digital business

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The Sales Impact of Optimized Product Content

Published By: Salsify     Published Date: Mar 15, 2019
Branded product pages on the digital shelf have become incredibly important both as a sales and marketing channel. For that reason, most brands are putting time and resources into improving the content of their product pages. But how exactly does content impact the numbers every business relies on? Read this report to get deep statistical insights on how product page content impacts search ranking, online market share, and sales overall. This study includes a range of analyses to help you quantify the actual sales value of your brand's product content using a variety of methodologies, including: An analysis of more than 500,000 Amazon search results pages A full-year examination of 60,000 Amazon product pages across 78 brands working with Salsify Data and stories from individual Salsify customers that invested in product content optimization Salsify is the product experience management platform for thousands of brands and retailers worldwide.
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Salsify

IDC INFOBRIEF | Leverage Managed Cloud Services to Deliver on Digital Transformation

Published By: Rackspace     Published Date: May 28, 2019
Established organizations around the world are grappling with the dawn of the digital transformation (DX) economy as they find themselves disrupted by digital natives. In the digital age, traditional organizations risk being disrupted if they keep the status quo. For resource-constrained IT organizations, cloud services will be the foundation for their DX journey. This IDC InfoBrief takes a closer look at the new infrastructural requirements of transforming organizations and how managed cloud services are enabling their DX journey – with three key industries in the spotlight: • Retail – Retailers are expected to be significantly more mature in their cloud adoption in two years, and the next 12 months will see more deployments of hosted private cloud to support their business goals. • Travel and Hospitality – Enterprises will invest in hosted private cloud and IaaS, and adopt cloud-based applications to gain positive business outcomes from supply chain, enhanced guest experience and p
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Rackspace

APIs: The New Marketing Platform

Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Five things every CMO should know about APIs. APIs power the digital marketing channels and the applications we use today. They are a window to your company’s digital assets, exposing them so that developers and partners can build mobile apps and become an extension of your innovation engine. APIs are the technology that brings the CIO and the CMO together. In this ebook, see how a strong partnership between the CIO and CMO, centered around the customer, is essential to the success of today’s API-powered digital businesses. What’s inside? APIs open opportunities for new distribution channels APIs connect businesses and enable growth with partners and developers APIs are the foundation for data exchange in digital ecosystems APIs create more customer value with existing business assets Fill out the form to get the ebook and receive a copy via email.
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Google Apigee APAC

How to Thrive in the Digital Economy — Insights from API Program Experts

Published By: Google Apigee APAC     Published Date: Jun 10, 2019
How Six Companies Innovate with API Management Companies are hungry for ways to innovate in the digital age, and as enterprises have experimented with new technologies, it’s become clear that success requires expanding the reach of digital assets beyond a business’s internal talent. The connected experiences that customers demand occur across a range of channels, and the people building those experiences can be a developer building a mobile app in her garage just as easily as an IT engineer. Businesses need to make their digital assets leverageable to more developers so they can build more digital experiences across more channels, scalably and securely, to engage more customers. In this brief, we explore the diverse ways that innovation leaders have leveraged APIs to transform the way their companies do business. Download this brief to learn more about how to use the power of APIs to open new business channels for your company.
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Google Apigee APAC

The 2018 Gartner Magic Quadrant for Full Life Cycle API Management

Published By: Google Apigee APAC     Published Date: Jun 10, 2019
Power your APIs with a three-time leader. We’re thrilled to share that Gartner has recognized Apigee as a Leader in the 2018 Magic Quadrant for Full Life Cycle API Management. This year, Apigee was not only positioned furthest on Gartner’s "completeness of vision" axis for the third time running, it was also positioned highest in "ability to execute." Download your complimentary copy of the 2018 Gartner Magic Quadrant for Full Life Cycle API Management. This must-read for IT professionals provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. What’s inside? Apigee continues to be recognized as a leader in its category APIs are the de facto standard for building and connecting modern applications APIs and API management have become essential to how enterprises deliver applications in and across clouds Apigee’s API management platform can be a key ingredient in running a successful digital business
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Google Apigee APAC

