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The Business Case for Humor in B-to-B: Serious Research on Comical Advertising

Published By: gyro     Published Date: Sep 11, 2018
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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gyro

2018 Cloud Security Report

Published By: Dome9     Published Date: Apr 25, 2018
Organizations continue to adopt cloud computing at a rapid pace to benefit from increased efficiency, better scalability, and faster deployments. As more workloads are shifting to the cloud, cybersecurity professionals remain concerned about security of data, systems, and services in the cloud. To cope with new security challenges, security teams are forced to reassess their security posture and strategies as traditional security tools are often not suited for the challenges of dynamic, virtual and distributed cloud environments. This technology challenge is only exacerbated by the dramatic shortage of skilled cybersecurity professionals.
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Dome9

2018 Trends in Information Security

Published By: Dome9     Published Date: Apr 25, 2018
Last year at this time, we forecast a bumpy ride for infosec through 2017, as ransomware continued to wreak havoc and new threats emerged to target a burgeoning Internet of Things (IoT) landscape. ‘New IT’ concepts – from DevOps to various manifestations of the impact of cloud – seemed poised to both revolutionize and disrupt not only the implementation of security technology, but also the expertise required of security professionals as well. Our expectations for the coming year seem comparatively much more harmonious, as disruptive trends of prior years consolidate their gains. At center stage is the visibility wrought by advances in data science, which has given new life to threat detection and prevention – to the extent that we expect analytics to become a pervasive aspect of offerings throughout the security market in 2018. This visibility has unleashed the potential for automation to become more widely adopted, and not a moment too soon, given the scale and complexity of the thre
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Dome9

Cloud Security 2017 Spotlight

Published By: Dome9     Published Date: Apr 25, 2018
Cloud investment continues to grow over 20% annually as organizations are looking for faster time to deployment, scalability, reduced maintenance, and lower cost. But there is one aspect of cloud that consistently worries IT and security professionals – how to achieve high levels of security in the cloud. As cloud adoption increases, the fears of unauthorized access, stolen identities, data and privacy loss, and confidentiality and compliance issues are rising right along with it. This report has been produced by the 350,000 member Information Security Community on LinkedIn in partnership with Crowd Research Partners to explore how organizations are responding to the security threats in the cloud and what tools and best practices IT cybersecurity leaders are considering in their move to the cloud. 2
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Dome9

A Repeatable Cloud-First Deployment Process Model

Published By: Dome9     Published Date: Apr 25, 2018
The term “Cloud First” was initially popularized by Vivek Kundra, who formerly held the post of White House CIO and launched this strategy for U.S. federal government IT modernization at the Cloud Security Alliance Summit 2011. The underlying philosophy of the cloud-first strategy is that organizations must initially evaluate the suitability of cloud computing to address emergent business requirements before other alternatives are considered. This paper offers guidance to help organizations establish a systematic and repeatable process for implementing a cloud-first strategy. It offers a high-level framework for identifying the right stakeholders and engaging with them at the right time to reduce the risk, liabilities, and inefficiencies that organizations can experience as a result of adhoc cloud decisions. The goal of this guidance is to help ensure that any new cloud program is secure, compliant, efficient, and successfully implements the organization’s key business initiatives.
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Dome9

The Treacherous 12: Top Threats to Cloud Computing + Industry Insights

Published By: Dome9     Published Date: Apr 25, 2018
At an unprecedented pace, cloud computing has simultaneously transformed business and government, and created new security challenges. The development of the cloud service model delivers business-supporting technology more efficiently than ever before. The shift from server to service-based thinking is transforming the way technology departments think about, design, and deliver computing technology and applications. Yet these advances have created new security vulnerabilities as well as amplify existing vulnerabilities, including security issues whose full impact are finally being understood. Among the most significant security risks associated with cloud computing is the tendency to bypass information technology (IT) departments and information officers. Although shifting to cloud technologies exclusively may provide cost and efficiency gains, doing so requires that business-level security policies, processes, and best practices are taken into account. In the absence of these standard
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Dome9

