ecommerce

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A Proper Foundation: Extended Validation SSL

Published By: Entrust Datacard     Published Date: May 15, 2014
To bolster consumer trust in the foundation of ecommerce before it was irreparably damaged, several CAs and browser vendors came together to establish a higher security approach based on common standards: Extended Validation SSL certificates. EV SSL is universally supported by all desktop browsers and provides an EV trust indication. All mobile browsers support EV SSL and some provide an EV indication. Extended Validation SSL certificates have the highest impact on consumers, reassuring them that the site they are visiting is legitimate through visual cues in un-modifiable parts of the browser interface “chrome.” For example, the latest versions of Microsoft Internet Explorer, Google Chrome, Mozilla Firefox, Opera and Apple Safari display the corporate name with a green background for sites protected by an Extended Validation SSL certificate.
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entrust, ssl, ecommerce, extended validation, chrome, mobile browsers, networking, it management
    
Entrust Datacard

Free Guide: 10 User Engagement Metrics Everyone Can Use

Published By: Yottaa, Inc.     Published Date: May 09, 2014
Increasing user engagement is a primary goal for any website, but measuring it isn’t easy. "User engagement" means different things to different businesses. This free guide defines 10 critical user engagement metrics every business can use, along with web benchmarks and tips. Find out what each of these metrics indicates about your site’s user experience, and where your site stands among the wider web. All of these metrics can be found within free testing tools you likely use already, like Google Analytics and Websitetest.com. Start measuring your website engagement today - download guide here!
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user engagement, conversion optimization, cro, conversion rate, bounce rate, cart abandonment, traffic, web performance
    
Yottaa, Inc.

How to Get Radically Faster Web Performance for Online Retailers & Your Customers

Published By: Instartlogic     Published Date: May 08, 2014
Learn how you can boost conversions and deliver high definition experiences with a new approach to web performance.
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higher conversions, web performance, ecommerce, mobile phone, tablet computer, superior web experiences, mobile, online retail
    
Instartlogic

The Who, What, Where, When and How of Real-time Personalization

Published By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
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ibm, personalization, real time personalization, customer expectations, customer engagement, customization, online conversion rates, ecommerce
    
IBM

How To Enhance Online Customer Experiences & Increase Sales With Proactive Chat

Published By: Velaro     Published Date: May 06, 2014
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
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live chat, live chat software, proactive live chat, online sales conversions, ecommerce, online customer experience, customer support productivity, online sales
    
Velaro

Capitalizing on the power of big data for retail

Published By: IBM     Published Date: Apr 29, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data.
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ibm, retail, ecommerce, big data, retail technology, social media, data analytics, customer insights
    
IBM

“Shift-to-Early”: How lifecycle pricing pays dividends for softlines retailers

Published By: IBM     Published Date: Apr 22, 2014
This paper examines the present challenges and offers a realistic set of practices that can significantly reduce forecasting uncertainty, help enable better pricing decisions and improve profitability.
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ibm, lifecycle, lifecycle pricing, ecommerce, retail, trend spotting, profitability, pricing decisions
    
IBM

Creating a digital strategy to provide exceptional digital experiences

Published By: IBM     Published Date: Apr 04, 2014
In the age of the interconnected world where the primary touchpoints are digital, the purpose of the digital experience as part of the digital strategy is clear: deliver an engaging, useful and ideally, differentiating experience to the user – and make every experience truly “exceptional”.
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ibm, digital strategy, digital marketing, customer experience, customer engagement, digital experience, marketing, mobile marketing
    
IBM

"Abandon Cart Emails" Why We Don't Buy

Published By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
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bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing
    
Bronto

Is your web site creating sales tax risk? Answer three questions to learn.

Published By: Avalara     Published Date: Mar 19, 2014
Assess your e-commerce tax risk. Complete our one-minute assessment to learn: do you have an issue with sales tax? Fill out the form to get started with three simple questions about your web operations.
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tax, ecommerce, sales tax, tax liability, internet sales tax, best practices, e-commerce, customer service
    
Avalara

Delivering a Seamless Experience Across Every Channel

Published By: IBM     Published Date: Mar 13, 2014
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
    
IBM

Addressing Changing Customer Behavior

Published By: IBM     Published Date: Mar 13, 2014
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience
    
IBM

Trends & Strategies for the Commerce Marketer: A guide to implementing revenue-driving programs

Published By: Bronto     Published Date: Feb 21, 2014
How will you maximize sales this year? What new strategies and automation tactics should you implement? With the constant evolution of commerce marketing, online retailers need to find new ways to reach customers and keep them engaged. This white paper offers interviews with Bronto’s marketing strategists as they provide insight on how to create personalized campaigns
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bronto, marketing, ecommerce, online marketing, trends, marketing strategy, mobile marketing, purchasing
    
