digital analytics

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New eBook: Website Forms – How NOT to treat your customers

Published By: Clicktale     Published Date: Oct 27, 2015
Forms can make or break your business goals. How do yours stack up? In our newest e-book, How Forms Can Confuse, Confound and Chase Your Customers Away, we take a look at some common form pitfalls. Check it out!
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conversion optmization, forms optimization, website optimization, web forms, website analytics, website engagement, user experience, user interface
    
Clicktale

5 Reasons Personal Insurers Should Embrace Cognitive Computing

Published By: IBM     Published Date: Feb 26, 2016
"71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online. Insurance companies are investing in interactive websites, mobile apps, and analytics software to help them optimize their processes, increase sales, improve customer service, and boost their financial standing. But is this enough to keep up? As technology continues to advance, leading insurance companies are already looking ahead to the next big advance that will transform the industry: cognitive computing."
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cognitive computing, analytics software, ibm, insurance, process automation, business analytics, enterprise software, business technology
    
IBM

IBM 2014 Digital Experience for Marketers

Published By: IBM     Published Date: Jun 20, 2014
In this video, see how Greenwell Financial marketers use IBM's Digital Experience platform to make customers the center of attention to drive business value. This demo highlights IBM's latest capabilities including Site Wizard, Digital Data Connector, Marketing Center, Media Analytics and more.
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ibm, digital experience, digital strategy, marketing, digital experience platform, social media analytics, customer engagement
    
IBM

Tech Trends 2019 InfoGraphic

Published By: Comcast Business     Published Date: Feb 06, 2019
Just like your business, technology never stops advancing. Each year, there are new ways that technology can automate processes, lower costs, and enhance customer and employee satisfaction - all with the goal of increasing revenue! And while it can be difficult to change how your business works, leaving old methods behind and embracing new technology can help lead your business to more success and growth.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet
    
Comcast Business

The IT innovators guide to Digital Transformation

Published By: Comcast Business     Published Date: Feb 06, 2019
The technology landscape in the financial services sector is vast, ranging from cutting-edge to mission-critical, each having an impact on the industry as a whole. Customer-facing services and back-end operations alike are seeing real benefits from innovation, including greater efficiencies and higher levels of customer satisfaction.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet
    
Comcast Business

Intelligence and speed drive 2019 tech trends

Published By: Comcast Business     Published Date: Feb 06, 2019
The rate at which technology is evolving is increasing almost exponentially. In the business sector, hardware has given way to software-defined everything, while many on-premises technologies are now offered as a service. Much of the advances in technology over the last few years have been the direct result of the growing ubiquity of the cloud and faster connectivity speeds, both of which have enabled companies to adopt digital transformation technologies to help them work smarter and more efficiently.
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network, technology, digital transformation, tech future, enterprise technology, networking, sd_wan, internet
    
Comcast Business

The New Alchemy: How to Turn PowerPoint into Content Gold

Published By: KnowledgeVision     Published Date: Jun 29, 2012
Are you mining your database for gold? In KnowledgeVision's white paper, "The New Alchemy: 3 Tips to Turn PowerPoint into Content Gold", you'll learn how to make your slideshows viewable online, how to add video and audio to your slideshows, and how to make your presentations interactive and engaging.
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knowledgevision, online, digital, web analytics, video, online video, content, powerpoint
    
KnowledgeVision

BIA Kelsey Report: Why Basic Call Tracking Fails the Local Marketer

Published By: LogMyCalls     Published Date: Oct 20, 2014
Bia Kelsey, local marketing research firm, has discovered that basic call tracking is not enough.
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local marketing, digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate
    
LogMyCalls

The Digital Marketing Agency's GUIDE to Call Tracking

Published By: LogMyCalls     Published Date: Oct 20, 2014
The comprehensive guide to call tracking for digital marketing agencies.: the ins and outs and what you should be thinking about when shopping for a vendor or setting up your platform.
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digital marketing, marketing agency, phone call tracking, conversation analytics, marketing analytics, call conversion rate, marketing conversion rate, prove roi
    
LogMyCalls

Building a Culture of Marketing Measurement: From Executives to Tacticians

Published By: Webtrends     Published Date: Jun 13, 2011
All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.
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webtrends, digital marketing, web analytics, business intelligence, customer intelligence, social media, data overload, mobile analytics
    
Webtrends

CMOs' Advice: Common Digital Problems and New Ideas for Improvement.

Published By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
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webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
    
Webtrends

Web Analytics Implementation Strategies

Published By: Geary Interactive     Published Date: Jan 06, 2011
This whitepaper looks at how digital marketers can fine tune their web analytics implementations to ensure their digital marketing strategies are successful.
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digital marketing, web analytics, interactive marketing, digital analytics strategies, web analytics agency
    
Geary Interactive

10 ENTERPRISE ANALYTICS TRENDS TO WATCH IN 2019

Published By: MicroStrategy     Published Date: Aug 21, 2019
To survive and thrive in an era of accelerating digital disruption, organizations require accessible data, actionable insights, continuous innovation, and disruptive business models. It’s no longer enough to prioritize and implement analytics – leaders are being challenged to stop doing analytics just for analytics’ sake and focus on defined business outcomes. In addition, these leaders are being challenged to bring predictive capabilities and even prescriptive recommended actions into production at scale. As AI and accelerated growth and transformation become top of mind, many enterprises are realizing that their current segmented analytics approach isn’t built to last, and that real transformation will require proper endto- end data management, data security, and a data processing platform company-wide. The year 2019 will be a turning point for many organizations that realize being data-driven doesn’t guarantee future success.
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MicroStrategy

