digital engagement

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eBook: 7 Steps for Delivering Next-Generation Digital Customer Service

Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys

Social Strategies for Retail

Published By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
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social strategies, retail, social media, consumers, digital, social media, social, physical locations, data, social conversations, visual experiences, sprinklr, consumer reviews, consumer ratings, location intelligence, social engagement, marketing strategy
    
Sprinklr

Delivering Engaging Experiences to Your Audience

Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM

End Customer Struggle with Digital Guidance

Published By: Moxie     Published Date: Nov 01, 2017
Get an insider’s view on the newest contextual guidance tool that is expanding customer relationships through a virtual online concierge.
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customer relationships, virtual online concierge, digital guidance, customer experience, customer engagement
    
Moxie

Advance the Digital Journey: How Anticipating Struggle Improves Conversion

Published By: Moxie     Published Date: Nov 01, 2017
Consumers are interacting on more devices and channels than ever. They expect to find what they need, fast and friction-less, no matter what — or they’ll find someplace else where they can. With customer self-service on the rise, the need to provide exceptional digital customer engagement has become a competitive differentiator. It’s not enough to chase the latest digital channels. It’s about improving the engagement to get customers what they need — before they have to ask for it.
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customer engagement, digital channels, digital experience, communication channels, mobile experience
    
Moxie

IDC WP - LinuxONE: A secure, scalable data-serving infrastructure enables Digital Transformation

Published By: Group M_IBM Q418     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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Group M_IBM Q418

A Top U.S. Retail Bank

Published By: SundaySky     Published Date: Mar 06, 2018
Card members at this consumer retail bank, enjoy a large variety of products and services. The bank offers standard banking transactions, credit cards, insurance, and investment products. After the 2008 financial crisis, the bank experienced a sharp decline in overall customer satisfaction, and also learned that its customers were more empowered than before. In order to adapt, the bank adopted a customer-centric approach by introducting: • A new customer motto: “Know me, value me, make it easy for me, and protect me” • A new core initiative is to always teach digital first • An understanding that customers are serviced on the digital channels they prefer to use SundaySky SmartVideo enables the bank to take a strategic approach to enhancing the customer engagement process with personalized video experiences that welcome new card members and assist them in fully understanding how to get the most out of their new product.
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SundaySky

How to Drive Digital Engagement with Personalized Video

Published By: SundaySky     Published Date: Mar 06, 2018
Financial institutions (FI) that adopt a digitalfirst initiative put digital at the forefront of their customer experience. They recognize the connected nature of consumers and have begun to digitize their customer journeys. In many cases, digital adoption is low because consumers are not aware that online tools and services are available, or they are not maximizing their potential use and benefit.
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SundaySky

The 5 Essential Elements of a Hotel & Lodging mPOS Strategy

Published By: Ingenico     Published Date: May 02, 2018
The time of mobile point of sale (mPOS) has arrived. While the mission to adopt EMV has dominated the payments industry over the past few years, many hotels, resorts and casinos are now focusing their efforts on rapid planning and implementation of mPOS strategies. A number of emerging trends are driving this new focus, including an emphasis on enhancing guest experiences and building brand loyalty by leveraging digital and mobile technologies. Innovative hotels, resorts and casinos are using these solutions to create entirely new guest experiences that improve service speed and convenience while creating distinct competitive advantages. mPOS is increasingly becoming a key part of the picture, providing unique opportunities to improve guest service quality and engagement, create new efficiencies and cost savings, and strengthen their brand. This eBook will provide an overview of those opportunities, some key trends in the hotel & lodging industry, and guide you through the key requirem
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Ingenico

IDC WP - LinuxONE: A secure, scalable data-serving infrastructure enables Digital Transformation

Published By: Group M_IBM Q119     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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Group M_IBM Q119

The Forrester Wave™: Mobile Engagement Automation, Q3 2017

Published By: Urban Airship     Published Date: Oct 18, 2017
Learn the Pros & Cons of Leaders in the Engagement Space to ID the Best Solution for Enterprise Marketers The first-of-its-kind Forrester Wave™ on Mobile Engagement Automation helps digital business and marketing professionals make the right choice to power that next level of hyperpersonalized customer engagement — whether on mobile, or not. Get your complimentary report to learn: ? Which vendors Forrester analyzed based on a 30-criteria evaluation ? How these vendors differ on current offering, strategic vision and market presence ? Why more companies are investing in mobile engagement automation ? The considerations needed to make the right choice for enterprise marketers
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Urban Airship

