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From Transactions to Relationships: Connecting with the Transitioning Shopper

Published By: IBM     Published Date: Aug 06, 2014
While the store remains the cornerstone of the shopping experience, our survey of more than 26,000 customers across a range of grocery and non-grocery retail categories, reveals that today’s empowered consumers are increasingly comfortable purchasing through multiple retail channels. The much discussed trend of "Showrooming," threatens to fragment hard-earned customer loyalty. Retailers can convert the threat to opportunity by making their customers "sticky" through a seamless omni-channel approach that provides consistency, convenience and a superior shopping experience across every consumer touch point.
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ibm, retail, transactions, relationships, shopper, store, retail channels
    
IBM

Gartner Magic Quadrant for Integration Brokerage

Published By: IBM     Published Date: Nov 22, 2014
In this first-release MQ, Gartner evaluates providers on service delivery, B2B Network/Collaboration, Integration Functionality and success in capitalizing on vision. Rated against an extensive 15-criteria evaluation, IBM earned one of only three Leader positions, and outpaced the competition in "completeness of vision," signifying our strength in delivering the most competitive solution to the marketplace.
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integration brokerage, supply chain management, service delivery, integration functionality, b2b, it management, knowledge management, enterprise applications, business technology
    
IBM

Gartner Magic Quadrant for Integration Brokerage

Published By: IBM     Published Date: Oct 17, 2014
In this first-release MQ, Gartner evaluates providers on service delivery, B2B Network/Collaboration, Integration Functionality and success in capitalizing on vision. Rated against an extensive 15-criteria evaluation, IBM earned one of only three Leader positions, and outpaced the competition in "completeness of vision," signifying our strength in delivering the most competitive solution to the marketplace.
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integration brokerage, service delivery, integration functionality, competitive solutions, it management, data management, best practices, business analytics, business intelligence
    
IBM

Scale-up architecture makes deploying SAP HANA simple

Published By: IBM     Published Date: Oct 19, 2016
Pfizer completed a proof-of-concept of a 5TB SAP Business Warehouse application on an Oracle system to evaluate a move to SAP HANA. This 5TB scale-up system was created on the IBM Power Systems platform under the direction of SAP and IBM. This webinar will explain SAP's road map for SAP HANA on Power architecture and Pfizer's rationale and lessons learned during this exciting project. Pfizer has now moved from development into production and will share the results from this recent experiment.
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ibm, systems, hardware, sap, sap hana, 5tb sap business warehouse application, oracle, pfizer, enterprise applications, data management, business technology, data center
    
IBM

5 Five Lessons Learned From the 2010 Holiday Season

Published By: Gomez IT     Published Date: May 23, 2011
Load testing is not a new concept and many of you have probably used various load testing tools prior to major releases with varying degrees of success. Yet, we still see new web applications or newly launched web sites for which performance is not meeting the demands of the customer base.
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web performance management, compuware, gomez, andrea mulligan, load testing, saas, web applications, emarketing program, major traffic event, website performance, application performance management
    
Gomez IT

Evaluating Blade Servers for Your IT Infrastructure

Published By: Hewlett-Packard     Published Date: Aug 02, 2013
When rack-mounted servers first appeared on the scene in the 1990s, they offered considerable advantages over the behemoth boxes they replaced. Their small, standardized footprint went a long way toward making data centers easier to manage. In the ensuing decades, form factor size and compute power have had an inverse relationship. Their universal standardization earned them the nickname “pizza box” servers, and it was a key driver of the scale-out computing model popular in the early 2000s. Populating a rack of eight servers and either clustering them or implementing failover from one to the other was far easier than previously possible.
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blade, servers, infrastructure, ip networks, local area networking, network management, backup and recovery, blade servers, storage virtualization, infrastructure management
    
Hewlett-Packard

Cloud Integration Survival Guide: Five Skills for Surviving Cloud Integration

Published By: Oracle PaaS/IaaS/Hardware     Published Date: Jul 25, 2017
With the help of the following five skills, readers can avoid having their cloud-integration attempt ending in disaster. They will be prepared and have learned how to thrive in their new hybrid integration environment by utilizing the survival guide’s tips.
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Oracle PaaS/IaaS/Hardware

Getting Consensus on Business Requirements: Tips and Traps

Published By: IAG Consulting     Published Date: Aug 17, 2007
Before your company launches its next package selection, implementation or upgrade, make sure you don’t cripple the project from the start by failing to identify your requirements – the number one reason that projects spin out of control. This white paper summarizes some of the key lessons we have learned through our industry-leading requirements definition practice.
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systems development, system development, sdlc, business requirements, project planning, defining, definition, define the problem, erp, enterprise resource planning, project management, iag, iag consulting, digital mosaic, it management, business management, business process management, change management
    
IAG Consulting

Newfound impact of PR on advertising

Published By: VMS     Published Date: Jul 31, 2009
In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.
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vms, economy, measurement strategies, budget, pr objective, objective, smart media, share, radio monitoring, proof of performance, realtime monitoring, artificial intelligence, human analysis, opportunities to see, ots, metrics, benchmark, proof of performance, communications, vantage
    
VMS

Are you evaluating PPC software to license? Here's what we learned and how we made our decision.

