mail marketing

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Three Mobile Email Marketing Challenges

Published By: IBM     Published Date: Aug 21, 2013
Until now, marketers have been limited to two relatively uninspired options for sending direct communications to consumers on their mobile phones: SMS (a.k.a., text messaging), and text-only, imageless email on devices like the BlackBerry and Palm Treo. But with the introduction of Apple’s iPhone and competitor operating systems like Google’s Android and Palm’s Pre/Pixi now offering similarly rich user experiences, email marketers have a huge opportunity to reach consumers anywhere, any time, on their mobile devices.
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email marketing, enterprise marketing management, email performance, mobile marketing, mobile reach, marketing channels, mobile computing, mobile data systems, mobile workers, smart phones, wireless messaging, data integration
    
IBM

Newsletter Best Practice 2013: Email Marketing eBook

Published By: Volacci     Published Date: Sep 03, 2013
Newsletters engage customers, prospects and peers in a humanizing way that informs a targeted audience while building a relationship of trust and respect. This guide provides email newsletter strategies and tactics that have proven themselves across a wide variety of industries.
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Volacci

Graduating from Email Marketing to Marketing Automation

Published By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch, pipeline, webinars, email drop, marketing roi
    
Marketo

Worksheet: Are You Ready for Marketing Automation?

Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
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marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet, roi, return on investment
    
Marketo

State of Online Community Management 2014

Published By: DNN Corp.     Published Date: May 14, 2014
What do the most valuable online communities have in common? Research from The Community Roundtable says deeper engagement, ability to measure impact, and seeking external guidance are key. Download now for essential statistics and best practices for building a top-performing community that delivers business results.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

Marketing Got Complicated: Challenges (and Opportunities) for Marketers at Mid-Sized Companies

Published By: DNN Corp.     Published Date: May 14, 2014
NEW RESEARCH: Marketers Overwhelmed by Too Many Tools, Revenue Pressure Remains High
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

4 Common Customer Challenges – and How Customer Support Communities Can Solve Them

Published By: DNN Corp.     Published Date: Jun 30, 2014
This eBook provides details on why online customer support communities are effective at solving common customer service challenges.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

5 Essential Elements to Building A Successful Customer Support Community

Published By: DNN Corp.     Published Date: Jun 30, 2014
This planning checklist offers an overview of the 5 most important elements to consider when planning a customer support community.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

Forrester Report: Benchmark B2B Social Marketing Efforts

Published By: DNN Corp.     Published Date: Jun 30, 2014
B2B marketers have embraced social and are generally happy with social’s impact on business outcomes, but only a few tactics and platforms pass with an “A” grade.
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dnn, online communities, marketing communities, community management, email marketing
    
DNN Corp.

Going Beyond Email Compliance: 7 Surprising Use Cases for Email Suppression

Published By: UnsubCentral     Published Date: Oct 17, 2014
Email suppression lists are often created and maintained for one purpose: honoring the consumer’s opt out request and remaining CAN-SPAM compliant. While those are incredibly important, there are so many other ways that a suppression list can and should include. Take a look at our e-book to find out how you can use your suppression lists to increase your ROI.
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mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing, email opt out management, email acquisition, affiliate email marketing, b2b scrubbing, can spam compliance
    
UnsubCentral

Email Acquisition: The Amazing Opportunities of Email Acquisition Marketing

Published By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
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email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing, performance marketing, affiliate marketing software, performance marketing software, create an affiliate program, affiliate email
    
UnsubCentral

Gain Real-time email competitive intelligence with this video

Published By: eDataSource     Published Date: Apr 07, 2015
Watch this short webinar today and see for yourself how you can gain access to email competitive data, real-time inbox placement and improve your email campaign performance.
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inbox placement, email marketing, email marketing roi, real time email marketing
    
eDataSource

A lot of what you know about email marketing could be wrong!

