direct marketing software

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Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Tags : 
neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability
    
Neolane, Inc.

Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona
    
SPSS Inc.

Using AR Automation to Empower Your Collections Team (Not Replace It): A Guide for Accounts Receivab

Published By: Esker     Published Date: Jun 29, 2017
Accounts receivable (AR) is no second-rate department. Not only is it usually the largest company asset, it deals directly with customers and cash flow — things businesses can’t do without. You'd think internal AR processes would be on the cutting edge of innovation, right? Yeahhh … not so much. While departments like sales, marketing and payroll have embraced the use of software solutions, AR has been slow to catch up, with many still relying on sticky notes, calendar reminders and spreadsheets to manage post-sale collections activities. Read this eBook to discover how automation can: • Be a complementary tool that eliminates tedious tasks • Be multi-dimensional, in that its usage can be extended into other areas of AR • Drive repeat sales and allow you to get paid faster Download the eBook now to discover more about Accounts Receivable Automation!
Tags : 
accounts receivable management, invoice management, collections management, ar best practices, invoice portal, invoice delivery
    
Esker

ListGrabber: Tool to Capture Contact Lists/Leads from free lead sources on the Internet

Published By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
Tags : 
lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages
    
eGrabber
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