2018 Global State of Enterprise Analytics Report

Published By: MicroStrategy     Published Date: Aug 21, 2019
Ready or not, the future is here. For enterprise organizations, it must be a data-driven one. Whoever can use technology to transform the customer experience, and be the first to discover and deliver on new business models, will be the disruptor. Those who can’t, the disrupted in this period known as the “era of Digital Darwinism.” The future belongs to the Intelligent Enterprise which anticipates constantly evolving regulatory, technological, market, and competitive challenges and turns them into opportunity and profit. It delivers a single version of the truth and agility. It connects to any data and distributes reports to thousands. The Intelligent Enterprise goes beyond business intelligence, delivering transformative insight to every user, constituent and partner. Are most organizations there yet? As brands hone and focus their 2020 (and even 2030) vision, MicroStrategy has surveyed 500 enterprise analytics professionals on the state of their organization’s analytics initiatives.
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MicroStrategy

Gartner: Predicts 2019: Data and Analytics Strategy

Published By: MicroStrategy     Published Date: Aug 21, 2019
Data and analytics are the key accelerants of digitalization, transformation and “ContinuousNext” efforts. As a result, data and analytics leaders will be counted upon to affect corporate strategy and value, change management, business ethics, and execution performance.
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MicroStrategy

Divide to Conquer: How to Tame the Online Video Content Beast

Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers a strategic, three-tiered approach to create video content within budget. You will learn about the ideal business applications for video and how to create valuable video for less.
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online video, marketing, emerging video, digital, web analytics, video, knowledgevision
    
KnowledgeVision

Brent Dykes: How to create a data-driven dynasty

Published By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
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digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe

6 Key Marketing Trends for 2013 and Tips for Succeeding in the Year of the Customer

Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization
    
Silverpop

Smarter Digital Banking with Big Data

Published By: IBM     Published Date: Aug 06, 2014
With IBM analytics for big data with a smart mobile strategy, banks can increase wallet share and assets under management while lowering the organization’s operating ratio by using more efficient channels.
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ibm, banking, digital, data, big data, analytics, mobile
    
IBM

Three Moves for CIOs to Lower Business Costs With Cloud

Published By: NetApp     Published Date: Mar 05, 2018
The proliferation of business unit cloud use is primarily motivated by digital transformation's need for innovation and agility in big data and real-time analytics, rather than cost optimization, which causes overspending. CIOs should use three moves to gain business influence and optimize costs.
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp

IMM Case Study

Published By: IBM     Published Date: Aug 04, 2016
IMM is a full-service digital marketing agency that builds marketing programs that get smarter every day and increase in value over time. Following the concept of Ideas Made Measurable, IMM builds unique and custom results-based programs by leveraging a unique combination of people and technology. Read more to learn how IBM Analytics plays a role in IMM's success.
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ibm, imm, case study, analytics, big data, technology, knowledge management, enterprise applications
    
IBM

ESG Assessing the Financial Impact of HPE InfoSight Predictive Analytics

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
Applications are the engines that drive today’s digital businesses. When the infrastructure that powers those applications is difficult to administer, or fails, businesses and their IT organizations are severely impacted. Traditionally, IT assumed much of the responsibility to ensure availability and performance. In the digital era, however, the industry needs to evolve and reset the requirements on vendors. HPE Nimble Storage has broken away from convention and transformed how storage is managed and supported with the HPE InfoSight predictive analytics platform. HPE engaged ESG to conduct a quantitative survey of the HPE Nimble Storage installed base, as well as non-HPE Nimble Storage customers, to better assess how HPE InfoSight positively impacts customer environments. Both HPE InfoSight telemetry data and ESG’s quantitative survey data show that the benefit delivered to HPE Nimble Storage customers is significant, driving: • 79% lower IT operational expenses. • 73% fewer trouble ti
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Hewlett Packard Enterprise

ESG Assessing the Financial Impact of HPE InfoSight Predictive Analytics

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
Applications are the engines that drive today’s digital businesses. When the infrastructure that powers those applications is difficult to administer, or fails, businesses and their IT organizations are severely impacted. Traditionally, IT assumed much of the responsibility to ensure availability and performance. In the digital era, however, the industry needs to evolve and reset the requirements on vendors. HPE Nimble Storage has broken away from convention and transformed how storage is managed and supported with the HPE InfoSight predictive analytics platform. HPE engaged ESG to conduct a quantitative survey of the HPE Nimble Storage installed base, as well as non-HPE Nimble Storage customers, to better assess how HPE InfoSight positively impacts customer environments. Both HPE InfoSight telemetry data and ESG’s quantitative survey data show that the benefit delivered to HPE Nimble Storage customers is significant, driving: • 79% lower IT operational expenses. • 73% fewer trouble ti
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Hewlett Packard Enterprise

The Blueprint Redefined

Published By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
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adobe, customer experience, digital, marketing marketers, digital experience
    
Adobe

Modernizing Data Protection for the Digital Business

Published By: Veritas     Published Date: Jan 03, 2019
The digital business continues to evolve. Investments in data analytics projects lead the way while traditional, proprietary infrastructures are being disrupted by cloud, open source and hyperconverged paradigms. These changes are forcing IT leaders to contend with greater workload diversity in the midst of tightening budgets. And while the workload [or] IT landscape is changing, the need for reliable data protection remains as crucial as ever to protect against, data corruption, human error, and malicious threats such as ransomware. Learn how Veritas can help you navigate through these obstacles. Join us to hear experts from ESG and Veritas discuss how the right data protection solution today can prepare you for tomorrow's business demands. You will learn: The key trends that are driving change in the digital business The most common causes of data loss in tomorrow’s multi-cloud data centers How to protect an increasingly diverse environment with minimal operational overhead
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Veritas
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