customer data management

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Faster Server Refresh Cycles Boost Innovation And Security For Midmarket Businesses

Published By: Dell EMC     Published Date: May 09, 2019
.As midmarket companies pursue business growth, they must deliver differentiated products and experiences without compromising business or customer data. Crucial to this is having the most up-to date IT infrastructure to support the scale and complexity of a changing application landscape. Midmarket businesses (MBs) must modernize their data centers refreshing server infrastructure and automating their IT management processes. Those that do will propel business innovation and deliver superior customer experiences with secure, fast, and reliable business technology. Download this paper, commissioned by Dell, to learn more.
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Dell EMC

Build vs. Buy: A Guide for Customer Identity and Access Management

Published By: Akamai Technologies     Published Date: Jul 02, 2019
In today’s markets, customer identities and the personal data associated with them are among the most critical and valuable assets of any enterprise. Managing these digital identities — from first registration and login to the later stages of the customer relationship — and extracting business value from the associated data are complex tasks, commonly referred to as customer identity and access management (CIAM). When implementing a system to collect, manage, and utilize digital identity and customer data, companies have two basic choices: in-house development or buying a dedicated solution from a vendor specialized in CIAM (i.e., build vs. buy). Read this white paper for an in-depth analysis of CIAM implementation options, including: ? Must-haves for a successful, enterprise-grade CIAM system ? Pros and cons of implementation options, ranging from in-house software development to commercial off-the-shelf solutions ? A real-world case study that illustrates the ROI of an effective CI
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Akamai Technologies

Evolution of the DMP

Published By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe

Market to me. Not my device.

Published By: Adobe     Published Date: Jun 26, 2019
The fight for customer attention is a daily struggle, but it doesn’t have to be. With a data management platform (DMP), you can be confident that the experiences you deliver are the ones your customers want and expect. Learn: o What a DMP can do for you o The three functions of a DMP o How Adobe Audience Manager can help
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Adobe

Real-time CDP. Real-time customer experience.

Published By: Adobe     Published Date: Jun 26, 2019
In the race to please customers and beat out the competition, there’s been a lot of talk about customer data platforms (CDPs). For marketers, a CDP is just what they’ve been looking for — a more comprehensive approach to unified customer data that lets you include raw personally identifiable information or sensitive data in your data pool. But while IT teams see the ultimate value, they may question the idea introducing a new point solution that complicates their tech stack even more. The days of brute forcing customer experience with new technology are over. Today, IT teams need to make decisions about customer experience management that span the business and go beyond marketing. That requires a different approach to the customer data problem. To learn more about our solution to the customer data platform, read our article Real-time CPD. Real-time customer experience.
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Adobe

HPE Storage Transformation Workshop

Published By: HPE Intel     Published Date: Mar 15, 2016
Led by experienced technology consultants, Hewlett Packard Enterprise Storage Transformation Workshop Service provides a highly interactive, meaningful half day-long session with a customer's IT, business, and executive stakeholders. Using a series of high-quality (slide-free) discussion panels, HPE TS Consulting will facilitate an exploration of data management transformation journey to business-aligned visions, aligning your specific situation and HPE’s experiences over evolutionary trends in Data Management, Transformation to All Flash and End to End Data Protection. HPE consultants will also lead discussions on the potential implications that a data management transformation may present to IT, your storage and backup staff, and your business.
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HPE Intel

Vblock and VxBlock Overview

Published By: Dell EMC     Published Date: Sep 12, 2016
VCE pioneered Converged Infrastructure with the introduction of Vblock® Systems in 2009, and today we’ve helped more than 1,200 global enterprise customers transform their IT environments to become more agile, reliable, and cost-effective. Dell EMC brings together best-of-breed technologies in converged Vblock Systems and VxBlock™ Systems solutions to power data centers and simplify management and operations throughout the system life cycle.
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Dell EMC

The Forrester Wave: Real-Time Interaction Management, Q3 2015

Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems, business analytics, open source, software outsourcing, productivity
    
