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Beyond Last Touch - Understanding Campaign Effectiveness

Published By: Quantcast     Published Date: Apr 07, 2014
Listen to Quantcast and WebMetro discuss the challenges in understanding the effectiveness of online display advertising and how to focus on the metrics that matter.
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display advertising, attribution, quantcast, prospecting, clicks, conversion, last touch, real-time bidding, rtb, webmetro
    
Quantcast

Case Study: Delivering Staying Power for Palms Casino Resort

Published By: Quantcast     Published Date: Jul 16, 2013
Advertising that connects placements with high-value customers during times of active consideration is essential to drive conversions at a profitable rate. Using display advertising and Facebook Exchange to find new customers, the Palms Casino Resort increased their bookings by 87% while lowering costs by 33%. Read the story to see how the Palms did it and how you could too.
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facebook exchange, quantcast, display advertising, display exchanges
    
Quantcast

Case Study: Dialing Up Acquisition Efforts for US Cellular

Published By: Quantcast     Published Date: Jul 16, 2013
Increased competition in a world of growing and complex data requires tremendous resourcefulness to both find and implement scalable ways to grow your business. Using sophisticated data modeling coupled with real-time media buying, US Cellular was able to reduce their CPA to 46% below the campaign average. Read how big data works to drive customer acquisition in the complete success story.
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customer acquisitions, audience insights, strategic insights, display advertising, quantcast, real-time bidding
    
Quantcast

Mobile Apps: Seizing the Opportunity

Published By: CDW     Published Date: Sep 15, 2016
This white paper displays how organizations see big wins after deploying apps to improve interactions.
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CDW

Optimizing the programmatic puzzle

Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe

An IT Professional’s Guide to Display Technology

Published By: Epson     Published Date: Dec 18, 2017
When it comes to display technology today, businesses tend to invest in flat panel TVs without much thought. But visual communication is an important element essential for success. When a new product is unveiled to a room of editors, when engineers analyze a circuit board, or when a teacher attempts to bring a classroom subject to life, visuals are as powerful as the spoken word, if not more. This paper offers insight on the state of visual display to ensure you make the right decision on your next investment, whether it’s a replacement, revamp, or remodel. Learn how to use and maintain visual display technology to make the greatest positive impact on your organization with the highest return of investment.
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display technology, visual communication, virtual display, projectors
    
Epson

Display Size Matters: How to determine optimal display size for different meeting rooms

Published By: Epson     Published Date: Jun 22, 2018
Digital display devices of every kind have radically changed the way we interact and work in individual and group settings. Those organizations that consider users’ interactions with technology are more successful in improving productivity and increasing tech usefulness in meeting spaces. The single most common and important component in many meeting rooms today is a display technology.
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Epson

What is Projection Mapping?

Published By: Epson     Published Date: Jun 22, 2018
Projection mapping is the projection of video, animation, and other colorful displays onto three-dimensional surfaces within venues, such as sports stadiums, night clubs, and concert halls. Once available for only big-budget productions, recent advances in projector technology deliver affordable, bright, high-quality, high-lumens projection that is within the reach of virtually any venue owner or manager.
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Epson

Display Size Matters: Selecting the Right Display Size for Classrooms

Published By: Epson     Published Date: Jun 22, 2018
Imaging technology has dramatically aff ected the experience of K-12 teaching and classroom dynamics. From a time when the primary ways to relay information were verbal, via a blackboard or overhead projector, to the current array of computers, tablets, fl at screens and projectors – deciding what to select can be complicated. Today there is a lot of focus on fl at panels and projectors. However the big dilemma isn’t which technology to select, but how to support the right visual environments that help teachers teach and students learn. Whether the pedagogical style is sage on a stage, guide by the side, fl ipped classrooms, display-based or constructivist, getting everyone on the same page and keeping focus are key components in supporting student comprehension.
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Epson

Understand the 'Who' and 'Why' of Your Site Visitors to Grow Your Online Business

Published By: Crowd Science     Published Date: Jul 14, 2011
This position paper has been developed to shed some light on the importance of creating a high quality survey questionnaire.
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crowd science, scale, audience research, display advertising, targeting, demographics, website demographics, market research, marketing surveys, site satisfaction, audience segment, demographic analysis, online survey, survey research
    
Crowd Science

Learn how to increase site visitor trust with Internet trust marks on your site

Published By: VeriSign Incorp.     Published Date: Jul 13, 2009
Online visitors need reassurance that they are on a safe on the sites they visit.  One way to give them this reassurance is to display trust marks on your site. Learn more today!
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verisign, trust, seal, trust mark, ssl, security, encryption, security management
    
VeriSign Incorp.

