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The State of Connected Planning

Published By: Anaplan     Published Date: Sep 19, 2019
We interviewed over 1,000 planning experts around the world. See at a glance what we have learned in this summary booklet.
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Anaplan

Forrester: Rethink Enterprise Endpoint Security In The Cloud Era

Published By: Google Chrome Enterprise     Published Date: May 07, 2018
In the year 2016 alone, the world learned about security breaches that compromised nearly 2 billion records.1 Employee endpoints are increasingly targeted: Nearly two-thirds (64%) of external attacks last year targeted a corporate-owned, employee-owned, or mobile device.2 Data breaches cost companies time and money, weaken brand reputation, and jeopardize customer and employee trust.
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Google Chrome Enterprise

Proven Results You Can Count On

Published By: MeQuilibrium     Published Date: Jul 25, 2018
There’s no escaping stress. But for those who can pinpoint the source of their problems and turn everyday challenges into opportunities for growth, things are easier. They possess self-confidence, an optimistic outlook and the emotional flexibility to welcome change. They have peace of mind. Their less-resilient friends may look and them and wonder, “How do they do it?’ Getting there is possible for everyone. Research has proven that resilience is not an innate quality; it can be learned.7,8 Now, a new peer-reviewed study has validated that not only is meQuilibrium’s online resilience training the most flexible, personalized and cost efficient way to build resilience, it is also highly effective. The study, published in the Journal of Occupational and Environmental Medicine, tracked 600 people using meQuilbrium’s online resilience program and has clinically validated that progress is predictable no matter a person’s generation or gender. Every extra hour an individual spends interactin
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MeQuilibrium

Power Your People

Published By: MeQuilibrium     Published Date: Jul 25, 2018
Resilience is more than just mindfulness and positivity. It is a set of skills that can be learned, and it helps people adapt and thrive in the midst of change. With meQuilibrium, you can equip each of your employees with the tools to master the skills to overcome any obstacle, increase agility, and gain adaptive capacity, while reducing stress, burnout, and absenteeism. meQ Engage is the engagement and performance solution that harnesses behavioral psychology and neuroscience to create personalized training at scale—at both the individual and team, and enterprise level—transforming your organization.
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MeQuilibrium

The Definitive Guide to Engaging Email Marketing

Published By: Marketo     Published Date: Mar 23, 2015
Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.
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marketo, email marketing, customer engagement, email marketing metrics
    
Marketo

3 Steps to Integrating Social Media into your Sponsorship Offerings

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Sponsorships can be more than a logo placement. In fact, they should be. Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. Still need proof social is the way to go? We’ll give you 1,700 reasons. That’s the number of banner ads consumers get served every month. On top of that, people are (over) exposed to more than 16,000 commercials annually – and struggle to recall any. It’s not an exaggeration to say consumer attention is fragmented. So how can you ensure the packages you sell create affinity between brands and the consumers they desperately covet? By giving everyone a chance to connect with each other. After all, your audience is probably already talking about your event on Facebook, Twitter and Instagram. Download here to learn more!
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spredfast, social media, sponsorship, banner ads, earned media
    
Spredfast, Inc.

Three Converged Media Campaigns Worth Emulating

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.

The Social Hunger: Why Your Audience Feasts on Social Integration

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
We are living in the most revolutionary era in human communication since the invention of the printing press. For the past few years, marketers have ‘woken up’ to consumers who have the power to express their views anytime and anywhere. ‘Social’ is hot, and if nothing else, a response to this awakening. Now, the lines between paid, owned and earned media have been blurred, if not erased. Social media crosses the barrier between the three. It’s fast-paced and chaotic. We partnered with the research firm Sentient Services and surveyed more than 200 consumers about their attitudes, opinions and beliefs about brands and social media integration. The respondents come from all over the country, with all different incomes, lifestyles, and social media habits. Universally, the data supports what we’ve already seen in action: consumers want to engage with brands that integrate social media, and they prefer to do business with social brands. Let's get started!
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spredfast, social, social integration, paid media, owned media, earned media, social media
    
Spredfast, Inc.

How to Converge Media

Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
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spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
    
Spredfast, Inc.

ORM Starter Series, Part 1: Getting started with ORM

Published By: Reputation.com     Published Date: Jun 29, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start? What You’ll Learn in This Guide Online Reputation Management is a discipline that you can take on easily — step by step.This guide will take you through the basics of launching an ORM program in your organization. You’ll learn about: • Defining your goals • Where to focus your efforts • How t
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Reputation.com

IDC Infobrief: 5 Lessons Learned from Transitioning to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
IDC Infobrief: How Security Solutions Enable Cloud Success Cloud applications have transformed how organizations conduct business, increasing productivity and reducing costs. However, moving to the cloud means critical data now flows outside the organization’s traditional security boundaries. Unsurprisingly, security concerns still rank as the number one reason for not using cloud services*. This IDC InfoBrief, sponsored by Forcepoint, outlines five key security considerations and best practices for safe cloud adoption, including: Multi-cloud adoption: exposing challenges for security architectures Cloud-first and GDPR implications Cloud application visibility and control Data management and DLP in the cloud Leveraging User and Entity Behavior Analytics (UEBA) for protection Read the eBook to find out the five information security lessons learned from transitioning to the cloud. *IDC’s 2017 CloudView Survey; IDC’s 2017 CloudImpact Survey
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Forcepoint

