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Using On-Demand Collaboration Technology To Accelerate Your Business

Published By: WebEx Communications     Published Date: Dec 14, 2007
In the new global economy, a company’s competitive edge is intrinsically tied to the ability to quickly collaborate with co-workers, partners and customers. This is certainly evidenced in a recent survey in which the majority of respondents confirm that on-demand collaborative tools can accelerate business processes and help knowledge workers work better, faster and cheaper.
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collaboration, collaborative, portals, collaborate, software, webex, knowledge management, business process management, enterprise software, corporate portals, productivity
    
WebEx Communications

Benefits of Mobile Computing

Published By: Igroup Ltd.     Published Date: Oct 28, 2008
The current gold standard as far as business technology goes is wireless/mobile computing. It’s what business and engineering courses are training the future workplace in using. It’s what provides an income stream and stock value to a whole mushrooming sector of the economy. It’s what makes large-scale projects in virtually any field not only easier to coordinate and complete, but also cheaper and faster all around. Finally, it’s what you and your company need to learn how to use, in order to maintain your lead over the rest of the competitive world.
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igroup, mobile computing, wireless computing, mobile computing solutions, wireless strategy, wireless technology, mobile solution, wireless, mobile data systems, wireless communications
    
Igroup Ltd.

iovation ReputationManager: Unlock the Power of Device ID to Combat Online Fraud and Abuse

Published By: Iovation     Published Date: Sep 25, 2009
Online businesses today face a daunting battle in combatting online fraud and abuse. Existing identity-based and credit risk scoring systems are being challenged by fraudsters and fraud rings. They capitalize on cheap identities they use to repeatedly target a business or industry. Using device identification to establish device reputations and expose repeat offenders and fraud rings changes everything.
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software-as-a-service (saas) solution, device identification technology, discovery of hidden associations, fact-based fraud management, ip geolocation data, reputation sharing, audit logs, reputation trust rules, shared device reputation, application security, auditing, internet security, security management, web service security
    
Iovation

Mobile Analytics: Precision Marketing across Mobile Touch-Points

Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe

Mobile Analytics: Precision Marketing Across Mobile Touch-Points

Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive
    
Adobe

Ten Ways to Reenergize Your Analytics

Published By: Adobe     Published Date: Apr 03, 2015
A lack of executive support and poor data quality are just some reasons why analytics programs fail. The guide by Adam Greco, Reenergize Your Web Analytics, identifies the key reasons for program failures and provides ten ways to make your analytics program successful. Read the guide to discover key ways to improve your analytics program, including: • How to deal with your stakeholders • How to set your analytics priorities • How to reap the rewards of change
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analytics program, stakeholders, adobe, marketing, personalization
    
Adobe

A Software-Defined WAN Is a Business Imperative

Published By: VMware SD-WAN by VeloCloud     Published Date: May 13, 2015
Almost every IT and business leader today is focused on creating a more agile business. The ability to adapt immediately to business climate changes is now the basis for competitive advantage, and it will determine which companies will thrive and leapfrog their competitors and which ones will face becoming irrelevant. However, business agility cannot be achieved without having an agile IT infrastructure to enable it. This is one of the reasons why businesses have spent billions of dollars on technology to make IT more agile.
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wan, software, zk research, cloud, apps, it management
    
VMware SD-WAN by VeloCloud

The Definitive Webinar Marketing eGuide

Published By: Citrix Online     Published Date: Jul 02, 2010
This new Quantum Leap Marketing eGuide provides the definitive roadmap for creating a Webinar marketing plan designed to significantly boost sales for your company.
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citrix online marketing, gotowebinar, webinar, presentation, lead sales
    
Citrix Online

Revolution of the Customer-Focused Enterprise

Published By: IBM     Published Date: Sep 11, 2013
Learn how to prepare your bank by having the proper data foundation to enable you to leap at every opportunity and meet new challenges head on
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customer-focused enterprise, bank, data foundation, technology
    
IBM

Store Less, Spend Less: Managing Data According to It's Economic Value

Published By: IBM     Published Date: Aug 28, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
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data storage, data value, ilg, data disposal, data management, storage management
    
IBM

Store Less, Spend Less: Managing Data According to It's Economic Value

Published By: IBM     Published Date: Oct 22, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
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data storage, big data, data disposal, data value, it management, data management, business intelligence, content management system
    
IBM

Easily Deploy and Move Enterprise Applications in the Cloud

Published By: IBM     Published Date: Mar 18, 2015
What if your organization could take advantage of emerging business opportunities by deploying new applications faster? With IBM PureApplication solutions, companies can build and use a cloud environment faster, easier and with less risk to better engage with their customers and partners.
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enterprise applications, the cloud, deployment, pureapplication, applications, cloud environment, enterprise, virtualization, cloud computing, infrastructure, infrastructure management
    
