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Email in the Age of Social Media

Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, twitter, youtube, rich media
    
StrongMail

The On-Premise Advantage for Marketing and Transactional Email

Published By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
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strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers, emarketing, roi, networks, social networking
    
StrongMail

eCommerce Email Frequency: Could you "kill the goose that lays the golden egg"?

Published By: Ability Commerce     Published Date: May 18, 2009
The Pro's and Con's of Frequency for online retailers. There is a happy medium for the frequency of an email newsletter or special promotions. The more you mail in the short term, the more revenue you will see, but what are the long term effects?
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

eCommerce Email Metrics: Ways to Slice and Dice Your Email List and Measurement

Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

eCommerce Email: What Great Emails Do So Well...and Why

Published By: Ability Commerce     Published Date: May 18, 2009
Reggie Brady shares some of her favorite e-mails and explain why they're tops in her book. As you read them, think about how you might incorporate these tactics in your own e-mail programs.
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ability commerce, seo, email frequency, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

eCommerce Email Testing: Improve Your Results One Email at a Time

Published By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
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ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

Lifecycle Email Marketing: Your Top Lifecycle Email Marketing Questions Answered

Published By: WhatCounts     Published Date: May 05, 2010
Lifecycle marketing is changing the way companies interact with prospects and customers through the email channel. This white paper explores five common questions and some ideas on how to jumpstart your lifecycle marketing efforts.
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lifecycle, email marketing, whatcounts, emarketing, roi, segmentation, nurturing, lead generation, compliance
    
WhatCounts

Building Your Opt-In Contact List: A Step-by-Step Guide to Collecting Email Addresses

Published By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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campaigner, opt-in, email marketing, emarketing, roi, email, newsletter
    
Campaigner

10 Tactics and Tips to Take Your Email Marketing Program to the Next Level

Published By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
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napco, emc, email marketing, emarketing, roi, list management, newsletter design
    
eMC

Adobe Campaign Guide to Email Marketing: The Next Frontier

Published By: Adobe     Published Date: Oct 30, 2014
This guide aims to help transform your email marketing strategy into a money-making machine
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a guide to email marketing, transforming email marketing, email marketing tactics
    
Adobe

The Total Economic Impact Of Mimecast’s Unified Email Management (UEM) Solution

Published By: Mimecast     Published Date: Oct 17, 2013
Mimecast commissioned Forrester Consulting to examine the total economic impact and potential return on investment (ROI) global enterprises may realize by using Mimecast’s Unified Email Management (UEM) solution. The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of the full Mimecast UEM service on their organizations. Mimecast UEM is a suite of email security, archiving, and continuity services, which can also be purchased separately if required.
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mimecast, forrester research, unified email management, uem, economic impact, return on investment, roi, evaluate financial impact, reduce complexity, costs of managing email, email management, email infrastructure, email backup, replication cost avoidance, business continuity, legacy security solutions, productivity gains, data protection, data replication, database security
    
Mimecast

Everything You Need to Know About Contextual Marketing

Published By: Movable Ink     Published Date: Oct 04, 2016
Did you know that contextual marketing can more than double your email ROI? Find out how it works in our newest eBook. Get our tips and tactics on building emails that see real results.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing
    
Movable Ink

25 Essentials for Exceptional Email Campaigns

Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
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lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation, inbox design, list quality, email mechanics, correct rendering, web analytics
    
Lyris, Inc.

Email+ Enhances PIM Security and Preserves the Native App Experience

Published By: MobileIron     Published Date: Oct 29, 2018
For every mobile user, staying productive requires secure access to critical apps such as email, contacts, and calendar. These personal information management (PIM) apps are some of the most commonly used apps in the enterprise, so IT must ensure that users can seamlessly and securely access them on any device, including Android and iOS. The ultimate goal is to prevent data loss while preserving the native app experience users expect.
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MobileIron

Email Marketing in Ecommerce

Published By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, it’s natural to wonder how the industry leaders are conducting their campaigns. A¬er all, if they’re on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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Iterable