Five Essential Capabilities for Airtight Cloud Security

Published By: Dome9     Published Date: Apr 25, 2018
It is no secret; security and compliance are at the top of the list of concerns tied to cloud adoption. According to a recent 2017 Cloud Security survey to over 350,000 members of the LinkedIn Information Security Community, IT pros have general concerns about security in the cloud (33 percent), in addition to data loss and leakage risks (26 percent) and legal and regulatory compliance (24 percent)1. The number of reported breaches in enterprise datacenter environments still far exceeds the reported exposure from cloud platforms, but as businesses start using public clouds to run their mission-critical workloads, the need for enterprise-grade security in the cloud will increase. Public cloud environments require a centralized, consolidated platform for security that is built from the ground up for the cloud, and allows administrators to monitor and actively enforce security policies. The tools and techniques that worked to secure datacenter environments fail miserably in the cloud. Se
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Dome9

Architecting and Maintaining Robust Security in Your AWS Environment

Published By: Dome9     Published Date: Apr 25, 2018
AWS provides powerful controls to manage the security of software-defined infrastructure and cloud workloads, including virtual networks for segmentation, DDoS mitigation, data encryption, and identity and access control. Because AWS enables rapid and elastic scalability, the key to securing cloud environments is using security automation and orchestration to effectively implement consistent protection across your AWS environment. The following eBook will discuss Dome9 best practices for using AWS controls to establish a strict security posture that addresses your unique business needs, and maintaining consistency across regions, accounts, and Virtual Private Clouds (VPCs) as your environment grows.
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Dome9

The Definitive Guide To Public Cloud Security and Compliance for Financial Services

Published By: Dome9     Published Date: Apr 25, 2018
As of May 2017, according to a report from The Depository Trust & Clearing Corporation (DTCC), which provides financial transaction and data processing services for the global financial industry, cloud computing has reached a tipping point1. Today, financial services companies can benefit from the capabilities and cost efficiencies of the cloud. In October of 2016, the Federal Deposit Insurance Corporation (FDIC), the Office of the Comptroller of Currency (OCC) and the Federal Reserve Board (FRB) jointly announced enhanced cyber risk management standards for financial institutions in an Advanced Notice of Proposed Rulemaking (ANPR)2. These proposed standards for enhanced cybersecurity are aimed at protecting the entire financial system, not just the institution. To meet these new standards, financial institutions will require the right cloud-based network security platform for comprehensive security management, verifiable compliance and governance and active protection of customer data
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Dome9

Principled Technologies - Unity 880 XT Compete

Published By: Dell EMC Storage     Published Date: Aug 15, 2019
Businesses of all sizes struggle with aging gear and lack of storage. In fact, in a 2018 Enterprise Storage Forum survey, IT and business leaders cited these concerns as their two biggest storage infrastructure challenges. But in mid- to enterprise-sized businesses, where every dollar counts, fixing these problems can feel like a tall order. If you’re going to upgrade your storage, you need to make sure you’re getting an efficient array that will help you maximize the value of your storage and your data. We tested two storage arrays to see which could best help organizations meet these goals: the Dell EMC™ Unity™ XT 880F, and an all-flash offering in the entry-level market from a competitor (“Vendor A”). In our hands-on testing, the Dell EMC Unity XT array processed up to 93 percent more input/output operations per second (IOPS) in an 8KB 100% random read test and reduced 129 percent more data. It also carried out common management tasks faster, cutting the number of deployment steps i
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Dell EMC Storage

La création efficace d’un capital de données nécessite une infrastructure de stockage et de protecti

Published By: Dell EMC Storage     Published Date: Aug 15, 2019
Au fur et à mesure que les entreprises effectuent une transformation numérique, elles se tournent vers de nouveaux modèles économiques qui reconnaissent les données comme une ressource stratégique essentielle pour alimenter les applications et favoriser les décisions métiers. Pour ce faire, il est nécessaire de transformer les données collectées et gérées par les entreprises en un capital important appelé « capital de données ». L’infrastructure et les charges de travail traditionnelles des technologies de l’information ne sont pas conçues pour favoriser la création d'un capital de données. L’ampleur des données qui doivent être capturées, stockées, protégées et disponibles à l’utilisation, ainsi que les besoins des applications de nouvelle génération (NGA) que les départements informatiques développent pour stimuler la création de ce capital de données dépassent les fonctionnalités de l’infrastructure traditionnelle dans le domaine des performances, de l’évolutivité, de la disponibili
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Dell EMC Storage

La création efficace d’un capital de données nécessite une infrastructure de stockage et de protecti

