data journey

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Applying analytics within the automotive industry

Published By: IBM     Published Date: Dec 02, 2014
Across the automotive industry, organizations are using analytics to transform all aspects of their business. In the vast majority of instances, the analytics performed is on data that is already available within the organization or wider automotive ecosystem, but has not yet been tapped to use its full potential. Analytics can unlock the value held in this data, helping to answer key “what if” questions across the organization and the value chain. For example, what if dealerships could better understand their customers’ digital journey? Or what if manufacturing could improve visibility into parts, assembly and vehicle inventory?
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automotive analytics, automotive ecosystem, automotive manufacturing, advanced analytics, it management, knowledge management, enterprise applications, business intelligence
    
IBM

A New Breed of Servers for Digital Transformation

Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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Group M_IBM Q418

The Forrester Wave™: Data Security Portfolio Vendors, Q2 2019

Published By: Group M_IBM Q3'19     Published Date: Aug 20, 2019
Data Security Portfolio Vendors, Q2 2019, is a key industry report for helping security and risk professionals understand and assess the data security solution landscape, and how these solutions can address their business and technology challenges.Download the report to learn why Forrester believes IBM Security Guardium is a good fit “for buyers seeking to centrally reduce and manage data risks across disparate database environments”.The IBM Security Guardium portfolio empowers organizations to meet critical data security needs by delivering comprehensive visibility, actionable insights and real-time controls throughout the data protection journey.
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Group M_IBM Q3'19

GDPR compliance in a data-driven world

Published By: SAS     Published Date: Aug 28, 2018
Some organizations focus on the scary aspects of failing to comply with the EU General Data Protection Regulation. But there are many long-term benefits of following through with plans for sustainable GDPR compliance – such as gaining a competitive edge, or developing new products or services. To learn how organizations have approached compliance efforts, SAS conducted a global survey among 183 cross-industry businesspeople involved with GDPR. Based on the results, this e-book delves into the biggest opportunities and challenges faced. Read the e-book to: • Get advice from industry experts. • Find out what steps peers have taken. • Learn how an integrated approach from SAS can continue to guide your journey.
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SAS

Redefine Your Analytics Journey With Self-Service Data Discovery & Interactive Predictive Analytics

Published By: SAS     Published Date: Dec 20, 2018
Think of the self-service things you use in a day. Gas pumps. ATMs. Online apps for shopping. They’re convenient and easy to use. People choose what they want, when they want – without involving others in their minute-to-minute decisions. What if your organization could treat data discovery and analytics the same way? SAS has combined two of its visual solutions to do just that. SAS Visual Analytics and SAS Visual Statistics share the same web-based interface to provide self-service data exploration and easy-to-use interactive predictive analytics in a collaborative environment. This white paper takes a look at this convergence and outlines how these products can be used together so that everyone, even nontechnical users, can investigate data on their own, create analytical models and uncover new insights that drive competitive differentiation. Your analytics journey just got a lot easier.
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SAS

The secret of IT Success? Enabling Choice and Control

Published By: SAS     Published Date: Mar 20, 2019
In today’s crowded analytics marketplace, who can you trust? What’s needed to deliver on the promise of transforming data into real value? And what do CIOs need to cost-effectively and successfully lead their organizations through changing technologies? For an organization to experiment with (and ultimately deploy) analytics, the responsibility falls squarely on the shoulders of IT. IT must provide secure access to lots of high-quality data, a friendly environment for experimentation and discovery, and a method for rapidly deploying and governing models. SAS can support an organization's journey toward becoming a data- and analytics-driven organization. We can help unlock the value by enabling with choices that make sense. Plus, we can show organizations how to get the most out of technology investments.
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SAS

7 Questions Every Advertiser Should Ask About Ad Performance

Published By: Quantcast     Published Date: Oct 02, 2013
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine ad effectiveness. We’re asking clients the tough questions about their customers’ path to conversion to understand what drives them to take action and where to fine-tune campaigns to scale for business growth.
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ad performance, converting prospects, prospecting, customer engagement, customer insights
    
