mail marketing

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Growing Your List with Email Append

Published By: TowerData     Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
Tags : 
customer acquisition, email marketing, database, email database, leads, lead, towerdata, tower data
    
TowerData

Email Deliverability in the Age of Spam

Published By: GetActive Software     Published Date: Jan 23, 2007
Nonprofit organizations of all sizes are facing considerable challenges as they reach out to their supporters using email. Learn how to overcome these challenges and connect with your customer with a minimum of filtering and blocking.
Tags : 
email marketing, deliverability
    
GetActive Software

Selecting an Enterprise-Level Email Marketing Vendor

Published By: Silverpop     Published Date: Jan 20, 2007
In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients.
Tags : 
email vendors, vendors, email marketing, email management, vendor selection
    
Silverpop

Personal and Dynamic Email Campaigns

Published By: Bluestreak     Published Date: Jan 22, 2007
"Personal and Dynamic Email Campaigns" provides key metrics that emphasize the importance of personalizing and timing emails, and tips to use email as a relevant direct marketing tool. Download this presentation now!
Tags : 
personalization, content personalization, email marketing, newsletter design, dynamic emails
    
Bluestreak

Email Branding & Relationships To Build Business

Published By: OgilvyOne     Published Date: Jan 22, 2007
As an email marketer, you are probably aware that email has a significant impact on brand. But do you truly know how to use email as a branding vehicle? OgilvyOne discusses the importance of email to your brand, and how to formulate emails to maximize "good" branding.
Tags : 
email marketing, newsletter design, email design, branding, brand
    
OgilvyOne

E-Newsletters: Publishing = Marketing

Published By: OgilvyOne     Published Date: Jan 22, 2007
This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
Tags : 
email marketing, newsletter design, deliverability, engagement, ogilvyone, e-newsletter, e-newsletters
    
OgilvyOne

Six Secrets to Grow your Customer Database

Published By: Response Media     Published Date: Jan 23, 2007
Over the last 10 years of optimizing online media campaigns, Response Media has established some best practices for profitable, successful email address acquisition and email database growth. Download this brief now to learn their key strategies.
Tags : 
email marketing, deliverability, list buying, list rental, email addresses
    
Response Media

Future Trends in Interactive Marketing (and the Future is Now)

Published By: Response Media     Published Date: Jan 23, 2007
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
Tags : 
customer email, rich media, mobile advertising networks, content personalization, instant messaging marketing, podcast marketing, behavioral marketing
    
Response Media

Message Systems Takes Email Deliverability to a New Level for Bluestreak

Published By: Message Systems     Published Date: Jan 23, 2007
"Because of Message Systems, today we can intimately and accurately monitor our email. The second an issue arises, we make adjustments to correct it." Find out why Bluestreak's CTO is so pleased in this case study.
Tags : 
email marketing, deliverability, bluestreak, message systems, messagesystems, email deliverability, e-newsletters, newsletters
    
Message Systems

Finding Value in an Email Marketing Service Provider

Published By: Gold Lasso     Published Date: Oct 02, 2007
Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
Tags : 
marketing, email marketing, vendors, esp, esps, marketing solutions, vendor selection, gold lasso
    
Gold Lasso

Integrating Email Campaigns with New and Existing Mediums

Published By: Gold Lasso     Published Date: Oct 02, 2008
Integrating Email Campaigns with New and Existing Mediums.  This white paper is a review of the "why's" and "how's" of email integration with other marketing mediums.
Tags : 
goldlasso, social network, myspace, facebook, linkedin, blogs, advertising
    
Gold Lasso

Getting Started with Email Marketing

Published By: Infacta     Published Date: Jan 22, 2007
In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.
Tags : 
email marketing
    
Infacta

Email Newsletters: Implied Permission

Published By: Infacta     Published Date: Jan 22, 2007
The lines of permission marketing are not as grey as many would suggest. It’s pretty clear cut. You either have someone’s permission to send them commerical email or you don’t. Listen to this podcast to learn more.
Tags : 
permission based email, list management, subscriber management, email marketing
    