EV Upgrader: Enabling Windows XP Clients for Extended Validation

Published By: VeriSign Incorp.     Published Date: Oct 01, 2009
In order to ensure that your visitors can see that your Web site has passed Extended Validation (EV) authentication, VeriSign created VeriSign® EV UpgraderT-the first-ever solution to enable all visiting Windows® Internet Explorer® 7 (IE7) browsers to detect EV SSL Certificates and display them appropriately.
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ssl, ssl technology, verisign, trust, seal, ev ssl, ssl certificate, trust mark, encryption, online safety, online security, security solutions, verisign, security management, windows
    
VeriSign Incorp.

5 Strategies to Engage Users When Mail Clients Suppress Images

Published By: SubscriberMail     Published Date: Dec 12, 2008
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
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subscribermail, image blocking, image suppression
    
SubscriberMail

Affordable Innovation: Reducing the Cost of Custom Solutions

Published By: Microsoft Visual Studio Team System     Published Date: Apr 29, 2009
Today’s economic climate presents challenges in achieving business differentiation.  Investing in innovation during an economic downturn may seem counterintuitive at first, but it can help companies pull ahead of the competition by displaying a show of strength in a climate of weakness.  The Microsoft® Application Platform can help organizations do more with less, enabling them to more quickly, efficiently, and cost-effectively deliver custom solutions that provide strong business value.
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microsoft, vsts, microsoft vsts, affordable innovation, application platform, custom solutions, application life-cycle management, rich development platform, designer-developer collaboration, application life-cycle management, alm, microsoft visual studio team system, version control, work assignment, tracking, builds, testing, shaw group, microsoft .net framework, ch2m hill
    
Microsoft Visual Studio Team System

Seeking Authenticity: How Trustworthy Brands Drive Customer Loyalty

Published By: Bazaarvoice     Published Date: Nov 05, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
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bazaarvoice, customer loyalty, authemticity, customer relationships, authentic users, generated content, best practices, inauthentic practices, customer reviews, authemtic content, disclosure, compliance policies, social media, authentication, business management, customer interaction service, customer relationship management, customer satisfaction, customer service, ebusiness
    
Bazaarvoice

Selling With Social: How Social Curation Drives Engagement And Sales

Published By: Bazaarvoice     Published Date: Nov 05, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
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bazaarvoice, social curation, engagement, proliferation, social channels, social content, customer feedback, drive engagement, customer needs, customer interaction, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Bazaarvoice

How to Create an Effective Digital Marketing Strategy

Published By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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MoreVisibility

Increasing the Performance of Digital Media Spend through Click Attribution

Published By: SearchIgnite     Published Date: Jun 25, 2010
SearchIgnite works with a variety of marketers across all online channels including email, display, social media and search, along with creative and website development.
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searchignite, media, display, media, dfa, onlince channels, marketers
    
SearchIgnite

Forrester Consulting Analyzes the Total Economic Impact of Advanced Advertising Analytics

Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
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forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution, campaigns, channels, advertising, marketing, profit, roi, tracking software, attribution management, paid search, display, shopping engine, seo
    
ClearSaleing

The Brand Marketer's Guide to In-Image Advertising

Published By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
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in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting
    
GumGum

BI Comparison Tool

Published By: Panorama     Published Date: Jan 22, 2014
To help organizations evaluate their Business Intelligence needs, Panorama Software has built a vendor agnostic multi-vendor evaluation work sheet. Organizations can rank as many vendors as they wish in a spread sheet that contains over 150 features. All data is then aggregated into a results sheet, displaying your top options.
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panorama, business intelligence, bi vendors, free tools, bi matrix, intelligence, buyers guide, data management, business analytics, business activity monitoring, total cost of ownership
    
Panorama

The Great Debate: One Integrated Business System VS. Siloed Applications

Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Jan 30, 2015
This white paper covers the types of inefficiencies caused by running disparate business solutions for different departments and how a software platform that unifies critical business processes helps companies grow more rapidly and profitably. This paper reviews numerous case studies of companies that switched from disparate systems to an integrated software suite, and provides an analysis by independent industry expert, Nucleus Research, of customers' ROI from using an integrated software suite.
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integrated business system, business processes, software platform, disparate systems, integrated software suite, it management
    
Netsuite DWASF Leads Display Q1 2015

Enabling the Modern Business through IT: How Cloud ERP Can Help Meet Rapidly Evolving Business Needs

Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Jan 30, 2015
As the pace of innovation accelerates, many companies find it challenging for their IT to support the changing needs of the business. To maintain relevance and drive growth, companies must innovate – and need flexible, agile technology to support them. The pressure is on IT to lower cost, and at the same time support growth. This white paper explores the challenges facing IT and how to evolve an IT architecture to support the modern business, and presents new strategies to modernize IT.
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cloud erp, evolving business needs, innovation, it architecture, modernize it, it management
    
Netsuite DWASF Leads Display Q1 2015
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