customer centricity

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The Cloud as the Great Equalizer

Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted?
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cloud computing, digital economy, digital disruption, business operations
    
IBM

Retail Report

Published By: Iterable     Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus. This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
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Iterable

Changing the Paradigm on Customer Centricity

Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG

Gartner Report: The 10 Habits of Customer-Centric Organizations in the Age of Digital Business

Published By: Service Now     Published Date: Jan 26, 2018
The accelerating pace of technology innovation will offer organizations new opportunities to engage with customers as they build a digital business. Application leaders must be ready to translate habits of customer centricity into a new set of improved actions to support CRM and CX strategies.
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Service Now

Customer Centricity and the CHRO

Published By: KPMG     Published Date: Jun 06, 2019
Leading companies are focused on increasing customer satisfaction and retention by taking an organisation-wide, customer-centric approach. Find out about the critical role HR has to play in elevating the customer experience. Read this report to discover: • how HR can influence the customer agenda • how to take advantage of AI and D&A to recruit the right people • what skills customer service employees will need as a result of automation • how to win senior buy-in for new HR policies and approaches • seven action steps for building a customer-centric culture.
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KPMG

Customer Centricity and the CMO

Published By: KPMG     Published Date: Jun 06, 2019
Discover how the CMO is evolving from brand guru into customer advocate. With key actions for creating a truly customer-centric marketing organisation. Read this report to discover: • how and why the marketing organisation must transform • why CMOs must expand their knowledge and responsibilities beyond traditional marketing • how to measure success in a customer-centric environment • seven key actions for creating a customer-centric marketing organisation.
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KPMG

Customer Centricity and the CIO

Published By: KPMG     Published Date: Jun 10, 2019
Technology plays a pivotal role in delivering the customer experience. Explore the forces moving CX to the top of the IT agenda. Read this report to discover: • how technology can help deliver what customers want • four areas where the CIO can make the biggest impact • priority actions for driving the CX agenda forward.
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KPMG

Connect with your customers: The Art of Building Enduring Customer Bonds

Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle

CMO Marketing Investment Strategy:Effectively allocate marketing dollars across customer touchpoints

Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle

Connect with Customers: Uniting Customer Strategy & Business Strategy

Published By: Merkle     Published Date: Oct 19, 2012
An integrated customer communication strategy places customer needs, behaviors and value at the center of all interactions and will result in increased revenue, profit and shareholder value.
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data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, kpi, optimization, integrated marketing strategies, integrated
    
Merkle

Six Steps to Customer Centricity

Published By: Polycom     Published Date: May 12, 2015
Whitepaper dealing with customer trust deficit. Those FSIs who are willing to work for the customer by transforming into customer centric experiences are poised to leapfrog ahead of their competition.
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polycom, enterprise, collaboration, fsi, compliance, customer, trust, customer experience, customer interaction service, customer relationship management, customer satisfaction, customer service, enterprise software
    
Polycom

Customer Centricity: Four Bank Success Stories

Published By: FICO     Published Date: Aug 14, 2015
Using predictive analytics and decision management to put customers at center stage.
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fico, analytics, solutions, decision management, rules management., business technology
    
FICO

Paypal, the original disruptor, shares its story of continuous innovation

Published By: Singapore Economic Development Board     Published Date: Nov 14, 2018
Online payments giant Paypal drives global innovation with a forward-looking perspective, ‘fail-fast’ structure and customer-centricity. It shares how Singapore’s strong research institutions, fast-growing tech startup scene, and good talent is enabling its innovation priorities.
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Singapore Economic Development Board

Why Supply Chain Leaders Are Moving To The Cloud

Published By: Oracle     Published Date: Feb 10, 2016
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job. Today, organizations need levels of flexibility, integration, and visibility that are beyond what those systems were designed to deliver.
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oracle, supply chain leaders, cloud migration, supply chain management, operational efficiency best practices, it management, data management
    
Oracle

New year, new focus: How customer context improves customer experience

Published By: Sitecore     Published Date: Jun 28, 2016
Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it’s time to stop talking about customer centricity and do something about it. Listen to this webinar, presented by Brian Solis, globally recognized as one of the most prominent thought leaders in business innovation, and Scott Anderson, CMO, Sitecore, to hear what businesses need to do to create exceptional customer experiences.
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Sitecore