IDC Infobrief: 5 Lessons Learned from Transitioning to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
IDC Infobrief: How Security Solutions Enable Cloud Success Cloud applications have transformed how organizations conduct business, increasing productivity and reducing costs. However, moving to the cloud means critical data now flows outside the organization’s traditional security boundaries. Unsurprisingly, security concerns still rank as the number one reason for not using cloud services*. This IDC InfoBrief, sponsored by Forcepoint, outlines five key security considerations and best practices for safe cloud adoption, including: Multi-cloud adoption: exposing challenges for security architectures Cloud-first and GDPR implications Cloud application visibility and control Data management and DLP in the cloud Leveraging User and Entity Behavior Analytics (UEBA) for protection Read the eBook to find out the five information security lessons learned from transitioning to the cloud. *IDC’s 2017 CloudView Survey; IDC’s 2017 CloudImpact Survey
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Forcepoint

IDC Infobrief: 5 Lessons Learned from Transitioning to the Cloud

Published By: Forcepoint     Published Date: May 14, 2019
IDC Infobrief: How Security Solutions Enable Cloud Success Cloud applications have transformed how organizations conduct business, increasing productivity and reducing costs. However, moving to the cloud means critical data now flows outside the organization’s traditional security boundaries. Unsurprisingly, security concerns still rank as the number one reason for not using cloud services*. This IDC InfoBrief, sponsored by Forcepoint, outlines five key security considerations and best practices for safe cloud adoption, including: Multi-cloud adoption: exposing challenges for security architectures Cloud-first and GDPR implications Cloud application visibility and control Data management and DLP in the cloud Leveraging User and Entity Behavior Analytics (UEBA) for protection Read the eBook to find out the five information security lessons learned from transitioning to the cloud. *IDC’s 2017 CloudView Survey; IDC’s 2017 CloudImpact Survey
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Forcepoint

Reducing Cyber Exposure from Cloud to Containers

Published By: Tenable     Published Date: Feb 07, 2018
"Securing the modern attack surface is a critical challenge you must effectively address to reduce cyber exposure and protect your enterprise. By reading this ebook you’ll learn what’s working – and what’s not – from 29 global infosec leaders, representing a diverse array of industries and perspectives. Download your copy today for insights and lessons learned about: - Securing a dynamic IT environment - Rethinking security for cloud environments - Moving security to the application layer - Focusing on data security - Automating security testing and controls"
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secure devops, web application security, attack surface, cloud, container security, ciso, cyber, experts, ebook
    
Tenable

Whitepaper: The Customer First Future of Marketing

Published By: Sprinklr     Published Date: Apr 02, 2018
75% of today’s S&P 500 companies will be replaced by 2027. It’s a tenuous time to be a marketing leader - many of the strategies that have worked in the past are no longer relevant. Learn how companies like Microsoft, LVMH, and IBM are approaching digital transformation.
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customer experience, marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media, social media, social advertising
    
Sprinklr

Microsoft increases call center employee productivity by 10% with Gameffective

Published By: Gameffective     Published Date: Feb 26, 2019
Read this Microsoft case study about how Microsoft's Consumer Support Services - with its global network of support centers and thousands of agents - used digital motivation to drive agent performance and learning. Microsoft wanted new ways to recognize and reward agents while increasing their productivity. The focus was to change behaviors, develop skills, encourage sales, and drive outcomes. Microsoft identi?ed gami?cation as a solution to these needs. The company believed it could be more successful at encouraging and recognizing agents for positive outcomes through each customer interaction. Read the case study to learn how Microsoft: Increased productivity through gamification Drove agent performance with rewards, to change behaviors and business outcomes Improved agent knowledge and ability to apply the new information learned.
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Gameffective

Cisco's Digital Marketing Transformation.

Published By: Domo APAC     Published Date: Mar 04, 2019
Cisco’s marketing team has invested massively in technology over the past two years. This $50 million investment in software has put Cisco at the leading edge of B2B technology marketing. 40 new applications have been put in place, creating one of the most sophisticated marketing technology stacks in the industry, resembling the more consumeroriented Amazon, Google, and Facebook. This investment has earned Cisco’s marketing team plaudits and several industry awards View Domo’s privacy policy
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Domo APAC

Application Threat Intelligence

Published By: F5 Networks Inc     Published Date: Aug 25, 2017
Cyber security has been a work in progress for decades. As security pros, we’ve learned a lot about how to defend our networks. We have more tools at our disposal than ever before. And for the first time in history, we are receiving tangible support from upper management for security work. We’ve never had it so good, right? Yet, we feel more helpless than ever. Most of the time, we’re overwhelmed and feel like we’re perpetually playing catch up.
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F5 Networks Inc

Anti-Malware Battlefield Tools: Customer Perspectives and Reference RFI

Published By: Burton Group     Published Date: Apr 08, 2008
In this Methodologies and Best Practices document, Burton Group Research Director Daniel Blum recounts customer perspectives on the anti-malware battlefield playing out at the enterprise level. The document explores lessons learned, and what keeps customers awake at night even after good defensive strategies are in place. The Reference RFI alone is valuable for those switching anti-malware products, or seeking new ones.
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burton group, best practices, malware, security, email security, network security, content filtering, intrusion detection
    
Burton Group

Word of Mouth Marketing for Restaurants: Boosting Sales via Brand Advocates

Published By: Zuberance     Published Date: Feb 11, 2012
Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.
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restaurant marketing, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, yelp, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance

Five Case Studies: Turning Customers into a Powerful Marketing Force

Published By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance

The ROI of Energizing Brand Advocates

Published By: Zuberance     Published Date: Feb 11, 2012
Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance

Top 5 Myths of B2B Word of Mouth

Published By: Zuberance     Published Date: Feb 11, 2012
Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, b2b marketing, b2b social media, zuberance
    
Zuberance

Word of Mouth Marketing for Hotels: Turning Social Media into Sales

Published By: Zuberance     Published Date: Feb 11, 2012
In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance

Top 5 Reasons Why Brands Should Focus on Earned Media

Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, paid media, social media, zuberance
    
Zuberance
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