Quantcast

Analytics: The Real-World Use of Big Data

Published By: IBM     Published Date: Sep 27, 2013
Analytics: The Real-World Use of Big Data - How innovative enterprises in the midmarket extract value from uncertain data This study highlights the phases of the big data journey, the objectives and challenges of midsize organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for midsize companies to take as they dive into this new era of computing.
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ibm, big data, big data solutions, midmarket businesses, analytics, it management, data management, business technology
    
IBM

Analytics: The real-world use of Big Data

Published By: IBM     Published Date: Jan 02, 2014
This study highlights the phases of the big data journey, the objectives and challenges of midsize organizations taking the journey, and the current state of the technology that they are using to drive results. It also offers a pragmatic course of action for midsize companies to take as they dive into this new era of computing.
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ibm, analytics, global business service, big data, business value, it professionals, volume, velocity, variety, customer analytics, trends and insights, information management, data security, integration, variety of data, analytic accelerator, infrastructure, data management, identity management, application integration
    
IBM

Data Driven Government - The Challenges and Path Forward

Published By: IBM     Published Date: Jun 09, 2015
Government revenue management agencies are using computer technology to capture and harvest data and extract value from it. This paper explains the importance of being data-droven and outlines a way forward in the journey of getting there.
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ibm, government, data, records, legal, information, benefits
    
IBM

Working towards GDPR Compliance

Published By: SAS     Published Date: Oct 18, 2017
Compliance doesn’t have to be a scary word – even when facing the multifaceted challenges of meeting the European Union’s May 2018 deadline for its General Data Protection Regulation (GDPR). SAS conducted a global GDPR survey among 340 business executives from multiple industries. Based on the results of that survey, this e-book delves into the biggest opportunities and challenges organizations face on the road to GDPR compliance. Read this e-book to learn: How to get started on the best path to compliance, based on advice from industry experts. How to turn this compliance challenge into a competitive advantage. How your peers are preparing across a variety of industries. An end-to-end approach that can help guide your journey to GDPR compliance.
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SAS

Seven Questions Every Advertiser Should Ask About Ad Performance

Published By: Quantcast     Published Date: Feb 13, 2015
With tons of data available throughout the customer journey, it’s important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your own performance with these simple questions every advertiser should ask.
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ad performance, advertising solutions, best practices, quantcast, ad terminology
    
Quantcast

Avoiding the Stall: Riding the Momentum of the Next Levels of Datacenter Virtualization — A Business

Published By: HP and Intel ®     Published Date: May 27, 2014
This document from IDC discusses the results that more comprehensive datacenter virtualization delivers, and it lays out both the promises and the potential pitfalls of the journey through successive stages of datacenter virtualization.
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises, it management, enterprise applications
    
HP and Intel ®

Avoiding the Stall: Riding the Momentum of the Next Levels of Datacenter Virtualization — A Business

Published By: HP     Published Date: May 27, 2014
This document discusses the results that more comprehensive datacenter virtualization delivers, and it lays out both the promises and the potential pitfalls of the journey through successive stages of datacenter virtualization.
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intel, converged infrastructure, mobile users, applications, virtualization, enterprises, it management, enterprise applications
    
HP

2016 Gartner Magic Quadrant for Digital Marketing Hubs

Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo

The Modern Marketer's Guide to Connected Customer Journeys

Published By: Oracle     Published Date: Sep 30, 2014
"Organisations are striving to deliver consistent experiences but very few feel they are there yet. -A mere 8% of respondents were able to boast that all their data and marketing systems were integrated. -Only 40% of marketers in the study were able to track the customer journey across channels."
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oracle, marketing, cloud, connected, customer, modern
    
Oracle

Attribution Modeling for the Data-Driven Marketer

Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll

Keep them coming back

Published By: SAS     Published Date: Aug 03, 2016
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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best practices, business management, customer loyalty, technology, data, analytics, business analytics, business intelligence, business technology
    
