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The Eight Providers That Matter Most And How They Stack Up

Published By: Monetate     Published Date: Jul 05, 2018
According to The Forrester Wave™: Experience Optimization Platforms, Q2 2018 report, as enterprises continue to consolidate online testing, behavioral targeting and recommendations practices, Experience Optimization Platform (EOP) Providers have been differentiating their services in two key areas: the ability to execute tests across digital channels, and sophistication of behavioral targeting and recommendation techniques. This report assesses the current offering, strategy, and market presence of eight EOP providers, including Monetate. In the report you’ll learn: • Three core capabilities Forrester considers requirements for savvy optimization. • EOP evaluation strategies you can use to evaluate your current vendor (or select a new one) • Criteria that Forrester used to determine Monetate as a “Strong Performer”
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Monetate

We are transforming the Digital Workforce of the Future

Published By: PwC     Published Date: Jun 20, 2018
Digital Fitness Assessment 2.0 is here. The time to upskill is now. Let’s face it--every industry is being disrupted. To stay profitable and lead the way, it’s critical to be deliberate about making sure your employees have the skills they’ll need to take you there. The Digital Fitness Assessment will help your employees build their future through a custom experience that targets specific skills and behaviors to each employee. Get a demo here. [Please confirm link works and is tracked] What if you could give every employee a blueprint for tomorrow's most-needed skills? Your people know they need new skills--and most are eager to get them. But, what most companies offer is, well, standardized. That can make it boring and not applicable. To stand out and bring your workforce into the future, you need a creative, personal--and even enjoyable--learning experience. The Digital Fitness Assessment will help your employees build their future. Get a demo here. [Please confirm link works and is
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PwC

Meet expectations in an always-connected high-tech market

Published By: Dassault Systèmes     Published Date: May 09, 2018
Today’s thriving High-Tech sector is driven by shrinking product lifecycles, rapid innovation, distributed engineering/manufacturing—and highly demanding customer expectations. The industry needs to deliver on multiple fronts, including: • Embed customer-centric innovation throughout the lifecycle: Only with customer experience at the core can companies stay ahead. • Tame ideas into executable products: Detecting early trends and using customer feedback is vital. • Manage complexity better: Increasing visibility of all product data helps build and manage digital models to use in every business function from R&D to field service. • Create relevant connected systems: High-Tech innovators use IoT for an ongoing dialogue of customers, devices and manufacturers. • Provide agility to compete on software, hardware and service: Customers want value from every interaction. Download your targeted industry analysis to learn more.
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Dassault Systèmes

Reimagine financial services to meet customer expectations

Published By: Dassault Systèmes     Published Date: May 09, 2018
More connected, informed and demanding customers have the financial services sector looking closely at their processes and products. Collaborative digital platforms can transform your value network and approach. • Improve data insights: Transform legacy systems, manual processes and data silos for consumer-centric collaboration. • Compete with agile FinTech startups: Use disruptive technologies to meet clients’ changing needs. • Empower me to make my own decisions: Give self-directed customers exceptional experiences, like rapid enrolment and self-assessment tools. • Turn regulatory compliance to competitive advantage: Use digitization to improve compliance, reduce risk and enhance governance. • Improve customer experience through digitization: Reduce regulatory issues, gain insights, increase efficiency and customer-centric innovation. I invite you to download your targeted industry analysis and uncover the expectations to take into account at every stage to be disruptive in the age o
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Dassault Systèmes

Expectations for a meaningful retail experience

Published By: Dassault Systèmes     Published Date: May 09, 2018
Discerning and demanding consumers expect meaningful retail interactions. Creating new world-class experiences is vital to differentiate products and boost profits in the consumer goods market. • Let me shop when and how I want: Technology to research and buy products defines consumer behavior, driven by social media’s “see now, buy now” mentality. • Give me relevant data: With ever-expanding information, every touchpoint should have customer data that matters. • Give me a truly unique experience: Innovative retailers use new partners and tools to deliver personalized consumer experiences. • Pair my products with consistently good service: New customer service technologies are crucial in a world with more consumer/retailer choices. • Make my retail environments better: Consumers want memorable, differentiated experiences in user-friendly digital and physical retail environments. I invite you to download your targeted industry analysis and uncover the expectations to take into account a
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Dassault Systèmes

How to Create an Effective Digital Marketing Strategy

Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility

Modernizing and Extending Your Virtual Desktop and Application Management Platform

Published By: VMware     Published Date: Dec 05, 2017
"As virtualization increasingly takes hold throughout the enterprise, organizations are looking for ways to extend the capabilities of their existing virtual desktop and application frameworks with new features and a digital workspace strategy. In this Tech Target whitepaper, you will learn: - Common customer pain points and business implications in desktop and application virtualization - What to look for in desktop and application virtualization solutions - The many benefits and advantages of VMware Horizon and Workspace ONE"
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vmware, tech target, virtualization, vmware horizon
    
