digital analytics

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Transforming Digital Marketing: A Field Guide To Marketing Analytics

Published By: Adobe     Published Date: Jan 12, 2015
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. Youíll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And youíll learn how the right marketing analytics can transform your business results.
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adobe, digital, marketing, analytics, benchmarks, competitive, advantage, personalize, experience, customer, channel, mobile, social, search, brand, experience, resources, technology, goals, playbook
    
Adobe

Top Analysis Tips & Tricks for 2015

Published By: Adobe     Published Date: Apr 03, 2015
Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you unleash the power of your Adobe Analytics solution so you can: ē Implement advanced segmentation strategies ē Make the most of marketing attribution ē Build models for predictive analysis
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analytics, marketing analysis, adobe, segmentation strategy, marketing attribution, predictive analysis
    
Adobe

Understanding your customer's lifecycle journey

Published By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customerís lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions
    
IBM

Eighth Annual Online Retail Holiday Readiness Report

Published By: IBM     Published Date: Aug 05, 2015
You'll have access to tips and resources, including the newly released Eighth Annual Online Retail Holiday Readiness Report, to help you navigate this holiday season and make it the most profitable one yet!
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ibm, holidays, ibm digital analytics, retail, retail holiday readiness report
    
IBM

Sports Marketing: Success Strategies for the Digital Age

Published By: IBM     Published Date: Dec 22, 2015
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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sports marketing, ibm, digital strategies, cloud, analytics, operations, it management, knowledge management, storage, data management, business technology
    
IBM

Bringing Professional Sports Marketing into the Digital Generation

Published By: IBM     Published Date: Apr 14, 2016
Read this white paper to get an in-depth look at the benefits of embracing a digital business model, and find out how sports teams of all types can use cloud service providers with digital marketing and analytics tools to gain a competitive edge on the marketing playing field.
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ibm, sports marketing, media, entertainment, digital business model, cloud, cloud computing
    
IBM

2016 From Data to Insights to Opportunities

Published By: IBM     Published Date: Jul 22, 2016
Ordinary analytics tools canít keep up with todayís digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMís Customer Experience Analytics solution can solve them.
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ibm, commerce, customer analytics, customer insight, data insights, business opportunity, analytics, knowledge management, enterprise applications
    
IBM

IBM Customer Experience Analytics: From Data to Insights to Opportunities

Published By: IBM     Published Date: Aug 17, 2016
Ordinary analytics tools canít keep up with todayís digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMís Customer Experience Analytics solution can solve them.
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ibm, customer experience, commerce, customer experience analytics, data insights, enterprise applications, business technology
    
IBM

IBM Customer Experience Analytics: From Data to Insights to Opportunities

Published By: IBM     Published Date: Oct 11, 2016
Ordinary analytics tools canít keep up with todayís digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMís Customer Experience Analytics solution can solve them.
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ibm, customer analytics, customer experience, analytics, data insight, knowledge management, enterprise applications, business technology
    
IBM

Tips to improve the Customer Experience with Digital Intelligence

Published By: IBM     Published Date: Feb 01, 2017
View this webinar to learn what the experts are saying about the current state of digital analytics and hear why not upgrading is a threat to your business. James McCormack of Forrester will detail what steps you need to take now.
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ibm, commerce, customer experience, digital intelligence, customer analytics, customer insights, enterprise applications, business technology
    
IBM

From Data to Insights to Opportunities

Published By: IBM     Published Date: Feb 01, 2017
Ordinary analytics tools canít keep up with todayís digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMís Customer Experience Analytics solution can solve them.
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ibm, commerce, customer analytics, customer insights, enterprise applications, business technology
    
IBM

The Challenge of Digital Security

Published By: IBM     Published Date: Aug 06, 2014
With disastrous data breaches in the headlines, retail executives need to re-think the dangers of their digital environment. What are the best ways to protect the business? Keeping ahead of attackers will require a combination of systems defense, analytics and the ability to react quickly
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ibm, retail, data, security, digital, defense, analytics
    
IBM

Rapidly connect a hybrid world of public clouds, private clouds, and on-premises applications

Published By: IBM     Published Date: Feb 04, 2016
Sargam Singh, senior product manager of cloud integration at IBM, discusses the digital transformation in cloud integration.
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cloud, ibm, integration, digital, analytics, data, applications, business management, enterprise software, analytical applications, business technology, cloud computing, design and facilities, infrastructure management
    
IBM

A New Breed of Servers for Digital Transformation

Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation ó leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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Group M_IBM Q418

How to Improve the Effectiveness of Your Digital Magazines

Published By: Zmags, Corp.     Published Date: Aug 11, 2010
Measuring the results of your digital magazines doesn't have to be complicated. This whitepaper introduces six key metrics that can help you understand how Zmags Analytics works, so you can see how successful your content is with your viewing audience.
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zmags, measure, digital magazines, internet marketing, traditional marketing
    
Zmags, Corp.