SAS

10 Reasons to Modernize your Desktop

Published By: CDW Vmware     Published Date: Aug 02, 2012
In today's competitive business landscape, users' needs are continuously changing. Employees want access to their data and applications anytime, anywhere, from any device. The journey to seamlessly integrate data and applications across all devices begins with desktop modernization.
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modernize, desktop, data, application, access, device, seamlessly, integrate, modernization, cio, vmware, department, user, infrastructure, manage, migrate, new, platforms, distributed computing, internetworking hardware
    
CDW Vmware

Ten Ways Cross-Channel Marketing Is Not Rocket Science

Published By: Adobe     Published Date: Mar 03, 2017
Retail marketers who see the customer path as a linear path are out of touch with their customers. The customer journey contains multiple channels where customers expect retailers to remember their preferences and anticipate their needs. In Ten Ways Cross-Channel Marketing Is Not Rocket Science, you’ll learn how to connect with your customers and reach them in personal and relevant ways — all from reliable data you collect. The Adobe marketing guide shows you how to: • Identify the data you need to map your customers’ journeys. • Coordinate channels and use their strengths to deliver the best customer experiences. • Apply technology to build customer relationships, improve loyalty and increase ROI.
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retail marketing, customer experience, cross-channel marketing, roi, customer loyalty, adobe
    
Adobe

Vision From the Harbor

Published By: Adobe     Published Date: Jun 22, 2017
Like the renowned Sydney Opera House, your brand has the potential to become an icon. Read our guide, Vision from the Harbor, to find out how. You’ll discover strategies for standing together with customers. So your business can stand out from the crowd. Read our guide now to learn how you can: • Create unforgettable experiences across the entire customer journey • Test those experiences and improve them to lift conversion • Overcome organizational barriers to create a true culture of optimization
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data, marketing, customer journey, customer experience, strategy
    
Adobe

Your Complete Guide to Modern ERP

Published By: Oracle     Published Date: May 03, 2018
More than 75% of business leaders say their current ERP system doesn’t meet their requirements, let alone future plans. To enable today’s data-driven organization, the very foundation from which you are operating needs to be re-established; it needs to be “modernized”. To help you navigate your own journey to modernization, we’ve crafted this handbook series to share the knowledge gained working with many thousands of companies using both legacy and modern ERP systems.
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guide, erp, operation, data, organization, company
    
Oracle

ContactBabel: The US Contact Center Decision-Makers' Guide: The Omnichannel Routing Chapter

Published By: Genesys     Published Date: Jul 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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Genesys

Premier Global Bank Transforms Network to Support Private Cloud

Published By: Juniper Networks     Published Date: Jun 29, 2017
The bank wanted to modernize its global data center core and edge networks to move to the next stage of its private cloud journey. The bank has long recognized the advantages of server virtualization, and it wanted to move more aggressively to a software-defined data center. The bank was virtualizing all services, including compute, storage, and network, to gain greater business flexibility and deliver cost savings. But first, it needed an elastic, flexible, and production ready network to connect its data centers. The bank wanted a dynamically scalable network to interconnect its data centers in Europe, Asia, and North America, so that it could move toward a fully automated, self provisioned cloud. The global network needed to deliver performance at scale for the company’s highly virtualized resources, while also supporting integration of legacy assets into its software-defined data centers.
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cloud optimization, cloud efficiency, cloud management, cloud assurance, cloud visibility, enterprise management, data management
    
Juniper Networks

Face The Future

Published By: Juniper Networks     Published Date: Aug 10, 2017
Facing the future requires enterprises to embark on a digital transformation, employing new technologies such as AI, big data, IoT, and the cloud. Enterprises need a long-term, trusted partner who will support them on their journey and understand their vision. Switch to Juniper Networks and align your enterprise with an innovation leader that places scalable solutions, high availability, productivity, security, and R&D at the forefront, all while keeping simplicity and savings in mind.
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security, switching, routing, operating system, secure network, sdsn, solutions
    
Juniper Networks
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