customer life cycle

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The Modern CIO: Digitally Delivering Business Transformation (German)

Published By: Dell EMC & Intel     Published Date: Apr 13, 2018
A new industrial revolution is barreling ahead, fueled by the Internet of Everything, social media, and cloud computing - bringing about fundamental changes in the way that we live and act. CIOs today are in a unique position to utilize technology to create business value and opportunity. This requires a careful balance of the traditional skills of the CIO, managing the data center infrastructure while driving business strategy and impacting the customer experience. The Dell EMC PowerEdge server powered by Intel® Xeon® Platinum processor systems are the CIO’s key tools in this transformation. They are the bedrock of the modern data center – providing scalable system architectures that ensures control of the IT lifecycle while delivering a cyber-resilient environment. Intel Inside®. New Possibilities Outside.
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Dell EMC & Intel

DNS For Hybrid Cloud Success

Published By: Dyn     Published Date: Nov 03, 2016
We all know that hybrid cloud adoption is exploding, with 80% of enterprises having at least some infrastructure in the cloud. This growth includes increased use of the internet to deliver applications, sites and services to employees, partners and customers. These companies need an internet performance management (IPM) strategy to ensure those services reach users effectively, starting with DNS. Join Trip Kucera and Dyn VP, Gary Sloper, as they discuss the impact of cloud and internet infrastructure across the cloud adoption lifecycle. Key focus points include: • Optimizing round trip times and latency, from time to first byte, to internet routing • Understanding and comparing cloud service providers • Protecting your service from route hijacks, DDoS attacks and mitigating vulnerabilities. Watch this short Video Webinar and learn how focusing on the DNS layer can help you plan, migrate and optimize your way to cloud success!
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dyn, dns, hybrid, hybrid cloud, ipm, networking, enterprise applications, business technology
    
Dyn

Crossing the DevOps Chasm

Published By: CA Technologies     Published Date: Jun 04, 2015
Enterprises that depend heavily on IT to deliver services to customers are constantly driven by market pressures to better develop and release new software features to meet growing demands. Facilitating the collaboration between development and IT operations and bringing application to market faster with high quality are crucial to today’s business success. This solution brief provides insights into the DevOps movement, why it matters and how you can cross the chasm to achieve better collaboration to deliver business value rapidly. You’ll learn how CA Technologies solutions for DevOps bring your portfolio of IT technology forward in a cadence of faster, more predictable releases, letting you confirm the results of each phase of the software life cycle toward positive business outcomes.
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CA Technologies

A Roadmap to Superior Customer Experience Through Learning

Published By: Skillsoft     Published Date: Jan 19, 2017
An introductory guide on how to use learning to catapult your customer experience to excellence. Get tips on how to apply learning at every phase of the customer life cycle, the benefits you'll gain, and examples of how leading organizations are putting external learning into practice.
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sumtotal systems, customer experience, customer life cycle, external learning, business technology
    
Skillsoft

A Roadmap to Superior Customer Experience Through Learning

Published By: SumTotal Systems     Published Date: Jan 19, 2017
An introductory guide on how to use learning to catapult your customer experience to excellence. Get tips on how to apply learning at every phase of the customer life cycle, the benefits you'll gain, and examples of how leading organizations are putting external learning into practice.
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sumtotal systems, customer experience, customer life cycle, external learning, business technology
    
SumTotal Systems

CRM Sales Automation Software For Every User

Published By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 11, 2017
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions. Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
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sales content management, customer success, market intelligence, sales acceleration, sales performance management, partner relationship, contract life cycle
    
Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017

Why Supply Chain Leaders Are Moving to the Cloud

Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Good supply chain management is essential to your operational efficiency, customer centricity, compliance, carbon footprint, and ultimately, your overall success. If handled correctly, your supply chain should improve customer service—along with the reputation of your brand—and boost your bottom line. But, as with many areas of business, the rules of the game are changing. What’s changing? Well, everything. New regulations, increased buyer expectations, shorter product lifecycles, fluctuations in demand, new market entrants, more ethical supplier management, poor visibility of globalized supply chains—all these things, and more, are testing the limits of the traditional supply chain model. The simple truth is that the way things used to be done, and the solutions that enabled it, are no longer up to the job.
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cloud, supply chain management, scm, cloud computing
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017

Emerging Technologies B2B CMOs Should Watch in 2011

Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership
    
TimeTrade Systems Inc.

