mail marketing

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Get Your Revenue off the Shelves in 2012: 5 Strategies to Deploy Now

Published By: Bronto     Published Date: Nov 07, 2011
As channels for communicating digitally with customers evolve and increase, email's role is changing. Explore current trends in e-commerce, the influences of social content and the mobile experience, as well as provide ideas you can deploy now to distinguish yourself in the inbox.
Tags : 
bronto, marketing, email marketing, customer engagement, strategies
    
Bronto

You Know You've Outgrown Your Current Email Service Provider When...

Published By: Bronto     Published Date: Nov 07, 2011
To help you navigate the waters, here are eight signs that you may have outgrown your current Email Service Provider (ESP) and are ready to step up to a richer, more advanced email marketing platform.
Tags : 
bronto, marketing, email marketing, email service provider, esp, whitepaper
    
Bronto

Austin Canoe & Kayak Introduces Promotional Emails and Increases Revenue

Published By: Bronto     Published Date: Jan 04, 2012
This customer-centric approach has made ACK a trusted brand and go-to source for paddlesports enthusiasts and outdoor adventurers. As ACK has evolved and grown, email has become an important driver of revenue.
Tags : 
bronto, marketing, ack, austin canoe & kayak, customer enagagement, email marketing, revenue
    
Bronto

Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now

Published By: Bronto     Published Date: Mar 16, 2012
As an online retailer, you're always testing new e-marketing strategies to see which work for you and which do not. We're delighted to be able to offer you five that may be new to you - and that we think will work exceptionally well to increase your sales. Our white paper, "Get your revenue off the shelves in 2012: 5 Strategies to Deploy Now," goes into detail on all five.
Tags : 
marketing, email marketing, web analytics, marketing strategy, marketing
    
Bronto

Automate, Increase Engagement & Drive Revenue with Triggered Messages

Published By: Bronto     Published Date: Mar 16, 2012
Set your email marketing success in motion with triggered messages. From a customized welcome series to reengagement messages, learn how to identify triggered message opportunities and define business rules. Explore these key concepts and best practices to create or enhance your automated campaigns today.
Tags : 
marketing, marketing message, markeing tools, engagement, customer engagement
    
Bronto

The Roadmap To Deploying Integrated Marketing Across The Customer Lifecycle

Published By: Bronto     Published Date: Jul 16, 2012
Discover how leading e-commerce brands are tapping into the popularity of social media channels in combination with the proven strength of existing channels, like email.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto

Beadaholique Increases Subscriber Engagement and Revenue by Using Brot's Strategy-As-A-Service

Published By: Bronto     Published Date: Jul 16, 2012
The results of the Strategy-as-a-Service projects were presented during Beadaholique's Executive Review. In these reviews, the Marketing Strategist outlined all of the Action Items that had been developed, baselines and resulting metrics, any obstacles encountered and forward-looking goals and projects.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, subscriber engagement, customer
    
Bronto

Put the "Act" in Transact

Published By: Bronto     Published Date: Jul 16, 2012
Transactional messages are the most opened among message types. Find out the keys that will let you take advantage of this and drive more revenue from your transactional messages.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto

Effectively Grow Your List Organically

Published By: Bronto     Published Date: Jul 16, 2012
Acquiring addresses is as essential as creating a targeted message. Learn where the best places are to start and how you can continue to grow strong lists over time. Download this whitepaper to learn more.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, list management, customer
    
Bronto

7 Email Marketing Refreshes

Published By: Bronto     Published Date: Jul 16, 2012
Regardless of what the email metrics say, there is always room for improvement. In any competitive environment, you never want to settle for good enough. Here we cover seven areas most commonly in need of a refresh.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto

Leveraging RFM in Email Marketing - The Power Of "R"

Published By: Bronto     Published Date: Jul 16, 2012
Email marketers should be leveraging the use of Recency, Frequency, Monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their email marketing program. Email marketing provides real time data about subscriber behavior, which is ideal for RFM analysis. In order to use each metric fully we will focus on the undeniable power of Recency first.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto

Leveraging RFM in Email Marketing - The Power Of "F"

