customer relationship management

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The New B2B Marketing Playbook

Published By: MadisonLogic     Published Date: Jan 06, 2014
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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MadisonLogic

Definitive Guide to Customer Nurturing

Published By: Marketo     Published Date: Jul 13, 2015
Use this guide as a workbook to start using customer nurturing to drive business growth and lasting relationships.
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customer nurturing, crm, customer relationship management, best practices, customer nurturing strategy, purchase process, automation
    
Marketo

Buying and Using Marketing Automation Systems

Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management, crm integration, leads, lead nurturing, lead scoring, lead qualification, lead filtering, lead follow-up, lead management, lead conversion, inbound leads, raw leads, telesales
    
Marketo, INC.

Coordinating Marketing and Sales Across the Entire Revenue Cycle

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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marketing, sales, alignment, coordination, software, leads, sales leads, demand generation, marketing automation, sales quota, sales training, sales roi, marketing roi, sales efficiency, sales-marketing integration, sales-marketing coordination, crm, customer relationship management, lead nurturing, lead recycling
    
Marketo, INC.

How long has it been since you improved your CRM?

Published By: Maximizer     Published Date: Sep 19, 2012
Download a complimentary copy of the "Time for a CRM tune-up?" e-book, which includes interactive checklists to help you identify opportunities and areas of improvement in your CRM.
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crm, crm software, crm solution, customer relationship management, sfa, sales force automation, business software, business management software, account management, contact management, opportunity management, lead management, campaign management, customer experience/engagement
    
Maximizer

5 Steps to Improve Customer Experience: Touchpoints and Your Relationship Lifecycle

Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting

Customers 2015: What Will They Expect 5 Years From Now? (7 Steps to Make Sure You're Ready Today)

Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm
    
Mcorp Consulting

Microsoft LEGT Linkedin CRM-Strategie Vor

Published By: Microsoft     Published Date: Apr 05, 2018
Im April kündigte Microsoft die Lösung Microsoft Relationship Sales an, die Microsoft Dynamics 365 for Sales mit LinkedIn Sales Navigator kombiniert. Vertriebsmitarbeiter haben Zugriff auf Informationen aus dem weltweit führenden professionellen Netzwerk, damit sie einfacher Interessenten finden und Beziehungen zu stärken. Die Lösung bietet: -Zugriff auf 500 Millionen LinkedIn-Profile mit Fotos sowie Informationen zu aktuellen und früheren Tätigkeiten der Mitglieder. Damit können Vertriebsmitarbeiter einen besseren Eindruck von ihren aktuellen Kunden erhalten und über das Netzwerk neue Leads finden. -Empfehlungen für die nächsten Schritte der Benutzer in Dynamics 365 auf Basis von Signalen aus E-Mail, Customer Relationship Management (CRM)-Software und LinkedIn. Diese basieren auf künstlicher Intelligenz (KI) und enthalten Vorstellungs- und Vernetzungsvorschläge sowie Vorschläge für InMail und Nachrichten.
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crm strategy, crm-strategie, linkedin, dynamic sales
    
Microsoft

Future of Field Service Report

Published By: Microsoft Azure     Published Date: Apr 10, 2018
Develop customer relationships and reduce costs Effective field service management teams improve technician productivity and customer satisfaction rates. Greater automation, faster inventory management, and reduced inspection costs are possible with data support from the cloud. Learn how the Internet of Things (IoT) can help keep your service agile so you stay ahead of customer demands and product complexity.
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Microsoft Azure

Drive Sales, Marketing, and Service Success with Microsoft® Dynamics CRM Online

Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see the product in action (including integration to Microsoft Business Productivity Online Services), to understand the competitive advantages Microsoft Dynamics CRM Online has over other solutions in the market, and to hear examples of successful customers managing their customer relationships in the cloud.
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microsoft dynamics crm online, sales and marketing, business productivity, customer relationship, cloud, customer relationship management, customer interaction service, customer satisfaction, customer service, sales & marketing software, productivity, cloud computing
    
Microsoft Corporation

The Future Sales Force - A Consultative Approach

Published By: Microsoft Dynamics     Published Date: Apr 13, 2007
If your company uses a contact management or customer relationship management (CRM system), you need to ask one additional key question. Does your CRM or contact management system tie your consultative sales, ROI analysis and proposal production process together?
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microsoft, microsoft white paper, crm, customer relationship management, contact management, sales, consultative sales, roi, crm software, microsoft dynamics, small business networks, business integration, business management, enterprise software, return on investment, sales & marketing software, sales automation, workforce management, windows, productivity
    
Microsoft Dynamics

Microsoft Dynamics Case Study: Best Buy for Business

Published By: Microsoft Dynamics     Published Date: Jul 09, 2007
Saddled with a home-grown business-management tool originally designed for its retail business, the Best Buy for Business sought a solution that would support its extensive outside sales force and would provide a commercial CRM solution it could sell to business customers. Best Buy for Business found both in Microsoft Dynamics CRM.
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microsoft, microsoft dynamics, sales automation, salesforce automation, scm, supply chain management, crm, customer relationship management, small business, mid-sized business, crm software, customer service, sales & marketing software, application integration
    
Microsoft Dynamics

Customer Relationship Management: Secrets to CRM Success

Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.
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sales, sales software, sales funnel, forecasting, analytics, business activity monitoring, microsoft, microsoft crm, microsoft dynamics, business analytics, customer relationship management, sales & marketing software, contact management
    