Published By: Dell EMC Storage     Published Date: Aug 20, 2019
Au fur et à mesure que les entreprises effectuent une transformation numérique, elles se tournent vers de nouveaux modèles économiques qui reconnaissent les données comme une ressource stratégique essentielle pour alimenter les applications et favoriser les décisions métiers. Pour ce faire, il est nécessaire de transformer les données collectées et gérées par les entreprises en un capital important appelé « capital de données ». L’infrastructure et les charges de travail traditionnelles des technologies de l’information ne sont pas conçues pour favoriser la création d'un capital de données. L’ampleur des données qui doivent être capturées, stockées, protégées et disponibles à l’utilisation, ainsi que les besoins des applications de nouvelle génération (NGA) que les départements informatiques développent pour stimuler la création de ce capital de données dépassent les fonctionnalités de l’infrastructure traditionnelle dans le domaine des performances, de l’évolutivité, de la disponibili
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Dell EMC Storage

Écrans Dell pour votre entreprise

Published By: Dell DnCP     Published Date: Mar 06, 2019
À l’avenir, dans le monde professionnel, il sera de plus en plus question d’offrir des expériences de qualité supérieure à la fois aux employés et aux clients. Mettre à disposition des effectifs une meilleure technologie, notamment des écrans adaptés, est l’une des façons d’améliorer ces experiences. Nous offrons un large éventail d’écrans adaptés aux besoins et aux budgets métiers variables. Quel que soit votre domaine d’activité, Dell vous aidera à être plus productif.
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Dell DnCP

The Rise of the Strategic DBA

Published By: Oracle     Published Date: May 08, 2019
The Era of Autonomous Database Technology. Read expert insights with first-hand accounts from DBAs and other IT professionals who see the wisdom if embracing autonomous database technology. Hear from master DBAs, database product experts, and Oracle ACE Directors and learn why Oracle Autonomous Database is an opportunity to shed mundane responsibilities and embrace positive changes. Innovate rather than Administrate. Download now.
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Oracle

Investing in Peak Performance

Published By: Shell U.K. Limited     Published Date: Jul 18, 2019
The way we produce and consume energy globally is changing. Over the next decade, the energy mix will undergo a significant shift at both a supranational and domestic level as we work towards a cleaner future. By 2030, the offshore wind power market is expected to be worth £30 billion per year. Fast forward to 2050 and the industry is projected to contribute to at least a third of the total global electricity supply. While this is great news for power generation companies, recent research has showed that the costs associated with maintaining wind farms will double between 2015 and 2020. To secure its place in the future energy mix, protecting a wind turbines value and output through effective maintenance will prove critical to achieving a competitive edge. There are steps that can be taken now, to reduce maintenance costs today and keep them lower in the future. Shell Omala S5 Wind 320 – advanced synthetic wind turbine gear oil that can help to ensure your wind turbines work harde
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Shell U.K. Limited

10 Things IT Administrators Need to know about Android for work

Published By: MobileIron     Published Date: Mar 02, 2015
The Android platform has quickly established itself as a dominant mobile OS for consumers. However, enterprise IT has been slower to adopt Android broadly due to lack of Enterprise Mobility Management capabilities in Android and fragmentation. But the recent release of Android Lollipop reduces fragmentation and when combined with MobileIron enterprise mobility management (EMM) solutions, gives IT the tools needed to easily manage and secure apps and content on all types of Android devices. This will accelerate adoption of Android devices within the enterprise.
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android, apps, vpn, work, multiple devices, emm
    
MobileIron

How Securing Recursive DNS Proactively Protects Your Network

Published By: Akamai Technologies     Published Date: Dec 11, 2018
Security threats are persistent and growing. While many organizations have adopted a defense-in-depth strategy — utilizing anti-virus protection, firewalls, intruder prevention systems, sandboxing, and secure web gateways — most IT departments still fail to explicitly protect the Domain Name System (DNS). But this Internet protocol doesn’t have to be a vulnerability.
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Akamai Technologies

Is DNS Your Security Achilles Heel?