The Demise of the AppSec Dinosaur white paper

Published By: CheckMarx     Published Date: Nov 02, 2018
Dinosaurs are super cool, but there are some places where dinosaurs don’t belong, and one of those is in your fast-paced DevOps environment. We’re in a new world where traditional security solutions no longer make the cut. Software is increasingly complex, and when deployed at the speed of DevOps, it creates a new type of risk: Software Exposure. Legacy application security tools are too big, too slow, and too clunky to deliver the innovation needed to protect your customers in the 21st century. The Software Exposure Platform from Checkmarx is an entirely new species heralding the next generation of software security. The platform builds security in from the beginning, supporting all stages of the software development lifecycle, allowing enterprises to deliver secure software at the speed of DevOps while mitigating their business risk. Download the white paper The Demise of the AppSec Dinosaur to learn how Checkmarx provides the combination of integrations and automation required in
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CheckMarx

The Data Inspired Art of Sales Acceleration

Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.
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data, sales, marketing, relationship management, suppliers, customers, finance, compliance
    
Dun & Bradstreet

Becoming a Customer Company

Published By: MuleSoft     Published Date: Sep 08, 2016
Enterprises are adopting more and more SaaS applications and customers are interacting with companies from an increasing number of channels. Many companies are not ready to provide the level of engagement, service and support their customers demand. New applications are added to the company’s ecosystem, but not connected with the existing applications. Customer data is inconsistent and not synced across a customer’s lifecycle.
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mulesoft, microservices, digital transformation, business value, it support, business management, business process automation, business process management, customer relationship management, customer satisfaction
    
MuleSoft

Deliver a Seamless Purchasing and Fulfillment Approach with IBM Order Management

Published By: Group M_IBM Q3'19     Published Date: Aug 26, 2019
Successful order management systems are unique in their ability to create brand loyalty and generate new revenue streams. When executed correctly, they demonstrate a unified commerce approach for sellers that spans all points along a customer’s purchasing lifecycle. Intelligent fulfillment is also essential to organizations selling complex configurable offerings, due to assembly and fulfillment workflows that may span multiple facilities and planning systems.
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Group M_IBM Q3'19

Navigating the B2B Customer Journey Experience

Published By: ServiceSource     Published Date: Jun 18, 2019
Market shifts and evolutions over time have brought us to a very unique point in B2B commerce. We’ve rapidly accelerated through several transitions: from a product economy, to the service economy, to the subscription economy, and today, the experience economy. Download the whitepaper to learn how ServiceSource can provide the most comprehensive and streamlined customer journey experience that spans the entire B2B customer lifecycle.
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ServiceSource

Cross Channel Orchestration Fundamentals: Aligning Web With All Marketing Channels

Published By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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Oracle OMC

Meet expectations in an always-connected high-tech market

Published By: Dassault Systèmes     Published Date: May 09, 2018
Today’s thriving High-Tech sector is driven by shrinking product lifecycles, rapid innovation, distributed engineering/manufacturing—and highly demanding customer expectations. The industry needs to deliver on multiple fronts, including: • Embed customer-centric innovation throughout the lifecycle: Only with customer experience at the core can companies stay ahead. • Tame ideas into executable products: Detecting early trends and using customer feedback is vital. • Manage complexity better: Increasing visibility of all product data helps build and manage digital models to use in every business function from R&D to field service. • Create relevant connected systems: High-Tech innovators use IoT for an ongoing dialogue of customers, devices and manufacturers. • Provide agility to compete on software, hardware and service: Customers want value from every interaction. Download your targeted industry analysis to learn more.
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Dassault Systèmes