CMO Council: Getting in Sync with Mobile Customers

Published By: SAS     Published Date: Apr 16, 2015
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS

CMO Council Getting in Sync with Mobile Customers

Published By: SAS     Published Date: Apr 21, 2015
Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS

Agenda Automation Frees Up Time and Budget to Focus on New Projects

Published By: iCompass Technologies     Published Date: Feb 06, 2015
You know every tax dollar counts: The post-recession drop in funding coupled with mounting financial commitments and legislative demands for improved access to information leave no choice but to make operations more efficient. Agenda automation software eliminates manual tasks associated with creating, distributing, and publishing agendas, reduces the prep time (by as much as 50% or more) and associated costs of meetings while introducing a flexibility that makes tight deadlines easier to manage. The impact is far reaching, from improved transparency to freeing up staff time to work on other priorities. It not only pays for itself in paper savings, it brings money back into the budget—from $300 to $1000 per meeting, depending on the size of the organization. Learn more about how easy it can be to automate your meeting agendas, and what you can get back as a result.
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agenda management, meeting management, meeting management software, records management, records management software, paperless document management, local government transparency, agenda automation, local government software, municipal government software, city government software, e-government software, digital governing, agenda automation software, citizen engagement software, government transparency initiatives, granicus, iqm2, agenda pal, novus agenda
    
iCompass Technologies

Moving to the Forefront of Marketing: The Next Edge for Digital Marketers

Published By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
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teradata, digital, marketing, brand, engagement, personalization, experience, performance, revenue, conversion, acquisition, data, future, email, content, social, search, display, mobile, paid
    
Teradata

Cómo dirigir el éxito del comercio B2C hoy: 5 historias que todo ejecutivo debe saber

Published By: SAP SME     Published Date: Aug 13, 2015
5 ejemplos de empresas exitosas alrededor del mundo que lo inspirarán para transformar la experiencia de su cliente, e incrementar sus ingresos: • 21Diamonds, maximiza las ventas de joyas personalizadas • Smith aumenta la ventas on-line • Galerías Lafayette brinda una excepcional experiencia de compra onmincanal • Grupo Leather&Schuh lleva la experiencia de cliente a un nuevo nivel • Entertainer sube los niveles de reputación de la marca y las ventas on-line
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b2c, negocio a consumidor, plataforma digital, comercio electrónico, e-commerce, proyecto de comercio electrónico, omnicanalidad, iniciativa de comercio, sistema de comercio, plataforma de comercio, tienda virtual, tienda en línea, plataforma digital, experiencia de cliente, customer engagement, experiencia del consumidor
    
SAP SME

OpenText in Manufacturing: Retailer/Distributor Engagement

Published By: OpenText     Published Date: Sep 27, 2017
Today’s fast-moving consumer market is putting pressure on manufacturers to be able to share digital product information seamlessly and quickly across retail and distribution channels. A centralized digital asset management platform helps to simplify the distribution of digital information across the extended enterprise.
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openttext, manufacturing, digital, retailer engagement, distributor engagement
    
OpenText

Siete pasos para brindar un servicio digital de última generación

Published By: Genesys     Published Date: Feb 08, 2019
Los contact centers modernos pueden dar soporte a varios canales digitales —correo electrónico, chat, conavegación, redes sociales, video— a través de múltiples puntos de contacto digital (web o dispositivos móviles). Lo que no pueden hacer es vincular las interacciones en un journey paso a paso para brindar una experiencia personal y contextual a cada cliente. Descargue el eBook Descubra cómo: Diseñar una estrategia de engagement digital exitosa Ofrecer a los agentes una visión 360 de las interacciones del cliente en todos los canales de voz y digitales Entregar experiencias omnicanal personalizadas, contextualizadas y de poco esfuerzo
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Genesys