The Cost of an Unsubscribe

Published By: Bluecore     Published Date: Sep 18, 2018
Email marketers have always dreaded the unsubscribe, and at the cost of nearly $18 or more per unsubscribe depending on your average order value, it’s clear why. Altogether, the cost of an unsubscribe -- in terms of lost revenue potential and associated soft costs — is nothing to blink at. Fortunately, there are several steps you can take to decrease your unsubscribe rate and recover some of that otherwise lost revenue.
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unsubscribe, email marketing, email roi
    
Bluecore

Adobe Campaign guide to email marketing: The next frontier

Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
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email marketing, real world insights, roi, customer lifecycle, customer relationships, mobile devices
    
Adobe

Why Traditional ESPs Aren’t Cutting It for Email Marketers

Published By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
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email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy
    
Adobe

Forrester Study, The Total Economic Impact™ Of Web Security Cloud And Email Security Cloud

Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint

Forrester Study, The Total Economic Impact™ Of Web Security Cloud And Email Security Cloud

Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint

Forrester Study, The Total Economic Impact™ Of Web Security Cloud And Email Security Cloud

Published By: Forcepoint     Published Date: May 14, 2019
The Total Economic Impact™ Of Forcepoint Web Security and Email Security, a commissioned study conducted by Forrester Consulting on behalf of Forcepoint, shows how a prominent manufacturing company experienced a ROI increase with Forcepoint after switching from another cloud vendor. Download the study to learn how this company achieved over a three year period: An ROI of 122% within a payback period of 6 months. Security breach reduction cost savings of $743,000. With an estimated cost of $3.25 million per breach and a starting risk level of 25%, the organization saved $743,000 over three years. Productivity gains up to $152,000. Company reported that they have benefited from the reduction in time spent managing malware and phishing incidents. Discover the potential impact of Forcepoint Web Security Cloud and Email Security Cloud on your organization!
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Forcepoint

Key Ways to Optimize your Email Campaign ROI

Published By: Return Path     Published Date: Jan 29, 2013
Email marketing is always changing. Download the “Email Intelligence Report” to tap into the latest data trends and analytics to optimize your email campaigns and ROI.
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email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends, email marketing best practices, mobile best practices
    
Return Path

The Travel & Hospitality Marketer's Email Playbook

Published By: Movable Ink     Published Date: Apr 01, 2016
Email marketing has entered a new era of innovation, allowing the travel and hospitality industry to reach and engage consumers like never before. But consumer expectations are also high. Today, a successful email campaign takes contextual messaging and offers that speak to each customer on a personal level. In this playbook, you’ll find examples of contextual email marketing campaigns for the travel and hospitality industry that have proven to engage customers, drive ROI and build a loyal fan base. We’ve also packed it with email tips and best practices designed specifically for today’s travel and hospitality marketers.
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email marketing, travel marketing, hospitality marketing, contextual marketing, contextual email, email personalisation, customer experience, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Movable Ink

The Enterprise Mobile Messaging Benchmark Report

Published By: Motorola     Published Date: Feb 06, 2008
In this report, Aberdeen takes an in-depth look at how best-in-class organizations are using mobile messaging to improve productivity and customer service. They also define the steps that can help your organization deploy a best-in-class enterprise mobile messaging solution.
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mobile email, sms, mms, mobile im, mobile voip, enterprise mobile messaging, mobile security, unified mobile messaging, mobile roi, interoperability, mobile device platform, mobile device management, motorola, motorola good, wireless messaging, wireless security, return on investment, messaging
    
Motorola

Email Archival and Retrieval: Every School District Needs It

Published By: Computhink     Published Date: Nov 30, 2007
The Auburn-Washburn School District provides public education to approximately 5,300 Kindergarten through 12th graders in Topeka, KS. It consists of 128 square miles of rural and suburban areas. Descriptive terms like academically challenging, progressive, small classes, high-achievement, modern and excellent are all used to describe the district.
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frcp, search and retrieval, email management, email archiving, email archive, viewwise, computhink, school, education, roi, e-discovery, network management, return on investment, document management, information management, messaging
    
Computhink
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