data journey

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The New Customer Journey is Just Beginning

Published By: Progress     Published Date: Oct 09, 2017
"The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences. However, with a mix of new technology combined with best practices, companies can regain control of the customer journey and create memorable experiences for their customers. "
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Progress

Top Real - Time Customer Acquisition Tips For Marketers

Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
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customer, marketers, technology, management
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX

Connecting Online & Offline: The Marketer's Manual

Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
It’s not a pipe dream. Here’s how marketers can connect with customers and prospects wherever they are, with Intelligent Orchestration of data, across marketing technologies and touchpoints. These customer journeys are not visions for 2020, but attainable right now - across the digital world, and the real world: and everywhere in-between.
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online, marketer, data, mobile app
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX

Ten Things You Need to Know About Data Virtualization

Published By: TIBCO Software     Published Date: May 31, 2018
Are you considering data virtualization for your organization today? If so this whitepaper synthesizes the 10 things you need to know as you commence your data virtualization journey.
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TIBCO Software

Ten Things You Need to Know About Data Virtualization

Published By: TIBCO Software     Published Date: May 31, 2018
Are you considering data virtualization for your organization today? If so this whitepaper synthesizes the 10 things you need to know as you commence your data virtualization journey. Download to read further.
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TIBCO Software

Maximizing urban mobility: how to increase efficiency to serve more people

Published By: HERE Technologies     Published Date: Jul 23, 2019
On-demand services that transport people in high volumes over short distances have a crucial role to play in changing urban transportation. New technology and data bring a wealth of opportunity for new mobility service providers to optimize, keep customers satisfied and achieve the operational superiority for which they’re all striving. This ebook looks at the critical role location intelligence can play in helping on-demand organizations make that extra drop-off each hour. By reading this ebook, you will discover: - How accurate location, asset and routing data can aid fleet optimization and improve service response times - How accurate pick-up and trip destination ETAs ensure time isn’t wasted connecting users with drivers - How services can calculate the fastest possible route between multiple waypoints to maximize journey efficiency
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here tech, mapping, location data, location intelligence, car sharing, ride sharing, e-scooters sharing
    
HERE Technologies

Location Intelligence: Bridging the Biggest Gap in Advertising

Published By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies

How Hybrid Cloud Options Complement the On-Premises Data Warehouse

Published By: Teradata     Published Date: May 02, 2017
Constellation Research presents case studies of two companies that cut costs, gained flexibility, and eased administration by adding cloud data warehouse capacity to their on-premises environment. Both of these deployments: • Solved problems and yielded expected and unexpected benefits • Required some adjustments to administrative processes and expectations • Led to hybrid architecture as being an invaluable aspect of their respective data warehousing strategies Download the case studies now to explore each company’s journey, understand recurring themes, and walk away with actionable insights.
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cloud data, online marketing, customer acquisition, mobile marketing, social marketing, data warehouse, data storage, data collection
    
Teradata

Digital Transformation & Innovation

Published By: Redstor UK     Published Date: Mar 12, 2018
A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes. The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs. This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.
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digital, transformation, innovation, cloud, business, optimization
    
Redstor UK

Becoming a Cognitive Business with IBM Analytics

Published By: IBM     Published Date: Apr 22, 2016
This white paper explains the value of putting data and insight to work to accelerate an organization’s journey to becoming a Cognitive Business, by enhancing their investments in data and analytics and realizing new opportunities from cognitive systems that understand, reason and learn.
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ibm, ibm analytics, cognitive business, watson, think data, knowledge management, enterprise applications, data management
    
IBM

Research Spotlight – MOM and PLM in the IIoT Age – A Cross-Discipline Approach to Digital Transforma

Published By: Dassault Systèmes     Published Date: Jun 19, 2018
This spotlight report examines: • How Manufacturing Operations Management (MOM) or Manufacturing Execution Systems (MES) are key enablers of data management and Digital Transformation. Companies can combine many other opportunities with manufacturing operations in a digital journey. • Product lifecycle management (PLM) as a high-value discipline to pair with MOM in discrete manufacturing, and the value of digital continuity across engineering, manufacturing operations, and supply chain. • A robust integration of MOM and PLM technologies and the advent of the Digital Twin (a virtual copy of the product and how it's made) to demonstrate maturity in Smart Manufacturing and the ability to make smart products in smart factories. The IIoT has opened up a world of opportunity for manufacturers. Take advantage of it.
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Dassault Systèmes

Your Complete Guide to Modern ERP

Published By: Oracle     Published Date: Jul 31, 2017
More than 75% of business leaders say their current ERP system doesn’t meet their requirements, let alone future plans. To enable today’s data-driven organization, the very foundation from which you are operating needs to be re-established; it needs to be “modernized”. To help you navigate your own journey to modernization, we’ve crafted this handbook series to share the knowledge gained working with many thousands of companies using both legacy and modern ERP systems.
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Oracle

Starting the workforce analytics journey - The first 100 days

Published By: IBM     Published Date: Oct 28, 2016
Interest in analytics and storytelling through data in HR is booming. But, much of HR is just beginning its journey to create an effective analytics function.
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ibm, kenexa, talent insights, talent analytics, workforce analytics, knowledge management, enterprise applications, human resource technology
    
IBM

AT&T NetBond for Cloud with Amazon Web Services (AWS)

Published By: AWS     Published Date: Nov 07, 2018
As more enterprises are moving some, if not all of their data and applications to the cloud – cost effectiveness, network performance and security are top of mind. AT&T NetBond for Cloud provides a dynamic, private connect to Amazon Web Services (AWS). Its enhanced infrastructure makes it easier to securely connect applications, platforms, and services. With AT&T NetBond for Cloud, customers are getting a single, end-to-end solution from one provider that allows them to maintain a hybrid environment, meaning that can utilize their current investments in their on-premises infrastructure and strategy. Download this eBook to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands in real-time - How to take advantag
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AWS

