customer relations

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The New Era of Marketing Magic

Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
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adobe, marketing, new era, crm, brands, experience, customer expectations, enterprise applications, business technology
    
Adobe

The New Era of Marketing Magic

Published By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Tags : 
adobe, marketing, new era, crm, brands, experience, customer expectations
    
Adobe

Circles of Trust: Use Mobile to Engage Better

Published By: Adobe     Published Date: Mar 03, 2017
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience. Read the white paper to learn: • The four major circles of trust as a fresh approach to successful customer experience • The seven steps to effective optimization • The 3 C’s of mobile marketing • The steps for developing a mobile optimization plan across your organization
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mobile engagement, branding, mobile marketing, mobile optimization
    
Adobe

Ten Ways Cross-Channel Marketing Is Not Rocket Science

Published By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
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retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
    
Adobe

The SuccessFactors Standard: Differences in the Measurement of Retention and Turnover

Published By: SAP     Published Date: Jun 04, 2015
Not all turnover is created equal: there’s healthy turnover and there’s alarming turnover. Are the employees who are leaving your organization for other opportunities the same ones who are driving the critical strategies and projects across your organization and moving the business forward, the innovators, and the effective customer relations managers? In this white paper you will see why it is critical for organizations to dig deeper and get a clear understanding of who’s leaving and who’s staying.
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SAP

Savvy Sales Leaders Guide

Published By: Microsoft Azure     Published Date: Apr 10, 2018
Help your sellers work smarter and build stronger relationships Sales teams work so hard, they can burn out quickly. It’s tough when customer contacts, sales goals, productivity tools, and social networking are all separated and siloed. Instead of working in separate systems that make day-to-day selling complex, you can help simplify the way your sellers work. And empower your team to be more productive and efficient. Our e-book, “The Savvy Seller’s Guide to Building Profitable Relationships,” is packed with advice for making selling much less painful—and more profitable. Did you know if your lead has had prior exposure to content from your company’s brand, that they’re 25% more likely to respond to your InMail? You’ll find this and more helpful facts in the e-book, including actionable insights to help your team: Identify the right leads—including pinpointing who’s on the buying committee Capture buyers’ attention Use insights and predictive intelligence from AI and machine learni
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Microsoft Azure

FICO Optimization Solution for Deposit Pricing

Published By: FICO     Published Date: Sep 02, 2016
Download this white paper to learn how the FICO® Decision Management Platform can help banks to strike the right balance between risk, profitable customer relationships and compliance.
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FICO

The Forrester Wave™: CRM Suites For Large Organizations, Q1 2015

Published By: Pega     Published Date: Sep 11, 2015
In this Forrester Wave evaluation of customer relationship management (CRM) suites for enterprise organizations, we identified the nine most significant CRM suites solutions — Infor CRM (formerly known as SalesLogix), Microsoft Dynamics CRM, NetSuite, Oracle Siebel CRM, Pegasystems, Salesforce, SAP CRM, SAP Cloud for Customer, and SugarCRM — and researched, analyzed, and scored them. This report details our findings in order to help application development and delivery (AD&D) professionals supporting CRM operations select the right partner for their customer engagement initiatives.
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Pega

20 Brands Customers Love: Factors Driving Customer Loyalty in 2018

Published By: CrowdTwist     Published Date: Apr 05, 2018
In 2018, brands should be investing more time and money into fostering customer loyalty. Winning new customers is important to grow a business, but keeping existing customers satisfied and loyal is crucial to a brand’s success. What are the drivers of brand loyalty?What keeps customers coming back? Which brands are leading the pack? In this e-book, we’ll highlight 20 brands that are investing in the brandcustomer relationship to deliver the high-quality products and services that create the exceptional customer experiences that drive loyalty.
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customers, optimization, organization, branding, crowdtwist, business
    
CrowdTwist

eBook: Engage With Customers in an Ultra-Connected Era

Published By: Genesys     Published Date: Jun 06, 2017
Get this eBook now to learn: - How to engage with your customers in an ultra-connected world - How to make your customer engagement operations easy and efficient - Why it’s time for an all-in-one cloud contact center solut
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genesys, customer experience, customer relationship management, contact center, cloud contact center, customer engagement
    
Genesys

Commercial Banking: Enhancing Customer Relationships

Published By: Ciber     Published Date: Jun 28, 2016
View this video to find out how banks realise that implementing digital processes will enhance the relationship they have with their customers.
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commercial banking, bank industry, customer relationships, digital banking
    
Ciber

Changing the Paradigm on Customer Centricity

Published By: KPMG     Published Date: May 08, 2018
Many retailers have responded with a largely outdated omnichannel approach, focusing on integrating the physical and digital channels they use to interact with customers, when the problem is actually inside the business. Today's customers will remain loyal only if a brand offers them transparency and superior quality products while actively engaging with them to build a relationship they value. Meeting those needs has nothing to do with offering another physical, digital, or mobile channel and everything to do with running the business in a way that is customer-first and customer-centric.
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KPMG