Pega

Forrester Wave: DMP

Published By: Adobe     Published Date: Nov 09, 2017
Robust Data Management Platforms drive intimate customer experiences. You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that we can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, our DMP offering, you'll aggregate data from all your sources to better understand your current customer segments, while we also help you identify new audiences to target. The new Forrester Wave™: Data Management Platforms, Q2 2017 says “Adobe was a DMP Forrester Wave leader in 2013 and 2015, and continues to set the pace in this Forrester Wave.” See where we receive the highest scores and why we are named a Leader in this report.
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Adobe

The Future Is Cross-Channel 1:1 Marketing At Scale

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research, targeting, data analytics, life cycle management
    
Acxiom Corporation

Deploy Exchange HP platforms midsize businesses Advantages HP Flex-Bundles

Published By: HPE     Published Date: Dec 05, 2014
The HP Flex-Bundles for Exchange 2013 are right-sized solutions including servers, storage, networking and services that have been optimized for Microsoft Exchange. There are two HP Flex-Bundles for Exchange. One has been configured for customers who have 200–499 mailboxes and another one for customers with 500-1000 mailboxes. These solutions are low risk investments because HP understands how to build infrastructures for Microsoft environments and applications. HP and Microsoft have the longest standing relationship in the IT industry spanning 30 years. During this time, HP has gained a deep and comprehensive understanding of Microsoft products. HP has more than 34,000 trained Microsoft specialists, with over 13,000 of them attaining Microsoft-certification. HP has been named Microsoft Enterprise Partner of the Year five times and is Microsoft’s largest Gold Certified partner.
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platform, technology, lync, server, sql, flex-bundles, proliant, processors, server experience, customers, configuration, storage, networking, data management
    
HPE

Secure Access and Continuity in a Virtualized and BYOD World whitepaper

Published By: HPE     Published Date: Dec 05, 2014
Data is the lifeblood of your business. To compete in today’s global information economy, you need to keep your IT systems up and running and provide consistent and reliable access to business-critical applications at all times. Application downtime or slow performance can mean diminished employee productivity, dissatisfied customers, and lost revenue. But keeping pace with change and managing growth can be a real challenge. Increasing numbers of applications, evolving technology, and rapid data growth are pushing older IT infrastructure to the limit—demanding more storage and bandwidth, greater security and agility, and higher availability than ever before.
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platform, technology, lync, server, sql, flex-bundles, proliant, processors, server experience, customers, configuration, storage, networking, data management
    
HPE

Protecting Technology Infra: Importance of Secure Access and Continuity Sol

Published By: HPE     Published Date: Dec 05, 2014
Data is the lifeblood of your business. To compete in today’s global information economy, you need to keep your IT systems up and running and provide consistent and reliable access to business-critical applications at all times. Application downtime or slow performance can mean diminished employee productivity, dissatisfied customers, and lost revenue. But keeping pace with change and managing growth can be a real challenge. Increasing numbers of applications, evolving technology, and rapid data growth are pushing older IT infrastructure to the limit—demanding more storage and bandwidth, greater security and agility, and higher availability than ever before.
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platform, technology, lync, server, sql, flex-bundles, proliant, processors, server experience, customers, configuration, storage, networking, data management
    
HPE

Better Teamwork, Better Results with HP's Lync Flex-Bundle Solution

Published By: HPE     Published Date: May 04, 2015
Better Teamwork, Better Results with HP's Lync Flex-Bundle Solution Count on HP for the just-right Lync implementation for your business. Because when technology is just right, teamwork is never work.
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platform, technology, lync, server, sql, flex-bundles, proliant, processors, server experience, customers, configuration, storage, networking, data management
    
HPE

Why HP platforms for BI with Microsoft SQL Server 2014 - English

Published By: HPE     Published Date: Dec 05, 2014
The HP Flex-Bundles for SMB with SQL Server 2014 were created to include everything that a business needs to easily build a new environment or upgrade an existing one. The following sections cover the server, storage, networking and services building blocks that make up these pre-defined configurations. HP Flex-Bundles are built on the HP ProLiant servers that include some of the latest and most powerful Intel processors. In designing the latest generation of the HP ProLiant server families, HP wanted to not only draw on 24 years of server experience, but also gain from the depth of knowledge and insight from customers.
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platform, technology, lync, server, sql, flex-bundles, proliant, processors, server experience, customers, configuration, storage, networking, data management
    
