effectiveness 2012

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Live Chat Effectiveness Report - 5 Key Findings That will Change your Customer Support Strategy

Published By: LogMeIn     Published Date: Jan 03, 2013
This report examines online shopper’s attitudes, opinions, and behaviors towards live chat as well as the satisfaction levels of chats resultant from both opt-in scenarios and pro-active invitations.
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live chat, roi, effectiveness 2012, report, opt in scenario, live chat, collaboration, logmein, knowledge management, enterprise applications, business technology
    
LogMeIn

Assessing Black Friday Advertising Campaign Effectiveness

Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
Tags : 
campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal
    
Crimson Hexagon
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