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Effectively Securing Small Businesses from Online Threats

Published By: MessageLabs     Published Date: Sep 25, 2008
The Internet has proven to be a vital communications medium for worldwide commerce, but as an open and unprotected global network it can also present a wide range of threats that can cripple any business organization. Several years ago, most Internet threats were relatively benign examples of a young adolescent’s technical expertise but over time they have evolved into increasingly sophisticated domestic and foreign attacks that are designed to capture financial, personal, or strategic business information. Threats now come in the form of deliberately malicious acts, and exploitative opportunities for hackers and/or organized crime. The impact is serious, and the landscape of victims is getting broader every day. In response, no organization can afford to have its networks remain unprotected.
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messagelabs, online threats, security, small & medium businesses, email spam, viruses, trojan horses, worms
    
MessageLabs

Competing on Customer Intelligence: Building Competitive Advantage Based on the 3 I's of Marketing

Published By: SAS     Published Date: Sep 25, 2008
This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base by building a more competitive business model, enabling customer-centric business strategies in a product-centric organization, turning expanding volumes of customer data into actionable insight for smarter decision making, and providing a roadmap for integrating technology to achieve competitive advantage.
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competitive advantage, customer data, data collection, business intelligence, customer intelligence, sas
    
SAS

Buying and Using Marketing Automation Systems

Published By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
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promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
    
Marketo, INC.

Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results

Published By: Marketo, INC.     Published Date: Sep 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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using digital, promo code: wp2, marketing, b2b marketing, social marketing, social networks, social networking, interactive direct marketing
    
Marketo, INC.

Cost-Effectively Reaching the In-Market Auto Buyer

Published By: ValueClick Media     Published Date: Sep 24, 2008
Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
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automotive, chevrolet, dodge, honda, hyundai, lincoln mercury, advertising alternative, optimization technology
    
ValueClick Media

Get Ahead with Interactive Promotional Contests

Published By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook
    
Breakout Solutions

Quick sizing guide for SAS Grid running on HP BladeSystems and EVA Storage

Published By: HP SAS     Published Date: Sep 24, 2008
Designed for CIOs, IT managers, data center managers and grid computing architects seeking to improve performance, SAS Grid Computing on the HP BladeSystem. C-Class helps accelerate growth and mitigate risks with a simplified, consolidated infrastructure that’s agile enough to efficiently handle change. SAS Grid Manager on HP BladeSystem can lower costs through automation, virtualization and improved IT efficiency.   Download  HP's "Quick Sizing Guide for SAS Grid running on HP BladeSystem and EVA Storage" to learn more about the equipment needs to deploy SAS Grid Manager on HP BladeSystem.
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hewlett packard, bladesystems, grid manager, grid computing, polyserve matrix, eva storage, data management, traffic management
    
HP SAS

IBM BladeCenter S Provides Big Benefits for Smaller Offices

Published By: IBM     Published Date: Sep 23, 2008
See why IBM BladeCenter S chassis is the right choice for independent businesses that need a powerful, yet simple IT. The white papers inside this informative eKit will show you how this system is easy to deploy, easy to use, and easy to manage; and how its modular technology helps avoid a cable mess in your office space.
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ibm, ibm mmdg, bladecenter, small office, soho, ekit, networking, infrastructure
    
IBM

The Botnet Threat: Targeting Your Business

Published By: MessageLabs     Published Date: Sep 22, 2008
In this whitepaper, get a detailed look at dangerous robot networks or “botnets,” such as Sobig, StormWorm and MayDay. Understand how their creators are constantly evolving these threats to prevent detection by traditional forms of security. Finally, learn how the MessageLabs solution provides unique protection against botnets.
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botnet, bot, messagelabs, email security, malware, virus, security, network security
    
MessageLabs

10 Revenue-Driving White Paper Marketing Ideas

Published By: emedia     Published Date: Sep 22, 2008
Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It. White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.
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emedia, lead generation, white paper, b2b, roi, marketing tools, plans, prospects
    
emedia

Growing Your List with Email Append

Published By: TowerData     Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
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customer acquisition, email marketing, database, email database, leads, lead, towerdata, tower data
    
TowerData

Finding Business Value In Systems & Data Storage

Published By: IBM     Published Date: Sep 18, 2008
Large corporations can weather sudden changes in today's volatile markets, but change is a greater challenge for mid-sized companies. However, you can grow even in disruptive and emerging markets if your business systems and data storage can adapt. This IBM white paper includes case studies that show you how systems can spur growth in times of change.
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ibm, ibm mmdg, storage, systems, network management, storage management
    
IBM

How IBM Serves Smaller and Mid-Sized Companies

Published By: IBM     Published Date: Sep 18, 2008
IBM is committed to helping companies of all sizes stay competitive and grow. The IBM Express Advantage program, supported by a vast network of local IBM Business Partners, makes it simple to get exactly what you need from IBM. Download and browse the IBM Express Advantage catalog that’s full of useful offerings designed and priced especially for mid-sized companies.
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ibm, ibm mmdg, smb, smbs, small business, networking, infrastructure, network management
    
IBM

Knowing What's Necessary For Energy-Saving Data Centers

Published By: IBM     Published Date: Sep 18, 2008
As energy costs rise, your data center is being taxed and your business is at stake. CIOs are realizing they need to redesign and build energy-efficient data centers. This article simplifies that complex task. It explains how to pinpoint your biggest energy costs and match hardware, software and facilities options so you can create a truly green data center.
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ibm, ibm mmdg, energy, green, green computing, data center, datacenter, network management
    
