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The Who, What, Where, When and How of Real-time Personalization

Published By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
Tags : 
ibm, personalization, real time personalization, customer expectations, customer engagement, customization, online conversion rates, ecommerce
    
IBM

Bon-Ton Stores: Maximizing Peak Capacity; Minimizing Stack Costs

Published By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
Tags : 
stack costs, online purchasing, promotion delivery, mobile retail
    
IBM

Bon-Ton Stores: Maximizing Peak Capacity; Minimizing Stack Costs

Published By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
Tags : 
stack costs, online purchasing, promotion delivery, mobile retail, application performance management, business analytics, business intelligence, customer experience management
    
IBM

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Oct 06, 2014
While traditional B2B sales channels are still the most influential, the explosive growth of B2B ecommerce is forcing B2B organizations to dedicate resources and budget to the on-line sales channel. While B2B organizations can learn from B2C in terms of user experience, B2B selling is much more complex and requires a centralized commerce platform that fully supports sophisticated workflows, pricing, product configurations, approvals and more. In this paper, we explore the impact of the on-line channel and examine five key components required to achieve B2B commerce effectiveness.
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b2b sales channels, b2b ecommerce, user experience, centralized commerce platfrom
    
IBM

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Jul 29, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
Tags : 
ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce, enterprise applications
    
IBM

B2B Commerce on Cloud

Published By: IBM     Published Date: Jul 29, 2016
See how you can bring the best of B2C to your B2B eCommerce site in less than 90 days.
Tags : 
ibm, b2b, b2b commerce, commerce, cloud, commerce on the cloud, b2c, enterprise applications
    
IBM

Omnichannel: 5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success

Published By: IBM     Published Date: Sep 08, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce, omnichannel, retail success, enterprise applications
    
IBM

From Insight to Action to Results: Can your commerce data talk to you like a trusted advisor?

Published By: IBM     Published Date: Sep 08, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers. You'll learn: What it takes to uncover hidden trends and explore relationships across disparate data sources using natural language queries Ways to use in-depth insight to create highly relevant campaigns and content that's aligned with individual customer behaviors and preferences How to take product recommendations to new levels of accuracy with pinpoint prediction and targeting
Tags : 
ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, enterprise applications
    
IBM

Video Demo: IBM Commerce on Cloud

Published By: IBM     Published Date: Sep 08, 2016
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce, cloud, customer engagement, enterprise applications
    
IBM

Omnichannel: 5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success

Published By: IBM     Published Date: Oct 11, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce, omnichannel, retail success, knowledge management
    
IBM

From Insight to Action to Results: Can your commerce data talk to you like a trusted advisor?

Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers.
Tags : 
ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, enterprise applications
    
IBM

IBM Commerce on Cloud

Published By: IBM     Published Date: Oct 11, 2016
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
Tags : 
ibm, commerce, b2c, b2c ecommerce, ecommerce, cloud, customer engagement, knowledge management
    
IBM

Omnichannel: 5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success

Published By: IBM     Published Date: Feb 01, 2017
White paper from FirforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
Tags : 
ibm, commerce, b2c ecommerce, b2c, enterprise applications, business technology
    
IBM

Omnichannel Report Card Self Assessment

Published By: IBM     Published Date: Feb 01, 2017
Self assessment whitepaper allows retailers to determine where they are on the path to omnichannel.
Tags : 
ibm, omnichannel, commerce, b2c, b2c ecommerce, enterprise applications, business technology
    
IBM

IBM Commerce on Cloud

Published By: IBM     Published Date: Feb 01, 2017
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
Tags : 
ibm, commerce, cloud, b2c ecommerce, enterprise applications, business technology
    
IBM

B2B Commerce on Cloud

Published By: IBM     Published Date: Apr 26, 2017
See how you can bring the best of B2C to your B2B eCommerce site in less than 90 days.
Tags : 
b2b commerce, cloud, cloud computing, b2c, ecommerce
    
IBM

The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q1 2016

Published By: IBM APAC     Published Date: Sep 25, 2017
Today, SAP’s solution portfolio looks very different and addresses different business needs than the SAP of a few years ago. Instead of primarily managing back-office enterprise resource planning (ERP) processes such as finance and the supply chain, SAP is evolving into a new type of software company that’s poised to enable digital business. Numerous acquisitions — including leading eCommerce solution hybris and cloud solutions Ariba, Concur, and SuccessFactors — and a new platform strategy based on SAP Hana, an in-memory computing solution, mean that the SAP core is positioned to support real-time digital business in the era of connected everything.
Tags : 
digital transformation, architecture, business processes, best practices, customer engagement, employee engagement
    
IBM APAC

20 Mobile Tips for Holiday Marketing Success

Published By: IBM Marketing Cloud     Published Date: Sep 26, 2016
Download this paper and discover 20 tips you can use to better engage on-the-go customers, improve the mobile experience across the entire customer journey, and ultimately increase holiday conversions.
Tags : 
marketing, mobile marketing, customer, customer experience, customer relationship, ecommerce, mobile computing, mobile data systems
    
IBM Marketing Cloud

Lasting Connection or Holiday Fling

Published By: iGoDigital     Published Date: Feb 26, 2013
Leverage the data you gathered this holiday season to build long-terms relationships with your holiday shoppers.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

The Impact of Recommendations and Remarketing on Internet Sales

Published By: iGoDigital     Published Date: Feb 26, 2013
Learn how personalized product recommendations can maximize average order value, increase conversions and create 1:1 relationships with your shoppers.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

6 Ways Retailers Can Use Personalization to Move the Needle

Published By: iGoDigital     Published Date: Feb 26, 2013
It’s a marathon and a sprint. Learn how to capture your customer’s interest from the beginning while continuing to add value from discovery through post-purchase.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

Six Strategies for Increasing Customer Engagement on Your eCommerce Site

Published By: iGoDigital     Published Date: Feb 26, 2013
Make your site noise cancelling. An engaged customer stays on your site longer and is less prone to distractions. See how improving engagement metrics drives conversions and builds relationships.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

Five Steps to a More Targeted Email Strategy

Published By: iGoDigital     Published Date: Feb 26, 2013
Play “pin the tail” without the blindfold. Leverage the power of 1:1 communication. Five steps to make your email more relevant, engaging and effective.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

Guided Search: Efficiency, Speed, and Relevance in an Intelligent Search Interface

Published By: iGoDigital     Published Date: Feb 26, 2013
Learn how Guided Search delivers personalized search results directly from the search box, guiding your customers to the most relevant product pages with less clicks.
Tags : 
ecommerce personalization, ecommerce personalization software, ecommerce personalization solutions, ecommerce recommendations engine, online shopping personalization, personalized ecommerce, personalized product recommendations, personalized online shopping
    
iGoDigital

3 Tactics to Increase Influence on Your Consumer's Complex Path to Purchase

Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
Tags : 
inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
    
InReality
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