display advertising

Results 26 - 38 of 38Sort Results By: Published Date | Title | Company Name

Display-Werbung: Wertpotenziale voll ausschöpfen

Published By: Quantcast     Published Date: Feb 13, 2015
Das Display Advertising Playbook ist so konzipiert, dass Sie die Schritte umgehend anwenden und somit die Leistung IhrerDisplay-Werbung noch heute verbessern können.
Tags : 
display advertising playbook
    
Quantcast

Guide to Marketing Attribution

Published By: Quantcast     Published Date: Feb 13, 2015
Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : 
marketing attribution, display advertising, digital advertising, marketing models
    
Quantcast

The Real World Of Real-Time Advertising

Published By: Quantcast     Published Date: Feb 13, 2015
Today’s advertising landscape is full of opportunities, companies and acronyms. With ongoing developments in technology, new solutions and companies are constantly evolving to help marketers improve their display advertising. This guide will help you wrap your heads around the current advertising technology ecosystem; to explain how we arrived at this point; and to simplify the science and technology that hold the industry together.
Tags : 
real-time advertising, advertising solutions, display advertising, rtb
    
Quantcast

The Quantcast Display Play-By-Play: Unlocking the Value of Display Advertising

Published By: Quantcast     Published Date: Feb 13, 2015
Over the past few years, we've seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an industry that is constantly innovating, we know the challenge to achieve higher performance goals becomes more and more difficult. Whether you’re new to online advertising or a seasoned pro, read our game plan to evaluate and improve your display performance.
Tags : 
display advertising, quantcast, rtb, advertiser solutions
    
Quantcast

The Real World of Real-Time Advertising

Published By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : 
real-time advertising, online advertising, audience targeting, media buying, display advertising
    
Quantcast

Guide to Marketing Attribution

Published By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : 
marketing attribution, attribution models, impressions, web searches, display advertising
    
Quantcast

The Road To Viewability: It’s A New Era Of Accountability For Vendors, Publishers, and Advertisers

Published By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
Tags : 
display advertising, display viewability, advertising ecosystem
    
Quantcast

State of the Industry: A close look at retargeting and the programmatic marketer

Published By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
Tags : 
adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting, cross device retargeting
    
AdRoll

Attribution Modeling for the Data-Driven Marketer

Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : 
adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement
    
AdRoll

6 Ways to Pack a Punch With Paid Search

Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
Tags : 
revana, seo, search, integration, data, digital marketing, paid seach
    
Revana

Search Engine Marketing and Online Display Advertising Integration Study

Published By: iProspect     Published Date: May 27, 2009
Discover the extent to which Internet users perform searches after exposure to online display advertising. Learn how to leverage search engine marketing to capture the demand created by display advertising and learn about the existing relationship between the two channels that affords marketers the opportunity to boost the efficacy of both.
Tags : 
iprospect, forrester, online display advertising
    
iProspect

Dynamic Display Advertising and Creative Optimization

Published By: JasperLabs     Published Date: Apr 07, 2011
Dynamic display advertising and creative optimization (DCO) technologies are changing the way advertisers' approach online advertising.
Tags : 
dynamic ads, dynamic creative optimization, dco, interactive ads, dynamic display advertising
    
JasperLabs

The Key to Online Display Advertising Success: Cross-Platform Ad Analytics Makes Sense Out of Chaos

Published By: Adometry     Published Date: Nov 21, 2011
As online display advertising experiences unprecedented growth, how can brands ensure success where results are difficult to track and measure?
Tags : 
    
Adometry
Previous    1 2     Next   
Search      

Add Research

Get your company's research in the hands of targeted business professionals.