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Email in the Age of Social Media

Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail

eCommerce Email Metrics: Ways to Slice and Dice Your Email List and Measurement

Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce
    
Ability Commerce

eCommerce Email Acquisition: How to Leverage Your Site to Grow Your List Description

Published By: Ability Commerce     Published Date: May 18, 2009
eCommerce Marketers who want to exploit the full potential of e-mail should develop plans to consistently grow their permission-based e-mail lists of customers and prospects. This allows them to build loyalty and promote cross-sell and up-sell opportunities.
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ability commerce, seo, roi, pci, emarketing, email marketing, email acquisition, ecommerce
    
Ability Commerce

Six Best Practices to get Maximum Return & Revenue from your Million-Plus Email Database

Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing
    
WhatCounts

Building Your Opt-In Contact List: A Step-by-Step Guide to Collecting Email Addresses

Published By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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campaigner, opt-in, email marketing, emarketing, roi, email, newsletter
    
Campaigner

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

Published By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
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napco, emc, email marketing, emarketing, roi, list management, newsletter design
    
eMC

Email Archiving: A Buyer’s Checklist

Published By: Commvault     Published Date: Jul 06, 2016
Email is the backbone of today’s corporate business processes. It lives as the primary communication vehicle internally between employees and externally with customers, vendors, partners and investors. It is arguably today’s most pervasive and critical business application within which is stored the most valuable business content. To protect this vital information while working to eliminate risk, lower management costs and improve business insight, companies require a comprehensive email archiving solution. This solution should not only work to effectively retain email information in a searchable repository, the best email archiving solutions also provide a smarter approach to collecting, retaining and accessing data so that it can deliver true business value.
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commvault, email archiving, data protection, email archiving solution, mailbox archiving, reduce bloat, o365, it management
    
Commvault

Cyber Resilience for Email Technical Deep Dive E-Book

Published By: Mimecast     Published Date: Apr 10, 2019
Email. It’s the number-one business application used by organizations. It’s also the number-one method used to execute cyberattacks, enabling malware delivery, phishing, impersonations, and the spread of threats that are already internal to your organization. In fact, 91 percent of all cyberattacks start with an email. And your organization can’t function for long without email. How many hours of email downtime can your organization comfortably live with? If email isn’t accessible due to an adverse incident like malicious intent, human error or technical failure, your organization would likely suffer. The only way to get ahead of cybercriminals and to holistically protect your business is to adopt a new approach to email security. You need a multidimensional approach that brings together threat protection, adaptability, durability and recoverability in a single cloud-based service. You need to enable these four dimensions to truly provide cyber resilience for your email.
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Mimecast

Bluecore's 2018 Retail Email Benchmark Report

Published By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
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bluecore, retail, email, report, ecommerce, marketing
    
Bluecore

25 Essentials for Exceptional Email Campaigns

Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
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lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation
    
Lyris, Inc.

10 Ways To Protect Your Healthcare Organization From Ransomware

Published By: Mimecast     Published Date: Nov 28, 2017
With the healthcare industry as the #1 target for ransomware attacks, it’s critical to ensure steps are taken to prevent, detect and respond to these attacks without downtime – and without loss of patient data. A multi-layered approach to protective controls – including a Secure Email Gateway (SEG) with advanced threat protection capabilities – will start your healthcare organization on the right path to ransomware resilience. Download and use this top 10 list of how to protect your organization now. Use it as a reference tool for frequent health checks of your own ransomware resilience program.
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healthcare, ransomware, ransomware attack, seg, secure email gateway
    
Mimecast

Effectively Securing Small Businesses from Online Threats

Published By: MessageLabs     Published Date: Sep 25, 2008
The Internet has proven to be a vital communications medium for worldwide commerce, but as an open and unprotected global network it can also present a wide range of threats that can cripple any business organization. Several years ago, most Internet threats were relatively benign examples of a young adolescent’s technical expertise but over time they have evolved into increasingly sophisticated domestic and foreign attacks that are designed to capture financial, personal, or strategic business information. Threats now come in the form of deliberately malicious acts, and exploitative opportunities for hackers and/or organized crime. The impact is serious, and the landscape of victims is getting broader every day. In response, no organization can afford to have its networks remain unprotected.
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messagelabs, online threats, security, small & medium businesses, email spam, viruses, trojan horses, worms
    
MessageLabs

Rescue Your Revenue With Browse and Cart Recovery

Published By: Bronto     Published Date: May 31, 2018
We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites. What you'll learn: • How effectively brands are using customer data to nudge them back onto the purchase path. • How triggered messages can better engage customers and keep them coming back. • How browse and cart recovery can rescue revenue that would otherwise be lost.
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revenue, email, internet, retailer, website
    
