display

Results 176 - 200 of 211Sort Results By: Published Date | Title | Company Name

The Real World of Real-Time Advertising

Published By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : 
real-time advertising, online advertising, audience targeting, media buying, display advertising
    
Quantcast

Guide to Marketing Attribution

Published By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : 
marketing attribution, attribution models, impressions, web searches, display advertising
    
Quantcast

The Road To Viewability: It’s A New Era Of Accountability For Vendors, Publishers, and Advertisers

Published By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
Tags : 
display advertising, display viewability, advertising ecosystem
    
Quantcast

New RICH DATA Solution for Online Display Targeting

Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : 
digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
    
Semcasting

The Shortcut Guide to Business Security Measures Using SSL

Published By: Symantec Corporation     Published Date: Oct 03, 2013
Over the past decade, businesses have had to adapt to an array of technical changes, including an increasingly hostile cyber environment. We saw the early precursors of cybercrime decades ago when computer use was limited to a relatively small group of specialists and electronics enthusiasts. Innovative programmers, some still in high school, would find ways to display annoying messages on their friends’ computers and from there spread to other devices via shared floppy disks.This kind of part practical joke-part vandalism form of malware has been overshadowed by the more serious, technically complex, and financially lucrative form of today’s cybercrime. In this guide, we will examine major types of threats to information security that businesses face today as well as techniques for mitigating those threats. One of the most important tools available to us is SSL technology.
Tags : 
symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation

A day in the life of the modern executive

Published By: Cisco     Published Date: May 11, 2015
An infographic displaying the time usage and activities of a hypothetical executive.
Tags : 
innovation, technology, efficiency, communications
    
Cisco

State of the Industry: A close look at retargeting and the programmatic marketer

Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
Tags : 
adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting
    
AdRoll

Attribution Modeling for the Data-Driven Marketer

Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : 
adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
    
AdRoll

6 Ways to Pack a Punch With Paid Search

Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
Tags : 
revana, seo, search, integration, data, digital marketing, paid seach
    
Revana

The New B2B Marketing Playbook

Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
Tags : 
b2b, marketing, b2b marketing, marketing strategy, customer relationship management, crm, lead nurturing, display
    
Madison Logic

Magic Quadrant for the CRM Customer Engagement Center

Published By: Pega     Published Date: Jun 21, 2016
IT leaders working on customer service projects must display an incredible amount of diligence. An organization’s CRM system has become its lifeline to customers, but as customer needs evolve so has the requirements of CRM. According to Gartner, today’s CRM solution must include a laundry list of capabilities outside its traditional core functionality including: native mobile support of the vendor's customer service and support business applications; real-time analytics; industry-specific functionality and workflow; context mining of voice and text; scalable cloud-based systems; social media engagement; suggested next agent action; multimodal capabilities, such as chat within mobile self-service; and even co-browsing. Gartner surveyed the CRM field and evaluated each vendor including Pegasystems.
Tags : 
    
Pega

Innovation Map: Data Center Modernization

Published By: Hitachi Vantara     Published Date: Aug 14, 2018
In this inforgraphic, we are going to show you the possibilities with modernised, optimized data infrastructure. In doing so, we aim to bring you ideas about how you can bring your own data-driven business vision to life, focusing on the outcomes that matter most to you. In essence, we will be discussing five main industries and the possibilities for modernized data infrastructure. We will be displaying how Banking and Financial Services, Telecommunications, manufacturing, healthcare and retail can use data, analytics and automation to optimize their business, therefore bringing about a competitive edge which previous appeared unimaginable. Using data correctly, most importantly building proper data infrastructures, can be the driving force behind obtaining a competitive edge. Data is your story. And it’s our story, too.
Tags : 
data infrastructure, big data, internet of things
    
Hitachi Vantara

Selecting PopUp Ad Filter Software

Published By: Microworld     Published Date: Dec 12, 2007
Unwanted PopUp Ads are intrusive Internet advertisements that are displayed when you access web pages. This white paper provides information about different type of PopUp Ads, losses they cause, how they work and suggests key features that a good PopUp Ad Filter software should have.
Tags : 
pop-up, popup, ads, pop-up ad, pop-up ads, internet security, online security, virus
    
