ecommerce

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Um Guia de 10 Etapas para a Excelência do Comércio

Published By: SAP     Published Date: Aug 31, 2015
Como transformar seus negócios em sucesso omnicanal
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e-commerce de sucesso, transformação digital, 10 etapas para um ecommerce de sucesso, mercado de e-commerce, b2b, b2c
    
SAP

If They Can’t Find It, They Can’t Buy It

Published By: Lucidworks     Published Date: Aug 13, 2015
12 Must have query types for Ecommerce search.
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lucidworks, query, search, ecommerce, conversion rate, transactions
    
Lucidworks

How UGC Helps You Get High Quality Traffic

Published By: Yotpo     Published Date: Aug 12, 2015
In the crowded eCommerce space, everyone’s looking for an upper hand to gain traffic and customers. We’re going to let you in on a little marketing secret that high-performing eCommerce stores know: Adding just one type of UGC to your marketing toolkit can significantly improve all your existing efforts and increase the amount of high-quality new and returning traffic for your store.
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yotpo, ecommerce, ugc, high quality traffic, marketing solutions, ecommerce solutions
    
Yotpo

3 Tactics to Increase Influence on Your Consumer's Complex Path to Purchase

Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
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inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
    
InReality

Performance Management: The Modern Application Delivery Playbook

Published By: HP Ecommerce     Published Date: Aug 05, 2015
This July 2015 Forrester Research report is provided compliments of HP. Modern application delivery leaders realize that their primary goal is to deliver value to the business and its customers, faster. For many, this is a significant shift from the past, when they primarily focused on cost control and efficiency. Today, they must connect the work they do and the results they produce to business outcomes. To do this, application development and delivery (AD&D) leaders use a new set of metrics that help them monitor and improve the value they deliver, based on feedback from business partners and customers. In this report, we highlight these new metrics that connect business outcomes to app delivery performance — as well as the practices and tools that modern application delivery teams and their AD&D leaders use to collect and report them.
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HP Ecommerce

3-D Secure Authentication Using Advanced Models

Published By: CA Technologies     Published Date: Jul 13, 2015
Issuers need to balance eCommerce payment transaction security and a smooth customer checkout experience. The crux of the matter is how to provide a seamless checkout experience for legitimate customers so they won’t abandon their transaction or use a different form of payment while at the same time stopping illegitimate attempts to transact. The use of behavior-based authentication to determine which transactions should be impacted by requiring the customer to go through additional means of authentication is critical for reducing customer friction while creating better assurance that the transaction is legitimate. Rules are an important component when providing this risk- and behavior-based authentication. When models are added, and used to guide the application of risk-based rules, the impact upon illegitimate authentication attempts can be greatly increased while the impact on legitimate customers is decreased, providing a better experience for the cardholder and loss reduction for
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ecommerce, 3dsecure, risk analytics, behavioral, research
    
CA Technologies

How Do I Balance Robust Security with a Frictionless Online Experience for Cardholders

Published By: CA Technologies     Published Date: Jul 13, 2015
The explosive growth of eCommerce has focused attention on security concerns associated with online payment transactions. Cardholders worry about the safety of online transactions while card issuers are concerned about balancing the risks and costs of payment fraud with a loss of revenue caused by transaction abandonment. The 3-D Secure protocol allows payment card issuers to reduce fraud in payment transactions by verifying cardholder identity during Card Not Present (CNP) transactions. Before a transaction is authorized, a cardholder can be challenged to enter a password, answer a question, or use some other form of authentication credential. This interruption in the transaction often causes legitimate customers to abandon the purchase resulting in loss of revenue for the issuer. The challenge is how to reduce fraud without impacting the user purchase experience.
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ca technologies, cnp, emv, otp, 3dsecure, data management
    
CA Technologies

Empowering E-Commerce Against Unpredictable Demand

Published By: VMTurbo     Published Date: Jul 08, 2015
This paper explores common challenges facing E-commerce platform and B2C website managers planning for the holiday shopping rush and bolstering services to meet customer demands.
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ecommerce, quality of service, retail economy, application performance, commercialization, online payments, electronic transactions, mobile computing
    
VMTurbo

SCOUT Case Study

Published By: Wyng     Published Date: Jul 02, 2015
SCOUT leveraged Offerpop's commerce functionality to build brand awareness among individual consumers, use user-generated content as a form of product review, and ultimately increase ecommerce site performance. Their #scoutbags campaign has generated thousands of dollars in sales in just four months.
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offerpop, scout, commerce functionality, brand awareness, ecommerce site performance
    
Wyng

The Low-Down on Discounting: Maximizing Conversion Without Destroying Lifetime Value

Published By: Sailthru     Published Date: Jul 01, 2015
Every marketer uses discounts for a very simple reason: they work extremely well. But discounts can be highly destructive to profit margins and your business goals. The most sophisticated marketers are looking at how to deploy discounts strategically for long-term success, rather than simply for short-term gains. That’s why we created the Ultimate Discount Strategy Guide.
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marketing, ecommerce, retail, discount, strategy, optimization
    
Sailthru

The Modern Marketer's Guide to Content-Driven Commerce

Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
    
Sailthru

The Definite Guide to Predictive Marketing

Published By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
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ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy
    
Sailthru

SAML as an SSO

Published By: Gigya     Published Date: Jun 08, 2015
The rise of eCommerce, social networks, mobile and connected devices has surfaced SAML as a key solution to develop a customer identity access management (cIAM) strategy to keep up with the flood of cross-channel consumer data.
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ecommerce, social networks, mobile devices, customer identity access management, cross-channel consumer data, it management
    
