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The Marketers’ Guide to Buying Location Data

Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies

Location intelligence: the new layer of enterprise software protection

Published By: HERE Technologies     Published Date: Mar 13, 2019
In today’s interconnected world you need to future-proof the integrity and reputation of your business. Your company’s network remains the Achilles heel of the whole enterprise because once compromised, your company’s reputation is compromised as well. Banks, credit card brands, payment processors, and e-commerce companies regularly launch new products and services that have new, unforeseen fraud risk factors. HERE can provide an additional layer of security and safeguard your company's reputation. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing mobile payment fraud, credit card fraud and identity fraud.
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location data, location technology solutions, security
    
HERE Technologies

Open location platform integration

Published By: HERE Technologies     Published Date: Mar 26, 2019
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence. With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas. HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
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location data, mapping, here technologies
    
HERE Technologies

Putting AI to Work for Advertisers for Audience Segmentation

Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies

How to prevent identity fraud with location intelligence

Published By: HERE Technologies     Published Date: May 24, 2019
How secure is your company’s network? The rising frequency of employee network access is fast becoming one of the most prevalent and unmanaged risks to the protection of critical enterprise data. When coupled with increasingly sophisticated cyber-attacks, the possibility of a security breach of enterprise networks becomes more likely. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to preventing identity fraud. Discover the latest facts and statistics. Learn more about the use-case of location verification when logging into your company’s network. Download the infographic from HERE Technologies.
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technology, mapping, location data
    
HERE Technologies

Cisco Spark: Redefining the where, when and how of work

Published By: Cisco EMEA     Published Date: Nov 13, 2017
Cisco is committed to leading the collaboration revolution— both today and tomorrow. The role of technology in themarket place is to support and inspire big ideas and innovation. Digital transformation is going to continue to drive new ways of working, and Cisco will remain a driving force, with a vision that extends beyond in-house innovations—because the best ideas can come from anywhere.
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file sharing, team engagement, cisco spark board, hybrid media, services, work optimization, developers
    
Cisco EMEA

A day in the life of the modern worker

Published By: Cisco EMEA     Published Date: Nov 13, 2017
If this snapshot of working life looks familiar, keep reading. Cisco® technology can help the busiest executives not only stay in touch, but also get work done throughout the day.
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cisco, spark, daily, workplace, employee, management, optimization, efficiency
    
Cisco EMEA

Big Data & Analytics for Dummies

Published By: Cisco EMEA     Published Date: Nov 13, 2017
Big data and analytics is a rapidly expanding field of information technology. Big data incorporates technologies and practices designed to support the collection, storage, and management of a wide variety of data types that are produced at ever increasing rates. Analytics combine statistics, machine learning, and data preprocessing in order to extract valuable information and insights from big data.
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big data, analytics, virtualization, cloudera, ibm, sas, sap, splunk
    
Cisco EMEA

Blue Pearl modernizes its data center with end to end Cisco HyperFlex hyper converged platform

Published By: Cisco EMEA     Published Date: Nov 13, 2017
As BluePearl’s business continues to grow and its strategy evolves, its investment in Cisco® technology is protected. When BluePearl moves to a centralized data center in the near future, all Cisco HyperFlex nodes can still be managed as one integrated infrastructure.
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data management, cisco, hyperflex, converged, platform, management, infrastructure
    
Cisco EMEA

Encrypted Traffic Analytics

Published By: Cisco EMEA     Published Date: Nov 13, 2017
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
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anomaly detection, trust modeling, event classification, entity modeling, relationship building, internet scrapers
    
Cisco EMEA

Cloud Managed IT for the Modern Business

Published By: Cisco EMEA     Published Date: Dec 13, 2017
Modern networks are vast and complex, spanning the globe to make information available to everyone within an organization and have begun to encompass new areas of technology. The Internet has unlocked tremendous new capabilities and technologies, but these innovations require persistent and reliable network connectivity. Salesforce’s© Customer Relationship Management (CRM) cloud product for example is now widely used by businesses for its significantly lower cost and overhead when compared to on-premise predecessors. The cloud is driving an insatiable demand for faster, more reliable network access, and for IT organizations the pressure is on.
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connectivity, network, management, configuration, security, reliability, meraki
    
