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Moving beyond location: How contextual data is transforming the advertising arena

Published By: Here Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
Here Technologies

The Location Buyers’ Guide for Marketers

Published By: Here Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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Here Technologies

Cloud-Ready Data Protection with Dell EMC

Published By: Dell     Published Date: Nov 02, 2018
When it comes to effectively and efficiently protecting growing volumes of data, midsized organizations face unique challenges. That is because they live in a world of constraints that are both operational and budgetary in nature. Cloud disaster recovery offers new options for these organizations—they can optimize their data protection economics by integrating on-premises protection solutions with cloud-based backup and recovery methods. Dell EMC’s cloud-ready solutions, particularly its Integrated Data Protection Appliances with native cloud extension capabilities, along with its Data Protection Software working in conjunction with its Data Domain backup storage appliances, provide cloud disaster recovery with flexible features. These solutions enhance operational efficiency and provide midsized organizations with clear economic and operational benefits.
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Dell

The Business Value of Data Protection in IT Transformation

Published By: Dell     Published Date: Nov 02, 2018
For many organizations, digital transformation (DX) is the most strategically important initiative for the organization and may determine its ability to compete in the coming decade. IDC estimates that 60% of organizations will have created and begun implementation of a digital transformation strategy by 2020. These DX initiatives are designed to take the organization forward as a proactive, data-driven company that uses and monetizes data to gain competitive advantage in the marketplace.
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Dell

The Economic Value of Data Domain and Integrated Data Protection Appliances (IDPA)

Published By: Dell     Published Date: Nov 02, 2018
To out-innovate and out-pace their competition, organizations must be on a consistent path to keep their infrastructure modern. IT is under constant pressure to deliver optimized infrastructure for new business initiatives and supporting applications all while trying to contain or even reduce costs. In fact, respondents to ESG’s ongoing research consistently cite cost reduction as one of the top business drivers affecting their IT spending. When asked in a research survey how their organizations intended to contain costs in 2017, 27% of respondents said that they would be purchasing new technologies with better ROI. 1
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Dell

A Buyer's Guide to SAP HANA Infrastructure

Published By: Lenovo and Intel®     Published Date: Jan 08, 2019
If you are trying to process, understand, and benefit from "big data," you need SAP® HANA®. In-memory database Process data at extreme speeds Real-time analytics and insights If you want to make sure you have access to your data for insights, whenever and wherever you need them, then SAP HANA on Lenovo's future-defined infrastructure—powered by the Intel® Xeon® Platinum processor—delivers what you need. Get the details on everything you need to know about the value of SAP HANA, why SAP chose Lenovo for their own HANA installation, and how Lenovo can help your organization today.
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sap hana, lenovo, intel, big data, database, analytics, insights
    
Lenovo and Intel®

Cisco 2018 Cybersecurity Report

Published By: Cisco EMEA     Published Date: Mar 14, 2018
What if defenders could see the future? If they knew an attack was coming, they could stop it, or at least mitigate its impact and help ensure what they need to protect most is safe. The fact is, defenders can see what’s on the horizon. Many clues are out there—and obvious. For years, Cisco has been warning defenders about escalating cybercriminal activity around the globe. In this, our latest annual cybersecurity report, we present data and analysis from Cisco threat researchers and several of our technology partners about attacker behavior observed over the past 12 to 18 months.
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Cisco EMEA

The Business Value of Cisco UCS for Big Data and Analytics

Published By: Cisco EMEA     Published Date: Nov 08, 2018
Digital transformation (DX) — a technology-driven business strategy — enables firms to gain or expand their competitive differentiation by embracing data-driven decision-making processes, whether for increasing operational efficiencies, developing new products and services, increasing customer satisfaction and retention, or getting a better intelligence on the market. Big Data and analytics (BDA) applications form the foundation for enterprisewide digital transformation initiatives. To find out more download this whitepaper today.
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Cisco EMEA

Hyperconverged Infrastructure with Consistent High Performance for Virtual Machines

Published By: Cisco EMEA     Published Date: Nov 08, 2018
The goal of ESG Lab reports is to educate IT professionals about data center technology products for companies of all types and sizes. ESG Lab reports are not meant to replace the evaluation process that should be conducted before making purchasing decisions, but rather to provide insight into these emerging technologies. Our objective is to go over some of the more valuable feature/functions of products, show how they can be used to solve real customer problems and identify any areas needing improvement. ESG Lab's expert third party perspective is based on our own hands on testing as well as on interviews with customers who use these products in production environments.
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Cisco EMEA

Grow your business with Cisco IT solutions

Published By: Cisco EMEA     Published Date: Nov 08, 2018
You want your business to grow. Be profitable. And stay competitive. Having a robust network is key to your success. Cisco is the worldwide leader in technology. Our SMB portfolio delivers the reliable, scalable, and highly secure IT infrastructure that your business needs. Staying ahead of market trends is vital to the success of your business. Cisco can help keep your business on the move while helping to secure your data, devices, and infrastructure. To find out how, download this whitepaper today.
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Cisco EMEA