Published By: Bronto     Published Date: Jul 16, 2012
Welcome to Part 2 of our series where we explore the many opportunities yielded by integrating Recency, Frequency, Monetary(RFM) analysis into your email marketing program in order to lift your pivotal Key Performance Indicators (KPIs). Download Part 2 to learn more.
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bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto

Leveraging RFM in Email Marketing - The Opportunity of "M"

Published By: Bronto     Published Date: Jul 16, 2012
The third and final piece in our RFM series highlights multiple email marketing strategies for analyzing a subscriber's Monetary value. As proven over many years with RFM analysis, marketers know that their highest spending customer segment is statistically more likely to spend again than their lower performing spending segments.
Tags : 
bronto, marketing, email marketing, marketing campaigns, social media, customer
    
Bronto

3 Ways to Amplify Email Marketing with SMS Messaging

Published By: Bronto     Published Date: Sep 09, 2013
Short Message Service (SMS) marketing, or text messaging, has become one of the most widely used and effective media for both inbound and outbound marketing communications. This represents a tremendous opportunity for e-commerce marketers to use SMS marketing as an extension of their email marketing program to increase customer engagement and drive more revenue.
Tags : 
sms messaging, email marketing, strategic email marketing, e-commerce solutions, customer engagement
    
Bronto

3 Reasons to Graduate to a Commerce Centric Email Marketing Platform

Published By: Bronto     Published Date: Sep 09, 2013
Is your email marketing solution just a communication vehicle or is it built to drive revenue?
Tags : 
email marketing, email marketing plaform, email marketing solutions
    
Bronto

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Published By: Bronto     Published Date: Sep 09, 2013
Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help.
Tags : 
email marketing performance, strategic email marketing
    
Bronto

Improve Email Deliverability with a Dedicated IP

Published By: Bronto     Published Date: Sep 09, 2013
Deliverability is a primary concern for email marketers. There are many nuances that can impact how your messages are delivered. This white paper explains the most common sending environments and answers the frequently asked questions around why and when to make the transition to a dedicated IP (Internet Protocol) address.
Tags : 
email deliverability, email marketing, dedicated ip, dedicated internet protocol
    
Bronto

Creating Lifelong Subscribers

Published By: Bronto     Published Date: Sep 09, 2013
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
Tags : 
lifelong subscribers, marketing lifecycle, strategic email marketing
    
Bronto

Continuing The In-Store Conversation Online

Published By: Bronto     Published Date: Sep 09, 2013
The need to develop a solid cross-channel marketing strategy encompassing email, mobile and social has become a priority for online marketers. This report details how retail locations are promoting online channels. A store scorecard was developed to record the various ways online channels were promoted in-store.
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cross=channel marketing, online marketing, email marketing, online channels
    
Bronto

Trends & Strategies for the Commerce Marketer: A guide to implementing revenue-driving programs

Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
Tags : 
bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing
    
Bronto

Love 'Em, Leave 'Em and Move On

Published By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
    
Bronto

Ready, Set, Send: Marketing Automation and the Customer Lifecycle

Published By: Bronto     Published Date: Aug 14, 2014
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These things don’t happen overnight, especially if your current email program is a tad out of shape. So how do you get your current email program to “feel the burn” and transform into the polished, strong performer you want it to be? This 4-part white paper series will take you through each step in the process, acting as the personal trainer that will whip your triggered email program back into shape, through smarter customer engagement and use of automation.
Tags : 
marketing automation, triggered emails, customer engagement, email marketing program
    
Bronto

40 Must See Charts for Modern Marketers

Published By: Eloqua     Published Date: Aug 02, 2013
Presentation nirvana! 40 Must-See Charts for Modern Marketers
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marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
    
Eloqua

Modern Marketing Report

Published By: Eloqua     Published Date: Aug 02, 2013
Just how “modern” is your marketing?
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marketing, modern, graphs, diagrams, data, email marketing, lead management, social media
    
Eloqua

Marketing Automation Simplified : The Small Guide to Big Ideas

Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
Tags : 
oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua
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