Published By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio, searchforce, omniture, clicable
    
Acquirgy

Mastering marketing in social media: Lessons learned from Dell, IBM & Zendesk

Published By: PR Newswire     Published Date: Oct 21, 2011
In this white paper, learn how three pioneering companies - Dell, IBM and Zendesk - created and evolved their social media marketing practices to powerful effect with their customers, partners and prospects.
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dell, ibm, zendesk, active social listening, social echo, social media monitoring, social media marketing, brand-generated content, multi-channel content syndication, content marketing, engagement, big data
    
PR Newswire

Is It Possible That You Learned About Coaching All Wrong?

Published By: Aslan Training     Published Date: Aug 14, 2013
The truth about who to coach and how to assess their performance.
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sales coaching, strategic coaching, sales training
    
Aslan Training

The Value of Expert Earned Media Consumption

Published By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
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forrester, inpowered, marketing, earned media, media, marketing automation
    
inPowered

Creating The Digital Hotel of The Future

Published By: Cisco     Published Date: Dec 21, 2016
Located at a hub of innovation, Hyatt Regency Santa Clara caters to sophisticated, technology-savvy guests. This made it the perfect location for Hyatt Hotels to use as a model property in its quest to create the digital hotel of the future. Wi-Fi is one of the most visible services a hotel provides, and is crucial to guest experiences and loyalty. “We had limited Wi-Fi coverage that was not designed for the modern, mobile digital guest,” explains Dania Duke, general manager at Hyatt Regency Santa Clara. “We quickly learned that to stay competitive in Silicon Valley, we need to have the fastest, best Wi-Fi available.”
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Cisco

7 Signs Your Hair Is on Fire: The Challenges of Scaling Hadoop

Published By: Altiscale     Published Date: Mar 30, 2015
Implementing and scaling Hadoop to analyze large quantities of data is enormously complicated. Unforeseen, very challenging problems are to be expected. However, if you can learn to recognize the problems before a fire starts, you can prevent your hair (and your Hadoop implementation) from igniting. From the Hadoop experts at Altiscale, here are some of the danger signs and problems you should watch out for, as well as real-world lessons learned for heading them off.
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implementing and scaling, data analysis, hadoop scaling, it management, data management
    
Altiscale

Can't Afford to Gamble on your Database Infrastructure. Why gambling company bet365 chose Riak

Published By: Basho     Published Date: Apr 07, 2015
bet365 is one of the world’s leading online gambling groups with over 14 million customers in two hundred countries. Recently, bet365 chose Riak, the NoSQL distributed database to ensure scalability and reliability for their site. Get a better understanding of how to choose the right database solution directly from Dan Macklin, Head of Research and Development at bet365. Join us for this On Demand webinar to learn about: • bet365's evaluation process • The business and technical challenges addressed • Triumphs achieved by migrating to Riak • Lessons learned and Dan Macklin's advice for anyyone evaluating their database requirements Download to watch this On-Demand webinar to learn why Riak chose bet365.
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basho, riak, database infrastructure, bet365, unstructured data, it management, data management
    
Basho

How forms can confuse, confound and chase your customers away

Published By: Clicktale     Published Date: Feb 25, 2016
Forms are the place where you and your website visitors get personal. Forms are where visitors agree to supply their most precious online commodities - facts about themselves and their hard-earned money.
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website development, business practices, business optimization, best practices, web development, web services, content delivery, productivity
    
Clicktale

Demystifying Brand Loyalty Among Millennials

Published By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
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crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends
    
CrowdTwist

Deep Dive - The New Rules of Digital Engagement

Published By: Act-On     Published Date: Mar 20, 2013
In this white paper, learn how top performing organizations approach digital engagement to maximize success, how to avoid pitfalls and lessons learned by top performers in 2012 and critical strategies that should be incorporated into your 2013 plan.
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deep dive, rules of engagement, rules of digital engagement, new rules, act on, 2013 marketing plan
    
Act-On

Blue Hill Research: IoT Analytics in Practice

Published By: SAS     Published Date: Jun 05, 2017
It’s there for the taking – real-time information about every physical operation of a business. All you need is a key: data analytics.  This paper is based on Blue Hill Research’s interviews of three organizations – a US-based oil and gas company, a US municipality and an international truck manufacturer – each of which heavily invested in IoT analytics. Focusing on the key themes and lessons learned from their initiatives, this paper will help business decision makers make informed investment decisions about the future of their own IoT analytics projects.
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SAS

3 Steps to Integrating Social Media into your Sponsorship Offerings

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.

Three Converged Media Campaigns Worth Emulating

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.

The Social Hunger: Why Your Audience Feasts on Social Integration

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.

How to Converge Media

Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
    
Spredfast, Inc.
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