Bronto

9 Reasons Why Your Email Campaign Is Failing

Published By: Return Path     Published Date: Jan 29, 2013
Measuring your data can be difficult, but knowing what to do next is even harder. Identify issues quickly with the “Email Metrics Troubleshooter” checklist, so you can focus less time on identifying problems and more time on reaching your goals.
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email failure, high unsubscribe rate, low click-through rate, drop in open rate, low response rate, rise in traffic but not in conversion, email trends, email marketing trends
    
Return Path

Convince your boss it's time for video marketing

Published By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
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video marketing, channel marketing, consumer marketing, email campaign, email list management, email management
    
Brightcove

Understand the Four Phases of A Cyber Attack

Published By: McAfee     Published Date: Feb 06, 2013
There is no single anti-malware product that can block all malware infiltration and subsequent activity. The only way to combat the malware threats is through an end-to-end, integrated, real-time, context-aware, holistically-managed system.
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threat protection, security threat landscape, malicious sites, phases of network attack, social engineering, configuration error, persistant code, rootkits
    
McAfee

The 8 Biggest Mistakes Email Marketers Make and How to Avoid Them

Published By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
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continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
    
Marketo

What is the State of Email Marketing?

Published By: PulseConnect     Published Date: Sep 04, 2012
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
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email subscribers, email lists, email list management, email marketing, email targeting, email marketing performance
    
PulseConnect

End-User Survey: The "Real" Benefits of Video

Published By: Polycom     Published Date: Apr 30, 2013
In December 2012, Wainhouse Research (WR) and Polycom jointly created and fielded a WR-branded survey focused on the benefits that organizations realize via the use of video conferencing. Invitations to participate in the survey were released in numerous ways including: - Via email invites to a list of Polycom end-user contacts - Via email invites to a list of WR end-user contacts - Via clickable banners on numerous websites This document provides a top-level view of the survey data, along with some additional findings and observations.
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video conferencing, telepresence, end-user, video conferencing, video collaboration, application integration, best practices, return on investment
    
Polycom

10 Reasons to Choose Mimecast

Published By: Mimecast     Published Date: May 20, 2009
Mimecast delivers Software-as-a-Service based enterprise email management including archiving, discovery, continuity, security and policy. By unifying disparate and fragmented email environments into one holistic service that is always available from the cloud, Mimecast minimizes risk and reduces cost and complexity, while providing total end-to-end control of email.
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mimecast, saas, software as a service, rto, email archive, seamless, medium-size business, zhara
    
Mimecast

Concentric Hosted Exchange Whitepaper

Published By: Concentric     Published Date: Mar 27, 2009
Email, calendaring, collaboration, and mobility solutions are moving from corporate data centers to service provider networks. Service providers can realize far greater economies of scale than most businesses and deliver higher levels of service to more users at a lower cost; in fact, the fewer the users, the higher cost for each. Concentric Hosted Exchange is a fast, reliable and affordable solution for email, calendaring, collaboration, and mobility based on Microsoft® Exchange Server 2007 Service Pack 1 (SP1) and Microsoft Outlook® 2007. Concentric Hosted Exchange provides all of the benefits of Microsoft Exchange and Outlook 2007 without the up-front infrastructure costs or ongoing overhead.
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concentric, hosted exchanged, email, calendaring, collaboration, mobility, corporate data centers, service provider networks
    
Concentric

How to Lower Email Costs While Increasing Reliability

Published By: Concentric     Published Date: Mar 27, 2009
Email has become something of a critical utility, much like the electricity that powers our offices: it must be available 24 hours a day, it must provide reliable performance, and its cost must be reasonable. However, unlike electrical systems (at least from the user’s perspective), email systems require significant amounts of labor to manage well. Email systems must periodically be upgraded. New hardware must be introduced as organizations migrate to new systems. Security must be maintained and upgraded to protect the system from intrusions. Additional hardware must be deployed to protect against outages that could seriously harm user productivity. Plus, unexpected events, such as spam storms or natural disasters can drive up costs substantially in ways that were not anticipated.
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concentric, email options, critical utility, killer app, small and mid-sized businesses, smbs, on-premise email solution, on-premise email costs
    
Concentric

AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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email marketing, neolane, axa bank, personalizing online marketing, list management, crm software, custom content, deliverability
    
Neolane, Inc.

101 Ways to Grow Your Email List

Published By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
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beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization, list growth, organic list growth, promotional ideas
    
Topica

What to Look for in Cloud-Based Email

Published By: SilverSky     Published Date: May 22, 2014
Companies today are able to focus more time on their core competencies by trusting email and other resource-intensive activities to experts in the cloud. Thinking of moving services to the cloud? Read SilverSky’s comprehensive list of things to consider when evaluating cloud-based email solutions.
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silversky, ibm, cloud, cloud-based email, cloud business email, email service, email solutions, cloud based email solutions
    
SilverSky
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