IBM

We Are All IT Users Now

Published By: Quocirca     Published Date: Sep 18, 2008
Whether we like it or not we are all IT users now. Through the ubiquity of networks of devices that we rely on for information, security and day-to-day transactions even those who eschew technology now rely on it, even if they do not acknowledge it. The failure of these networks can lead to widespread disruption, unhappy customers, unproductive employees and lost business. Ensuring their availability, security and efficiency is a job for experts who need powerful tools to carry out the task.
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quocirca, service management, high availability, security
    
Quocirca

Understanding the Potential of Adobe Integrated Runtime (AIR)

Published By: Integration New Media, Inc.     Published Date: Sep 18, 2008
Most of the information that’s been made available about Adobe Integrated Runtime so far, has been written for the programmers that are building applications, not for the visionaries that are designing the client experiences. The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe AIR, and information about how Adobe AIR can be leveraged to create next generation web experiences.
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inm, integration new media, adobe air
    
Integration New Media, Inc.

Rich Internet Applications 101: A Primer for Marketing Agencies & Multimedia Developers

Published By: Integration New Media, Inc.     Published Date: Sep 18, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
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multimedia, ria, rich internet applications, web development, inm, integration new media
    
Integration New Media, Inc.

The Microsoft Office Fluent User Interface: IT Decision Maker Perceptions

Published By: Microsoft Office     Published Date: Sep 17, 2008
This white paper presents the results of a commissioned study conducted by Forrester Consulting on behalf of Microsoft Corporation to help IT organizations considering adopting the 2007 Microsoft® Office system anticipate the impact of the new Microsoft Office Fluent™ user interface on their end users.
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microsoft office, office, information work, end user, productivity, productivity tool, desktop, it management
    
Microsoft Office

Microsoft Office Professional Plus Demo

Published By: Microsoft Office     Published Date: Sep 17, 2008
See Microsoft® Office Professional Plus 2007 in action. Find out how this integrated set of business productivity programs helps you work more efficiently and deliver better results faster.
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microsoft, office, microsoft office, productivity, information work, iw tools, desktop tools, desktop
    
Microsoft Office

When an 800 Number May Work Against You

Published By: Engine Ready     Published Date: Sep 16, 2008
If your company provides services throughout a major metropolitan area, or even in multiple areas, you may think you're improving the odds of attracting new business by offering a toll-free 800 number on your web site. However, a recent test by the Engine Ready team actually proved the opposite. Read the results in this white paper.
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800 number, toll-free, 1800, 1-800, 800, toll free, engine ready, engineready
    
Engine Ready

NETCONF by Example: A Description of the NETCONF Protocol with Practical Examples

Published By: Tail-f Systems     Published Date: Sep 16, 2008
The NETCONF protocol is a modern building block for device management automation, offering a unified approach to network configuration, rather than a device-specific methodology. To equipment vendors, NETCONF is a way to standardize the management interface of network elements. To service providers, NETCONF is a way to optimize the administrative workflow, by moving management intelligence out of the device under management, and consolidating this management into higher-level applications.
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netconf, netconf standard, device management automation, network standard, ietf standard, tail-f, tailf, networking
    
Tail-f Systems

Configuration Management Simplified

Published By: Tail-f Systems     Published Date: Sep 16, 2008
This whitepaper describes how NETCONF and YANG can help drastically simplify network configuration management. The IETF has recently standardized the NETCONF configuration management protocol and is currently in the process of standardizing a NETCONF-oriented data modeling language called YANG. These two new technologies promise to drastically simplify network configuration management.
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configuration management, netconf, yang, next-generation network management, next-generation networks, netconf protocol, tail-f, tailf
    
Tail-f Systems

Virtualized iSCSI SANS: Flexible, Scalable Enterprise Storage for Virtual Infrastructures

Published By: Dell EqualLogic     Published Date: Sep 15, 2008
This white paper describes a virtualized infrastructure that applies storage and server virtualization technologies to cost-effectively achieve a flexible, high-performance, dynamic IT infrastructure that is simple to manage and scale.
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dell equallogic, dell, equallogic, infrastructure, virtual, virtualization, virtual infrastructure, server virtualization
    
Dell EqualLogic

CA Opens the Black Box: Adding Mainframe Focus to End-to-End Application Performance Management

Published By: CA Mainframe     Published Date: Sep 12, 2008
This White Paper discusses end-to-end application performance management in the context of the impact to the business. It then highlights CA’s application quality and performance manage­ment solutions for both Web and mainframe applications, with particular focus on the integration of CA Wily with AQM Solutions’ TRILOGexpert APCTM for TriTuneTM with Performance Desktop.  It concludes with the Enterprise Management Associates (EMA) perspective on the market in general, and on the CA solution in particular.
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ca mainframe, application performace management, quality management, application quality, mainframe, application performance management, system management software
    
CA Mainframe

The Benefits of Model-Driven Development

Published By: CA Mainframe     Published Date: Sep 12, 2008
This paper describes the approaches in MDD, explains how CA Gen fits into the larger picture of application development, and relates customer experiences to underpin the quiet success. Access this White Paper now to learn how to CA Gen goes one step further!
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model, application development, software development, ca mainframe, mainframe, quality assurance
    
CA Mainframe
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