digital analytics

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2016 Digital Channel Threat Report: Derisking Convenience (Payments Fraud)

Published By: SAS     Published Date: Apr 25, 2017
This white paper, sponsored by SAS, examines the interplay between the challenges and opportunities afforded by the growing breadth of digital channels offered by financial institutions. Mobile wallets, real-time peer-to-peer (P2P), and digital account opening all require the right mix of security solutions, background analytics, and personnel to balance positive customer experience with robust fraud protection. JAVELIN independently produced this whitepaper and maintains complete independence in its data collection, findings, and analysis.
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SAS

The Impact of the Underground Economy, and How Analytics Can Fight It

Published By: SAS     Published Date: Jun 08, 2017
The underground economy is thriving, thanks in part to new technologies and business models such as digital currencies and online marketplaces for freelance services. SAS fraud specialists reveal how government agencies can uncover these activities – and the tax obligations not reported from them. A former head of compliance for the country’s fourth-largest state workers' comp program describes how a comprehensive analytics program found a tax gap of $718 million and was granted funding to double the team’s size without even asking.
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SAS

A New Way of Thinking About SEO

Published By: RCN Business     Published Date: Feb 17, 2012
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
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seo, marketing, digital, interactive, analytics, search, online, roi
    
RCN Business

The Art Of Integration

Published By: Adobe     Published Date: Aug 02, 2017
Beyond a customer’s digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day they’re most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
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digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
    
Adobe

Transforming digital marketing: A field guide to marketing analytics

Published By: Adobe     Published Date: Dec 08, 2014
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from bench marking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
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digital marketing, marketing analytics, analytics maturity
    
Adobe

Navigating Your Journey Through Managed Services

Published By: Mindtree     Published Date: Nov 01, 2016
Learn how to cut costs so you can self-fund growth initiatives. An expert Managed Services guide can help you map a smart path to streamlining processes, outsourcing services and rearchitecting systems. With a customized plan in place, your Managed Services provider can begin to optimize IT and increase efficiencies through continuous improvements. Discover how Managed Services providers: Guarantee savings every year so you can invest in growth opportunities such as digital and analytics Optimize the run-the-business side of IT to accelerate innovation Deliver continuous improvements to productivity, quality and time to market
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mindtree, growth initiatives, managed services guide, managed services, analytics, knowledge management, enterprise applications, business technology
    
Mindtree

Algorithms at the Service of Attribution Marketing

Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, business activity monitoring
    
ESV Digital

The IT innovators guide to Digital Transformation 2.0 for Quick-Service Restaurants

Published By: Comcast Business     Published Date: Feb 06, 2019
The quick-service restaurant industry continues to be a favorite among consumers who look to the sector for a wide variety of food served quickly and at a low price. The speed and efficiency of QSRs, which include the emergent “fast casual” restaurants, match today’s on-the-go lifestyle of consumers across all ages who often are too busy to cook at home. That said, consumers expect their dining experience at a QSR to be comfortable with conveniences ranging from WiFi connectivity to ordering kiosks and dining area entertainment on large screens or even tableside tablets. They expect the information on menu boards to be accurate and up-to-date and their meal orders to be fulfilled quickly and accurately. Technology is a major enabler in meeting consumers’ expectations while simultaneously helping QSR locations increase operational efficiencies and quality of service.
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restaurants, quick-serve restaurants, qsr, fast food, convenience food, restaurant technology, qsr technology, guest experience
    
Comcast Business

Digital Transformation 2.0 in Hospitality

Published By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
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hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi
    
Comcast Business

Digital Transformation 2.0 in Retail

Published By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
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retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation
    
Comcast Business

Improving Site Performance using Tag Management Systems

Published By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
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tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation
    
Tealium

Tag Management Systems: A Buyer's Guide

Published By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
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tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation
    
Tealium

Measuring the Success of Your Mobile Strategy

Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence
    
Webtrends

Webtrends Webinar: Analytics 10, Your Dots Connected

Published By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
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webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing
    
Webtrends

2017 Digital Marketing Trends

Published By: Sparxoo     Published Date: Dec 21, 2016
With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.
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sparxoo, digital marketing, trend, marketing, forecast, insights, analytics
    
Sparxoo

How to Be Agile With Business Analytics

Published By: IBM     Published Date: Apr 15, 2016
As business grows more digital, the hunger for faster, more adaptive delivery of BI and analytics will increase. Read this Gartner paper and see how to give your business what it needs.
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ibm, business analytics, business intelligence, agile, decision making, business technology
    
IBM

Digital Age/ Digital Goods

Published By: Vindicia     Published Date: Jun 17, 2014
Many digital offerings are sold on a subscription and recurring basis. Bring Digital Goods and Subscribers Together - this eBook gives you nine essentials for acquiring subscription and recurring revenue customers.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models
    
Vindicia

Digital Age/ Digital Goods

Published By: Vindicia     Published Date: Jun 17, 2014
The eBook ‘Digital Age / Digital Goods’ provides information on the various components you’ll want to address while you test an acquisition mix best suited for your organization, and your target audience.
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subscription revenue billing, subscription payments, subscription model best practices, subscription billing solutions, subscription billing software, subscription billing platform, subscription billing company, subscription billing business models
    
Vindicia

Rich Media for B2B Marketing: The Emergence of Intelligent Digital Sales Collateral

Published By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media
    
Flimp Media

Video Landing Pages: A Powerful New Email Marketing Application

Published By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability
    
Flimp Media

Web Video: Changing the Game for Direct Marketers

Published By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
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flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media
    
Flimp Media

Power your digital transformation with guided analytics

Published By: SAS     Published Date: Mar 06, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
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SAS

Javelin: 2016 Digital Channel Threat Report: Derisking Convenience

Published By: SAS     Published Date: Apr 04, 2018
This white paper, sponsored by SAS, examines the interplay between the challenges and opportunities afforded by the growing breadth of digital channels offered by financial institutions. Mobile wallets, real-time peer-to-peer (P2P), and digital account opening all require the right mix of security solutions, background analytics, and personnel to balance positive customer experience with robust fraud protection. JAVELIN independently produced this whitepaper and maintains complete independence in its data collection, findings, and analysis.
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SAS

Creating a digital strategy to provide exceptional digital experiences

Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing
    
IBM

Mobile: The New Marketing Frontier

Published By: IBM     Published Date: Apr 22, 2014
Consumers are leveraging innovative and richly functional mobile devices to become connected and empowered like never before, reshaping the consumer/marketer relationship and raising the stakes for marketers to utilize the mobile channel to engage shoppers and drive revenue.
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing
    
IBM
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