Published By: eDataSource     Published Date: Jan 05, 2015
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches and conventional wisdom DO NOT drive sound marketing decisions. Data does. And the fresh the data, the BETTER!
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email marketing, email competitive information, informative marketing, email competitive profile
    
eDataSource

Get Real-time Email Competitive Data on 50,000 Brands

Published By: eDataSource     Published Date: Jan 08, 2016
The google search tool for e-mail marketing campaigns.
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inbox placement, email marketing, email marketing roi, real time email marketing, it management, knowledge management, business technology
    
eDataSource

Alleviate the pain of your data migraine

Published By: SmartFocus     Published Date: Aug 25, 2015
Combining, streamlining and analyzing data is still the biggest single struggle for marketers. Most marketers can’t use data for simple offer based marketing, let alone sophisticated contextual marketing. Part 1 of our ‘Overcoming Marketing Challenges’ White Paper series discusses how data has become a barrier for many marketers and four data steps you can take to engage more successfully with your customers.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges, it management, data management, business technology, data center
    
SmartFocus

Move from being fearful to fantastic in email marketing.

Published By: SmartFocus     Published Date: Aug 25, 2015
Email is a mature and relatively easy to use channel – but that still scares even the most successful marketers to deliver email campaigns that are truly successful. Part 2 of the Overcoming Marketing Challenges Series highlights areas to consider such as testing and optimization, as well as revealing the three D’s for creating a successful contextual email programme.
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data, data marketing, personalization, contextualization, email marketing, customer behavior, segmentation, customer engagement, campaigns, contextual marketing, marketing challenges, it management, data management, business technology, data center
    
SmartFocus

Graduating from Email Marketing to Marketing Automation

Published By: Marketo     Published Date: Jan 08, 2014
Marketing Automation is technology that allows you to nurture leads through automated campaigns. Because marketing automation uses email as one of its methods for engaging customers, we are often asked, “What is the difference between Marketing Automation and Email Marketing?” For small businesses, marketing automation is a tool to take your marketing to the next level while saving your organization’s resources in the long run. Marketing automation builds upon your email marketing strategies to produce superior results. In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketing, marketing automation, email marketing, lead nurturing, small business, smb, crm
    
Marketo

Create Conversations, not Campaigns

Published By: Marketo     Published Date: Jun 05, 2014
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!
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marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management
    
Marketo

Move Beyond Batch and Blast Emails

Published By: Marketo     Published Date: Jun 05, 2014
Download the ebook, Move Beyond Batch and Blast Emails, to see how you can achieve your marketing goals — whether you’re looking for higher open rates, higher click-through rates, higher audience engagement, or higher marketing-driven revenue.
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marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, email marketing
    
Marketo

Top Email Marketing Blunders and How to Avoid (and Recover From) Them

Published By: Marketo     Published Date: Oct 17, 2016
This ebook will review the potential blunders marketers make in their email marketing campaigns, why those blunders make a difference, and then how to prevent (and fix) these types of mistakes. Download to learn more!
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email marketing, email blasts. electronic marketing
    
Marketo

2016 Gartner Magic Quadrant for Digital Marketing Hubs

Published By: Marketo     Published Date: Feb 07, 2017
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. As a digital marketing hub, Marketo allows marketers to think beyond email campaigns and address customers personally and consistently as individuals through a variety of contexts and formats. Digital marketing hubs, like Marketo, unify disparate marketing data and processes to drive acquisition, engagement, conversion and transaction across complex customer journeys. The full report includes: Market evaluation and analysis of 22 vendors Insights for selecting a vendor based on your organization's requirements Opportunities and challenges faced when deploying digital marketing hubs Download the report to learn about these topics and more.
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digital marketing hub, email campaigns, customers, disparate marketing data, vendor selection, gartner
    
Marketo

The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Published By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo

8 Biggest Mistake Email Marketers Make and How to Avoid Them

Published By: Marketo     Published Date: Mar 20, 2018
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
Tags : 
    
Marketo

HubSpot's All-in-One Marketing Software - Free Assessment!

Published By: HubSpot, Inc.     Published Date: Jan 31, 2012
Receive a free marketing assessment from HubSpot today and learn how you can drive more leads and more sales!
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seo, email marketing, blogging, ppc, marketing software, social media, lead management, email automation, marketing automation, marketing analytics
    
HubSpot, Inc.

Register for Live Webinar: Make Your Emails Matter

Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
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email marketing, webinar
    
Net Atlantic
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