customer life cycle

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Three imperatives for advancing product and systems development

Published By: IBM     Published Date: Mar 10, 2015
Organizations developing products and systems in industries such as automotive, aerospace and defense, medical devices and consumer electronics are undergoing a transformation driven by the rapid growth in functionality delivered by software and electronics. This paper outlines an approach for using this shift to gain a competitive advantage.
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ibm, systems development, product development, traceability, customer lifecycle, software development, it management, knowledge management, business analytics
    
IBM

Choosing the Right Digital Strategy for You

Published By: Crownpeak     Published Date: Jun 05, 2015
Despite the fact that a growing portion of the buyer's journey occurs online, many organizations struggle to alter their structure, processes and execution to serve a digitally oriented buyer. Moreover, there's no one-size-fits-all digital strategy that applies to every organization. The key is to understand your organization's digital type and apply the right digital strategy that fits your organization's needs. Hot off the presses from the SiriusDecisions Summit, we are delighted to share Gil Canare's presentation, "Choosing the Right Digital Strategy for You". This webinar features real life examples of different organization's digital types.
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siriusdecisions, digital type, digital organization, digital strategy, digital transformation, customer journey, buyer's journey, customer experience, customer lifecycle, personalization, web content management, wcm
    
Crownpeak

Marketing The New Stewards of the Customer Relationship

Published By: Act-On     Published Date: Apr 20, 2015
Our eBook provides five concise recommendations for improving customer engagement and re-defining marketing’s role in the customer lifecycle.
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marketing, crm, automation, business intelligence, customer lifecycle, customer experience
    
Act-On

How Does Your Marketing Fit in the Customer Lifecycle?

Published By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
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lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
    
eROI

Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle

Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention, customer communication, ebusiness, e-business, connectus, enterprise applications, customer service, marketing automation, sales & marketing software, sales automation
    
Connectus

Customer Feedback: Are You Asking The Right Questions?

Published By: ZIGZAG Marketing, Inc.     Published Date: Feb 13, 2007
Asking your customers for input on future product direction can be a double- edged sword. If you're not asking the right questions, this process can create more headaches than it cures. Here are a few simple tips that should yield more useful customer feedback.
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customers, feedback, product development, product planning, zigzag, customer relationship management, customer satisfaction, product lifecycle management
    
ZIGZAG Marketing, Inc.

Solutions for the Metal Fabrication Industry: A More Profitable Industry Value Chain

Published By: Infor     Published Date: Feb 27, 2007
In order to align their production plans with customer's demand, metal fabricators must integrate seamlessly into the customer's own processes. As a result, integrated systems are essential, bringing design, product lifecycle management and service together in ways that predict, act and rapidly change in accordance with the customer's needs.
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productivity, customer experience management, supply chain management, scm, business process management, bpm, manufacturing, metal, infor
    
Infor

Contact Center Services: Testing & Monitoring Solutions

Published By: Clarus Systems     Published Date: Mar 18, 2008
Clarus Systems, Inc. has collaborated with IQ Services to deliver technology independent testing solutions that enhance end-to-end voice process lifecycle management within the contact center. The goal is to ensure a positive customer experience by incorporating voice testing and monitoring into every step of your contact center's life cycle - resulting in confidence that your solution works as designed.
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itil, clarus systems, ipt, ip telephony, unified communications, cisco, callmanager, best practices, voice engineering, pdioo, strategies, deployment, operations, day 1, day 2, clarusipc, automated testing, business intelligence, performance management, configuration management
    
Clarus Systems

Uncovering Missed Revenue Opportunities - Exploring the Customer Lifecycle

Published By: Bronto     Published Date: Jan 03, 2013
This white paper will step through each phase of the customer lifecycle, outlining consumer behavior along the way and identifying revenue-generating programs that you can implement.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Compressing the Prospect-to-Customer Lifecycle

Published By: MarketEffect     Published Date: Sep 21, 2010
Compressing the Prospect-to-Customer Lifecycle in Business-to-Business Selling.
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prospects, lead generation, lead management, roi, marketeffect, efficient lead generation, channel partners, response management
    
MarketEffect

The Business Value of Customer Experience: Attracting New Customers

Published By: Oracle     Published Date: Dec 03, 2012
The Business Value of Customer Experience: Attracting New Customers
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oracle, crm, customers, business value, customer lifecycle, youtube, free webinar
    
Oracle

Gartner: A Marketing Analytics Framework for CMOs

Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
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marketing analytics, customer life cycle, data management, marketing insights
    
Adobe

Digital Clarity Group Successful Customer Experience Calls for Customer Insight

Published By: Sitecore     Published Date: Feb 25, 2015
The forces of digital disruption have empowered consumers and inverted the power relationship between buyers and sellers. Competitive advantages based on manufacturing, distribution, and IT are no longer sustainable. Customer loyalty has all but disappeared; buyers can and will shift their allegiance immediately if disappointed. In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda, software development, enterprise applications
    