Infacta

How to Build Effective Email Subscription Lists

Published By: Infacta     Published Date: Jan 22, 2007
Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. In this article, the author will discuss list size, registration methods, data collection and permission requirements.
Tags : 
subscriber list, subscription list, email marketing
    
Infacta

Bringing Humanity Back to the Web

Published By: Live Person     Published Date: Jan 22, 2007
In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
Tags : 
live person, chat software
    
Live Person

Email Marketing Case Study: Meade Automotive Group

Published By: eROI     Published Date: Jan 23, 2007
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
Tags : 
email marketing, newsletter design, viral marketing
    
eROI

How Does Your Marketing Fit in the Customer Lifecycle?

Published By: eROI     Published Date: Jan 23, 2007
Your customers are the most important aspect in your business - without them, you have nothing. eROI offers communication advice that can help you to maximize customer satisfaction and loyalty. Topics discussed include loyalty offers, low activity offers, surveys, and more.
Tags : 
lead generation, email marketing, newsletter design, loyalty and retention, content personalization, re-engagement, re-enticement, low activity
    
eROI

Marketer & Agency Guide to Email Deliverability

Published By: IAB     Published Date: Jan 24, 2007
This document reviews the definition of deliverability, its history, and the impact on marketers. The current causes of how to measure and monitor and how to resolve deliverability issues are also addressed.
Tags : 
email marketing, email deliverability, deliverability
    
IAB

How to Acquire Satisfied and Loyal Online Customers

Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : 
foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals, word-of-mouth, word of mouth, customer value
    
ForeSee Results

SMB companies in the Eye of the IT Storm

Published By: EchoMail Inc.     Published Date: Mar 16, 2007
Download this white paper to find out how EchoMail's specially developed software solutions give the winning edge to the SMB sector.
Tags : 
e-mail marketing, e-mail management, online customer care, targeted e-mail campaigns, e-mail campaigns, email marketing, email management, echomail
    
EchoMail Inc.

Email Marketing: Art or Science?

Published By: Concep     Published Date: Mar 26, 2007
It's a long-debated question: is email marketing an art or a science? The answer may surprise you.  Download this paper now to learn more.
Tags : 
email marketing, enewsletters, enewsletter, newsletter design, deliverability, database and list managers, concep
    
Concep

Five Steps to Successful Prospecting With Permission

Published By: Synchronicity Marketing     Published Date: Mar 26, 2007
Since most marketers know a lot more about their customers than their non-customers, there are many unanswered questions when it comes to prospecting with email. Download this white paper to learn the five most important steps to successful prospecting with permission email.
Tags : 
email marketing, database and list managers, landing pages, list rentals, database marketing, synchronicity marketing, permission email
    
Synchronicity Marketing

Email Marketing Is a Science

Published By: Emailvision     Published Date: Mar 26, 2007
Success can be achieved by mixing up the right ingredients: list, offer, creative, format, timing. Learn about the obstacles in today's technology and how you can achieve email marketing success.
Tags : 
email marketing, science, newsletter design, enewsletter, e-newsletters, e-newsletter, emailvision, deliverability, newsletter design
    
Emailvision

Email Marketing Art or Science? The Case for Email as an Art

Published By: NovaRising     Published Date: Mar 26, 2007
There is no doubt that science is involved in email marketing, however, it is the art of that science which delivers true response.  Explore standout campaigns, the technologies they employ, and their creative techniques in this presentation.
Tags : 
email marketing, newsletter design, deliverability, database and list managers, enewsletter, e-newsletter, enewsletters, e-mail marketing, novarising
    
NovaRising

Assembling a Quality Email Marketing Team

Published By: Arial Software     Published Date: Aug 22, 2007
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Tags : 
staffing, hiring, marketing, marketing manager, email marketing, email marketing manager, marketing director, staff, hire, leader, arial, arial software, graphic designer, deliverability, newsletter, enewsletter, e-newsletter, email design
    
Arial Software
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