customer brief

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Sales Executive Strategy Brief: Customer Experience

Published By: Oracle     Published Date: Nov 05, 2013
Research and analysis shows that 57 percent of B2B buying steps are completed before a buyer even connects with a salesperson. The role that the sales organization plays in B2B buying cycles has become even more critical. Consistency is necessary through every customer touch point and forms the basis for great customer experiences. In this executive strategy brief, we will explore customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
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b2b, sales, customer service, customer experience, business to business, integrated communications, business analytics, business integration
    
Oracle

Sales Customer Success Stories

Published By: DocuSign     Published Date: Apr 12, 2017
Compilation of three customer success stories for: LinkedIn, Cision, and HotelTonight, plus DocuSign for Sales Department Brief.
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DocuSign

Eliminating the Noise: Best Practices for the Five W’s of Sales Intelligence

Published By: Oracle     Published Date: Mar 18, 2014
Much as a journalist is expected to report on the “who, what, when,” etc. when filing their story, professional business-to-business (B2B) sales reps are more likely to open doors, nurture opportunities, and close deals when they know more about their prospect or customer. Sales Intelligence, as a broad category of tools and services within the Sales Effectiveness space, represents a significant opportunity for all varieties of sales-oriented job roles to better understand their buyer both before and during the traditional — and non-traditional — sales cycle. This Research Brief summarizes initial Aberdeen research findings based on recent sales intelligence data collected from 206 survey respondents, and provides specific guidance regarding best practices and technologies that sales leaders and sales operations practitioners are well-advised to adopt.
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oracle, b2b, sales intelligence, sales effectiveness, traditional sales cycle, non traditional sales cycle, sales operations, sales research
    
Oracle

Making the Most of Your CRM: How Best-in-Class Sales Teams Maximize Revenue and Customer Experience

Published By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy
    
Oracle

Protecting PoS Environments Against Multi-Stage Attacks

Published By: Symantec Corporation     Published Date: Jun 24, 2014
News headlines have been inundated with stories of massive personal and credit card data breaches. The rising intensity and sophisticated nature of cyber attacks has created a hostile and precarious environment for businesses charged with protecting their customers’ personal data. The lucrative business of selling credit card data on the black market has made point-of-sale (PoS) devices, PoS environments, and web kiosks a prime target for cybercriminals. Read this solution brief to learn how to protect your network and PoS terminal and web kiosk endpoints from costly multi-stage cyber attacks.
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security, pos, data, malware, cyber attacks, point-of-sale, software development
    
Symantec Corporation

Marketing Productivity Redefined

Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency, data management, network performance, network performance management
    
Aprimo, Inc.

Drive Growth and Profitability through Seamless End-to-End Cross-Channel Order Management

Published By: IBM     Published Date: Jun 07, 2012
You need a single view of the customer, inventory orders and shipments everywhere - across all channels, from order initiation through to fulfillment, including returns. So you know exactly what you need, where you need it and when. Access the perfect order briefcase to learn how you can achieve.
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commerce, ibm, inventory, customer, cross channel, sales, application integration, business activity monitoring
    
IBM

What Small Staffing Agencies Need to Know to Protect Themselves and Their Clients

Published By: HireRight     Published Date: May 01, 2013
There are a number of reasons why shrewd staffing agencies run background checks on potential employees before inviting them in to their business and, in turn, into their customers’ businesses. Background screening may be required by law for certain placements and industries, or, the customer may require screening. In all instances, failure to properly screen employees can have serious business and financial consequences. This industry brief outlines the risks that can arise from bad hires and how careful background screening can help mitigate those risks.
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staffing, hireright, human resources, hr department, clients, potential employees, human resource technology
    
HireRight

What In-Home Service Providers Need to Know About Screening Their Field Employees

Published By: HireRight     Published Date: May 01, 2013
A person’s home is their castle, and no one would willingly welcome in a dangerous criminal. If you offer in-home services, your customers trust you to send someone that is not a threat to their family or personal property. If you fail to do so, there can be serious business , financial and even legal consequences. This industry brief outlines the risks that arise from bad hires and how careful background screening can help mitigate those risks.
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field employees, screening, hireright, human resources, in home services screening, human resource technology
    
HireRight

SID Drives Modernization of Saxony’s Public Services with Oracle

Published By: Oracle     Published Date: Mar 22, 2018
The Staatsbetrieb Sächsische Informatik Dienste (SID) is the German Federal State of Saxony’s central IT service provider. SID supports the state administration with cutting-edge information technology and provides expert advice to its customers on all IT matters. Its brief includes the development, introduction, operation and maintenance of IT processes, planning, operation and administration of the IT infrastructure, and central IT procurement. SID had been operating Oracle Databases at its datacenters for many years, running on IA64 hardware. However, this older technology had to be replaced for technical and financial reasons, while SID wanted to leverage the project to re-engineer its Oracle Database infrastructure. The project was initially financed and realized for migrating the IT system FÖMISAX (Landeseinheitliche Fördermitteldatenbank des Freistaates Sachsen), the State of Saxony’s subsidies database.
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Oracle

Research Reveals Web Browser is Pivotal Aspect of Endpoint Security Strategy.

Published By: Google Chrome Enterprise     Published Date: May 04, 2018
As companies embrace cloud services and encourage employee mobility, digital interactions with company resources have become more distributed and virtualized, blurring the traditional concept of the endpoint. Forrester Research surveyed 1000+ IT professionals to better understand how endpoint security challenges are changing for enterprises. To protect company and customer data, it is increasingly necessary for enterprises to revisit how they approach endpoint security. Read the research brief to uncover key trends in enterprise security, and how IT can protect their enterprise through a more secure and managed web browser.
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Google Chrome Enterprise
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