ecommerce

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Discount School Supply Rethinks Email Marketing with Bluecore

Published By: Bluecore     Published Date: Jun 21, 2018
Learn how Bluecore helped Discount School Supply with their eCommerce Marketing.
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Bluecore

Orchestrating virtual data center services

Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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virtual, data, centers, services
    
dinCloud

Managing the empowered user

Published By: dinCloud     Published Date: Jun 19, 2018
Too often, the debate about IT is dominated by a narrow focus on near-term objectives: shrill cries claim that the business will stop (or fail) if a feature isn’t added to the ecommerce site, if the mobility platform isn’t improved, if the network and compute back end aren’t upgraded, if storage and database performance isn’t accelerated. Often, these changes are truly essential, and demand immediate attention. However, midmarket firms can’t assemble a meaningful strategy from point responses to near-term issues. Increasingly, midmarket enterprises are finding that continued operational success requires an “agile-cloud” – an agility-oriented, cloud-based IT strategy that addresses the three core changes faced by midmarket firms: the changing nature of business infrastructure, the accelerating pace of change in business, and the expanding scope of IT.
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empowered, it< tech, ecommerce
    
dinCloud

The High Cost of Poor Website Security

Published By: DigiCert     Published Date: Jun 19, 2018
Your organization’s websites are some of its most valuable assets. But they are vulnerable to security issues and criminal attacks. Fortunately, many of these problems are preventable with effective, integrated website security management. For ecommerce sites, you can calculate the cost of downtime in terms of lost revenue. You can add to this the considerable cost of remediation, and beyond this, the damage to customer confidence and trust that may be intangible but will be significant. Even when there are no security issues, inefficient processes result in deployment of additional resource that drives up cost. This article explains why in comparison to the above costs, investing in security management, particularly across SSL/TLS Certificate management, can be a highly efficient and cost effective measure to take.
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DigiCert

The Declared Data Playbook for Retail + eCommerce

Published By: Jebbit     Published Date: Jun 12, 2018
In the retail and eCommerce world, data can be your differentiator...or your downfall. To stand out, marketers are increasingly turning to first-party declared data to fuel their strategies. Learn how retailers are using mobile attention to collect and activate declared data for: Qualified lead acquisition and direct response Relevant remarketing with custom audiences and retargeting 1-to-1 email personalization Audience building and profiling
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data, jebbit, remarketing, audiences, omnichannel
    
Jebbit

Inside the Minds of Ecommerce Execs: Infographic

Published By: Bronto     Published Date: May 31, 2018
Ecommerce executives in the US, the UK, Canada and Australia are forging new frontiers for retailers around the world. We wanted to know more about the broad consumer population they represent and how they're meeting their many needs, adapting to the competitive retail market, optimizing their digital and mobile strategies, and what their top priorities are moving forward – among other things. What obstacles and opportunities do they foresee, and which technologies are they excited about? What you'll learn: • Their take on mobile strategy. • The channels and tools they’re focusing on to drive sales and profits. • The technologies they would invest in if time and money were no issue.
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ecommerce, retail, market, optimization, mobile
    
Bronto

2018 Trends: Predictions From Ecommerce Marketing Experts

Published By: Bronto     Published Date: May 31, 2018
What you'll learn: • Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. • How techniques like user-generated content and the mining of unstructured data can boost email effectiveness. • What artificial intelligence is offering today – and what it could offer years from now. • How omnichannel merchants can leverage physical locations as part of their online strategy.
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trends, ecommerce, marketing, strategy
    
Bronto

Discover the Power of the Human Element in Retail

Published By: Resonate     Published Date: May 30, 2018
The seismic shift in consumer behavior has created the slow demise of many long-established, iconic brands. The woes of brick and mortar retail have become a daily news item, with store closures and financial downturns dominating the headlines. Though low cash and heavy debt play a significant role, many point to online retail as the culprit for this decline. Retail margins on average fell to 9% last year from 10.5% in 2012 and over that period ecommerce sales increased to 15.5% of total sales according to the Wall Street Journal. For most companies, this meant shifting towards online sales.
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Resonate

How Freund Container simplified enterprise ecommerce complexity

Published By: BigCommerce     Published Date: May 30, 2018
To find the right ecommerce platform, Freund Containers spent years of research and hours evaluating a wide variety of qualifiers on different platforms. To solve their problems, they created an on-premise-like customizations for their B2B business saving money and time. “The open API and the use of custom fields makes BigCommerce extremely flexible and the platform can do virtually anything you want it to do.” Chris Hiller, General Manager, Freund Container Read their story.
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BigCommerce

Is SaaS ecommerce a better fit for your business?

