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Top Targeting Tips 2013

Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Tags : 
adobe, testing and targeting, targeted content, personalized content, target segments, targeting tips, important target facts, targeted campaigns
    
Adobe

Digital Disruption: Closing the Connectivity Gap in Manufacturing with Digital Operations

Published By: Polycom     Published Date: Jul 24, 2014
Consumers anoint—and abandon—providers with breathtaking speed, causing seismic shifts in the market. This new era of consumers is also increasingly difficult to define, no longer neatly fitting into traditional marketing segments. With the rise of emerging markets and micro-segments, manufacturing is confronting the challenge of mass customization. The question is not if or when but how: Customers are demanding variety, and manufacturing companies must deliver. What’s key to making this work? Big data visibility, flexible processes, and an agile ecosystem that can move swiftly to serve an increasingly fragmenting, but exceptionally demanding consumer base.
Tags : 
polycom, digital, connectivity, manufacturing, marketing, customization, business technology
    
Polycom
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