data marketing

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It's Time to Live & Breathe AI in Retail

Published By: Group M_IBM Q3'19     Published Date: Jul 18, 2019
AI innovation in retail starts with a tech-forward company culture, from C-suite stakeholders down to every employee. AI greatly enhances a retailer’s ability to harness data for better merchandising, marketing, and customer service. It will not only complement existing retail jobs but introduce brand new roles and skill sets into the human workforce.
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Group M_IBM Q3'19

Marketing Needs Deeper Insights and Customer Trust

Published By: Oracle     Published Date: Jun 04, 2019
Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation. Marketing’s top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data. Read the findings
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Oracle

Trends in Personalization

Published By: Sitecore     Published Date: Aug 08, 2019
The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January and February of 2019 from 351 marketing leaders and C-level executives across North American, Europe and APAC
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Sitecore

7 Steps to Integrate B2B Sales and Marketing with Data

Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec

Why New Movers for Direct Marketing & what to look for when acquiring lists

Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec
    
LSSiDATA

The Response Rates of Personalized Cross-Media Marketing Campaigns

Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
    
Mindfire

Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue

Published By: Oracle     Published Date: Sep 05, 2014
CMOs face a major dilemma: While 75% of CEOs want marketing to become more ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate and lead their companies into the digital age. Read how the Oracle Marketing Cloud provides marketing leaders with data-driven solutions to unify marketing resources and empower Modern Marketing teams to deliver personalized customer experiences across each channel.
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roi, marketing, cmo, resources, modern, cloud, digital age, resources
    
Oracle

Modern Marketing Essentials: Data Management Guide

Published By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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data center design and management, business technology, data center
    
Oracle

Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Cu

Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information
    
Oracle

The Forrester Wave: Real-Time Interaction Management, Q3 2015

Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems, business analytics, open source
    
Pega

The Forrester Wave™: Data Management Platforms, Q2 2017

Published By: Adobe     Published Date: Aug 30, 2017
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe

Art of Integration WP

Published By: Adobe     Published Date: Sep 12, 2017
Blend online and offline data to create a vibrant marketing world. Learn how to deliver uniquely experiences customers expect and to delight them with the ones they didn't see coming.
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Adobe

Econsultancy: 2017 Digital Trends in HC and Pharma

Published By: Adobe     Published Date: Nov 09, 2017
Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report. Download it now to learn: Why two-thirds of healthcare companies are investing in data analysis. How they’re building content marketing programs to boost patient knowledge. What they plan to do with virtual and augmented reality this year and beyond.
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Adobe

Gartner MQ: Digital Marketing Analytics

Published By: Adobe     Published Date: Nov 09, 2017
Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs. This Magic Quadrant is intended for chief marketing of?cers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
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Adobe

Data Management Platforms Deciphered

Published By: Adobe     Published Date: Mar 26, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe

The Forrester Wave™: Data Management Platforms, Q2 2017

Published By: Adobe     Published Date: Mar 26, 2018
In our 35-criteria evaluation of data management platforms (DMPs), we identified the 11 most significant ones — The ADEX, Adform, Adobe, KBM Group, Lotame, MediaMath, Neustar, Nielsen, Oracle, Salesforce, and Turn — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.
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Adobe

The Forrester Wave™: Omnichannel DemandSide Platforms, Q2 2017

Published By: Adobe     Published Date: Mar 26, 2018
In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.
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Adobe

THE ART OF INTEGRATION. Blend online and offline data to create a vibrant marketing world.

Published By: Adobe     Published Date: Mar 26, 2018
Just off the coast of Grenada, West Indies, in the depths of Molinere Bay, marine life thrives amid an eerie art installation of lifelike mixed-media figures. Sculptor and conservationist Jason deCaires Taylor is the visionary behind this first-ever underwater sculpture gallery. Created as more than a unique place to showcase his talents, his art allows people, marine life, and fragile underwater habitats to coexist in harmony.
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Adobe

Data Management Platforms Deciphered

Published By: Adobe     Published Date: Apr 17, 2018
Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights, and set up marketing campaigns that will increase revenues and significantly decrease wasted effort.
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Adobe

Econsultancy 2017 Digital Trends in Financial Services and Insurance

Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe

Optimizing Your Organization for Data-Driven Growth Marketing

Published By: Persicope Data     Published Date: Mar 07, 2018
The pace of change in business today is unprecedented. Consider this stark statistic tweeted by Vala Afshar, the Chief Digital Evangelist at Salesforce: Twitter only took 2 years to gain their first 50 million users1. This is only a fraction of the time compared with everyday products like the automobile and airplane, which took 62 and 68 years respectively to reach the same milestones.
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Persicope Data

SQL, Python and R — Why You Need a Unified Analytics Stack

Published By: Persicope Data     Published Date: Mar 07, 2018
SQL is a critical skill for business intelligence. From accessing to transforming to reporting on data, SQL gives you the power to get the job done. It can help you discover exactly how your company is performing, what your customers are doing, or how people have reacted to your marketing campaigns. Unfortunately, while SQL can tell you what has happened, it can’t tell you what will happen. What if you have questions like: • How valuable is a lead based on company attributes and their behavior on our website? • How much MRR will we generate in the next 30 days? • Which customers are likely to churn next month?
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Persicope Data

CMOs Know Innovation Means Business Power

Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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Oracle

Boost Your Direct Marketing Success with Prepaid Incentive Cards

Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
    
First Data

The Future Is Cross-Channel 1:1 Marketing At Scale

Published By: Acxiom Corporation     Published Date: Mar 12, 2014
In July 2013 Acxiom commissioned Forrester Consulting to evaluate how companies use the data they collect from their customers to make better decisions on their marketing campaigns by gauging their experiences and attitudes around their use of and future vision for using customer data across multiple marketing channels. In order to understand this topic, we conducted interviews with 11 executives representing a range of roles and perspectives, including consumer packaged goods companies, financial services organizations, and agencies.
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acxiom, forrester, data, marketing, marketing campaigns, cross channel, customer data, market research
    
Acxiom Corporation
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