Control your IT infrastructure with Red Hat Ansible Tower

Published By: Red Hat APAC     Published Date: Jun 27, 2019
Automation is an essential and strategic component of modernization and digital transformation. Modern, dynamic environments need a new type of management solution that can improve speed, scale and stability across the enterprise IT environment. Red Hat® Ansible® Tower builds on the underlying Ansible automation engine by adding control, security, and delegation capabilities. With Tower, your team can automate – and your business can innovate. Download the whitepaper ""Beginners guide: Control with Red Hat Ansible Tower"" to learn more.
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Red Hat APAC

E-book: The Automated Enterprise

Published By: Red Hat APAC     Published Date: Jun 27, 2019
Reduce complexity and accelerate IT with an enterprise-wide approach to automation “The Automated Enterprise” e-book shows the important role IT automation plays in business today. Optimize resources and speed development with Red Hat® management solutions, powered by Red Hat Ansible® Automation. IT automation helps your business better serve your customers, so you can be successful as you: Optimize resources by automating complex and manual processes Accelerate service delivery while providing IT operations teams with control and visibility across a dynamic IT environment Transform your enterprise into an efficient digital business and rise quickly to meet the evolving demands in your marketplace Get the e-book to learn about the benefits of accelerating your operations, read success stories, and find out how easy it is for you to get started.
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Red Hat APAC

Why invest in Fraud Management?

Published By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how consumers shop and interact with businesses. They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business. Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
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CyberSource EMEA

Expert Insights Report

Published By: CyberSource EMEA     Published Date: May 04, 2018
Digital technology is creating change at a pace never seen before. Customers now expect speed, ease, choice and a personalised service. It makes customer experience key to success. And it sets merchants a challenge. To survive, and thrive, businesses need to stay agile in everything they do –including how they manage fraud. As the people who set the strategy that determines if an order is accepted or not, fraud teams have a pivotal role to play in improving customer experience and reducing risk. This makes fraud management more than a back-office utility. It’s a way to differentiate your business and achieve a competitive advantage. This is the question we put to three specialists from CyberSource – as well as Chris Monk from digital literacy agency Decoded. This report reflects their expert opinion, and explores: • The changing landscape for businesses. • The key challenges for fraud teams. • How to develop an agile fraud solution
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CyberSource EMEA

CyberSource Fraud Management Platform

Published By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how your customers buy products and services, and how they interact with your business. As customers increasingly use multiple devices (including Smartphones) to make their purchases, they expect fast, consistent and highly secure experiences – and you need to deliver. At the same time, you should remain vigilant about fraud. Effective fraud management is critical, not only for reducing risk, but also for accepting more good customer orders, improving customer engagement, controlling costs and achieving competitive advantage.
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CyberSource EMEA

Machine learning: a silver bullet?

Published By: CyberSource EMEA     Published Date: Jun 28, 2018
It has to be quick and easy for people to pay. At the same time, fraudsters are probing the weaknesses of new digital processes. As the person who can decide whether a transaction is accepted or rejected, fraud managers have a pivotal role. They’re not just preventing losses from chargebacks. They’re gatekeepers to accepting more revenue. It’s a complex job. But get it right, and they enable their business to engage customers better – across devices and places. And that can mean supporting the very growth of the business. In this landscape, the idea that a technology like machine learning might be the answer to all the industry’s needs is attractive. But while machine learning should be a key part of an effective fraud strategy, the truth is that there’s no silver bullet. So, in this paper, we’ll look at how best to put machine learning to use. By employing it in tandem with expert insight, merchants can use it to accept the optimal number of payments. And make a direct impact on the
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CyberSource EMEA

Business-led technology strategy and selection: Part 1

Published By: KPMG     Published Date: Oct 19, 2018
A framework for business-IT collaboration Despite often massive investment, many digital transformation efforts fail. Why? One of the biggest culprits is business and IT leaders viewing digital transformation as a pure technology play—e.g. the flawed mindset that you can just plug in a new app, solution or system and let it run. KPMG’s approach to Technology Strategy and Selection (TSS) helps companies take full advantage of emerging technologies by aligning the technology strategy with the future aspirations of the business. Learn how KPMG helps business and IT leaders join together to strategically choose, implement and leverage technology to enjoy their full benefits.
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KPMG

