customer brief

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Briefing: The Future of IT - Building technical trust

Published By: KPMG     Published Date: Jun 06, 2019
Brands built around trusted technology enjoy increased customer loyalty and greater customer spend. This makes building technology that helps deliver a positive customer experience a strategic imperative for technology executives. Read this briefing to discover: • the trends pushing customer trust ever higher up the corporate agenda • how technology leaders can become the catalysts for customer trust • six priority actions for building technical and perceived trust.
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KPMG

Briefing: The Future of IT - Dynamic investment approaches

Published By: KPMG     Published Date: Jun 06, 2019
Traditional IT finance funding processes can no longer keep pace with fast-changing customer demands. Discover a more dynamic approach to funding technology and innovation – one that enables investing almost anytime and anywhere. Read this briefing to find out: • why funding must be uncoupled from the annual budgeting process • how the decentralisation of IT is shaping investment strategies • what a new approach to evaluating success should look like • how Technology Business Management can help.
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KPMG

Briefing: IT operating models in the age of the connected enterprise

Published By: KPMG     Published Date: Jun 06, 2019
As organisations transform to become customer-centric, connected enterprises, the IT operating model needs to transform too. Find out the advantage of a market-speed model. Read this briefing to discover: • what the key elements of a market-speed organisation are • how to design a new market-speed IT operating model • six priority actions to prepare the IT function for the shift.
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KPMG

Insight: Revenue acceleration for digital leaders - is your organisation keeping up?

Published By: KPMG     Published Date: Jun 06, 2019
Companies that use digital technologies to drive agility and responsiveness, and enhance the customer experience achieve higher revenue growth than their competitors. Find out how. Read this briefing to discover: • how digital leaders are different from the average organisation • key characteristics of digital leaders • how the CIO can become the agent for digital change.
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KPMG

Shaping the Future of Work in a Digital Era

Published By: HP Inc.     Published Date: Jun 20, 2019
The Future of Work is not just about automation and technology upgrades, but a holistic strategy that aims to leverage digital technologies, attitudes, and behaviors to reinvent the way businesses engage with their employees, partners, and customers to deliver superior experiences that result in sustained competitive advantage. This IDC InfoBrief, sponsored by HP Inc., outlines the key trends, challenges, and priorities for the Future of Work and a framework that organizations can utilize to drive transformation across the three dimensions of Workspace, Workforce, and Workculture to future-proof their organizations for the digitalized era.
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HP Inc.

Crossing the DevOps Chasm 

Published By: CA Technologies     Published Date: Jun 03, 2015
"Enterprises that depend heavily on IT to deliver services to customers are constantly driven by market pressures to better develop and release new software features to meet growing demands. Facilitating the collaboration between development and IT operations and bringing application to market faster with high quality are crucial to today’s business success. This solution brief provides insights into the DevOps movement, why it matters and how you can cross the chasm to achieve better collaboration to deliver business value rapidly. You’ll learn how CA Technologies solutions for DevOps bring your portfolio of IT technology forward in a cadence of faster, more predictable releases, letting you confirm the results of each phase of the software life cycle toward positive business outcomes."
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CA Technologies

Meeting Market Demands for Delivery of Innovative, New Application Services

Published By: CA Technologies     Published Date: Jun 04, 2015
In today’s fast-moving, ultra-competitive business landscape, the days of enterprises spending months—or even years—building, testing and releasing an application, service or new set of capabilities to the market are over. Customers, technology users and the market as a whole are more nimble than ever before, and their demands for innovative new functionality have grown in concert. In other words, customers are no longer content to wait for the next big release—nor are they willing to deal with glitches and defects when it arrives. In this brief you will learn how an enterprise release automation solution can help your organization simplify and accelerate your application delivery processes.
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CA Technologies

Return on Knowledge: Measuring the Business Benefits of Knowledge Management for Customer Support

Published By: RightAnswers     Published Date: Sep 11, 2013
Customer service for B2B is challenging: products and services can be complex and the knowledge needed to solve customer problems is often fragmented throughout an organization. But effective knowledge management empowers customer service reps – and even customers themselves – while providing measurable benefits to your business. It enables quick, accurate and consistent customer solutions. This brief explores 20 metrics that measure those benefits – in other words, your “return on knowledge.”
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return on knowledge, knowledge management, rightanswers, knowledge, measuring business benefits, crm, customer relationship management, crm
    
RightAnswers

Future-proof your customer experience and mitigate the risks of outdated contact center technology

Published By: Genesys     Published Date: Jun 19, 2019
Success is defined by the quality of your customer relationships. Outdated infrastructure hinders your ability to deliver consistent service across all channels and touchpoints. With rising customer and business demands, you might not have time to wait and see what long-term options a vendor will offer, and when. Proven, market-leading customer experience solutions let you optimize customer engagement across existing channels. And with a partner who’s focused on both innovation and your success, you can future-proof your business as it evolves. Read this executive brief to learn how to incorporate an open, stable and proven customer experience platform—and provider. Discover the advantages of a proven prescriptive migration methodology that will guide your successful customer experience transformation, including: Establishing a solid foundation for customer engagement channels and touchpoints as they emerge Extending omnichannel engagement across departments and processes outside of
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Genesys