Cisco EMEA

Cloud Managed IT For The Modern Business

Published By: Cisco EMEA     Published Date: Mar 05, 2018
Modern networks are vast and complex, spanning the globe to make information available to everyone within an organization and have begun to encompass new areas of technology. The Internet has unlocked tremendous new capabilities and technologies, but these innovations require persistent and reliable network connectivity. Salesforce’s© Customer Relationship Management (CRM) cloud product for example is now widely used by businesses for its significantly lower cost and overhead when compared to on-premise predecessors. The cloud is driving an insatiable demand for faster, more reliable network access, and for IT organizations the pressure is on.
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management, scalability, business, enterprise, technology
    
Cisco EMEA

How to get the most from Hyperconvergence

Published By: Cisco EMEA     Published Date: Mar 05, 2018
Hyperconvergence is a hot topic right now. And for good reason. Organisations have longed for a way to reduce the amount of time and effort it takes to deploy new business-facing IT services. Hyperconverged infrastructure (HCI) delivers the speed, simplicity and agility needed in today’s digital economy. But not all HCI solutions are created equal. And HCI is not the answer for every application or workload. In the following, we explore what makes HCI different from traditional IT infrastructure and how your business can benefit from the new capabilities it brings.
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infrastructure, hyperconvergence, business, development, technology
    
Cisco EMEA

5 reasons more companies choose WebEx meetings

Published By: Cisco EMEA     Published Date: May 15, 2018
Your employees, customers, and partners need the ability to connect and collaborate, at any time, from any location—across time zones or simply across the conference table. And those workplaces are expanding faster than ever, powered by mobile and cloud usage that makes virtual meetings essential. With scalable and secure voice, video, and content sharing, real-time collaboration can happen anywhere. Staying connected can lead to improved productivity and faster decision-making, as well as better customer service. But only if the technology offers a seamless experience and is intuitive enough to drive user adoption. While the need for better meetings is universal, not all conferencing tools are the same. Choosing the wrong tool could actually decrease productivity by wasting valuable meeting time troubleshooting the technology, or by providing a negative experience that will deter users from embracing it. This is especially true in situations where poor meeting quality could impact
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Cisco EMEA

IDC Technology Spotlight

Published By: Cisco EMEA     Published Date: Jun 05, 2018
This Technology Spotlight highlights the tangible benefits achieved by early SD-WAN adopters across key use cases and outlines a vision for sustained ROI and value creation from the solution.This paper also looks at the role of Cisco in the strategically important SD-WAN market. SD-WAN has arisen as the WAN's response to the migration of enterprise apps to the cloud. As the march of enterprise apps to the cloud gathers momentum,it is inevitable that SD-WAN gets the spotlight.
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Cisco EMEA

Accenture Technology Vision 2016 Trend 2: Liquid Workforce: Building the workforce for today’s digit

Published By: SAP     Published Date: Nov 17, 2016
Companies are looking at technology as not just a disrupter, but also an enabler to transform their people, projects, and entire organizations into a highly adaptable and change-ready enterprise. In short, business leaders are realizing their new liquid workforce can become their new competitive advantage.
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sap, human resources, employee, accenture, workforce
    
SAP

Ovum Report: The Total Cost of Ownership of Cloud and Premise-Based Contact Center Platforms

Published By: Genesys     Published Date: Jun 07, 2017
A Look at the Five-Year Cost Comparisons for Technology Infrastructure Deployment
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genesys, ovum report, technology infrastructure, technology infrastructure deployment, contact centers, contact center platforms, cloud
    
Genesys

Best Practices for Hybrid IT Tips for Midsized Businesses

Published By: Hewlett Packard Enterprise     Published Date: Oct 23, 2017
Midsized firms operate in the same hypercompetitive, digital environment as large enterprises—but with fewer technical and budget resources to draw from. That’s why it is essential for IT leaders to leverage best-practice processes and models that can help them support strategic business goals such as agility, innovation, speed-tomarket, and always-on business operations. A hybrid IT implementation can provide the infrastructure flexibility to support the next generation of high-performance, data-intensive applications. A hybrid foundation can also facilitate new, collaborative processes that bring together IT and business stakeholders.
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digital environment, hyper competitive, business goals, hybrid it, technology, hpe
    