Maybe Grow your Business with Hyperconvergene

Published By: Cisco EMEA     Published Date: Nov 19, 2018
Hear from Cisco's Head of Data Centre & Multicloud alongside two experts as they discuss some real life case studies on how Cisco customers have grown their business through adopting hyper- convergence. They look at some key features of hyper- convergence and Cisco Hyperflex as well as some basic definitions of what hyperconvergence is. To find out how Cisco can help your business, download this video today.
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Cisco EMEA

Grow your Business with Hyperconvergence

Published By: Cisco EMEA     Published Date: Nov 21, 2018
Hear from Cisco's Head of Data Centre & Multicloud alongside two experts as they discuss some real life case studies on how Cisco customers have grown their business through adopting hyper- convergence. They look at some key features of hyper- convergence and Cisco Hyperflex as well as some basic definitions of what hyperconvergence is. To find out how Cisco can help your business, download this video today.
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Cisco EMEA

People Science: 5 Vital Steps to Greater Workforce Visibility

Published By: Sage     Published Date: Jan 04, 2019
Do you know your people as well as you know your customers? Your people’s expectations and the way they work is changing. Employees are more diverse, mobile and technologically-savvy than ever before. HR processes are changing from focusing on transactions to knowing and engaging people. Just as sales and marketing teams use data to develop actionable and informed insights about their customers, you need to do the same in HR to know your people. Everything, from attracting and keeping the best talent, to creating better workplace experiences and increasing employee engagement and productivity, depends on smarter decisions. These in turn rely on more actionable insights. These are only possible through accurate HR data and analytics. They are vital to address the people challenges you face, so you can make smarter decisions. Discover in this guide how to improve visibility of your workforce with data-driven and actionable insights. Ultimately, it will help you know your people
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Sage

GDPR for HR

Published By: Sage     Published Date: Jan 04, 2019
The General Data Protection Regulation (GDPR) is the new legal framework that will come into effect on the 25th of May 2018 in the European Union. EU regulations have direct effect in all EU member states, meaning the GDPR replaces the current Data Protection Directive and applies to all EU member states. The GDPR’s focus is the protection of personal data. In fact, GDPR is one of the biggest shakeups ever seen affecting how data relating to an individual should be handled—and it affects not just companies but any individual, corporation, public authority, agency or other body that processes the personal data of individuals based in the EU. As gatekeepers and processors of personal data, HR and People teams have a crucial role to play in preparing for this step change. The rules on how data is kept and used will become much more stringent, and it’s vital that HR and People teams become more transparent, communicating to employees exactly how their data is processed. In a world wh
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Sage

The ABC's of Executive Analytics: A-List Performance Using BI in the C-Suite

Published By: Aberdeen     Published Date: Jun 17, 2011
Download this paper to learn the top strategies leading executives are using to take full advantage of the insight they receive from their business intelligence (BI) systems - and turn that insight into a competitive weapon.
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aberdeen, michael lock, data-driven decisions, business intelligence, public sector, analytics, federal, state, governmental, decisions, data management
    
Aberdeen

Managing Your Data Trove in the Planet of the APIs

Published By: Rubrik EMEA     Published Date: Jan 04, 2019
Your company’s data is an irreplaceable asset, and every day your users are creating and storing that data on a mounting diversity of devices as well as in the cloud.
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Rubrik EMEA

Rubrik Cloud Data Management: Technology Overview & How it Works

Published By: Rubrik EMEA     Published Date: Jan 04, 2019
Rubrik Cloud Data Management is a single, unified software platform to manage your physical, virtual, and cloud data. With Rubrik, enterprises can drastically simplify their data protection processes, automate workflows, and migrate data to the cloud. The results are powerful: faster recoveries, easier management, no forklift upgrades, and hard dollars saved for other projects. Organizations pursuing cloudfirst policies can use Rubrik to archive to the cloud, create cloud DR capabilities, or perform cloud-native backup. And with Rubrik’s Polaris SaaS platform, it has never been easier to unify data across data centers and clouds, simplifying operations and governance. DATA
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Rubrik EMEA

Data Protection Solutions in the Era of Flash Storage

Published By: Rubrik EMEA     Published Date: Jan 04, 2019
Demand for flash storage is surging, but IT organizations are hard-pressed to align their data protection efforts with the realities of today’s infrastructure and application requirements in an increasingly flash-based environment.
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Rubrik EMEA

The PC Lifecycle Continuum: From Control to Transformation

Published By: Dell     Published Date: Nov 12, 2018
Today, IT leaders address the PC lifecycle across a continuum from control to transformation. Control is geared to optimization, while transformation focuses on the business impact of technology. Though the two approaches differ, they are not in opposition. They strive for the same goals and face similar challenges. As IT leaders provide their workforce with the tools to carry out the corporate mission, they should develop a PC lifecycle strategy that encompasses the key organizational needs of systems management, end-user productivity, business innovation and data-centric security. Read this Dell whitepaper to learn more about the findings of a recent Forrester Consulting study, “Digital Transformers Innovate, Digital Controllers Optimize”. This paper will help clarify the PC lifecycle continuum, from the basics of control to the advanced levels of transformation, so you will be better equipped to determine the needs of your organization on that spectrum.
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Dell