HPE

Trusted Identities: A Tool in Your European GDPR Compliance Toolbox

Published By: Entrust Datacard     Published Date: Jun 09, 2017
How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.
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Entrust Datacard

Successful Citizen Services: Transformation Through Knowledge

Published By: Adobe     Published Date: Sep 28, 2010
This IDC Government Insights White Paper discusses government's new efforts to achieve its goals regarding service delivery to citizens, businesses, and other government agencies.
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adobe, government enterprise, service delivery, customer interaction, data sharing, intelligent application, business analytics, business process management, business intelligence, business management, business process automation, data integration, content delivery, data warehousing
    
Adobe

Pier 1 Imports Marketing Muscle with new Infor CRM Tool

Published By: Infor     Published Date: Jan 03, 2011
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.
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infor, crm tool, customer relationship management, pier 1 imports, data management, customer interaction service, customer satisfaction, customer service, database development, data warehousing
    
Infor

Pier 1 Imports Marketing Muscle with new Infor CRM Tool

Published By: Infor     Published Date: Jan 06, 2011
When it comes to retail marketing, slow and steady does not necessarily win the race. These days, it's not enough for a merchant to boast reams of data if that data can't be quickly accessed and manipulated to seize marketing opportunities.
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infor, crm tool, customer relationship management, pier 1 imports, data management
    
Infor

Evolve Or Die: Smart Ways To Address Changing Needs Of Customers

Published By: Pega     Published Date: Apr 04, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside out—embracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
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Pega

The Forrester Wave: Real-Time Interaction Management

Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega

Evolve Or Die: Smart Ways To Address Changing Needs Of Customers

Published By: Pega     Published Date: May 24, 2016
Customers are evolving. They are evolving in the way they get information about products, what goes into making their purchase decision and ultimately how they buy. Businesses need to evolve and adapt how they manage their customer relationships. Customer Relationship Management (CRM) software was supposed to improve front-end customer engagement across marketing, sales and service. Unfortunately, most systems have the opposite result. Companies spend too much time integrating and maintaining disconnected systems and too little time nurturing relationships. Organizations need to transform their organizations from the inside out—embracing new processes and technologies that gathers, stores and gives them access to customer data so they gain more insight into their customers and therefore create more effective marketing and service programs. Download this Ebook and gain a better understanding of how a more robust CRM system can improve customer management.
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Pega

The Holistic Picture. Building Customer Profiles Through Data-Driven Marketing

Published By: Adobe     Published Date: Apr 25, 2016
Data is the key to doing this. But simply collecting it won’t take you all the way. You must use the data to create holistic customer profiles, then use those customer profiles to create interesting, personalised and memorable experiences. This three-part, step-bystep eBook series explains how to actually use data to provide each customer with the best experience possible.
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customer experience, marketing, data management
    
Adobe

Une Vision Holistique: Créer des profils client grâce au marketing piloté par les données

Published By: Adobe     Published Date: Apr 25, 2016
Les données sont la clé de cette opération. Toutefois, les collecter ne suffira pas. Il faudra s’en servir pour créer un profil holistique du client, puis utiliser ce dernier pour mettre au point des expériences intéressantes, personnalisées et, en fin de compte, mémorables. Cette série d’e-books en trois parties détaille étape par étape comment utiliser les données pour offrir à chaque client la meilleure expérience possible.
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customer experience, marketing, data management
    
Adobe

Das Ganzheitliche Bild. Erstellung von Kundenprofilen durch datengesteuertes Marketing

Published By: Adobe     Published Date: Apr 25, 2016
Der Schlüssel hierzu sind Daten. Es reicht jedoch nicht aus, Daten einfach nur zu erfassen. Sie müssen anhand der Daten ganzheitliche Kundenprofile erstellen und diese anschließend verwenden, um interessante, personalisierte und nachhaltige Erlebnisse zu entwickeln. Diese dreiteilige E-Book-Reihe erläutert Schritt für Schritt, wie Sie Daten tatsächlich verwenden können, um jedem Kunden das bestmögliche Erlebnis zu bieten.
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customer experience, marketing, data management
    
Adobe
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