Microsoft Dynamics

The Power of Choice with Microsoft Dynamics CRM

Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Get this webcast to discover a customer relationship management (CRM) solution that works the way you do, the way your business does, and the way technology should. We explore how Microsoft Dynamics CRM delivers a familiar Microsoft Office Outlook interface to create a productive work environment. We also illustrate the powerful workflow and integrated reporting capabilities in Microsoft CRM that help you drive business processes and results.
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bpm, crm, microsoft crm, microsoft dynamics, microsoft, business process management, customer relationship management, contact management
    
Microsoft Dynamics

Small Business Webcast: Are You Ready for CRM? 7 Ways to Know

Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Knowing your customers and their needs as thoroughly as possible is central to any business.  And that's the very point of customer relationship management software, sophisticated business software commonly known as CRM.  The question is, is CRM for you? This webcast provides an informative discussion around CRM and outlines seven criteria that will help you decide if you are ready for Microsoft CRM.
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crm, microsoft crm, contact management, sales tool, contact tool, microsoft, customer relationship management, sales & marketing software
    
Microsoft Dynamics

Microsoft Dynamics CRM 4.0: Database Scalability for the Enterprise

Published By: Microsoft Dynamics     Published Date: Jul 03, 2008
Microsoft Dynamics CRM 4.0 demonstrated its ability to scale to support the needs of an enterprise organization with a very large customer service database. In a test based on a customer database of over 1 billion records, Microsoft Dynamics CRM was able to achieve sub-second response times using a modest hardware configuration.
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crm, enterprise crm, customer relationship management, enterprise software, microsoft, microsoft dynamics, microsoft crm, contact management
    
Microsoft Dynamics

Delivering via Customer Service via the Contact Center and the Web

Published By: Microsoft Dynamics CRM     Published Date: Mar 11, 2010
Covering All Points of Attack. As the availability of product and service information on the Internet grows, both the providers and receivers of service have larger networks through which to communicate, interact and transact.
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microsoft dynamic crm, service delivery, contact center, customer satisfaction, customer relationship management, call center management, call center software, customer interaction service, customer service
    
Microsoft Dynamics CRM

360 Degree Marketing Intelligence: The Ultimate Guide to Integrating CRM and Google Analytics Data

Published By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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MoreVisibility

Ensure Your Servers Can Support All the Benefits of Virtualization and Private Cloud

Published By: NEC     Published Date: Aug 12, 2014
By now, much has been written about the advantages server virtualization brings to an enterprise. In the June 2013 survey, 63% of all companies and 100% of large enterprises reported having a server virtualization program. However, when you segment the virtualization rates, you find a trend that indicates that large enterprises in particular are not gaining all of the advantages that server virtualization has to offer. What is more difficult and remains a challenge, particularly for large enterprises, is virtualizing Tier 1 applications. These are large, mission-critical enterprise applications such as email, customer relationship management (CRM), or enterprise resource planning (ERP). These applications tend to be very large, consume the entire capacity of a current generation server, and require high application uptimes. As shown in Figure 1, the virtualization rates for these applications are far lower than Tier 2 apps. In this eBook, you’ll learn how the NEC enterprise server provides a platform that now gives customers the right platform to virtualize their Tier 1 apps.
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servers, virtualization, customer value, analytics, application owners, system integrators, big data, reliability, enterprise, availability, serviceability, processor, architecture, express, stress, enterprise applications, data quality, productivity
    
NEC

EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

Lower Costs with On-Demand CRM & Accounting/ERP Solutions

Published By: NetSuite     Published Date: Aug 21, 2009
This Yankee Group White Paper, compliments of NetSuite, shows how on-demand applications can significantly reduce cost vs. on-premise applications. See how to reduce the total cost of ownership (TCO) of deploying & integrating CRM & accounting/ERP applications.
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crm, accounting, cost control, tco, total cost of ownership, customer relationship management, erp, enterprise resource planning, enterprise software, analyst report, netsuite, it management, enterprise applications, small business networks, business management, sales & marketing software, workforce management
    
NetSuite

How Fast-Growing Companies Obtain CRM Success

Published By: NetSuite     Published Date: Nov 18, 2006
This white paper reveals the most vital elements needed to develop a seamless value chain; one that realistically enables an SMB to develop valuable 2-way relationships with their most valuable customer segments.
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crm, customer relationship management, smb, small business networks, customer service, customer satisfaction, customer interaction service, netsuite, enterprise applications, business management, marketing automation, sales & marketing software, sales automation, productivity
    
NetSuite

Presenting a Real-Time Enterprise for Your Company

Published By: NetSuite     Published Date: Mar 09, 2007
This exclusive Yankee Group White Paper reveals and examines how mid-size businesses can now build a real-time enterprises and leverage real-time information. Learn how to reduce scattered information and silo databases that prevent your enterprise from achieving operational excellence.
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crm, netsuite, erp, real time enterprise, mid-size businesses, silo database, customer relationship management, enterprise resource planning, netsuite, it management, knowledge management, enterprise applications, best practices, business integration, business management, enterprise software, total cost of ownership, productivity, project management, desktop management
    
NetSuite

Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management

Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
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marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr, online insight, enterprise applications, customer interaction service, customer satisfaction, marketing automation, sales & marketing software, sales automation, workforce management
    
Online Insight

Powering the Cross-Channel Experience with Oracle's Complete Commerce

Published By: Oracle     Published Date: Jan 25, 2012
Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management
    
Oracle
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