Building Customer Centricity through Expertise-Based Interactions

Published By: Interactive Intelligence     Published Date: Nov 10, 2010
The demand for customer centricity is not only increasing it's becoming the driving principle behind any successful customer service strategy. Learn more about the recommended approach to customer centricity, from Marlon Machado, Product Manager, IBM and Brad Herrington, Sr. Manager, Solutions Marketing, Interactive Intelligence.
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interactive intelligence, ibm, customer service strategy, marketing segment, crm, cebp, customer interaction service, customer relationship management, customer service
    
Interactive Intelligence

CA Technologies Leverages Enterprise Knowledge to Increase Customer Satisfaction and Reduce Costs

Published By: Coveo     Published Date: Nov 13, 2013
This case study details how CA leverages its entire knowledge ecosystem, consisting of more than 70 different systems, to bring relevant content directly into the context of support agents and customers.
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enterprise search, advanced enterprise search, enterprise search solutions, customer service engagement, customer centricity
    
Coveo

Apply Analytics and Insights to Operational Decisions With ODM Advanced

Published By: IBM     Published Date: Dec 15, 2016
Register today to learn more about this exciting release, its new features, and how you can drive new value for your organization: - Improve customer centricity by engaging individuals at the right time with the right offers - Cut operating costs and reduce fraud by gaining real-time visibility and insights into transactions and business operations - Empower knowledge workers and leverage mobile technologies to create more engaging experiences
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ibm, middleware, operational decisions, odm advanced, enterprise applications
    
IBM

ODM for Dummies

Published By: Group M_IBM Q2'19     Published Date: May 21, 2019
ODM is the evolution of business rules management. It provides a complete, easy-to-use system for automating day-today operational decisions and allows businesspeople and IT to collaborate on business rules by using an interface and a language that are comfortable and intuitive for both. ODM not only allows you to automate your business rules, but also it enables you to apply insights and analytics to operational decisions by bringing together data from different sources and looking at historical trends and patterns to determine the next best action. It ensures that you’re making the right decisions at the right time, when it can make a difference. What can this mean for your business? Adopting operational decision management can: • Improve customer centricity (acquisition and retention) by engaging individuals at the right time with the right offers
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Group M_IBM Q2'19

BPM for Dummies

Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centricity,
Tags : 
    
IBM

The Cloud as the Great Equalizer

Published By: IBM     Published Date: Oct 19, 2017
In the digital economy, big IT budgets, lots of brick sand mortar and an established market presence are no longer at the foundation of a competitive advantage. What matters now is the agility and speed to ensure that customer centricity is supported as an overriding priority of business operations and decision making. Game-changing ideas are developing and competitive threats are emerging at a rapid and unpredictable pace. The resulting digital disruption is not just occurring at the margins or within isolated pockets of industry and commerce. It’s the new normal and its consequences are far reaching. The essential question for every organization in every sector is simply: Will we be the disruptor or will we allow ourselves to be the disrupted? Staying ahead requires adopting a combination of technology solutions. Key among them is a smart process and decision management system that infuses every process with intelligence in order to continuously raise the bar for customer centrici
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IBM

Social Commerce Trends Report: Insights from the Social Commerce Summit

Published By: Bazaarvoice     Published Date: Jul 12, 2011
Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G and Best Buy.
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bazaarvoice, social commerce trends, social media, customer centricity, digital democracy, consumer insights, input, business impact, thought leaders
    
Bazaarvoice

Shel Israel Shares: How Customer Insights Drive Your Business

Published By: Bazaarvoice     Published Date: Jul 12, 2011
Thought leader Shel Israel shares ways to integrate customer intelligence into your business.
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bazaarvoice, customer intelligence, customer insights, customer centricity, shel israel, customer feedback, thought leader
    
Bazaarvoice

Digital Transformation: Technologies that Change the Game

Published By: Lenovo and Intel®     Published Date: Nov 03, 2017
Internet of Things. Cloud. Augmented reality. Virtual reality. Technologies like these are changing the face of all industries, across manufacturing, financial services, healthcare, education, agriculture, logistics, and more. These transformative technologies define new paradigms of business productivity, customer centricity, and quality & compliance management. This infographic features the opportunities these technologies can o er as they begin incorporating them into their business models. Download the infographic now.
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Lenovo and Intel®
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