Unlocking the Power of Analytics with an Always-on Data Lake

Published By: IBM     Published Date: Nov 30, 2017
Analyst firm, Enterprise Strategy Group, examines how companies can leverage cloud-based data lakes and self-service analytics for timely business insights that werenít possible until now. And learn how IBM Cloud Object Storage, as a persistent storage layer, powers analytics and business intelligence solutions on the IBM Cloud. Complete the form to download the analyst paper.
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analytics, technology, digital transformation, data lake, always-on data lake, ibm, cloud-based analytics
    
IBM

SAS: A Comprehensive Platform for Big Data Governance, Data Management and Analytics

Published By: SAS     Published Date: Aug 28, 2018
With the amount of information in the digital universe doubling every two years, big data governance issues will continue to inflate. This backdrop calls for organizations to ramp up efforts to establish a broad data governance program that formulates, monitors and enforces policies related to big data. Find out how a comprehensive platform from SAS supports multiple facets of big data governance, management and analytics in this white paper by Sunil Soares of Information Asset.
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SAS

Detecting and Preventing Banking Application Fraud

Published By: SAS     Published Date: Nov 16, 2018
More account openings are taking place through digital devices and online, giving the access and anonymity fraudsters need to steal or fabricate identities. Since credit fraud often starts with a falsified application, it makes sense to have strong tools to monitor loans and credit lines from that point onward. This paper discusses analytics-driven methods for validating applications and spotting trouble at all three stages of bust-out fraud schemes.
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SAS

Text Analytics for Executives: What Can Text Analytics Do for Your Organization

Published By: SAS     Published Date: Jul 22, 2019
Text is the largest human-generated data source. It grows every day as we post on social media, interact with chatbots and digital assistants, send emails, conduct business online, generate reports and essentially document our daily thoughts and activities using computers and mobile devices. Increasingly, organizations want to know how all of that data can be used to drive improvements. For many, unstructured text represents a massive untapped data source with great potential for producing valuable insights that could result in significant business transformations or spur incredible social innovation. This paper looks at how organizations in banking, health care and life sciences, manufacturing and government are using SAS text analytics to drive better customer experiences, reduce fraud and improve society.
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SAS

Mobile Marketing: The Time is Now

Published By: IBM     Published Date: Feb 04, 2014
With higher mobile use comes more opportunities to reach consumers in different ways. How are you reaching your customers and making them consistent consumers?
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ibm, mobile marketing, mobile, enterprise marketing management, management, consumers, customers, innovative marketing, cross-channel experience, mobile users, mobile consumers, retailers, marketers, higher mobile use, digital analytics, benchmark data, mobile-only, online retailers, mobile applications, mobile opportunities
    
IBM

Creating a Digital Strategy to Provide Exceptional Digital Experiences

Published By: IBM     Published Date: Feb 14, 2014
People, machines, data, processes are more connected than ever before, in more ways, and at a pace not previously envisioned. Because of this, the means of user interaction are evolving rapidly, and the outcome is an explosion of information increasing at epic rates. Both the opportunity and the challenge for an organization is to execute a strategy to most effectively participate in, exploit and derive ongoing value from the expansive digital world. To evaluate and ultimately better facilitate this, many organizations are specifically defining a digital strategy as part of their overall general business strategy. Central to that digital strategy is the digital experience.
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ibm, social media, marketing, crm, customer interaction, digital marketing, digital strategy, customer experience, analytics, rich media, mobile marketing
    
IBM

The Chief Merchant Study: Competing in an Omni-Channel World

Published By: IBM     Published Date: Feb 18, 2014
In the digital age, customers sit in the driverís seat. The most successful retailers have responded by putting shoppers at the heart of the merchandising process. Weíve identified a small group of firms that outperform their peers, thanks in part to three traits: they have merchandising functions that are customer-oriented, collaborate across internal and external boundaries and use analytics to make smarter business decisions.
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ibm, smarter commerce, demandtec, retail, ecommerce, applied insights, customer demand, merchandising, business technology
    
IBM

New ClickTale eBook: Not all engagement is positive. Can your metrics tell the difference?

Published By: Clicktale     Published Date: Oct 14, 2015
As marketers, we rely on metrics to measure our success or failure. But how effective are traditional analytics? When metrics canít see beyond the mouse click, how can we understand what the people behind the screen are experiencing? How can we know what happened before the click, or what happens after? ClickTaleís newest eBook will show you how Digital Customer Experience metrics help you look past the numbers, and understand what your customers and visitors are really experiencing on your website. Download Digital Customer Experience Metrics: Uncovering the Behavior behind the Numbers now, and start turning metrics into actionable understanding!
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engagement metrics, engagement optimization, website optimization, web analytics, website analytics, website engagement, user experience, user interface, digital customer experience, user engagement, a/b testing, customer experience, customer experience metrics, data analytics, marketing data, data insights, analytics software, enterprise
    
Clicktale
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