Business-led technology strategy and selection: Part 2

Published By: KPMG     Published Date: Oct 19, 2018
A modular, holistic approach to change Digital disruption is forcing companies to fundamentally rethink how they compete. You probably used to solve this challenge by buying better technology. But in today’s complex, fast-changing business world, that single-minded approach is destined for failure. KPMG’s Technology Strategy and Selection (TSS) framework is a modular, holistic approach that drives lasting, long-term value from technology change. This article walks through the four key phases of the leading edge framework—creating a transformation vision, blueprinting the future organization, selecting the supporting technology, and implementing the new tools.
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KPMG

Top Trends Driving The Need For Unified Cloud Management

Published By: VMWare EMEA     Published Date: Oct 23, 2017
Digitalization has spurred new opportunities for how business gets done. With the emergence of big data and mobility, enterprises see the promise of making employees more productive and keeping customers more engaged. And they recognize that efficient, prompt application development and delivery are instrumental for taking advantage of these new opportunities. In this unforgiving era of digitalization, you need to be first to market if you want to flourish.
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cloud optimization, cloud efficiency, cloud management, cloud assurance, cloud visibility, enterprise management, data management
    
VMWare EMEA

Dell EMC: PowerEdge 14g Elevator Pitch

Published By: Dell SB     Published Date: Jan 24, 2019
Whether we choose to or not , our businesses are undergoing a rapid digital transformation. To ride this technology wave successfully, we need a modern IT infrastructure. At the heart of this modern IT infrastructure is the server. Choosing the right server that fits both the current and future needs is critical. PowerEdge is introducing its new line of award winning servers that is custom - built for the modern IT infrastructure. Since b usiness face fierce competition and dynamic customer needs, the Scalable Business Architecture from PowerEdge enables an enterprise to scale efficiently and adapt quickly to address this dynamic business & workload needs. With Intelligent Automation in new PowerEdge , you can automate more routine tasks and free up skilled resources for business - critical tasks. Finally, w e all know how important security is for all operations. PowerEdge protects businesses and their customers with its sophisticated Integrated Security fea
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Dell SB

WHEN CLOUDS CONNECT: How Hybrid IT Is Transforming Enterprises

Published By: Cisco     Published Date: Dec 27, 2017
Today all businesses battle with unprecedented competitive pressures. In order to succeed—or even survive— they must rapidly adapt to constantly changing environments, in every industry and sector. What does this mean for IT leaders? Transformation, on all fronts. The very factors driving digital transformation in businesses are also pressuring IT organizations to transform. Customer expectations have increased. Companies live and die by the applications they provide to their customers and employees. A smartphone is the modern bank branch. The palm of your hand is replacing traditional brick-and-mortar stores. Access without delay or interruption, 24/7, is the new normal. If they can’t get what they want, when they want it, customers go elsewhere.
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Cisco

Cisco Intelligent WAN Is the Foundation for the SoftwareDefined WAN

Published By: Cisco     Published Date: Dec 27, 2017
Digital transformation is reshaping the business landscape faster than at any time in history. It used to take decades to disrupt a market, but natively digital companies such as Uber and Airbnb have disrupted their industries in just half a decade. Digitization is creating new winners and losers at an unprecedented rate. Organizations that adopt a digital strategy will leapfrog the competition, while those that do not will risk becoming irrelevant within five years. One important step in becoming a digital enterprise is becoming an agile organization—that is, having the ability to take advantage of market opportunities faster than the competition. This shift to being an agile business has now become a top initiative for IT and business leaders. However, business agility cannot be achieved without having an agile IT infrastructure to enable it. This is why businesses spent more than $12 billion on technology to make IT more agile in 2014, according to ZK Research.
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Cisco

Ovum Decision Matrix: Selecting a Middleware-as-a-Service Suite for Hybrid Integration, 2017–18