SiriusView: Marketing Automation Platforms 2017

Published By: Marketo     Published Date: May 18, 2017
Marketing automation is a technology solution that helps enable the seeding, creation, nurturing and acceleration of demand among prospects and customers (see the brief “Marketing Automation Platforms Defined”). Given that marketing automation platforms (MAPs) are an essential component of every b-to-b organization’s marketing infrastructure, organizations understand the need for these platforms, as well as their internal need for optimized processes and skills to leverage them. However, while most b-to-b marketers understand the value of lead nurturing, lead scoring/prioritization, program and tactic level reporting, and the SiriusDecisions Demand Waterfall®, they often struggle to operationalize these processes with MAPs, which is why selecting the right MAP is imperative. In this SiriusView, we describe MAP providers’ differences to help organizations identify which MAPs best meet their needs.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

Oracle Roadmap to Modern (RTM) Customer Service

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
You know what you need to do—provide personalized service anytime, anywhere, on any device. You know why you need to do it—a 10 percent increase in your customer experience score can translate into an additional $1B in revenue! The issue is, “How to get from where you are today, to where you need to be?” That’s where Oracle’s Roadmap to Modern Customer Service (RTM) can help. The RTM framework enables you to determine your current stage of customer service maturity and map out your steps for getting to the next level. To help get you started, here is a brief overview of the three stages of customer service maturity.
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oracle, service cloud, customer service, customer engagement, application integration, best practices, business intelligence, customer satisfaction
    
Oracle Service Cloud

Enterprise Cloud Strategy, 2nd Edition

Published By: Microsoft     Published Date: Jul 20, 2018
In the two years since we first began working on Enterprise Cloud Strategy, much has changed. Cloud technology has evolved from being an “if” to a “when,” and across almost all enterprises, the cloud has now become an integral part of IT strategy. Further, there is now a growing realization that cloud computing not only represents a set of technical opportunities for efficiencies and cost savings, but also provides the potential to significantly transform the scope of enterprise computing. In fact, many enterprises are finding that cloud computing offers entirely new business models, revenue streams, and vehicles for customer intimacy. Few technological changes have the potential to so dramatically change to the way we do business. The last time we experienced such a tectonic shift was the with arrival of the Internet itself. Yet, as we noted in the first edition of this book, when briefing CIOs and senior IT executives at Microsoft, we are often told that migrating IT workloads to the
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Microsoft

Co - Innovation: What the Best Companies Do Differently

Published By: GoToMeeting     Published Date: Oct 08, 2013
The traditional drivers of growth are no longer enough. That's why top-performing companies are working with their own customers to find new ways to grow. Firms will need to co-create new sources of revenue by understanding, leveraging, aligning, and executing together with customers and partners along their value chain. This Summit Group brief explores what leading companies are doing differently to build profitable relationships, counter commoditization and accelerate growth.
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horizontal value creation, the summit group, co-innovation, innovation, co-innovation, strategy, growth, collaboration
    
GoToMeeting

Analytics Toolkit for Marketers vignette: Easily Identify the Right Customers and Improve Campaign

Published By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
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ibm, analytics toolkit, marketers, customer behavior, technology, profitability, business analytics, business intelligence
    
IBM Software

Social Business in the Cloud

Published By: IBM     Published Date: Jan 09, 2013
Deepen your customer relationships. Drive operational effectiveness. Optimize your workforce. Read this solution brief to see how using IBM SmartCloud for Social Business services to become a social business can help your organization simplify.
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ibm, social business cloud, cloud business, cloud software, cloud computing, simplify, enhance, it management
    
IBM

Cloud ISVs: Choosing the right SaaS partner

Published By: Microsoft Azure     Published Date: Apr 11, 2018
Your company is a cloud-engaged Independent Software Vendor (ISV) evaluating various Software-as-a-Service (SaaS) platforms to strengthen your various product offerings. With so many options, you’re wondering how to begin. Fortunately, the industry experts at Frost & Sullivan have created a short guide to help you decide, covering such areas as: Innovation Speed to market Customer reach Security ROI Ready to get serious with your choice of SaaS provider? Fill out the form at right to read the free executive brief.
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Microsoft Azure

2016 Retail Predictions: Insights from Industry Gurus

Published By: QuickPivot     Published Date: Mar 28, 2016
Welcome to the retail landscape of 2016. Customer data is a monster unleashed. Newly self-aware customers and rapidly advancing technology create challenges for brands looking to get a foothold and truly deliver the relevant, real-time experiences those customers have come to expect. QuickPivot’s research brief “2016 Retail Predictions, Insights from Industry Gurus”, provides the insights businesses like yours need.
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retail, commerce, shopping, mobile, insights, predictions, channels, sales
    
QuickPivot

4 Ways to Take Your Company from Good to Awesome

Published By: GoToWebinar     Published Date: Oct 08, 2013
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome. This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories that’ll inspire you to find your own unique brand of business awesome.
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marketing, scott stratten, good to awesome, citrix, go to meeting, the book of business awesome, elearning
    
GoToWebinar

Sales Executive Strategy Brief: Customer Experience

Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle

Sales Executive Strategy Brief: Customer Experience

Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle

Sales Executive Strategy Brief: Customer Experience

Published By: Oracle     Published Date: Jan 16, 2014
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle

Four Steps to Implement a Next-Generation B2B e-Commerce Strategy

Published By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
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e-commerce, b2b, commerce, ibm, inventory, customer, b2b, marketing
    
IBM

Trending Now: Seizing the Moments in Customer Loyalty

Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
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aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle
    
Aimia

Sales Executive Strategy Brief: Customer Experience

Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, collaboration
    
Oracle

Sales Executive Strategy Brief - Customer Experience

Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Tags : 
b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle
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