Customer Lifecycle: Customer Experience

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

How BMW Improved Communications Throughout the Customer Lifecycle

Published By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
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FICO

Customer Activation - Marketing With A Measurable Purpose

Published By: Marketo     Published Date: Mar 23, 2015
As a marketing leader you know that each customer experiences numerous touch points with your company throughout their lifecycle. And it’s the job of marketing to ensure that each interaction has a positive impact and moves the customer on to the next stage. But how can you measure the success of your combined efforts and their impact on your customer’s lifecycle? Download our Customer Activation—Marketing With A Measurable Purpose ebook to learn more.
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marketo, customer activation, customer experience, customer engagement, marketing, customer lifecycle
    
Marketo

Adobe Campaign: Touchpoint Marketing Guide

Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions
    
Adobe

Adobe Campaign guide to email marketing: The next frontier

Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices
    
Adobe

Crossing the DevOps Chasm 

Published By: CA Technologies     Published Date: Jun 03, 2015
"Enterprises that depend heavily on IT to deliver services to customers are constantly driven by market pressures to better develop and release new software features to meet growing demands. Facilitating the collaboration between development and IT operations and bringing application to market faster with high quality are crucial to today’s business success. This solution brief provides insights into the DevOps movement, why it matters and how you can cross the chasm to achieve better collaboration to deliver business value rapidly. You’ll learn how CA Technologies solutions for DevOps bring your portfolio of IT technology forward in a cadence of faster, more predictable releases, letting you confirm the results of each phase of the software life cycle toward positive business outcomes."
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CA Technologies

AEROSPACE & DEFENSE THE VOICE OF THE CUSTOMER: Profitable Innovation Through Requirements Management

Published By: Dassault Systèmes     Published Date: Aug 08, 2017
Aerospace and Defense companies delivering complex products in competitive markets must overcome many challenges to manage requirements throughout the product lifecycle. Among the most difficult challenges are integrating complex systems engineering processes, promoting collaboration among multiple engineering disciplines and enabling the sharing of intellectual property within globally dispersed teams. Companies seeking a way to efficiently manage product requirements can leverage a comprehensive product lifecycle management (PLM) solution to: • Effectively reuse intellectual property to reduce time to market • Increase product innovation • Improve overall traceability of requirements throughout the product lifecycle This paper will highlight the criteria needed for a comprehensive requirements management solution that incorporates PLM to offer customers a scalable, enterprise-grade solution.
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customer, product lifecycle, aerospace, defense, management, plm, dassault
    
Dassault Systèmes

The API Management Playbook

Published By: CA Technologies EMEA     Published Date: May 23, 2018
In the digital economy, application programming interfaces (APIs) are essential for executing ideas quickly and seizing new business opportunities. They are the building blocks of digital transformation, enabling organizations to deliver exceptional customer experiences, create new revenue streams and connect employees, partners, apps and devices to data—anytime, anywhere. APIs are not necessarily a new technology, but in today’s digital world, they have risen in prominence and become important to every facet of the enterprise. This in turn has increased the demand for effective API management. But what does an effective solution look like? The API Management Playbook will help you understand: • Why digital transformation is crucial in the application economy • How APIs are the building blocks of digital transformation • Which key stakeholders in your organization are impacted by APIs • What the API lifecycle is and how it relates to API management
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CA Technologies EMEA

Build your Agile Business: Sourcebook

Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Focus on Value. “The benefits of agile are multidimensional. But the most important change is that it focuses the entire organization on meaningful delivery to the customer. Instead of relying on indirect metrics describing degrees of our software’s quality and progress ... we ask, ‘What percent of critical functionality is included in this release?’ This emphasis on customerperceived value impacts our entire project life cycle pretty significantly.” Vice President of Infrastructure Management BMC Software.
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CA Technologies EMEA

Connect with your customers: The Art of Building Enduring Customer Bonds

Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
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