VMware

The Guide to Advertising Accountability

Published By: Oracle OMC     Published Date: Nov 30, 2017
Executing a data-driven digital advertising campaign, with a clear understanding of your target, provides you with marketing that is accountable based on revenue. And this data-driven approach is better for your prospects and customers due to relevance. Relationships thrive when you’re communicating in context on a oneto- one basis. Marketing has the opportunity to reinvent itself as a core part of a company’s revenue engine.
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Oracle OMC

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

Digital and IT Transformation with Dell EMC Converged Infrastructure Systems and Software

Published By: Dell EMC     Published Date: Aug 17, 2017
This report highlights a unique approach to enabling IT to succeed in the digital age—a fully engineered converged infrastructure with richly supported capabilities for management, updates and configuration, security, and overall resilience. In particular, this report targets Dell EMC’s distinctive leadership in converged/hyper-converged infrastructure, while highlighting the many compelling benefits achieved in two real-world deployments: an enterprise and a global service provider.
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it transformation, digital transformation, converged infrastructure, hyper-converged infrastructure, deployments
    
Dell EMC

Building a Software-Defined Secure Network for Financial Services

Published By: Juniper Networks     Published Date: Aug 10, 2017
The digital economy is transforming the financial services sector. The pace of innovation is accelerating, customers have higher expectations than ever, and new competitors are emerging from nontraditional markets. At the same time, financial services has long been a favorite target of cyber attackers, and despite firms’ best efforts, cybersecurity threats are rising and attacks are more successful than ever. Financial services firms need a more effective, adaptable approach to detecting and stopping cyberthreats.
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account security, data management, network security, secure systems, application security, network performance, network diagnostics
    
Juniper Networks

10 Reasons to Consider Marketing Automation

Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

B2B Telemarketing: Generate More Leads and Close More Sales

Published By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
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digital marketing, telemarketing, lead generation, sales, engagement
    
The Mx Group

10 Reasons to Consider Marketing Automation

Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

No More Chewy Centers: The Zero Trust Model Of Information Security

Published By: IBM     Published Date: May 02, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM

No More Chewy Centers: The Zero Trust Model Of Information Security

Published By: IBM     Published Date: Apr 20, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem — not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM

What’s New with the Digital Clinical Workspace

Published By: VMware AirWatch     Published Date: Oct 27, 2016
Hear how leading hospitals are using the Digital Clinical Workspace as a platform for innovation to improve the patient and provider experience, and enable the right device at the right time for the right task. The session will cover new key technologies to help protect patient data and cover the recent announcement of Target Platform for Epic 2015.
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VMware AirWatch

The Definitive Guide to Digital Advertising

Published By: Marketo     Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn: - What makes up digital advertising - How to create your digital ad strategy - The different types of ads you have at your disposal - The pricing structures you can expect - How to target your digital ads - How to design your digital ads - The types of ad technology that are available - How to test and measure your ads - Insights from industry experts
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marketo, digital advertising, advertising, digital marketing
    
Marketo

The End of Flash: Separating Fact from Fiction

Published By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
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digital advertising, html5, flash, monotype, web fonts, internet marketing, targeting, branding
    
Monotype

Digital Marketing 101 - Key Tools for Engagement Marketing

Published By: Marketo     Published Date: Jul 25, 2016
Download this ebook to learn more about the fundamentals of digital marketing and how you can be successful in today's modern, complex business landscape: - What is digital marketing and why is it important - How to apply digital elements to engagement marketing - How to implement a pay-per-click (PPC) strategy - Why retargeting is a powerful approach - Why digital marketing and SEO go hand-in-hand - What the future of digital marketing looks like
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marketo, marketing, engagement marketing, digital marketing, pay-per-click, seo, retargeting
    
Marketo

2016 Digital Trends

Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
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adobe, digital trends, econsultancy, monitization, engagement, mobile
    
Adobe

Facebook by the Numbers 2015

Published By: AdRoll     Published Date: Jan 21, 2016
Key findings on the trends and benefits of retargeting on the world’s largest social network. Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analyze AdRoll Retargeting campaign data across our global customer base. The findings in this report summarize our in-depth, yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide.
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adroll, facebook, retargeting, advertiser spend, campaign data, digital advertising
    
AdRoll

In 60 Minutes Channel 4 Can Analyze A Viewer and Deliver a Highly Relevant, Targeted Ad

Published By: Amazon Web Services and Intel     Published Date: Oct 07, 2015
In today’s highly digital ecosystem connecting with the right customers has become more challenging. With the explosion of web-connected devices, connecting with users through the method they prefer has become more demanding. Download this case study to see how the right cloud-based solution can successfully deliver highly targeted and relevant ads in order to help build ad revenue, enhance marketing and open up exciting new business opportunities.
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cloud-based solution, relevant ads, ad revenue, new business opportunities, digital ecosystem, enterprise applications
    
Amazon Web Services and Intel
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