutions

Published By: Group M_IBM Q4'19     Published Date: Sep 25, 2019
According to the latest research from Gartner, SOAR solutions are gaining visibility and real-world use driven by early adoption to improve security operations centers (SOCs). The first market guide from Gartner to cover the SOAR solution market provides analysis and direction on the current state of the SOAR market, as well as recommendations and key findings to help security and risk management leaders evaluate how a SOAR solution can improve their ability to prioritize security operations activities, formalize triage and incident response, and automate response.
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Group M_IBM Q4'19

IBM Resilient SOAR Platform and IBM QRadar Security Intelligence Solution Brief

Published By: Group M_IBM Q4'19     Published Date: Sep 25, 2019
Align SIEM and SOAR to accelerate response times and reduce analyst workload. By integrating the IBM Resilient SOAR Platform with IBM QRadar® Security Intelligence, security teams can build out a market leading threat management solution that covers the detection, investigation and remediation of threats across a wide range of cyber use cases.
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Group M_IBM Q4'19
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