Bronto

2013 eCommerce Benchmark and Holiday Shopping Report

Published By: Adobe     Published Date: Feb 20, 2014
The 2013 holiday shopping season blew by at a record pace. With six fewer days between Thanksgiving and Christmas than 2012, Adobe Digital Index speculated that retailers may lose up to $1.5 billion in potential revenue if marketing programs failed to capture even greater daily sales than the Digital Index model predicted. Now that the season is complete, Digital Index has just released its 2013 eCommerce Benchmark and Holiday Shopping Report which offers more than 25 eCommerce benchmarks — and points to some holiday shopping surprises.
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adobe, adobe social, social media, marketing, ecommerce, retail, online shopping, holiday shopping
    
Adobe

Quarterly Digital Intelligence Briefing: 2014 Digital Trends

Published By: Adobe     Published Date: Feb 20, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge. Based on a global survey of more than 2,500 marketers, our report found that customer experience, mobile marketing, and content marketing are major business imperatives for 2014. However, only 23% of marketers believe they have the tools they need to maximize their impact in these areas. Get the report now to uncover more insights for the coming year, including: - B2C brands will focus on targeting and personalization - Two-thirds of respondents will experiment with new media - Brands will zero in on mobile customer behavior
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adobe, adobe social, social media, marketing, ecommerce, retail, market data, digital trends
    
Adobe

The Chief Merchant Study: Competing in an Omni-Channel World

Published By: IBM     Published Date: Feb 18, 2014
In the digital age, customers sit in the driver’s seat. The most successful retailers have responded by putting shoppers at the heart of the merchandising process. We’ve identified a small group of firms that outperform their peers, thanks in part to three traits: they have merchandising functions that are customer-oriented, collaborate across internal and external boundaries and use analytics to make smarter business decisions.
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ibm, smarter commerce, demandtec, retail, ecommerce, applied insights, customer demand, merchandising
    
IBM

Search Innovation: An Integrated Approach to Merchandising and Content Management

Published By: IBM     Published Date: Feb 05, 2014
This Analyst Insight will look at how leading organizations are influencing average order value, customer conversion, and customer satisfaction through the integration of site search with precision marketing and product content management. Besides examining the key drivers and pain points organizations are facing in relation to their search strategy, this report will look at the key differentiating strategies, capabilities, and technologies that are driving success in the digital era.
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ibm, aberdeen group, merchandising, ecommerce, content management, marketing, order value, customer conversion
    
IBM

Customizing and Humanizing eCommerce Hosting

Published By: PEER 1 Hosting     Published Date: Dec 16, 2013
Customizing and Humanizing eCommerce Hosting : Hosting as a Strategic and Competitive Advantage for eCommerce Success.
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peer 1 hosting, ecommerce, customizing ecommerce, ecommerce hosting, ecommerce planning
    
PEER 1 Hosting

18 Critical Steps to Prepare Your Site for Seasonal Traffic

Published By: PEER 1 Hosting     Published Date: Dec 16, 2013
A Peer1 Guide to Ramping up eCommerce Websites for the Holidays : 18 Critical Steps to Prepare Your Site for Seasonal Traffic.
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peer 1 hosting, seasonal traffic, peer1 guide, ecommerce, website traffic, holiday revenues
    
PEER 1 Hosting

The Fastest Shopping Carts on the Internet

Published By: PEER 1 Hosting     Published Date: Dec 16, 2013
The Fastest Shopping Carts on the Internet: Combining High-Performance Networks, Data centers and Architectures for eCommerce Speed.
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peer 1 hosting, fastest shopping carts, data centers, peer 1 hosting, ecommerce platform, it management
    
PEER 1 Hosting

Delivering a Seamless Experience Across Every Channel

Published By: IBM     Published Date: Nov 22, 2013
Learn how your business can improve its customer service by providing a seamless multichannel experience across all channels.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, customer, customer experience, customer behavior
    
IBM

Addressing Changing Customer Behavior

Published By: IBM     Published Date: Nov 22, 2013
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
Tags : 
ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce, internet marketing, online marketing, customer experience
    
IBM

When did our API become so important?

Published By: Dell Software     Published Date: Oct 03, 2013
Download Dell Software’s white paper When Did our API Become So Darn Important? and see how expanded API usage can help grow your business.
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ecommerce, api, optimizations, online business expansion, best practices, knowledge management, data management, business technology
    
Dell Software

From Abandon to Conversion: Why Shoppers Abandon Carts and What Merchants Can Do About It

Published By: Bronto     Published Date: Sep 09, 2013
All online retailers experience shopping cart abandonment. In fact, with rates averaging between 60-70%, marketers know that the majority of shoppers who start the checkout process will leave before completing it. Those departing shoppers represent a significant amount of revenue. To recapture as much of that revenue as possible, you need to be aware of reasons for abandonment and the top strategies for bringing those shoppers back.
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shopping cart abandonment, ecommerce strategies
    
Bronto

Social Business Impact in Retail

Published By: Spredfast, Inc.     Published Date: Sep 05, 2013
Learn how top retail brands like Radioshack, REI, Jason’s Deli, HomeAway, and Whole Foods Market deliver business impact through social.
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spredfast, social media, ecommerce, retail, social content, optimization, consumers, branding
    
Spredfast, Inc.
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