L’engagement client à l’ère du tout connecté

Published By: Genesys     Published Date: Feb 12, 2019
Vos clients sont passés à l’heure du tout connecté. Ne manquez pas le coche. Conquérir de nouveaux clients tout en préservant la qualité de vos relations existantes demande un temps et une énergie considérables. Quand un client souhaite vous contacter, êtes-vous capable daller à sa rencontre sur le canal de son choix ? Dans un monde qui se digitalise, les entreprises doivent pouvoir communiquer avec le client où et quand bon lui semble : du téléphone aux réseaux sociaux, en passant par les SMS et le chat en ligne. Dans cet eBook, vous découvrirez : Comment aller à la rencontre du client dans un monde ultra-connecté Comment faciliter et augmenter lefficacité de vos opérations dengagement client Pourquoi migrer vers une solution de centre de contacts tout-en-un dans le cloud
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Genesys

Coinvolgere i Clienti in un’Era Ultra Connessa

Published By: Genesys     Published Date: Feb 12, 2019
I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu. Trovare nuovi clienti e mantenere relazioni con quelli esistenti è un’attività impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio lì dove si trovano? In un mondo dai contorni sempre più digitali è fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media. Scarica subito questo eBook per scoprire: Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso Come rendere semplici ed efficienti le tue attività di engagement del cliente Perché è arrivato il momento di adottare una soluzione di cloud contact center all-in-one
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Genesys

How the Digital-Native Enterprise Is Winning the Future, Now

Published By: Service Now     Published Date: Jan 26, 2018
Digital transformation (DX) has progressed well beyond the abundant hype predicting it to where it is now an existential concern for many enterprises. We are at an inflection point as digital transformation efforts shift from "project" or "initiative" status to strategic business imperatives. Growing enterprises, regardless of age or industry, are striving to become "digital native" in the way their executives and employees think, what they produce, and how they operate. IDC predicts that by 2021, at least 50% of global GDP will be digitized, with growth in every industry driven by digitally enhanced offerings, operations, and relationships, and that by 2020, investors will use platform/ecosystem, data value, and customer engagement metrics as valuation factors for all enterprises.
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Service Now

Solving Today’s Digital Engagement Challenges

Published By: LogMeIn     Published Date: Feb 27, 2018
Exceptional customer service is a competitive differentiator. Providing consistent service that is tailored to the individual across a variety of digital channels can help organizations deliver personalized experiences that exceed the expectations of today’s digital savvy consumers. Yet, many organizations fail to deliver real-time relevance in their service experiences because critical customer data is siloed in different systems (CRM, ticketing, etc.) across the enterprise, making it difficult to understand the full customer journey and their needs at that point in time. We partnered with IDG Research to survey top-performing customer service organizations to determine the challenges they face, and, more importantly, their plans for driving better outcomes. One thing is clear: taking a strategic approach to future investments can help organizations meet their customer service objectives and deliver on customer expectations.
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digital, engagement, customer, service, research, organizations
    
LogMeIn

The Digital Transformation Playbook for Life Sciences

Published By: Seismic     Published Date: May 14, 2019
Seventy percent of healthcare and life sciences companies are looking to digitize their operations to facilitate growth, but only 2% have completed a digital transformation. To remain compliant and improve engagement you need to develop a core infrastructure that’s more effective and efficient and incorporate modern technologies to do so. This e-book reviews the basics of digital transformation, the tools and resources you need to get started, and the plays you’ll need for game time success: ? Play #1: Understand your customers ? Play #2: Evaluate where you stand today ? Play #3: Research modern technology ? Play #4: Plan and implement for game time ? Play #5: Measure your success
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Seismic

How BMW Improved Communications Throughout the Customer Lifecycle

Published By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
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FICO

4 Trends Redefining Performance Management

Published By: Cornerstone OnDemand     Published Date: Feb 05, 2018
We have a world of technology at our fingertips, but is it actually leading to stronger, more agile organisations? How do these new tools serve as the catalysts for more productivity and greater executions of companies’ larger marketplace ambitions? In the brief "4 Trends Redefining Performance Management,” we cover: 1. Embracing the Digital Transformation 2. Rethinking Performance Management 3. Rising Employee Engagement 4. Business Insights Download the brief to learn how you can expand HR's role in boosting company success.
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Cornerstone OnDemand
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