editorial

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See the Big Picture With Bloomberg Government

Published By: Bloomberg Government     Published Date: Jul 11, 2011
No other source puts so much data in one place, allowing you to be more efficient and effective in your job. Once you've experienced BGOV, you'll wonder how you ever worked without it.
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bloomberg government insider, bgov, demo, free trial, policy analysis, data breakdowns, editorial expertise, news aggregator
    
Bloomberg Government

Sentiment Analysis with AlchemyAPI: A Hybrid Approach

Published By: IBM APAC     Published Date: Nov 22, 2017
AlchemyAPI’s approach to natural language processing incorporates both linguistic and statistical analysis techniques into a single unified system. This hybrid approach provides an industry-leading advantage since both techniques have benefits and drawbacks depending on the content and specific usecases. Linguistic analysis takes a basic grammatical approach to understand how words combine into phrases, and how those phrases combine into sentences. While this approach works well with editorialized text (e.g., news articles and press releases), it does not perform as well when it comes to usergenerated content, often filled with slang, misspellings and idioms. Statistical analysis, however, understands language from a mathematical standpoint and works well on “noisy” content (e.g., tweets, blog posts, and Facebook status updates). The combination of these two approaches allows for increased accuracy on a variety of content.
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industry, advantage, linguistic, grammatical, statistical analysis, content
    
IBM APAC

Know the business impacts of government actions on business with in-depth news, data and analysis

Published By: Bloomberg     Published Date: Jun 11, 2012
Bloomberg Government (BGOV) is a unique online service that helps business and government leaders understand the business impact of government actions through a combination of in-depth analysis, best-in-class data, analytical tools, and award winning journalism, enabling better decisions. bgov.com
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bloomberg government insider, bgov, demo, free trial, policy analysis, data breakdowns, editorial expertise, news aggregator
    
Bloomberg

Riverbed Cascade Gives The International Herald Tribune The Inside Scoop On Its IT Infrastructure

Published By: Riverbed     Published Date: Jul 17, 2013
International Herald Tribune (IHT) needed to ensure that all of its journalists, regardless of their location, have network access 24x7 to meet their demanding editorial schedule. Read the case study to learn how IHT deployed Riverbed Cascade™ to gain insight into their WAN traffic and a true end-to-end view of the application delivery path from servers to desktops.
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herald tribune, iht, network access, riverbed cascade, riverbed, cascade, wan traffic, wan
    
Riverbed

Powering Up Customer Experience: How utilities can reinvent their business model

Published By: IBM     Published Date: Feb 02, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
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ibm, analytics, energy, utilities, customer experience, social media, data, customer management
    
IBM

Powering Up Customer Experience: How utilities can reinvent their business model to delight customer

Published By: IBM     Published Date: Apr 21, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
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ibm, customer experience, energy, utilities, customer relations
    
IBM

Transforming the Mortgage Loan Capture Process

Published By: Kofax     Published Date: Oct 20, 2011
At this free, one-hour webcast, moderated by Bank System & Technology Editorial Director Kathy Burger, you will learn how intelligent capture and exchange capabilities can help your organization automate the entire mortgage loan process - linking back-office information processes, front-office knowledge workers, customers and partners to enable financial institutions to exchange information automatically with anyone, anywhere, in any format.
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webinar, kofax, kinecta, finance, business, mortgage, loan, money
    
Kofax

The Definitive Guide to Social Media Marketing

Published By: Marketo     Published Date: Feb 11, 2019
your brand What content you need to support your social media marketing How often to post on social media (and how to create an editorial calendar) How to measure the effectivene
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Marketo

The Definitive Guide to Social Media Marketing

Published By: Marketo     Published Date: Dec 12, 2016
Download The Definitive Guide to Social Media Marketing to learn: - How to create a social media marketing strategy - How to choose what social media platforms are right for your brand - What content you need to support your social media marketing - How often to post on social media (and how to create an editorial calendar) - How to measure the effectiveness of your social media campaigns - What team and tools you need to support your social media strategy
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marketo, marketing, social media, social media marketing
    
Marketo

7 Steps to Creating and Executing an Editorial Calendar

Published By: Oracle     Published Date: Jul 09, 2014
A 7 step guide to creating and executing an editorial calendar
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editorial calendar, content marketing
    
Oracle

Stand Up to Malware with an Arsenal of Layered Defenses that Identifies, Protects, and Remediates

Published By: McAfee     Published Date: Apr 25, 2014
Smart and malicious advanced malware is targeted stealthy, evasive, and adaptive. Sandboxing and other stand-alone products can't do the job on their own. This editorial brief explains why you need an arsenal of layered, integrated defenses to protect against these sophisticated threats.
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advanced malware, targeted malware, stealthy attacks, layered malware defense, static analysis, dynamic analysis, sandboxing, emulation
    
McAfee

Build an Advocate Marketing Legion: How Target Scaled Employee Advocacy to Thousands