Deliver Customer-Centric Experiences with Proactive Call Centers

Published By: Evariant     Published Date: Apr 09, 2018
If you're going to commit to providing the highest quality care to patients, improving the customer experience and providing proactive service that builds lifetime relationships with patients is a requirement. By creating a comprehensive 360 view of the caller, agents are armed with the right context and talking points to provide a highly personalized, more informed experiences on-the-fly. Watch this presentation to capitalize on every customer interaction to build deeper, more personalized relationships with their prospects and existing patients, effectively transforming the call center into a profit center. Watch the presentation now.
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patient experience, call center, improved care continuum, access center, customer experience, patient journey
    
Evariant

Microsoft LEGT Linkedin CRM-Strategie Vor

Published By: Microsoft     Published Date: Apr 05, 2018
Im April kündigte Microsoft die Lösung Microsoft Relationship Sales an, die Microsoft Dynamics 365 for Sales mit LinkedIn Sales Navigator kombiniert. Vertriebsmitarbeiter haben Zugriff auf Informationen aus dem weltweit führenden professionellen Netzwerk, damit sie einfacher Interessenten finden und Beziehungen zu stärken. Die Lösung bietet: -Zugriff auf 500 Millionen LinkedIn-Profile mit Fotos sowie Informationen zu aktuellen und früheren Tätigkeiten der Mitglieder. Damit können Vertriebsmitarbeiter einen besseren Eindruck von ihren aktuellen Kunden erhalten und über das Netzwerk neue Leads finden. -Empfehlungen für die nächsten Schritte der Benutzer in Dynamics 365 auf Basis von Signalen aus E-Mail, Customer Relationship Management (CRM)-Software und LinkedIn. Diese basieren auf künstlicher Intelligenz (KI) und enthalten Vorstellungs- und Vernetzungsvorschläge sowie Vorschläge für InMail und Nachrichten.
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crm strategy, crm-strategie, linkedin, dynamic sales
    
Microsoft

Tech Target Editorial - Solutions Spotlight: How to optimize your MDM strategy

Published By: IBM     Published Date: Apr 18, 2017
Companies in all industries can benefit from a master data management program, advises MDM expert Anne Marie Smith. Learn how to enhance yours.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations, market research, model management
    
IBM

Setting Your Data in Motion

Published By: Dun & Bradstreet     Published Date: Feb 21, 2017
It is becoming increasingly more obvious that for data to have any real value, it must be in motion. It must flow. “All entities move” Heraclitus added, “and nothing remains still.” These ancient musings have startling relevance to the modern challenges and benefits of Master Data Management (MDM) programs across global enterprises. The entities he referred to were more philosophical in nature, yet it is no coincidence that the entities of our commercial world – customers, vendors, prospects and the relationship between them – are in a constant state of movement and change.
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mdm, data management, data fluidity, movement of information
    
Dun & Bradstreet

CRM Sales Automation Software For Every User

Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Jul 11, 2017
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions. Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
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sales content management, customer success, market intelligence, sales acceleration, sales performance management, partner relationship, contract life cycle
    
Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017

CRM Sales Automation Software For Every User

Published By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 11, 2017
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions. Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
Tags : 
sales content management, customer success, market intelligence, sales acceleration, sales performance management, partner relationship, contract life cycle
    
Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017

CRM Sales Automation Software For Every User

Published By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 11, 2017
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions. Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
Tags : 
sales content management, customer success, market intelligence, sales acceleration, sales performance management, partner relationship, contract life cycle
    
Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017

Deliver the Best of Your Brand: How Modern Marketing Works for You

Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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Oracle Marketing Cloud

Deliver the Best of Your Brand: How Modern Marketing Works for You

Published By: Oracle OMC     Published Date: Nov 30, 2017
It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day. The question is: How can you use technology to deliver the best of your brand for your customers? It all starts with customer experience.
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Oracle OMC

The Facebook Playbook

Published By: Bluecore     Published Date: Dec 14, 2018
5 simple plays you can run to make your customer relationships Facebook official
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Bluecore

Safeguard Business and IoT Integrity with Secure App Service

Published By: DigiCert     Published Date: Jun 19, 2018
The Internet of Things (IoT) has rapidly transformed the digital landscape and the world we live in. Intelligent devices and sensors connect smart cars, robotic manufacturing equipment, smart medical equipment, smart cities, industrial control systems, and much more in a way that improves lives and saves businesses billions of dollars. But along with its benefits, rapid IoT growth introduces a new dimension of security vulnerabilities that dramatically escalates the nature and seriousness of cybercrime risks. In addition to traditional confidentiality cyber risks, IoT threats include attacks that can: • Render smart appliances useless • Shut down city power grids • Threaten lives through hacked pacemakers and other medical devices. Such security flaws not only endanger lives, frustrate customers, and disrupt business operations, but they create significant cost and public relations damage for IoT developers and manufacturers.
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DigiCert
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