How Aira Leveraged AT&T NetBond for Cloud on AWS for Enhanced Smart Glasses

Published By: AWS     Published Date: Nov 07, 2018
Enterprises seeking the security and performance capabilities of establishing their own private network are often turned away by the high cost and technical expertise required. AT&T NetBond® for Cloud helps establish private, dynamic connectivity from on-premises data centers to Amazon Web Services (AWS) in as little as 2-3 days. Aira, a customer focused on augmented reality, has leveraged the global connectivity capabilities of AT&T NetBond® to connect low vision or blind smart glasses users with a network of agents to guide the visually impaired through everyday tasks such as interpreting prescriptions. Download this case study with AT&T, Aira, and AWS to learn how AT&T NetBond® can accelerate your journey to the cloud, improve ROI and secure your applications. Join our webinar to learn - Why Aira chose AT&T NetBond® to establish a global network connecting smart glasses to trained, professional agents - Best practices for quickly shifting network capacity to meet changing demands
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AWS

ContactBabel: The US Contact Center Decision-Makers' Guide: The Omnichannel Routing Chapter

Published By: Genesys     Published Date: Feb 21, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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contactbabel, contact center, omnichannel, routing, customer experience
    
Genesys

ContactBabel: The US Contact Center Decision-Makers' Guide: The Omnichannel Chapter

Published By: Genesys     Published Date: Feb 22, 2018
Your customers expect effortless and personalized engagement across all their channels. Delivering exceptional customer service requires the platform, infrastructure, applications and resources to identify, route and switch interactions seamlessly between agents and channels, while keeping relevant data available throughout the customer journey. Download this paper to learn how to: • Transform single interactions into personalized customer journeys • Empower employees with the right set of tools, including a unified desktop • Quickly deploy new technologies, like blended artificial intelligence (AI), bots and virtual assistants to exceed your customers’ rapidly evolving expectations
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contactbabel, contact center, omnichannel, routing, customer experience
    
Genesys

Unleash the power of data with Apache Spark

Published By: IBM     Published Date: Jan 18, 2017
Data matters more than ever to business success. But value does not come from data alone. Rather, it comes from the insights enabled by data. No matter what your role is, or where you are in your data journey, you are looking for ways to drive innovation.
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ibm, analytics, aps data, open data science, data science, apache spark, enterprise applications
    
IBM

How Does Your CX Strategy Stack Up?

Published By: Datastax     Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success. Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges. The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.
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datastax, customer data
    
Datastax

Guardium Analyzer Data Sheet

Published By: IBM     Published Date: Jun 04, 2018
IBM Security Guardium Analyzer is a SaaS offering designed to help compliance, data and IT managers get started on the GDPR journey.
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IBM

A New Breed of Servers for Digital Transformation

Published By: IBM     Published Date: Jul 02, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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IBM

IBM Pathways for GDPR readiness

Published By: IBM     Published Date: Jul 09, 2018
If your organisation carries out business in the European Union, then you may be aware that your life is about to become a lot more complicated starting in May 2018. That’s when the new EU General Data Protection Regulation (GDPR) will take effect. IBM is positioned to help you develop strategies to address the challenges of the GDPR. Our Pathways for GDPR readiness are phased programme engagement points and cognitive capabilities which can accelerate your journey. This new, stronger regulation will aim to harmonise data protection across all 28 EU Member States. In some cases, it will merely strengthen or enhance specific rights which are already in place under many local data privacy laws, whilst other rights and obligations will be introduced for the first time.
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IBM

Benchmark Your Readiness For A GDPRCompliant World

Published By: Group M_IBM Q418     Published Date: Oct 23, 2018
The EU General Data Protection Regulation (GDPR) has arrived. Every company doing business with European customers — regardless of location — must make considerable governance, people, process, and technology changes to comply with the new rules. While companies have made progress, more work remains. To succeed, they must tackle key challenges, including data identification, mapping, and access management. Despite the work ahead, forward-looking businesses understand GDPR is an opportunity. This is a transformation for a data-savvy world, with the potential to yield enhanced customer and business benefits. Investment in solutions with data privacy, security, and compliance offerings that can protect data no matter where it’s stored — on-premises and in the cloud — can ease companies along their readiness journeys and help them achieve and sustain compliance from May 25, 2018, and onward
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Group M_IBM Q418

Accelerate the journey to AI: Flexibly manage your data as a strategic asset

Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
The data maturity curve As companies invest more and more in data access and organization, business leaders seek ways to extract more business value from their organization’s data. 92 percent of business leaders say that to compete in the future, their organization must be able to exploit information much more quickly than it can today.1 Chief Information Officers (CIO) need solutions that will allow them to evolve their organization’s approach to data and drive real value with strategic decisions. This journey can be depicted in a data maturity curve.
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Group M_IBM Q2'19

Build or Buy? Understanding the True Costs of a Data Science Platform

Published By: Domino Data Lab     Published Date: Feb 08, 2019
As organizations increasingly strive to become model-driven, they recognize the necessity of a data science platform. According to a recent survey report “Key Factors on the Journey to Become Model-Driven”, 86% of model-driven companies differentiate themselves by using a data science platform. And yet the question of whether to build or buy still remains. This paper presents a framework to facilitate the decision process, and considers the four-year projection of total costs for both approaches in a sample scenario. Read this whitepaper to understand three major factors in your decision process: Total cost of ownership - Internal build costs often run into the tens of millions Opportunity costs - Distraction from your core competency Risk factors - Missed deadlines and delayed time to market
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Domino Data Lab
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