digital engagement

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2016 Digital Trends

Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe

Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior

Published By: Oracle     Published Date: Sep 05, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
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digital, body language, sales, responses, transactions, b2b, body language, downloads, engagement, business, climate, product, solution
    
Oracle

Optimize Customer Experiences with Digital Intelligence

Published By: IBM     Published Date: Oct 11, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
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ibm, commerce, customer analytics, digital intelligence, customer experience, knowledge management, enterprise applications, business technology
    
IBM

Delivering Engaging Experiences To Your Audience

Published By: IBM     Published Date: May 16, 2017
When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing.
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technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
    
IBM

Top 10 Digital Health Use Cases for 2018

Published By: Progress     Published Date: Mar 26, 2018
The transition to value-based outcomes, an aging population, and new mobile and wearable and chat bot technologies are driving changes across every aspect of the healthcare industry. Advances in digital health technologies hold great promise that healthcare can be delivered in smarter, simpler, and more cost effective ways. Mobile technologies can foster patient engagement, enhance care team communication, reduce cost of delivery, and improve the healthcare experience for both patients and their providers. The key is figuring out which apps to tackle first. This document outlines a few of the key use cases that are showing positive impact. While this isn’t an exhaustive list, it provides several great places to start on the digital health innovation journey.
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Progress

Running on Experience: 2017 Digital Marketing Study

Published By: Adobe     Published Date: Nov 09, 2017
To make a great first impression, take a good look at your digital enrollment process. Because it’s more than forms. It’s the start of your customer journey. A streamlined onboarding process saves customers time and hassle. It also increases conversions, improves experiences, and reduces costs. In this report, we discuss best practices for updating your digital enrollment, including: How leaders in finance do it right Increasing engagement with mobile-optimized forms and signatures Ensuring enrollment is compliant and builds trust
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Adobe

How to Manage the Complexities of Omnichannel Retail

Published By: Intel     Published Date: Sep 10, 2018
Digital transformation has pioneered an ever-evolving landscape in the omnichannel retail experience. To efficiently meet consumer demands, retailers consider a fully immersive omnichannel customer experience as integral to their engagement strategy. With increasingly varied technologies such as NFC-based payments, digital signage with rich-media experiences, wireless technologies and IoT technologies—present great opportunities and complexities. New technologies are often being rolled out without a centrally managed approach leading to siloed solution landscape, making deployment difficult. Uncover the path to simplify and automate, where the Reliant Platform delivered performance, scalability, reliability, security, and inter-operability Reliant needs for retail applications.
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Intel

Understanding Augmented & Virtual Reality

Published By: Fujitsu America, Inc.     Published Date: Oct 22, 2018
The creation of an immersive virtual setting requires students to understand the immersive visual and audio environment of the world they intend their characters to inhabit. Development of a digital story arc requires an understanding of sequence, causality, and communication of meaning to digital story viewers. An immersive digital story can be created and viewed on mobile devices, tablets, and computers by students as early as elementary school. Virtual Digital Storytelling sits at the convergence point of empathy, social and emotional learning, engagement with community, and learning with emerging technologies. Download today to find out how Fujitsu's suit of Augmented and Virtual Reality tools can help your business.
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Fujitsu America, Inc.
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