How to Lead Your Boss to AI Marketing

Published By: Emarsys     Published Date: Dec 20, 2018
As a modern marketer, you’re always looking for ways to improve your efficiency at work, especially in the form of software that makes some part of your job easier. You’ve likely heard a lot lately about AI in marketing and how it promises to do just that – and more, of course. In fact, it’s pretty hard to avoid the topic of AI and all the ways it is destined to change marketing as we know it. You may already know that companies who have adopted AI boast about the results: increased conversions, engagement, and a host of other metrics. With such decisive evidence, everybody must be aware of AI and clearly sees its business potential, right? Then you go to your Chief Marketing Officer to strike up an informal conversation where you can strategically recommend the technology, and it starts off great — your CMO is well aware of AI and what it could do for the business. You’re thinking, “What luck! I might not have to put up much of an argument.” Then your CMO says, “But you’re not a data
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Emarsys

Why IT Transformation Is Critical

Published By: Dell EMC & Intel     Published Date: Dec 12, 2018
Business and IT leaders agree. IT Transformation is critical to compete in the digital economy. Drive innovation and agility, lower costs and speed deployment for real results. Modernise with leading hyper-converged, cloud, data storage, servers, open networking and data protection systems from Dell EMC powered by Intel ® .
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Dell EMC & Intel

Enabling IT Transformation with Modern Data Protection Strategies

Published By: Dell EMC & Intel     Published Date: Dec 12, 2018
IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. It sounds like another current term, “digital transformation.” But in fact, effective digital transformation doesn’t happen without IT Transformation. A company that undergoes IT infrastructure transformation no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.
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Dell EMC & Intel

IT-Transformation durch moderne DataProtection-Strategien

Published By: Dell EMC & Intel     Published Date: Dec 12, 2018
IT-Transformation ist ein Konzept, das heute noch stärker als vor 12 Monaten bei Unternehmen angekommen ist. Es klingt wie ein anderes aktuelles Schlagwort: „digitale Transformation“. Tatsächlich kann eine effektive digitale Transformation nicht ohne IT-Transformation erfolgen. Ein Unternehmen, das seine IT-Infrastruktur transformiert, ist nicht mehr von starren, manuellen, isolierten LegacyTechnologien abhängig. Es verzeichnet eine Steigerung der IT-Betriebsgeschwindigkeit, Effizienz, Skalierbarkeit und Wirtschaftlichkeit: Aufgaben werden automatisiert, Prozesse rationalisiert und Ressourcen freigesetzt. Diese ITVerbesserungen unterstützen eine umfangreichere digitale Transformation, mit der das Unternehmen in der heutigen digitalen Wirtschaft bestehen kann. Es übertrifft seine Mitbewerber in Sachen Innovation, Vordenken und Geschwindigkeit und wird letztendlich selbst Disruptor statt Leidtragender.
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Dell EMC & Intel

Warum die IT-Transformation unerlässlich ist

Published By: Dell EMC & Intel     Published Date: Dec 12, 2018
Die Leiter der Geschäftsbereiche und der IT sind sich einig: Die IT-Transformation ist für die Beteiligung am Wettbewerb in der digitalen Wirtschaft unerlässlich. Sie können greifbare Ergebnisse erzielen, indem Sie Innovationen und die Flexibilität fördern, die Kosten senken und die Bereitstellung beschleunigen. Nutzen Sie zur Modernisierung die führenden hyperkonvergenten Systeme für Cloud, Datenspeicher, Server, oene Netzwerke und Data Protection von Dell EMC auf Basis von Intel ®.
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Dell EMC & Intel

IT-Transformation durch moderne Data-Protection-Strategien

Published By: Dell EMC Storage     Published Date: Dec 18, 2018
IT-Transformation ist ein Konzept, das heute noch stärker als vor 12 Monaten bei Unternehmen angekommen ist. Es klingt wie ein anderes aktuelles Schlagwort: „digitale Transformation“. Tatsächlich kann eine effektive digitale Transformation nicht ohne IT-Transformation erfolgen. Ein Unternehmen, das seine IT-Infrastruktur transformiert, ist nicht mehr von starren, manuellen, isolierten Legacy-Technologien abhängig. Es verzeichnet eine Steigerung der IT-Betriebsgeschwindigkeit, Effizienz, Skalierbarkeit und Wirtschaftlichkeit: Aufgaben werden automatisiert, Prozesse rationalisiert und Ressourcen freigesetzt. Diese IT-Verbesserungen unterstützen eine umfangreichere digitale Transformation, mit der das Unternehmen in der heutigen digitalen Wirtschaft bestehen kann. Es übertrifft seine Mitbewerber in Sachen Innovation, Vordenken und Geschwindigkeit und wird letztendlich selbst Disruptor statt Leidtragender. Erfahren Sie mehr über Dell Lösungen in Zusammenarbeit mit Intel®.
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Dell EMC Storage
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