Microworld

Search Engine Marketing and Online Display Advertising Integration Study

Published By: iProspect     Published Date: May 27, 2009
Discover the extent to which Internet users perform searches after exposure to online display advertising. Learn how to leverage search engine marketing to capture the demand created by display advertising and learn about the existing relationship between the two channels that affords marketers the opportunity to boost the efficacy of both.
Tags : 
iprospect, forrester, online display advertising
    
iProspect

Best Practices for HTML Email Rendering

Published By: BlueHornet     Published Date: Apr 12, 2010
Every popular email client will display HTML content sent in email. However, not every email client has a "web standards" compliant HTML rendering engine. Therefore, the same email may render differently across different email clients. This whitepaper offers practical solutions to help designers, coders, and non-designers alike build a successful email that will render well across all email platforms.
Tags : 
bluehornet, html email rendering, email platforms, best practices, css, coding
    
BlueHornet

Integrating Distributed Energy Resources into the Smart Grid

Published By: Advantech     Published Date: Nov 08, 2010
Integrating Distributed Energy Resources into the Smart Grid
Tags : 
distributed i o, data acquisition boards, remote i o, pci data acquisition, ethernet i o, data acquisition module, ethernet data acquisition, industrial ethernet
    
Advantech

Mobile Search - What Users Search F And Why

Published By: Mobile Commerce     Published Date: Dec 21, 2010
This paper shows what and how users search on a mobile device to enable advertisers to optimise thier campaigns
Tags : 
search, mobile, seo, mobile internet, advertising, mobile advertising, mobile ads, display
    
Mobile Commerce

Putting the "Touch" in Multi-Touch: An in-depth look at the future of interactivity

Published By: Touch International     Published Date: Mar 07, 2011
Putting the "Touch" in Multi-Touch: An in-depth look at the future of interactivity, is a must-read for anyone looking to understand how multi-touch technology works, examining the history and future of multi-touch.
Tags : 
multi-touch, touch, touch screen, touch screens, multi-touch screen, multi-touch display, touch interface, touch technologies
    
Touch International

Dynamic Display Advertising and Creative Optimization

Published By: JasperLabs     Published Date: Apr 07, 2011
Dynamic display advertising and creative optimization (DCO) technologies are changing the way advertisers' approach online advertising.
Tags : 
dynamic ads, dynamic creative optimization, dco, interactive ads, dynamic display advertising
    
JasperLabs

7 Keys to Creating a Successful Employee Recognition Program

Published By: Achievers     Published Date: Dec 11, 2012
The key to business success is through employees that display the right behaviors to drive results, which are amplified by recognition. Read this white paper to learn the seven keys to creating a successful employee recognition program.
Tags : 
employee recognition, employee rewards, online recognition program, trends
    
Achievers

Increase ROI with Green Trade Show Displays

Published By: Boothster     Published Date: Jun 30, 2011
Benefits of green trade show displays
Tags : 
green trade show displays, sustainable business, green marketing, green exhibiting
    
Boothster

On-Demand Online Seminar - iPad in Business: Sell, Track and Manage

Published By: Apple Corporation     Published Date: Dec 01, 2011
In this seminar, you'll learn how you can use the iPad to create and deliver stunning sales and marketing presentations, make business meetings even more productive and take advantage of business "dashboards" to stay better informed no matter where you're working from.
Tags : 
ipad, ipod, apple, ipad2, tablet, ipad tablet, apple iphone, itunes
    
Apple Corporation

The Key to Online Display Advertising Success: Cross-Platform Ad Analytics Makes Sense Out of Chaos

Published By: Adometry     Published Date: Nov 21, 2011
As online display advertising experiences unprecedented growth, how can brands ensure success where results are difficult to track and measure?
Tags : 
    
Adometry

New RICH DATA Solution for Online Display Targeting

Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : 
digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area
    
Semcasting

Solving Small Business Digital Challenges

Published By: Dell & Microsoft     Published Date: Mar 06, 2014
Many small business people today are constantly on the move. So when it comes to purchasing new computers, it’s tough to decide whether a desktop, laptop, or tablet will give you the most bang for your buck. Download this 2-minute video to learn how a small business owner chose the Dell XPS 18 Portable All-in-One Desktop with Touch and got all three options in one, with benefits including: o The new Windows, which allows for increased productivity and ease-of-use with touch-based apps o Desktop power made portable o A huge 18.4” Full-HD touch display for amazing presentations (no need to lug a projector) o Built-in feet, with an optional docking stand and keyboard for when you’re in the office Download this short video and see how the Dell XPS 18 can help organize your life and solve your digital business challenges.
Tags : 
dell, windows 8, dell xps 18, tablet, large screen tablet, mobile, mobile presentations, business tablet
    
Dell & Microsoft
Start   Previous    1 2 3 4 5 6 7 8 9    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.