Published By: SocialChorus     Published Date: Jan 06, 2015
During this on-demand webinar, Nancy Brandt, Senior Editorial Specialist at Target, shares how they scaled their employee advocacy program to thousands of exempt and non-exempt employees and drove brand awareness and employee engagement.
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socialchorus, marketing, advocate marketing, employee advocacy, brand awareness, customer engagement, sales, employee advocacy program
    
SocialChorus

Countering Misconceptions about Data Encryption

Published By: Utimaco     Published Date: Aug 18, 2008
Despite the advances in encryption techniques and vastly improved computer capabilities, however, many of the fallacies and outdated understanding about encryption persist. Sometimes these myths are even being perpetuated in popular technology publications where some authors and editorial staff fail to do their research thoroughly.
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data protection, data security, database security, protecting data, utimaco, security
    
Utimaco

How to Attract & Retain Customers with Content

Published By: Junta42     Published Date: Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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branding, content marketing, junta42, loyalty, zoomerang, branding, content development, editorial
    
Junta42

The Ultimate Blueprint For Successful Modern Marketing Campaigns

Published By: Kapost     Published Date: Jan 16, 2014
How can you, the modern marketer, create an efficient business process that facilitates content marketing and achieves your specific goals? The answer: by planning strategic marketing campaigns, establishing streamlined processes, and organizing your team to execute initiatives in a more aligned and productive way. Bridging the content gaps in your organization helps you coordinate the efforts of your teams, but also enables you to create superior customer engagements because you’re presenting a more united front to those who consume your content. This eBook will show you how to do just that. It will describe how to execute a cohesive plan aligned with your company’s goals, organize your campaigns, and coordinate content distribution across departments and stages of the funnel.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost

A Modern Marketer’s Guide to Successful Buyer Relationships

Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost

Content Marketing: The Force That Moves the Buyer Down the Funnel

Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform
    
Kapost

7 Steps to Creating and Executing an Editorial Calendar

Published By: Oracle     Published Date: Sep 02, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
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editorial, content, marketing, calendar, guide, engaging, team, customers
    
Oracle

7 Steps to Creating and Executing an Editorial Calendar

Published By: Oracle     Published Date: Sep 30, 2014
Content Marketing is white hot right now. Ensure your team has the highly engaging, highly relevant content it needs to meet your current customers and prospects' needs. Stay focused with this how-to-guide on creating an editorial calendar.
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content marketing, new content, manage, deadlines, focused content, creating, business intelligence, data integration
    
Oracle

Managed Email Marketing: Using an Outside Agency for Successful Email Campaigns

Published By: DATAbuddy     Published Date: Apr 27, 2009
Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
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databuddy, email marketing, e-mail, email, email campaign, outside agency, smb, small business
    
DATAbuddy

Seven Steps to Successful Data Migration

Published By: Informatica     Published Date: Apr 16, 2007
In Informatica's data migration podcast, Arvind Parthasarathi spoke with editorial director, James E. Powell.  He explores "the seven steps", what IT does wrong, what keeps IT from getting started and what one can do to improve the odds of data migration success.
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data migration, podcast, crm, customer relationship management, informatica
    
Informatica

Seven Steps to Successful Data Migration

Published By: Informatica     Published Date: Sep 28, 2007
In Informatica's data migration podcast, Arvind Parthasarathi spoke with editorial director, James E. Powell.  He explores "the seven steps", what IT does wrong, what keeps IT from getting started and what one can do to improve the odds of data migration success.
Tags : 
data migration, podcast, crm, customer relationship management, informatica, data management, data integration
    
Informatica

See the Big Picture With Bloomberg Government

Published By: Bloomberg     Published Date: Dec 28, 2011
No other source puts so much data in one place, allowing you to be more efficient and effective in your job. Once you've experienced BGOV, you'll wonder how you ever worked without it.
Tags : 
bloomberg government insider, bgov, demo, free trial, policy analysis, data breakdowns, editorial expertise, news aggregator
    
Bloomberg

Tech Target Editorial - Master Plan: Getting Your Money's Worth From MDM

Published By: IBM     Published Date: Apr 18, 2017
Master data management (MDM) programs provide ways to ensure that data is consistent in different systems throughout an organization, but poorly managed initiatives are large and complicated affairs. This handbook will provides practical advice on how to develop and implement successful MDM programs that can pay big business dividends. Discover expert advice on: - Strategies and tactics for effective MDM processes - The technology considerations that should be factored into project plans - The ramifications of incorporating pools of “big data” into MDM efforts - And more
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data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
IBM

Tech Target Editorial - Solutions Spotlight: How to optimize your MDM strategy

Published By: IBM     Published Date: Apr 18, 2017
Companies in all industries can benefit from a master data management program, advises MDM expert Anne Marie Smith. Learn how to enhance yours.
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data analytics, product refinement, business exploration, advanced prototyping, analytics, data preparation, customer support, sales relations
    
IBM
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