Published By: Akamai Technologies     Published Date: Dec 11, 2018
With the constant drumbeat of news reports about security breaches, cyber security is hard to ignore. Organizations understand that they need comprehensive security solutions, yet significant gaps remain. Malicious actors have evolved their methods to leverage the vulnerabilities of the Domain Name System (DNS), and attacks that utilize this vector are increasing in number.
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Akamai Technologies

5 Must-Ask DNS Questions

Published By: Akamai Technologies     Published Date: Dec 11, 2018
Cybercriminals are evolving. Increasingly, they are capitalizing on the open and unprotected nature of the Domain Name System (DNS) to launch damaging phishing, malware, and ransomware attacks. How are you proactively protecting your network and users from these targeted threats? Here are five things to ask yourself as you consider a DNS security solution for your company.
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Akamai Technologies

Adopt DNS Best Practices to Proactively Protect Against Malware

Published By: Akamai Technologies     Published Date: Dec 11, 2018
The cyber threat landscape is dynamic and accelerating. The Domain Name System (DNS) is a vulnerability in many organizations’ defenses that malicious actors are increasingly exploiting. The following DNS best practices, when coupled with an enterprise threat protection service, will aid you in identifying, blocking, and mitigating targeted threats such as malware, phishing, ransomware, and data exfiltration.
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Akamai Technologies

How Securing Recursive DNS Proactively Protects Your Network

Published By: Akamai Technologies     Published Date: Jun 14, 2018
"High-profile cyber attacks seem to occur almost daily in recent years. Clearly security threats are persistent and growing. While many organizations have adopted a defense-in-depth strategy — utilizing anti-virus protection, firewalls, intruder prevention systems, sandboxing, and secure web gateways — most IT departments still fail to explicitly protect the Domain Name System (DNS). This oversight leaves a massive gap in network defenses. But this infrastructure doesn’t have to be a vulnerability. Solutions that protect recursive DNS (rDNS) can serve as a simple and effective security control point for end users and devices on your network. Read this white paper to learn more about how rDNS is putting your enterprise at risk, why you need a security checkpoint at this infrastructural layer, how rDNS security solutio Read 5 Reasons Enterprises Need a New Access Model to learn about the fundamental changes enterprises need to make when providing access to their private applications.
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rdns, dns, anti-virus, security, network defense
    
Akamai Technologies

Is DNS Your Security Achilles Heel?

Published By: Akamai Technologies     Published Date: Jun 14, 2018
With the constant drumbeat of news reports about security breaches, cyber security is hard to ignore. Organizations understand that they need comprehensive security solutions, yet significant gaps remain. Malicious actors have evolved their methods to leverage the vulnerabilities of the Domain Name System (DNS), and attacks that utilize this vector are increasing in number.
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dns< security breach, cyber security
    
Akamai Technologies

5 Must-Ask DNS Questions

Published By: Akamai Technologies     Published Date: Jun 14, 2018
Cybercriminals are evolving. Increasingly, they are capitalizing on the open and unprotected nature of the Domain Name System (DNS) to launch damaging phishing, malware, and ransomware attacks. How are you proactively protecting your network and users from these targeted threats? Here are five things to ask yourself as you consider a DNS security solution for your company.
Tags : 
dns, phishing, malware, ransomware, security
    
Akamai Technologies

Adopt DNS Best Practices to Proactively Protect Against Malware

Published By: Akamai Technologies     Published Date: Jun 14, 2018
The cyber threat landscape is dynamic and accelerating. The Domain Name System (DNS) is a vulnerability in many organizations’ defenses that malicious actors are increasingly exploiting. The following DNS best practices, when coupled with an enterprise threat protection service, will aid you in identifying, blocking, and mitigating targeted threats such as malware, phishing, ransomware, and data exfiltration.
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dns, cybersecurity, malware, phishing, ransomware, data exfiltration
    
Akamai Technologies

Compare Sourcing Model Costs When Considering Onshore/Offshore Options

Published By: Collaborative Consulting     Published Date: Dec 20, 2013
There are many attributes to consider when choosing sourcing options, some more obvious than others, such as hourly rate. However, when evaluating the true costs of sourcing, leading organizations also look at other critical factors associated with business-critical projects--such as agility, integration with other operations, security risks, scalability, public image, and business understanding-- that can make all the difference to ensuring successful project outcomes.
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collaborative consulting, domestic solution, sourcing model, cost comparison, constrained workforce, offshore, financially constrained, user interaction, integration, monitoring, business activity monitoring, open source, software outsourcing, software testing
    
Collaborative Consulting
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