Gigya

7 STEPS TO SUCCESSFUL RETENTION AUTOMATION

Published By: Emarsys     Published Date: May 21, 2015
Accessible technology can structure data in a custom way, and provide the focus needed to find insight in that data. But you need the right mix of technological capabilities.
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retention, automation, ecommerce, marketing, insight, customer relationship management, ebusiness
    
Emarsys

REVENUE RECOVERY: AN URGENT STRATEGIC IMPERATIVE FOR ONLINE SELLERS

Published By: Emarsys     Published Date: May 21, 2015
This whitepaper reveals how ecommerce marketers can predict, protect and recover revenue using a revenue recovery strategy informed by customer behavior.
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revenue, ecommerce, marketing, analytics, revenue recovery, conversion
    
Emarsys

7 SCHRITTE ZUR AUTOMATISIERTEN KUNDENBINDUNG

Published By: Emarsys     Published Date: May 21, 2015
Die meisten Händler werden von unstrukturierten Daten blockiert und verlieren wertvolles Potential. Userfreundliche Technologien können Daten benutzerdefiniert strukturieren und somit einen Schwerpunkt setzen, der für wertvolle Einblicke in diese Daten notwendig ist. Aber dafür ist der richtige Mix an technologischen Ressourcen notwendig.
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retention, automation, ecommerce, marketing, insight, customer interaction service, customer relationship management, ebusiness
    
Emarsys

REVENUE RECOVERY: DIE STRATEGISCHE NOTWENDIGKEIT FÜR ONLINE HÄNDLER

Published By: Emarsys     Published Date: May 21, 2015
Die Customer Journey der meisten Retailer funktioniert nicht: 98% der Besucher konvertieren nie. Von den wenigen, die doch konvertieren, kommen 70% nie wieder zurück. Das ist weder effizient noch nachhaltig. Die Rückgewinnung von Warenkorbabbrechern ist nur ein Teil des Puzzles. Dieses Whitepaper erklärt Ihnen, wie Ecommerce Marketer Umsatzchancen erkennen, erhalten und umsetzen und zwar mit Hilfe einer Revenue Recovery Strategie, die auf der Analyse des Kundenverhaltens basiert.
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revenue, ecommerce, marketing, analytics, revenue recovery, conversion, customer interaction service, customer relationship management
    
Emarsys

B2B E-Commerce Playbook and Resource Guide

Published By: SAP     Published Date: May 20, 2015
Best practices and resources for companies researching, justifying, developing, launching, and maintaining successful B2B e-commerce operations
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b2b, ecommerce playbook, operations, consumers, mobile browsers
    
SAP

eCommerce Web Application at Scale

Published By: Xangati     Published Date: May 20, 2015
The goal for organizations with eCommerce Web sites, application developers and IT infrastructure managers is to deliver a successful end-user experience. Xangati can help you scale environment and succeed in reaching that goal.
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e-commerce, e-commerce web applications, citrix netscaler adc, web server, web application infrastructure, it administrator, it infrastructure, web application performance
    
Xangati

The Forrester Wave: B2C Commerce Suites, Q1 2015

Published By: SAP     Published Date: May 15, 2015
This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness professionals select the right partner for their B2C online and omnichannel commerce needs.
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ebusiness, b2c, omnichannel commerce, software providers, ecommerce
    
SAP

Building the B2B Omni- Channel Commerce Platform of the Future

Published By: SAP     Published Date: May 15, 2015
Forrester’s study yielded four key findings: • High customer expectations have led B2B firms to shift toward rich omni-channel experiences. • Providing a comprehensive omni-channel experience helps ensure customer loyalty. • Merchants will fall behind if they fail to adapt their technology to buyer needs. • Technology investment must be aligned with organizational and process change.
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b2b, omni-channel commerce, ecommerce, customer loyalty, purchasing
    
SAP

Safer Online Payments: Small business Payment Survival Guide.

Published By: Worldpay     Published Date: Apr 29, 2015
In 2014, the UK saw online sales exceed £10bn per month. For small businesses, getting online is a great way to increase revenue. However, there’s no escaping the fact that small e-retailers are most at risk of suffering a data breach and that breaches are increasing. It is your responsibility to keep the card payment data of your customers safe and a failure to secure your systems could be a costly mistake which leads to penalty fines, lost custom and bad publicity. Worldpay is the leading payments provider in the UK and Europe. Whilst Worldpay has fewer businesses suffering data breaches, compared to our market size, we have a unique oversight on most UK card data breaches. We have compiled our insight and advice into this guide so all businesses, new or old, can ensure they are prepared.
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ecommerce, payments, online payments, small business, fraud, security, card payments, card data
    
Worldpay

Site Optimization for E-Commerce Companies

Published By: SiteSpect     Published Date: Apr 14, 2015
See How Leading Online Brands are Converting Browsers into Buyers With the online retail sector growing quickly, so is the competition for that increased revenue and growth. Now more than ever, online retailers recognize that it's not only vital to drive shoppers to their sites, but also to ensure that they stay and make online purchases in growing numbers. The key to increased conversions is optimizing the online customer experience — and what was once an art, is now just as much a science.
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website optimization, website optimisation, site optimization, site optimisation, site optimization ecommerce, optimize ecommerce site, optimize ecommerce website, ecommerce site optimization
    
SiteSpect

Free White Paper: 7 Steps to Unlock Your Social Data Through Customer Engagement

Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng

Free Report: Digital Marketing Forecast 2015-2016

Published By: Wyng     Published Date: Apr 06, 2015
Get ahead of cutting-edge digital marketing trends and learn what’s coming next. In this free report, we’ll share tips on what you can do today to accelerate your marketing strategy with customer engagement & data - before the competition catches up.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience
    
Wyng
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