Published By: BigCommerce     Published Date: May 30, 2018
When was the last time you evaluated SaaS? With some big decisions ahead for your online store as the ecommerce landscape is changing, we designed a SaaS Ecommerce Benefits Checklist to easily evaluate the latest features powering SaaS ecommerce platforms. You’re no longer limited to the complexities of an on-premise solution. Find out how you can save your business from complexity without sacrificing performance in this checklist.
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BigCommerce

How does your platform stack up to leading ecommerce solutions?

Published By: BigCommerce     Published Date: May 30, 2018
Are you getting the most out of your ecommerce platform, for the best price? In this Ecommerce Comparison Chart, find out how Magento, Shopify Plus, and BigCommerce compare. See who checks the boxes for important key features, security and support, and learn what each pricing plan includes. How does your ecommerce platform stack up?
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BigCommerce

The 5 Critical Differentiators Between Magento Ecommerce and BigCommerce

Published By: BigCommerce     Published Date: May 30, 2018
For many years, the Magento ecommerce platform has been the retail industry go-to for running an enterprise online store. However, when most businesses first choose Magento, it was the only viable option out there. Today, Magento is no longer the only option for mid-market and enterprise businesses. SaaS platforms like BigCommerce have disrupted this market, allowing for deep customization, unlimited products, industry-leading average uptime of 99.99%, 24/7 support, one-click application integration, and seamless product updates. All for a fraction of the cost. Learn the five more critical differences between the two leading platforms in this white paper.
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BigCommerce

Elasticity, Portability, and Intelligence from the Smart Load Balancer - Webinar

Published By: Avi Networks     Published Date: May 14, 2018
"This live workshop will explore the technology and value behind the Smart Load Balancer. During this workshop, you'll: - Learn differences between Smart Load Balancers and Legacy Load Balancers. - Understand the value of Smart Load Balancers in traditional and modern use cases. - See a live demonstration of Avi Networks’ Smart Load Balancer in action. Leading enterprises across financial services, media, technology, oil & gas, and eCommerce have already made the switch to Avi Networks. To watch the workshop, fill out this form."
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Avi Networks

Bluecore's 2018 Retail Email Benchmark Report

Published By: Bluecore     Published Date: May 14, 2018
After decades in the limelight, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages. To better understand how retailers are using email, including the extent to which they have embraced individualized messaging opportunities and the effectiveness of those messages, Bluecore turned to the data. Our 2018 Retail Email Benchmark report provides a baseline understanding of these a
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Bluecore

Email Personalization Problem

Published By: Bluecore     Published Date: May 14, 2018
Since eCommerce began, a small handful of leaders have set the pace. They’ve innovated quickly and delivered incredibly valuable and convenient shopping experiences. And in doing so, they shaped consumer expectations.
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Bluecore

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: May 04, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

The Complete Guide to Reviews

Published By: Trustpilot     Published Date: May 04, 2018
Having reviews is essential, but it’s only the first step
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot

Why invest in Fraud Management?

Published By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how consumers shop and interact with businesses. They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business. Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
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CyberSource EMEA

The Complete Guide to Reviews

Published By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot

The Complete Guide to Performance Testing Your Retail Websites and Apps

Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
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performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies

Lowe’s Establishes Solid Omnichannel Foundation with Akamai Digital Performance Management

Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies

The Complete Guide to Performance Testing Your Retail Websites and Apps

Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies

The Complete Guide to Performance Testing Your Retail Websites and Apps

Published By: Akamai Technologies     Published Date: Apr 25, 2018
Retailers competing in the high-pressure world of ecommerce have many challenges. Not only do you need to provide an interesting and compelling shopping experience, you also need to make that experience fast and reliable. But this doesn't need to be difficult - check out our best practices guide that includes: Getting started with performance testing The common challenges faced by online retailers Testing checklist Top ecommerce business metrics Who should be on your testing team The different types of performance tests Testing in production vs. in the lab Security and performance testing
Tags : 
performance, testing, retail, websites, applications, retailers, ecommerce
    
Akamai Technologies

Lowe’s Establishes Solid Omnichannel Foundation with Akamai Digital Performance Management

Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
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