Sitecore

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity, small business, large business, vendor, platforms, business process management, marketing automation, spend management
    
Marketo

Forrester Research Report: Align Your B2B Community Marketing to Your Customer's Lifecycle

Published By: DNN Corp.     Published Date: Mar 26, 2014
Download your free copy of this 12-page report, loaded with charts and analysis of Forrester Research’s 2013 "B2B Social and Community Marketing Online Survey."
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

Real-Time Behavior-based Personalization

Published By: Evergage, Inc.     Published Date: Apr 17, 2014
In this video, learn how Real-time web personalization can track and respond to user behavior in real-time, throughout the entire customer life cycle, to increase conversion rates and drive customer success.
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evergage, marketing, marketing technology, online marketing, customer behavior, customer insights, intent, real time, real time personalization, conversion rate, customer life cycle, customer engagement
    
Evergage, Inc.

Adobe Campaign: Touchpoint Marketing Guide

Published By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe

Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle

Published By: Adobe     Published Date: Mar 03, 2017
Today, customer identity is the only constant in digital marketing. But as consumers switch from desktop to mobile, they are more and more difficult to recognize. But it’s not impossible. The Adobe white paper, Managing Anonymous and Authenticated Experiences Across the Customer Lifecycle, explains best practices to identify your anonymous and authenticated customers while complying with regulations, contracts, and industry standards. Read the paper to learn: • The benefits of well executed personalization • How to navigate the landscape between anonymous and authenticated data • Safe and effective uses of consumer information • The technological building blocks to put these new methods to work
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personalization, authenticated data, anonymous data, consumer information, customer life cycle, customer experience
    
Adobe

Successful Customer Experience Calls For Customer Insight

Published By: Sitecore     Published Date: Nov 05, 2015
In the era of the empowered consumer, business success depends upon offering consistently outstanding customer experiences across multiple touchpoints and over the entire customer lifecycle.
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sitecore nfusion, customer lifecycle, customer loyalty, customer experience, customer insight, data management, business technology
    
Sitecore

PC Lifecycle Management Interactive eGuide

Published By: Dell EMC     Published Date: May 09, 2018
Dell’s approach to PC Lifecycle management is designed to help customers make the change from IT maintenance to innovation all while controlling their PC infrastructure costs. With this eGuide IT professionals will learn how to deploy, secure, and support PCs with unparalleled efficiency leveraging Dell’s industry-leading hardware, services, and security solutions. Access the eGuide from Dell and Intel® and you will learn: • Why IT needs to take a different approach PC lifecycle management • The four critical stages of the PC lifecycle (Plan, Deploy, Manage, and Retire) • How to partner with Dell to strategically migrate to Windows 10 • What solutions can help in each phase to reduce costs and increase IT productivity • The latest security solutions to protect data and employees
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Dell EMC

(DELETE)Best Practices For Mobile Application Lifecycle Management

Published By: IBM     Published Date: Apr 20, 2017
Security from design through deployment. Mobile devices are now a reality in many organizations. Building on Mobile Device Management (MDM) and Mobile Application Management (MAM), organizations are increasingly developing their own enterprise apps for specific job tasks to improve productivity, business partnerships, customer satisfaction and bottom-line performance. However, to achieve these benefits, it is imperative that mobile security best practices are incorporated throughout the lifecycle of the application.
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IBM

Best Practices For Mobile Application Lifecycle Management

Published By: IBM     Published Date: Apr 20, 2017
Security from design through deployment. Mobile devices are now a reality in many organizations. Building on Mobile Device Management (MDM) and Mobile Application Management (MAM), organizations are increasingly developing their own enterprise apps for specific job tasks to improve productivity, business partnerships, customer satisfaction and bottom-line performance. However, to achieve these benefits, it is imperative that mobile security best practices are incorporated throughout the lifecycle of the application.
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application management, application development, organization optimization, authentication, application security, enterprise applications, app blocking
    
IBM

CRM Sales Automation Software For Every User

Published By: Oracle     Published Date: Jul 11, 2017
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions. Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
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sales content management, customer success, market intelligence, sales acceleration, sales performance management, partner relationship, contract life cycle
    
Oracle

CRM Sales Automation Software For Every User

Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 11, 2017
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions. Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
Tags : 
sales content management, customer success, market intelligence, sales acceleration, sales performance management, partner relationship, contract life cycle
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017

CRM Sales Automation Software For Every User

Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 11, 2017
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions. Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
Tags : 
sales content management, customer success, market intelligence, sales acceleration, sales performance management, partner relationship, contract life cycle
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
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