Hewlett Packard Enterprise

Maximizing the value of your communications investment

Published By: Spectrum Enterprise     Published Date: May 28, 2019
Technology is meant to make our lives easier and more efficient. When it’s done right, it can accelerate and transform the way individuals and businesses operate. So, when it comes to something as essential as communications, the technology can make or break your organization’s productivity. In today’s fast-paced business environment, you can’t afford to miss a call. And communications technologies have expanded to include collaboration tools, as well as basic and advanced voice functions, like ‘on-the-fly’ call routing. Add to that the growing need for anywhere, anytime access to voice and collaboration tools and you end up with the perfect storm of complexity and lost productivity – just the opposite of what you were aiming for.
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Spectrum Enterprise

The API Economy and Its Impact on Ecommerce

Published By: BigCommerce     Published Date: Oct 16, 2018
Businesses who have lived through the evolution of the digital age are well aware that we’ve experienced a generational shift in technology. The rise of software as a service (SaaS), cloud, mobile, big data, the Internet of Things (IoT), social media, and other technologies have disrupted industries and changed customers’ expectations. In our always-on, buy anything anywhere world, customers want their shopping experiences to be personalized, dynamic, and convenient. As a result, many businesses are trying to reinvent themselves. Success in a fast-paced economy depends on continually adapting and innovating. Companies have to move quickly to keep up; there’s no time for disjointed technologies and old systems that don’t serve the customer-obsessed mentality needed to thrive in the digital age.
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BigCommerce

TechTarget: 5 Considerations for Transforming your ECM Strategy with Cloud Content Management

Published By: Box     Published Date: Jun 22, 2018
• In today's ever-evolving world, content management is a moving target. With content flowing from a multitude of places, keeping up with the speed of business requires a content management strategy that's more flexible than traditional Enterprise Content Management (ECM). • As digital transformation forces organizations to rethink their processes, it's never been more important to focus on deploying a platform that works across all of your content so you can get more value out of each asset and protect yourself against technology stagnation. • Check out our ebook, 5 Considerations For Transforming Your ECM Strategy With Cloud Content Management, and learn how to bring your people and information together in the cloud.
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Box

Forbes Insights: How Prepared Is Your Data Center for the Digital Era?

Published By: Hitachi Vantara     Published Date: Mar 08, 2019
Technology is a fast-moving target, and organizations need agility and flexibility to compete. By modernizing your data center and maximizing the value of your corporate data, your company can gain those qualities. In this Forbes Insights checklist, learn how to derive value from your corporate data and embrace three elements of a modernized data center: an agile data infrastructure, a modern approach to data protection, and intelligent data center operations.
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Hitachi Vantara

Modern Data Protection: Putting an End to Downtime with Hitachi Vantara

Published By: Hitachi Vantara     Published Date: Mar 08, 2019
With IT under increasing pressure to deliver on availability service levels and make a positive impact on the business, having a robust, efficient, and reliable modern data protection strategy is a must. Making the right IT investments can be instrumental in moving the needle, and leveraging the right tools and technology can make a substantial impact.
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Hitachi Vantara

Remote PC Management Cuts Factory Costs and Increases Efficiency

Published By: Intel Corp.     Published Date: May 15, 2018
Intel's factories rely on thousands of PCs for manufacturing automation; keeping these PCs up and running can prevent expensive downtime. To manage these systems, Intel IT is using the Intel vPro platform's hardware- based feature, Intel Active Management Technology (Intel AMT), to help reduce production downtime caused by PC incidents by 87.5 percent.
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Intel Corp.

Hybrid IT Helps Businesses Navigate Through Digital Transformation

Published By: Hewlett Packard Enterprise     Published Date: May 11, 2018
In this era of digital disruption, businesses must be more agile to capture opportunities. Many viewed cloud computing technology as the way to do this, promising to address agility, scalability, and cost. But in moving to the cloud, many found that its security, compliance, and performance did not fully meet their needs. Additionally, previous common thought was public cloud is less expensive than private cloud. We now know that is not true in all cases. Savvy businesses realise hybrid IT, which includes both offpremises and on-premises services, enables better agility. After initial experience with public cloud offerings, businesses learned that many workloads are best hosted onpremises, primarily due to security, compliance, performance, control, and cost issues.
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Hewlett Packard Enterprise
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