IBM

Select the right solution for facilities management

Published By: IBM     Published Date: Jun 03, 2015
Facilities count as a major expense for most organizations, if not the number one cost of business. But through enhanced facilities management, organizations can reap huge potential savings. Learn how to create smarter buildings through the right facilities management system in this detailed report, which includes multiple checklists on critical features.
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facilities management, asset management, benchmarking, management program, amp, gap assessment, reliability, implementation, best practices, business intelligence, business management, solutions
    
IBM

SUSE Enterprise Linux Server and IBM Power Systems: Making the Leap to Open Source

Published By: IBM     Published Date: Jul 07, 2016
Open-source is becoming an increasingly critical component being leveraged by agile enterprises. The capital investment required to develop next generation business solutions demands that components be built and targeted to the platform best suited for the task. Understanding the tools available for you or your developers to gain efficiencies to build solutions once, and deploy on a choice of scalable and reliable platforms is of paramount importance.
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ibm suse, suse enterprise linux server, linux, ibm power systems, open source, agile, knowledge management
    
IBM

A New Breed of Servers for Digital Transformation

Published By: Group M_IBM Q418     Published Date: Sep 10, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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Group M_IBM Q418

Improving Financial Performance With Predictive Analytics

Published By: IBM     Published Date: Apr 03, 2017
Predictive analytics is powerful. It can help drive significant improvement to an organization’s bottom line. Look for ways to use it to grow revenue, shrink costs and improve margins. Provide a platform that enables your data scientists to work efficiently using tools and algorithms they prefer. Enhance your analyses with internal and external data, structured and unstructured data. Then make the analytics accessible in order to reap the full benefits of these valuable analyses. Stay ahead of the curve in your market with predictive analytics, and give your organization a competitive advantage and an improved bottom line.
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predictive analytics, analytics, data analytics, financial marketing, market analytics, data resources
    
IBM

Governing risk data aggregation and risk reporting

Published By: IBM     Published Date: Oct 03, 2017
Many new regulations are spurring banks to rethink how data from across the enterprise flows into the aggregated risk and capital reports required by regulatory agencies. Data must be complete, correct and consistent to maintain confidence in risk reports, capital reports and analytical analyses. At the same time, banks need ways to monetize, grant access to and generate insight from data. To keep pace with regulatory changes, many banks will need to reapportion their budgets to support the development of new systems and processes. Regulators continually indicate that the banks must be able to provide, secure and deliver high-quality information that is consistent and mature.
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data aggregation, risk reporting, bank regulation, enterprise, reapportion budgets
    
IBM

Cloud IAM TCO Assessment: How Much Could You be Saving?

Published By: IBM     Published Date: Oct 26, 2017
Adopting Identity as a Service (IDaaS), also known as Cloud IAM, can reduce your IT costs, but how do you convince your organization to take the leap? Use this TCO guide to compare the cost of on-premises and cloud-based IAM, such as IBM Cloud Identity Service. Then, calculate your three-year cost savings to truly “wow” your team.
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iam, total cost of ownership, cloud based identity, access management, idaas
    
IBM

Social Media Marketing as Part of an Integrated Marketing Strategy

Published By: LeapFrog Interactive     Published Date: May 07, 2008
With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.
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leapfrog, social, social marketing, social networking, smm, sms, gaming, branding
    
LeapFrog Interactive

7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts

Published By: LeapFrog Interactive     Published Date: Jul 02, 2008
It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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interactive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding
    
LeapFrog Interactive

Industry Research: Psychographics

Published By: LeapFrog Interactive     Published Date: Jan 23, 2009
Demographics alone are no longer sufficient to provide a brand with the kind of information it needs to understand what truly motivates consumer behavior.  To delve deeper into the minds of its target audience, brands need to utilize psychographics. Learn more today!
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leapfrog, industry research, psychographics, psychographic research, consumer behavior
    
LeapFrog Interactive

Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience

Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
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leapfrog, utilize, interaction, usability, design, marketing, online, strategy, audience, experience, interactive, target
    
LeapFrog Interactive

Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message

Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.
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leapfrog, channel, integration, consumer, marketing, audience, performance, success, solution, white paper, strategy, campaign
    
LeapFrog Interactive

Utilizing Landing Pages for Integrating Online and Offline Advertising Programs

Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
The links below will provide you with access to the latest research and expert recommendations. This information has been customized by industry to best reflect the ways in which you can improve your marketing campaigns by integrating landing pages into your offline marketing activities. Learn more today!
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leapfrog, utilize, online, offline, advertising, integration, marketing, consumer, industry, success, messaging
    
LeapFrog Interactive

Using Market Research Data to Understand your Target Consumers and How to Reach Them

Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.
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leapfrog, target, drive, strategy, market, research, market research, data, consumer, mri, comscore, buzzmetrics, audience, brand, campaign, advertising
    
LeapFrog Interactive
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