Published By: TIBCO Software     Published Date: May 31, 2018
Integration is the lifeblood of today’s digital economy, and middleware is the software layer connecting different applications, services, devices, data sources, and business entities. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT leaders, including chief information officers (CIOs), enterprise/integration architects, integration competency center (ICC)/integration center of excellence (CoE) directors, and digital transformation leaders select a middleware-as-aservice (MWaaS) suite best suited to their specific hybrid integration requirements. Download this whitepaper to read further on Hybrid integration suites for cloud service, API-led, B2B, and mobile application integration.
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TIBCO Software

SapientRazorfish partners Rackspace to ensure customers migrate successfully to AWS

Published By: Rackspace     Published Date: Mar 07, 2019
SapientRazorfish is a global company that helps organizations in digital business transformation. For these enterprises, cloud migration is a mandate, and SapientRazorfish ensures the desired outcomes are achieved with Rackspace Fanatical Support for AWS services – to provide clients with expertise in planning, architecture services and counseling, migration, deployment, infrastructure maintenance and solution optimization.
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Rackspace

Migrating to AWS

Published By: Rackspace     Published Date: Mar 26, 2019
There are companies of all sizes reinventing themselves on AWS every day – and this whitepaper covers the commonest application migration challenges encountered by many Rackspace customers in their transformation exercise. Also highlighted are the technical approaches and best practices that Rackspace helps them to implement to smoothen the ride to the cloud. For IT professionals involved in the digital transformation of critical business applications, this is a must-read prior to the migration of production workloads to AWS.
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Rackspace

Eagle Eye taps Rackspace expertise to migrate and grow its business on the Google cloud

Published By: Rackspace     Published Date: Apr 02, 2019
Traditional retailers seeking to digitalize their brand connections to customers, do so with Eagle Eye AIR, a SaaS platform for creating intelligent, real-time digital and mobile solutions for promotions, loyalty programs, rewards and more. With rapid business growth, the volumes of transactions processed per second are constantly being rewritten – yet, its customers’ transactional throughput keeps running smoothly – which is all thanks to the successful migration of its dedicated infrastructure to Google Cloud Platform (GCP). Being a longstanding customer of Rackspace, Eagle Eye trusted the Rackspace Managed Services team in providing expert guidance for every stage of its migration project – which is part of a bigger exercise to transform its technical capabilities.
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Rackspace

The Critical Role of DNS Active Failover in Digital Business Continuity

Published By: Oracle     Published Date: Nov 30, 2017
Before Bad Things Happen – Be Prepared Providing a great user experience is always the goal, and the best way to achieve that is by having a well-thought-out digital business continuity strategy. You can’t always know what type of disruption you’ll face next, but you can be sure that there will be one. It may come in the form of a broken connection but, even more likely, the availability of the application or host. DNS active failover ensures real-time failover to healthy endpoints, allowing you to extend your business continuity solution to the user edge.
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dns, digital, business, geographically, server, online, retailers
    
Oracle

The Critical Role of DNS Active Failover in Digital Business Continuity

Published By: Oracle Dyn     Published Date: Dec 06, 2017
Before Bad Things Happen – Be Prepared Providing a great user experience is always the goal, and the best way to achieve that is by having a well-thought-out digital business continuity strategy. You can’t always know what type of disruption you’ll face next, but you can be sure that there will be one. It may come in the form of a broken connection but, even more likely, the availability of the application or host. DNS active failover ensures real-time failover to healthy endpoints, allowing you to extend your business continuity solution to the user edge.
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dns, digital, business, geographically, server, online, retailers
    
Oracle Dyn

Software-Defined Infrastructure for Dummies

Published By: VMware     Published Date: Apr 09, 2019
With digital transformation accelerating across every industry, practically every modern business initiative has become an IT project, and IT is now more crucial to the success of the business than ever before. Businesses must bring innovative products and services to market faster than their competitors, which, in turn, means that IT must rapidly and continuously deliver applications and services that drive productivity and efficiency.
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VMware

How Innovative Organizations are Maximizing IT Automation

Published By: VMware     Published Date: Apr 09, 2019
In an environment of digital disruption, IT is looking beyond productivity and cost savings. It’s time to become more strategic. Download this eBook to learn how to leverage technology for business growth and get your products to market faster.
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VMware
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